Snaptron
Snaptron is a privately held, US-based manufacturer of tactile metal dome switches and dome arrays founded in 1990, serving engineers and OEMs across automotive, medical, defense, aviation, consumer electronics, and membrane-switch applications with 250+ standard SKUs, custom dome design, placement and test equipment, and global direct plus DigiKey distribution.
- Company typePrivate
- Founded1990
- HeadquartersWindsor, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Snaptron does
Snaptron, Inc. is a privately held US manufacturer of tactile metal dome switches and related electromechanical assembly products, founded in 1990 and headquartered in a 42,000 sq ft facility in Windsor, Colorado. The company designs and produces formed stainless-steel momentary contact domes that deliver tactile feedback in user interfaces, offering more than 250 standard SKUs across multiple geometries (four-leg/F-series, round/P-series, triangle/WT-series, square/SQ-series, SMT-solderable S-series, dual-touch DT/Intellitac series, and specialty variants including backlit, normally-closed, reverse-dimple, ring-contact, and battery-contact series) with sizes from 4mm to 20.2mm and trip forces from 40g to 2250g. Beyond standard products, Snaptron provides custom dome design and manufacturing (4-6 week turnaround), Peel-N-Place pre-loaded adhesive dome arrays, Dart handheld and SureShot automated placement equipment, Sapphire ASTM-conformant force-displacement test stations, and PCB pad/packaging accessories.
The company sells primarily direct-to-customer to engineers and OEMs worldwide, supplemented by a select-range partnership with DigiKey for smaller-quantity buyers, and supports customers through free sample kits and applications-engineering services from design evaluation through production. Its customer base spans automotive interior interfaces, medical devices, defense electronics, aviation/aerospace, consumer electronics, the membrane switch industry, fitness and wearables, and engineering education; documented end uses include dashboard and steering wheel controls, diagnostic equipment, military communication systems, avionics, game controllers, and robotics. Certifications include ISO 9001:2015 (since 1998), DFARS-compliant domestically sourced stainless steel, REACH and RoHS compliance, CMRT conflict-minerals reporting, California Proposition 65 compliance, and EU 2022/428 compliance. The company has received the 2022 BBB Torch Award for Ethics and a 2022 Elektra Award from Electronics Weekly.
Snaptron monetizes entirely through hardware sales: standard dome switches, custom-manufactured domes, Peel-N-Place consumable arrays, placement and test equipment (including subscription-based leasing for Sapphire/Dart/SureShot), and packaging consumables, with Net 30 terms or advance payment. Recent strategic emphasis has been on automation-enabling products (SMT S-Series and its 2023 line additions), advanced switching architectures (Multi-Circuit 2020, Continuous Dual-Touch 2021), and regulatory preparedness for GHG/CBAM emissions disclosure.
Snaptron firmographics
Firmographics- Name
- Snaptron
- Legal name
- Snaptron Inc.
- Website
- https://snaptron.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Snaptron is a privately held, US-based manufacturer of tactile metal dome switches and dome arrays founded in 1990, serving engineers and OEMs across automotive, medical, defense, aviation, consumer electronics, and membrane-switch applications with 250+ standard SKUs, custom dome design, placement and test equipment, and global direct plus DigiKey distribution.
- Ownership category
- akta.pro rank
Snaptron industry classification
Industry- Product category
- Electronic Components - Tactile Switches
- NAICS
- Relay and Industrial Control Manufacturing (335314)
- SIC
- Electrical Industrial Apparatus (3620)
- akta.pro primary industry
- Industrial Control Panels & Enclosures (Panel Building, MCCs, Integration) (IMAGABAJ)
- akta.pro secondary industries
- Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK), Switchgear & Switchboards (HV/MV/LV, GIS/AIS) (IMAGAAAB)
Keywords
Where Snaptron is headquartered
LocationHeadquarters
- HQ city
- Windsor
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Snaptron business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Standard Metal Dome Switches: Sale of in-stock tactile metal dome switches across multiple series (F, P, WT, S, SQ, GX, DT, BL, RK, U, M, E, NC, TC, RCG). Available in various sizes (4mm-20.2mm), forces (40g-2250g), and geometries (four-leg, round, triangle, square, oblong, oval). One-time hardware purchase with repeat ordering.
- Custom Dome Manufacturing: Design and manufacture of custom metal dome switches tailored to specific requirements. Custom sizes, shapes, actuation forces, and travel specifications. Turnaround in 4-6 weeks. One-time engineering and manufacturing service.
- Peel-N-Place Dome Arrays: Pre-loaded polyester dome carriers with pressure-sensitive adhesive. Available as standard arrays (individual domes on adhesive squares) or custom arrays cut to customer specifications. Repeat purchase of consumable assembly materials.
- Placement and Test Equipment: Sale of Dart dome placement pens and SureShot automated dome placement machines. Sapphire force-displacement test stations for switch testing. Leasing programs available for testing and placement equipment.
- Packaging Solutions: Various packaging options including bulk jars, cartridges, tape and reels for SMT, and Peel-N-Place sheets. Repeat consumable purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard in-stock dome switches |
| One time/ perpetual license | Pay-as-you-go | Custom dome manufacturing |
| Subscription | Multi-year contract | Equipment leasing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Snaptron product offering
Product offeringCore offering
Snaptron designs and manufactures tactile metal dome switches used as momentary electrical switching elements beneath keypads and user interfaces. The company offers more than 250 standard parts in stock across multiple geometries and force ratings, plus custom dome design and manufacturing with 4-6 week turnaround. Complementary offerings include Peel-N-Place pre-loaded dome arrays, Dart and SureShot automated placement equipment, and the Sapphire ASTM-compliant force-displacement test station.
Product overview
Snaptron is a manufacturer of tactile metal dome switches and related products. The product portfolio centers on standard metal dome switches available in multiple geometries (four-leg/F-series, round/P-series, triangle/WT-series, square/SQ-series, oval/RK-series, oblong/E-series, SMT/S-series, and specialized variants including dual-touch/DT-series, backlit/BL-series, normally-closed/NC-series, and reverse-dimple/TC-series), supplemented by custom dome design services for unique specifications. The offering extends to Peel-N-Place dome arrays for simplified assembly, Dart and SureShot automated placement equipment, Sapphire switch testing equipment, PCB pads, and various packaging solutions. The company also provides free sample kits, engineering design guides, and direct applications engineering support. Products are manufactured in the USA with over 250 standard parts in stock.
Differentiator
Problem solved
Functional benefit
Brands
- Peel-N-Place: Pre-loaded polyester dome carriers with pressure-sensitive adhesive for fast, accurate dome placement. Available as Standard and Custom arrays.
- Dart
- SureShot
- Sapphire
Products and services
- Standard Metal Domes In-stock tactile metal dome switches providing momentary electrical contact and tactile feedback for PCBs, flex circuits, or membranes, offered across multiple geometries including four-leg (F-Series), SMT/solderable (S-Series), round (P-Series), triangle (WT-Series), square (SQ-Series), dual-touch (DT-Series), normally-closed (NC-Series), reverse-dimple (TC-Series), high-force four-leg wide (GX-Series), backlit (BL-Series), oval (RK-Series), ultra-snap (U-Series), overtravel (M-Series), oblong (E-Series), ring contact (RCG-Series), and battery contact (FB/TB-Series).
- Custom Metal Domes Bespoke metal dome switches manufactured to customer-specified size, shape, actuation force, and travel for unique application requirements, with quotes delivered in 24-48 hours and production turnaround as fast as 4-6 weeks.
- Peel-N-Place Dome Arrays Pre-loaded polyester dome carriers with pressure-sensitive adhesive for fast, accurate placement of individual or multiple domes, offered as Standard Peel-N-Place arrays or Custom Peel-N-Place arrays cut to customer-specified layouts.
- Dart Dome Placement Pen Handheld manual placement tool designed for quick and accurate placement of metal domes, compatible with domes packaged in Snaptron cartridges.
- SureShot Automated Dome Placement Machine Automated dome placement system for high-throughput, accurate dome assembly in production environments, eliminating double-doming issues.
- Sapphire Switch Tester Force-displacement test station for tactile switches that conforms to ASTM standards, featuring Voice Coil Technology for precise measurement of actuation force, tactile feedback, and life cycles; available for sale or multi-year lease.
- PCB Pads Recommended PCB layout designs for dome switch integration, including single-sided and double-sided contact pad configurations engineered for each Snaptron dome series.
- Packaging Solutions Multiple packaging formats for metal domes including bulk jars, cartridges for placement equipment, tape and reel for SMT pick-and-place, and Peel-N-Place sheets, accompanied by a cartridge recycling program.
- Metal Dome Sample Kit Free sample box containing 25 different dome types across styles, sizes, and trip forces, plus a design guide, demo board, placement tools, and precut adhesive tape for prototyping and validation; sample kits typically ship within 3 business days.
- Applications Engineering Support Direct collaboration with Snaptron applications engineers covering design input, design review, sample prototyping, and electrical and mechanical testing services from design evaluation through quoting and ordering.
Quantifiable outcome
- Custom parts turnaround in 4-6 weeks
- +4 more outcomes
Companies that use Snaptron
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles6 records
Snaptron technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Snaptron partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Paityn Feyen / GR Cup North AmericaminorSnaptron continues its partnership with youth driver Paityn Feyen for the 2026 GR Cup North America racing season as part of motorsports marketing and brand awareness initiatives.
- DigiKeycoreSnaptron partners with DigiKey to distribute a select range of products, enabling smaller quantity purchases through established electronics distribution channels worldwide.
- Wyoming MotorsportsminorEngineering partnership providing tactile switch solutions for high-performance racing applications including steering wheel interfaces. Used GX12700 domes secured with tape for Formula race car.
- Sabré CookminorPartnership with professional racecar driver and Colorado School of Mines graduate for motorsports marketing and engineering outreach at university events.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Snaptron competitors and assessment
Company assessmentBroad incumbents
- Omron Electronic Components: Diversified Japanese component supplier offering tactile switches, MEMS, and relays, with a tactile switch catalog that overlaps Snaptron's standard series.
- Bourns, Inc. US-based diversified electronic component manufacturer with a switch portfolio including tactile and pushbutton switches that competes with Snaptron's dome offering.
- Alps Alpine (Alps Electric): Global Japanese electronics incumbent producing tactile switches, HAPTIC switches, and various input devices, with broader product breadth than Snaptron and overlap on the tactile/snap dome segment.
- Panasonic Industrial Devices: Major Japanese component manufacturer with a broad tactile switch portfolio including SMT and light-touch variants that overlap Snaptron's S-Series and standard series.
Direct peers
- E-Switch: US-based tactile and dome switch manufacturer serving consumer electronics, medical, and industrial customers with a catalog closely overlapping Snaptron's standard series.
- Marquardt Group: German switch manufacturer with a strong tactile and rocker switch portfolio serving automotive and appliance OEMs, comparable to Snaptron's automotive interior focus.
- C&K Switches (Littelfuse): Acquired by Littelfuse, C&K is one of the largest global suppliers of tactile switches and dome switches, including SMT and through-hole variants that overlap Snaptron's standard dome portfolio.
- NKK Switches: Long-established Japanese tactile switch manufacturer (with US operations) offering a broad catalog of tactile, programmable, and process-sealed switches that compete with Snaptron's standard and custom lines.
- Interconnect Devices Inc (IDI): Specialized manufacturer of metal dome contacts, probe pins, and test interface components, with a very direct overlap to Snaptron's metal dome and Sapphire tester portfolio.
- ITW Switches (Illinois Tool Works): ITW Switches produces sealed and tactical dome/keypad switches for defense, medical, and industrial applications, mirroring Snaptron's high-reliability vertical focus.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Snaptron social profiles
Digital presenceSnaptron compliance and trust
Trust signalCompliance8 records
Snaptron financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snaptron leadership team
Management profileNumber of profiles
Snaptron funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snaptron M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snaptron
What does Snaptron do?
Snaptron designs and manufactures tactile metal dome switches used as momentary electrical switching elements beneath keypads and user interfaces. The company offers more than 250 standard parts in stock across multiple geometries and force ratings, plus custom dome design and manufacturing with 4-6 week turnaround. Complementary offerings include Peel-N-Place pre-loaded dome arrays, Dart and SureShot automated placement equipment, and the Sapphire ASTM-compliant force-displacement test station.
Is Snaptron a public or private company?
Snaptron is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Snaptron founded?
Snaptron was founded in 1990. It employs 11 to 50 people.
Where is Snaptron based?
Snaptron is headquartered in Windsor, United States, in the North America region.
How does Snaptron make money?
Five revenue lines are on record. Standard Metal Dome Switches are the primary driver. The others are custom Dome Manufacturing, peel-N-Place Dome Arrays, placement and Test Equipment and packaging Solutions.
Who are Snaptron's main competitors?
Broad incumbents on record are Omron Electronic Components, Bourns, Inc., Alps Alpine (Alps Electric) and Panasonic Industrial Devices. Direct peers are E-Switch, Marquardt Group, C&K Switches (Littelfuse), NKK Switches, Interconnect Devices Inc (IDI) and ITW Switches (Illinois Tool Works).
Does Snaptron have an API?
No public API is recorded for Snaptron.
What industry is Snaptron in?
Snaptron's product category is Electronic Components - Tactile Switches. Its primary akta.pro industry code is IMAGABAJ, Industrial Control Panels & Enclosures (Panel Building, MCCs, Integration), with a secondary code of IMAHAHAK, Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation). Its NAICS code is 335314 and its SIC code is 3620.