The Finn Group

What The Finn Group does

The Finn Group is Australia's largest network of business brokers, founded in 2004 by Steve Finn and Len Ferguson and headquartered in Melbourne (Chadstone) with a Singapore international headquarters established in 2024. The firm operates approximately 35 offices across all Australian states and major regional areas with a team of around 100 staff, plus an international franchise services arm. Its core offering is end-to-end brokerage of SMB business sales, supplemented by twelve wholly-owned subsidiaries covering valuations (APES 225/305 compliant), franchise brokering, accommodation brokering, commercial property, M&A advisory for transactions of $2 million and above, lending solutions (MFAA-licensed), financial planning, business insurance, consulting, buyer representation, and exit planning.

The company's revenue model is multi-stream and transaction-based: brokerage commissions on completed business sales, finance broking commissions from lending, fees for financial planning and consulting, and insurance commissions. Its marketplace is supported by a database of more than 60,000 engaged buyers and 35,000 registered accommodation buyers, generating approximately 1,500 new buyer enquiries per month, with matching augmented by proprietary AI-powered data matching technology and CoreLogic integration for commercial property valuations.

Customer engagement is sales-led via the national broker network, beginning with obligation-free appraisals and free market consultations, then progressing through tiered marketing packages (Basic, Standard, Professional) priced as transaction-based/take-rate. Customers are predominantly SMB owners across all Australian industries plus franchise buyers/sellers and a mid-market M&A segment; documented outcomes include settlement of a $699k Chicken Treat sale within three months and an average sale cycle of 3-9 months versus an industry average of 6-12 months.

Name

The Finn Group

Legal name

Finn Admin Co Pty Ltd and Finn Services Pty Ltd

Website

https://thefinngroup.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

The Finn Group is Australia's largest business broker network, operating 35 offices and approximately 100 staff to provide end-to-end brokerage, valuations, franchise, M&A, lending, financial planning, and insurance services for SMB owners buying or selling businesses across Australia and internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Business Sales Commission: Brokerage commissions on business sales transactions. The company coordinates the entire sale process including document preparation, marketing, buyer screening, negotiations, and settlement coordination.
2. Lending Solutions: Finance broking services providing loan solutions for business purchases, equipment finance, vehicle finance, and home loans through their Finn Lending Solutions division. Full members of MFAA.
3. Financial Planning Services: Financial planning services for individuals, families, and businesses including wealth creation, financial protection (insurance), and custom financial plans.
4. Business Insurance Services: Tailored business insurance programs for risk management and insurance protection options for Australian businesses.
5. Franchise Consulting: Expert franchise consulting including building franchises, franchise recruitment and sales, and international franchise expansion services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Finn Group is Australia's largest network of business brokers, providing end-to-end business sales, valuations, franchise brokering, accommodation business brokering, M&A advisory, commercial property sales, lending, financial planning, business insurance, buyer representation, and consulting services. Through a national network of approximately 35 offices and a database of 60,000+ engaged buyers, the group coordinates the entire transaction lifecycle from appraisal and marketing through buyer screening, negotiation, and settlement.

Product overview

The Finn Group is Australia’s largest network of business brokers offering a comprehensive suite of services for buying and selling businesses. The portfolio includes: Finn Business Sales (core brokerage), Finn Business Valuations (patented algorithm-based valuation), Finn Commercial Property (property and business-freehold combinations), Finn Franchise Brokers (franchise transactions), Finn Accommodation Brokers (hospitality businesses), Finn Financial Planning (wealth management), Finn Lending Solutions (MFAA-backed lending), Finn Mergers & Acquisitions (high-value transactions $2M+), Finn Business Insurance, Finn Consulting Services (franchise consulting), Finn Business Buyers Agents, and Exit Planning services. The group operates approximately 35 offices across major cities and regional areas, leveraging a database of over 35,000 registered buyers and receiving 1,500+ new buyer enquiries monthly.

Differentiator

Problem solved

Functional benefit

Products and services

• Finn Business Sales Primary business sales brokerage for small business owners buying or selling businesses across Australia; includes obligation-free appraisals, marketing packages, buyer screening and full settlement coordination.
• Finn Business Valuations Professional business valuation service using patented algorithms and market data, identifying weaknesses and providing industry benchmarks; valuations comply with APES 225 and APES 305.
• Finn Commercial Property Commercial property sales handling property transactions alongside businesses, with access to CoreLogic data and national advertising across approximately 35 offices.
• Finn Franchise Brokers Specialized franchise buying and selling service with extensive network of franchisees and franchisors, including access to silent listings and franchises about to enter the market.
• Finn Accommodation Brokers Specialized brokerage for buying and selling accommodation businesses including motels, apartments, caravan parks, and hostels, with expertise in strata-titled units management rights.
• Finn Financial Planning Financial planning services for individuals, families, and businesses, offering wealth creation, financial protection, and personalized financial plans.
• Finn Lending Solutions Finance and loan services including business loans, vehicle and equipment finance, and home loans, provided by MFAA full members with access to competitive lending partners.
• Finn Mergers & Acquisitions M&A advisory services for business sales transactions ($2 million+), management buyouts, IPO preparation, corporate advisory, and strategic planning.
• Finn Business Insurance Business insurance services identifying risks and providing tailored risk management strategies and insurance protection options for Australian businesses.
• Finn Consulting Services Franchise and business consulting including turning businesses into franchises, franchise growth, international expansion, site selection, fit-out advice, training, and franchise system audits.
• Finn Business Buyers Agents Buyer representation service helping clients find and acquire suitable businesses, with access to silent listings and the firm's extensive database of businesses for sale.
• Exit Planning Business exit strategy service offering six exit options: outright sale, part sale, management buyout, under-management business, vendor finance, and IPO.

Quantifiable outcome

• Average business sale time of 3-9 months (vs industry average of 6-12 months)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• CoreLogiccoreTechnology or IntegrationCoreLogic integration provides comprehensive and up-to-date property valuation data for Finn Commercial Property, enabling precise property assessments for clients.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Market position

Weaknesses5 records

Competitive moat6 records

Customer concentration

• YouTubeyoutube.com/channel/UCIjgWBe7LnNT4qKXjjhoBYQ
• Facebookfacebook.com/TheFinnGroupAU
• LinkedInlinkedin.com/company/the-finn-group-international

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Finn Group