What biddeo.io does

Biddeo is a managed ad tech platform that plans and executes AI-optimized video advertising campaigns for brands and agencies across YouTube, CTV, and social media channels. Founded in Madrid in 2020 as Biddeo Media Solutions, S.L., the company combines two proprietary products — Bidgenius, a predictive campaign optimization engine, and LAIA, a brand safety AI that fuses natural language processing and video content recognition — under a fully managed service model in which Biddeo's specialists handle setup, optimization, and reporting on the client's behalf.

The platform processes thousands of signals across audience, inventory, and creative in real time, applying machine learning models to reduce cost-per-view and improve targeting precision. Human experts provide 24/7 oversight and strategic campaign guidance, creating a hybrid AI-plus-human workflow. Biddeo claims clients achieve 6X average ROAS, 80% CPV reduction, and 30% higher engagement, supported by IAB certification and kidSAFE Seal compliance.

Commercially, Biddeo targets two equally-weighted customer segments — direct brand advertisers and agencies managing multiple client portfolios — using a demo-led enterprise sales motion with regional contact points (USA, Europe, LATAM, MENA, Rest of World). Pricing is not publicly disclosed but is structured around no upfront commitments or long-term contracts, implying a performance- or spend-based managed services revenue model. Since founding, the company has scaled to 5,000+ campaigns, 500+ brands, 50+ agency partners, and operations across 25 countries spanning Europe, North America, LATAM, and MENA, with offices in Madrid, New York, Miami, Los Angeles, and field coverage in Italy, DACH, Poland, and Romania.

Name

biddeo.io

Legal name

Biddeo Media Solutions, S.L.

Website

https://biddeo.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Biddeo is a managed ad tech platform that plans and executes AI-optimized video advertising campaigns for brands and agencies across YouTube, CTV, and social media. It combines proprietary Bidgenius optimization and LAIA brand safety AI with 24/7 human expert oversight across 25 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Managed Video Ad Campaign Services: Biddeo operates as a fully managed AI-powered video ad platform. As a managed service provider, the company likely generates revenue through a percentage of ad spend managed plus service fees, or through performance-based pricing. The platform handles campaign management, optimization, and brand safety across YouTube, CTV, and social media channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Biddeo plans, manages, and optimizes video advertising campaigns on YouTube, CTV, and social media on a fully managed basis for brands and agencies. Its Bidgenius engine uses machine learning for predictive bid optimization and real-time campaign management, while its LAIA solution ensures brand-safe, contextually relevant ad placements through NLP and Video Content Recognition combined with human verification. The service replaces manual campaign optimization with 24/7 AI automation supervised by human experts.

Product overview

Biddeo offers a unified AI-powered video advertising platform consisting of two core products: Bidgenius and LAIA. Bidgenius serves as the primary campaign management platform for planning, optimizing, and measuring YouTube and social media video ad campaigns, leveraging machine learning for predictive analytics and real-time bid optimization. LAIA is Biddeo's proprietary brand safety and suitability tool that provides contextual targeting through NLP and video content recognition technologies combined with human verification. Together, these products enable brands and agencies to run AI-optimized video campaigns with 24/7 automated management and human expert oversight across YouTube, CTV, and social media channels.

Differentiator

Problem solved

Functional benefit

Brands

• LAIA: Proprietary AI-powered solution for Brand Safety and Brand Suitability. Integrates natural language processing (NLP) and video content recognition (VCR) technologies, along with human content verification to ensure brand-safe inventory for YouTube campaigns.
• Bidgenius

Products and services

• Bidgenius AI-powered campaign management platform that plans, manages, and optimizes YouTube and social media video ad campaigns using machine learning algorithms to detect patterns and apply predictive models for lowest CPM and CPV, offered to brands and agencies.
• LAIA Proprietary Brand Safety and Brand Suitability AI technology for YouTube campaigns, integrating Natural Language Processing and Video Content Recognition with human content verification to deliver brand-safe, contextually relevant inventory for brands and agencies.

Quantifiable outcome

• 6X average ROAS across campaigns
• +5 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Scale indicators7 records

Recent moves12 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/biddeo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about biddeo.io