Ag Metrics Group
Ag Metrics Group is a US agricultural contract research organization (CRO) operating three regional research centers (West Coast, Southeast, Midwest) that delivers GLP-compliant field, greenhouse, and laboratory trials in pathology, entomology, nematology, agronomy, and precision agriculture for agrochemical manufacturers, grower cooperatives, and government clients.
- Company typePrivate
- Founded1980
- HeadquartersSan Luis Obispo, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Ag Metrics Group does
Ag Metrics Group, Inc. (formerly Pacific Ag Group, founded 1980) is a US-based agricultural contract research organization (CRO) headquartered in San Luis Obispo, California. The company operates three wholly owned regional research centers — Pacific Ag Research on the West Coast (San Luis Obispo, Salinas, and Five Points stations), Florida Ag Research in the Southeast (Thonotosassa and Dover), and Michigan Ag Research in the Midwest (Albion) — collectively comprising 12 science laboratories, over 70,000 sq ft of greenhouses, company-owned farms totaling several hundred acres (with Michigan exceeding 200 acres), and roughly 70 full-time scientific, technical, and consulting staff. USDA APHIS-approved quarantine greenhouses at Florida Ag Research permit regulated pathogen research including Tropical Race 4 (TR4) Panama Disease of banana.
The company's service portfolio spans eight core research disciplines: agronomy, biologicals, biostimulants, entomology, genomics, nematology, plant pathology, and precision agriculture. Capabilities include on-site insectaries maintaining multiple insect colonies, laboratory and greenhouse bioassays, multi-crop field trials across crops such as almond, banana, citrus, corn, grape, leafy greens, soybean, strawberry, and tomato, and Good Laboratory Practice (GLP) regulatory studies to support product registration. Instrumentation includes lidar, multispectral, and drone imaging for precision agriculture work, qPCR pathogen diagnostics, and dedicated nematology rearing facilities. Specialized newer offerings include comprehensive hydroponic testing services and soil solarization/anaerobic soil disinfestation research.
Ag Metrics Group earns revenue through fee-for-service contract research, with quote-based pricing tied to protocol, scope, and study duration on multi-year contracts. Customers comprise agricultural product manufacturers (agrochemical, biostimulant, biological, and seed companies), regional grower cooperatives (including the Florida Strawberry Growers Association and Citrus Research and Development Foundation), and state and federal government entities (USDA and others). The firm also serves international clients from Europe (Spain, Germany, Italy, Belgium, UK, Netherlands), Asia Pacific (Japan, Korea, India, Southeast Asia, Australia), and LATAM seeking US field data for North American market entry. Three regional business development managers (Brad Booker, Brian Cortright, Balaji Aglave) lead direct enterprise sales.
Ag Metrics Group firmographics
Firmographics- Name
- Ag Metrics Group
- Legal name
- Ag Metrics Group, Inc.
- Website
- https://agmetricsgroup.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ag Metrics Group is a US agricultural contract research organization (CRO) operating three regional research centers (West Coast, Southeast, Midwest) that delivers GLP-compliant field, greenhouse, and laboratory trials in pathology, entomology, nematology, agronomy, and precision agriculture for agrochemical manufacturers, grower cooperatives, and government clients.
- Ownership category
- akta.pro rank
Ag Metrics Group industry classification
Industry- Product category
- Agricultural Contract Research Services
- NAICS
- Other Crop Farming (1119)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC)
- akta.pro secondary industry
- Precision/Variable-Rate Agronomy & Rx Development (AFACABAG)
Keywords
Where Ag Metrics Group is headquartered
LocationHeadquarters
- HQ city
- San Luis Obispo
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Ag Metrics Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Agricultural Contract Research Services: Fee-for-service contract research for agricultural product manufacturers including pesticide, biostimulant, biological, and fertilizer efficacy trials. Services span laboratory bioassays, greenhouse trials, and field research across multiple crop types and EPA climate zones.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom contract research projects |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Ag Metrics Group product offering
Product offeringCore offering
Ag Metrics Group is a private American agricultural contract research organization (CRO) that designs and runs laboratory, greenhouse, and field trials for agricultural product manufacturers, grower cooperatives, and government agencies. Its offering spans eight core research disciplines (agronomy, biologicals, biostimulants, entomology, genomics, nematology, plant pathology, and precision agriculture) plus specialized services such as hydroponic testing, USDA APHIS-regulated containment research, and GLP regulatory studies delivered across three US regional research centers.
Product overview
Ag Metrics Group is a premier American agricultural consulting and contract research organization (CRO) offering integrated research services across agronomy, biologicals, biostimulants, entomology, genomics, nematology, plant pathology, and precision agriculture. The company operates through three regional facilities (Pacific Ag Research on the West Coast, Florida Ag Research in the Southeast, and Michigan Ag Research in the Midwest) plus LATAM, Asia Pacific, and European developer service programs. The portfolio includes specialized services such as hydroponic testing, greenhouse trials, USDA APHIS quarantine research, and GLP regulatory studies. With over 45 years of experience, the company serves manufacturers of new agricultural products, grower cooperatives, and state/federal governments across multiple EPA climate zones.
Differentiator
Problem solved
Functional benefit
Products and services
- Agronomy Research Contract research involving management of laboratory, greenhouse, and field experimentation with crop inputs for plant health, soil stewardship, and farm machinery prototypes for agricultural product manufacturers and crop producers.
- Biologicals Research Testing of traditional and new biological chemicals for growers to boost yields and protect crops long-term, supporting biological product manufacturers and grower clients.
- Biostimulants Research Comprehensive research services to determine optimal rates and use patterns required for best efficacy of biostimulant product candidates, for biostimulant developers and growers.
- Entomology Research Wide array of insect species testing in laboratory bioassays, greenhouse and field plantings, with on-site insectaries capable of augmenting natural pest pressures for ag-input manufacturers and IPM-focused growers.
- Genomics Research Lab-to-field agronomic trait development services bridging the gap in crop genetic improvement for seed companies and trait developers.
- Nematology Research Rearing and maintaining a dozen distinct nematode pest species for greenhouse and field trial testing conditions, with comprehensive field trial and support lab services for ag-input manufacturers and crop producers.
- Plant Pathology Research Broad inventory of disease pathotypes, qPCR monitoring, and ability to research international plant diseases in multiple USDA APHIS approved structures nationally for ag-input manufacturers and international developer clients.
- Precision Agriculture Research Advanced technologies including lidar, multispectral, and drone imaging for evaluating agricultural best management practices and developing new precision agriculture technologies for ag-tech developers and growers.
- Comprehensive Hydroponic Testing Services Comprehensive hydroponic testing including Water Culture (Deep and Shallow/Raft), NFT, Ebb & Flow, Aeroponic Systems, and substrate-based trials (coir, perlite, rockwool, expanded clay pebbles, oasis, peat) for ag-input and substrate developers.
- European Developers Services US field trials and full-service agricultural research for European agrochemical, biostimulant, and seed companies seeking North American market entry or global development data packages.
- Asia Pacific Developers Services Full-service agricultural research for Asia Pacific agrochemical, biostimulant, and seed companies from Japan, Korea, India, Southeast Asia, and Australia seeking US market validation data.
- LATAM Developers Services Agricultural research services for Latin American developers seeking US market data and field trials to support North American registration or product validation.
- Greenhouse Trial Capabilities Over 70,000 sq. ft. of climate-controlled greenhouses across 12 stations including climate-controlled bays, APHIS quarantine facilities, hydroponic capabilities, and specialized research for plant pathology, entomology, nematology, and genetics/plant breeding.
Quantifiable outcome
- Multiple MOA rotational programs maintained chilli thrips populations below 4 thrips per leaf throughout much of the season under sustained pressure conditions
- +3 more outcomes
Companies that use Ag Metrics Group
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Ag Metrics Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Ag Metrics Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Citrus Research and Development FoundationcorePartnership with Citrus Research and Development Foundation's Grove-First initiative for HLB (citrus greening) research. Tanishka Aglave's award-winning research was conducted in collaboration with this foundation, demonstrating ongoing cooperative research for citrus disease management solutions.
- US Department of AgriculturecoreCollaborative research with USDA scientists on soil solarization and anaerobic soil disinfestation studies for Florida strawberry production. Joint publications include F.V. Sances, B. Aglave with W. Schonborn and E. Rosskopf from USDA.
- University of Florida Gulf Coast Research and Education Center (GCREC)minorCollaboration at Florida Strawberry Growers Association Field Day events. Joint participation in annual field days with researchers from UF/IFAS GCREC and Florida Ag Research presenting combined research findings.
- Florida Strawberry Growers AssociationcoreOngoing annual research partnership funded by FSGA for strawberry pest management including Neopestalotiopsis and Chilli Thrips trials. Multiple research presentations delivered at FSGA AgriTech and Tailgate events. FSGA provides funding and research site at Dover for annual strawberry trials.
Scale indicators8 records
Recent moves14 records
Expansion highlights6 records
Ag Metrics Group competitors and assessment
Company assessmentBroad incumbents
- Mérieux NutriSciences: Food and agricultural testing services provider with field trial and product efficacy capabilities for crop inputs. Comparable customer overlap (ag-input manufacturers) and regulatory study expertise.
- Bureau Veritas Agriculture: Major TIC (testing, inspection, certification) provider with agricultural commodity and input testing services. Comparable to Ag Metrics in serving ag-input manufacturers but at far larger scale with broader verticals.
- Intertek Agricultural Services: Global TIC company with agricultural testing, crop science, and seed services divisions. Competes with Ag Metrics for agrochemical manufacturer RFPs while offering broader testing capabilities.
- SGS Agriculture & Food: Global testing, inspection, and certification giant with an extensive agriculture division covering seed, crop protection, and soil services. Overlaps Ag Metrics on contract research but offers a much broader services portfolio.
- Cotecna Group: International testing, inspection, and certification group with agricultural commodity and input services. Overlaps Ag Metrics in field research and quality testing for agricultural products.
Direct peers
- Eurofins Agroscience Services: Global agricultural contract research organization offering field, greenhouse, and laboratory trials for crop protection, seed, and biological products across multiple geographies. Closest scale and service-line analogue to Ag Metrics Group.
- SynTech Research Group: Independent agricultural CRO providing GLP field and laboratory studies for agrochemical and biostimulant registration, with global station coverage. Highly comparable business model and customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ag Metrics Group social profiles
Digital presenceAg Metrics Group compliance and trust
Trust signalCompliance4 records
Ag Metrics Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ag Metrics Group leadership team
Management profileNumber of profiles
Profiles10 records
Ag Metrics Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Ag Metrics Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ag Metrics Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ag Metrics Group
What does Ag Metrics Group do?
Ag Metrics Group is a private American agricultural contract research organization (CRO) that designs and runs laboratory, greenhouse, and field trials for agricultural product manufacturers, grower cooperatives, and government agencies. Its offering spans eight core research disciplines (agronomy, biologicals, biostimulants, entomology, genomics, nematology, plant pathology, and precision agriculture) plus specialized services such as hydroponic testing, USDA APHIS-regulated containment research, and GLP regulatory studies delivered across three US regional research centers.
Is Ag Metrics Group a public or private company?
Ag Metrics Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ag Metrics Group founded?
Ag Metrics Group was founded in 1980. It employs 11 to 50 people.
Where is Ag Metrics Group based?
Ag Metrics Group is headquartered in San Luis Obispo, United States, in the North America region.
How does Ag Metrics Group make money?
One revenue line is on record: agricultural Contract Research Services.
Who are Ag Metrics Group's main competitors?
Broad incumbents on record are Mérieux NutriSciences, Bureau Veritas Agriculture, Intertek Agricultural Services, SGS Agriculture & Food and Cotecna Group. Direct peers are Eurofins Agroscience Services and SynTech Research Group.
Does Ag Metrics Group have an API?
No public API is recorded for Ag Metrics Group.
What industry is Ag Metrics Group in?
Ag Metrics Group's product category is Agricultural Contract Research Services. Its primary akta.pro industry code is AFACACAC, Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics), with a secondary code of AFACABAG, Precision/Variable-Rate Agronomy & Rx Development. Its NAICS code is 1119 and its SIC code is 700.