Absopure Water Company

What Absopure Water Company does

Absopure Water Company is a family-owned, Michigan-headquartered bottled water producer and route-based refreshment distributor founded in 1908. It sells a portfolio of core and functional water products—including natural spring, purified, steam distilled, electrolyte (Absopure Plus), and alkaline (AmplipHy) water—alongside sparkling mineral water sub-brands (Cap10, Montreaux) and child-friendly 6.5 oz Packables. Through its wholly-owned Clean Tech subsidiary (established 1986), it operates one of the largest in-house PET bottle recycling facilities in the U.S., processing over three billion bottles per year.

The company makes money through two principal channels: retail sale of bottled water SKUs across all 50 states (via grocery and mass retailers) and recurring home and office water delivery across Michigan, St. Louis, and select Midwest markets. Delivery customers also rent water coolers and can subscribe to office coffee (Absopure Premium Coffees, co-developed with Becharas Brothers) and water filtration services, generating a subscription/recurring revenue stream layered on top of consumable product sales. It is the official bottled water of Michigan Athletics, the Detroit Free Press Marathon, and sponsors the Detroit Jazz Festival, and its products appear in the drink menus of regional and national accounts such as Panera Bread and Kraft Lunchables.

In June 2026, Absopure sold its retail bottled water business to Niagara Bottling LLC, which committed several hundred million dollars in additional U.S. manufacturing investment. Following the divestiture, the company continues to operate as a going concern, focused on direct home and office delivery, water coolers, office coffee, water filtration, and distribution of premium partner brands such as Mountain Valley Spring Water in Michigan.

Name

Absopure Water Company

Legal name

Absopure Water Company

Website

https://absopure.com

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Absopure Water Company is a family-owned, Michigan-based bottled water producer and route-based refreshment distributor founded in 1908, selling spring, purified, distilled, electrolyte, and alkaline waters to retail customers nationwide and delivering water, coolers, and office coffee to homes and businesses across the Midwest.

Ownership category

akta.pro rank

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Bottled Water Products: Sale of various bottled water products including natural spring water, purified water, steam distilled water, electrolyte water, alkaline water, and sparkling water in multiple sizes from individual bottles to 5-gallon jugs
2. Home and Office Delivery Services: Recurring delivery service of water products directly to homes and offices, including water coolers and office coffee services

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Absopure Water Company manufactures, bottles, and distributes a portfolio of drinking water products — natural spring, purified, steam distilled, electrolyte, alkaline, and sparkling mineral water — in sizes ranging from 6.5 oz bottles to 5-gallon jugs. The company also operates direct home and office delivery, water cooler rental, office coffee service, and water filtration services, primarily in the Midwest, while distributing its branded products through retailers across the United States.

Product overview

Absopure Water Company is a family-owned bottled water provider offering a diverse portfolio of water products. The core product line includes Natural Spring Water, Purified Drinking Water, and Steam Distilled Drinking Water, complemented by specialty offerings such as Absopure Plus Electrolyte Water and AmplipHy Alkaline Water. The company also distributes Mountain Valley Spring Water and Cap10/Montreaux sparkling mineral waters as sub-brands. Additional offerings include child-friendly Absopure Packables, home and office water delivery services, water coolers, water filtration systems, and office coffee services. Products range from individual 16.9 oz bottles and cases to 5-gallon jugs, with delivery direct to homes and offices throughout the Midwest.

Differentiator

Problem solved

Functional benefit

Brands

• Cap10: All Natural Sparkling Mineral Water brand, added to product line in 1973
• Montreaux
• Absopure Plus
• AmplipHy
• Crystilled
• Packables
• Mountain Valley Spring Water

Products and services

• Natural Spring Water Clean, crisp-tasting natural spring water sourced from natural springs, available in 16.9 fl oz bottles and sold through retail and home delivery.
• Purified Drinking Water Purified drinking water processed to remove impurities, available in 16.9 fl oz bottles for retail and home/office delivery.
• Steam Distilled Drinking Water Steam distilled drinking water produced through vapor-distillation, available in 16.9 fl oz bottles for retail and home/office delivery.
• Absopure Plus Electrolyte Water Electrolyte enhanced water made from vapor-distilled water with added electrolytes, available in 16.9 oz bottles for retail and home/office delivery.
• AmplipHy Alkaline Water Alkaline water product designed for consumers seeking higher pH water options, available in 500 ml bottles.
• Mountain Valley Spring Water Premium spring and sparkling water from a protected spring in the Ouachita Mountains, naturally alkaline with 7.8 pH, distributed by Absopure in Michigan in iconic green glass and plastic bottles from 333 mL to 5-gallon jugs.
• Absopure Packables Smaller 6.5-ounce water bottles designed for children with easy-to-hold sizing for hydration on-the-go.
• Cap10 All Natural Sparkling Mineral Water All natural sparkling mineral water added to the Absopure product line in 1973, featuring "Ditch the Sugar, Not the Taste" messaging.
• Montreaux Sparkling Mineral Water Smoother, lighter-tasting sparkling mineral water offering as part of the Cap10 product line.
• Office Coffee Service Coffee delivery and service offering for office environments, including Absopure Premium Coffees produced in partnership with Becharas Brothers Coffee Company.
• Water Coolers Water cooler rental and delivery service for home and office hydration needs, including 5-gallon water jugs.
• Water Filtration Water filtration services for office environments to provide filtered water solutions.
• Home and Office Delivery Recurring direct delivery of bottled water products to homes and offices throughout Michigan, St. Louis, and select Midwest areas.
• Clean Tech Bottle Recycling Plastic bottle recycling facility operated as a wholly owned subsidiary in Dundee, Michigan, recycling over three billion bottles per year to support sustainable packaging.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Becharas Brothers Coffee CompanycoreStrategic or Co-development Partner · 15 May 2014Absopure partnered with Michigan-based Becharas Brothers Coffee Company to create its own line of Absopure Premium Coffees. This partnership expanded Absopure's product offerings to include premium coffee products.
• Pure MichigancoreGTM or Marketing Partner · 17 March 2014Absopure partnered with the Michigan Economic Development Corporation's award-winning Pure Michigan campaign as part of their commitment to supporting Michigan as a great place to live, work and play.
• Mountain Valley Spring WatercoreStrategic or Co-development PartnerAbsopure is the partner of Mountain Valley Spring Water in Michigan, delivering their iconic green glass and plastic bottles of spring and sparkling water directly to homes and offices in Michigan. Mountain Valley is bottled at a single protected spring in the Ouachita Mountains.
• Michigan AthleticscoreGTM or Marketing PartnerAbsopure is the Official Bottled Water of Michigan Athletics, providing hydration stations inside The Big House stadium since 1988.
• Detroit Jazz FestivalminorGTM or Marketing PartnerAbsopure sponsors the Detroit Jazz Festival, including sponsoring Pat Metheny as Artist-In-Residence.
• Detroit Free Press MarathonminorGTM or Marketing PartnerAbsopure is the official bottled water sponsor of the Detroit Free Press Marathon.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Primo Water Corporation: Public water and water-delivery company offering 3- and 5-gallon bulk water, water coolers, and exchange services to homes and offices. Closely comparable to Absopure's home/office delivery and 5-gallon jug business.
• Mountain Valley Spring Water: Premium spring and sparkling water brand bottled at a single protected spring; Absopure distributes Mountain Valley in Michigan. Comparable premium water positioning and direct-to-home delivery model.
• DS Services (Primo Water subsidiary): Operates direct-to-customer and office water delivery routes across the US. Comparable delivery infrastructure, route density model, and office refreshment service bundling.
• Niagara Bottling: One of the largest private bottled water producers in the US; acquired Absopure's retail business in 2026. Directly comparable as a national bottled water manufacturer with overlapping retail and bulk-format offerings.
• Crystal Geyser Water Company: US-based bottled water manufacturer producing spring, purified, and flavored waters for retail. Comparable as a domestic bottled water competitor across retail channels.
• BlueTriton Brands (Poland Spring, Deer Park, Ice Mountain, Ozarka, Sparkletts): Major US bottled water and home/office delivery operator covering spring, purified, and sparkling water. Comparable across both retail bottled water and D2C/office delivery channels that Absopure operates in.
• Culligan: Provides water softening, filtration, and bottled-water delivery to homes and offices via a franchise network. Comparable in the office/home water delivery and filtration service lines.

Emerging players

• Liquid Death: Fast-growing premium and sparkling water brand sold in cans and bottles with a distinctive brand position. Comparable as a newer entrant in the specialty and functional water categories Absopure targets with Cap10, AmplipHy, and Absopure Plus.

Broad incumbents

• PepsiCo (Aquafina, LIFEWTR, bubly): Global beverage conglomerate with multiple bottled water brands spanning value (Aquafina), premium (LIFEWTR), and sparkling (bubly). Comparable as a dominant national competitor in retail bottled water.
• Coca-Cola (Dasani, Smartwater, Topo Chico): Global beverage conglomerate with flagship bottled water brands (Dasani, Smartwater, Topo Chico). Comparable as a major competitor in the US retail bottled water market with significantly greater scale and marketing spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/absopure
• Facebookfacebook.com/Absopure
• LinkedInlinkedin.com/company/absopure

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Absopure Water Company