What Home Leasing does

Home Leasing is a family-owned real estate development, construction, and property management company headquartered in Rochester, NY, that develops, owns, and operates affordable and mixed-income housing communities. The company operates a portfolio of more than 40 distinct residential and mixed-use communities across New York State (concentrated in the Rochester area and extending to Seneca Falls, Henrietta, Schenectady, and Owego) and Maryland (Essex), with product lines spanning family apartments, senior living, supportive housing for veterans and formerly homeless individuals, mixed-use historic rehabilitations, commercial properties, and a solar farm. Rents are set on an income-qualifying basis at 50%, 60%, and 80% of Area Median Income, with utilities included at several properties; the model is financed through federal, state, and local government programs and Historic Tax Credit-adjacent preservation funding.

The business is generationally family-run (founded by Joseph Leenhouts, with three generations on the team and Norman Leenhouts as CEO), is B Corp certified, and has earned multiple historic-preservation recognitions including the 2025 Excellence in Historic Preservation Award and a 2018 Landmark Society 'Five to Revive' listing. Strategic capabilities are weighted toward historic rehabilitation expertise (Huntington Apartments in the 1870-era National Yeast Co. building, Harper's Corner downtown redevelopment) and service-enriched affordable housing, evidenced by partnerships with Eagle Star Housing for veteran supportive housing and Heritage Christian's Pieters Family Life Center for residents with developmental disabilities. The largest disclosed development project is the $72.3 million Gateway Building redevelopment at 150 East Main St. in Rochester, a partnership with SAA|EVI delivering 129 mixed-income apartments plus 8,000 sq ft of commercial space.

Home Leasing makes money through recurring monthly rental income from residents across the stabilized portfolio, supplemented by commercial rents on mixed-use ground-floor space. Distribution is direct: applications, income verification, and lotteries are handled in-house through a centralized headquarters and onsite community staff, with no third-party property management layer. There is no proprietary technology platform disclosed; operations and resident services are delivered through conventional property management workflows supplemented by community partner organizations.

Name

Home Leasing

Legal name

Home Leasing

Website

https://homeleasing.net

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Home Leasing is a family-owned Rochester, NY-based developer, constructor, and operator of affordable and mixed-income housing communities, serving income-qualified families, seniors, and supportive-housing populations across New York and Maryland through a 40-plus community portfolio financed with government affordable-housing programs.

Ownership category

akta.pro rank

Product category

Affordable Housing / Residential Property Management

NAICS

Lessors of Residential Buildings and Dwellings (531110), Lessors of Real Estate (5311)

SIC

Operators Of Apartment Buildings (6513), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)

akta.pro secondary industries

Public & Affordable Housing Programs (Subsidies, Vouchers, Public Housing) (BPAIANAA), Active Adult / Senior Community Association Management (BPAJAHAJ)

Keywords

• Affordable housing development
• Residential property management
• Senior living communities
• Historic preservation real estate
• Supportive housing services

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Residential Rental Income: Home Leasing generates revenue through monthly rental payments from residents across their portfolio of apartment communities. Pricing is income-based with tiers at 50%, 60%, and 80% of Area Median Income (AMI). The company leverages federal, state, and local government financing and assistance programs to provide affordable housing, which subsidizes and enables the below-market rental rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Home Leasing develops, constructs, owns, and manages affordable and mixed-income residential rental housing communities, including family apartments, senior living properties, supportive housing for veterans, mixed-use developments, and complementary commercial real estate. The portfolio spans more than 40 named communities across New York State (Rochester, Schenectady, Seneca Falls, Henrietta, and other upstate locations) and Maryland (Essex), with rents tiered to 50%, 60%, and 80% of Area Median Income and supported by federal, state, and local affordable housing financing programs.

Product overview

Home Leasing is a family-owned real estate development and property management company based in Rochester, New York, with three generations of leadership. The company operates a diversified portfolio of affordable and mixed-income housing communities across New York State and Maryland. The product portfolio consists of over 40 distinct residential communities including family apartments, senior living facilities (branded as 'Gardens' properties), supportive housing for veterans and formerly homeless individuals, mixed-use developments, commercial properties, and a solar farm. Notable communities include Huntington Apartments (supportive housing for veterans in Seneca Falls), Heritage Gardens (affordable senior housing in Henrietta), Harper's Corner (mixed-use historic preservation project in Rochester), and Glenwood Gardens (252-unit community in Maryland). The company also offers development, construction, and management services for affordable housing properties, utilizing federal, state, and local government financing programs to provide affordable homes to qualifying residents.

Differentiator

Problem solved

Functional benefit

Products and services

• Huntington Apartments 53-unit historic preservation apartment community in Seneca Falls, NY, with approximately half of units dedicated to supportive housing for formerly homeless veterans in partnership with Eagle Star Housing. Targets income-qualified households at 50%-90% AMI and veterans referred by supportive services partners.
• Heritage Gardens Affordable apartment community in Henrietta, NY, offering 71 one-bedroom and 12 two-bedroom units with EnergyStar appliances and all utilities included. Residents access on-site programming from Heritage Christian's Pieters Family Life Center, including counseling and therapy services for individuals with developmental disabilities.
• Harper's Corner Mixed-use community revitalization development in downtown Rochester, rehabilitating four historic commercial buildings into 4 ground-floor commercial spaces and 11 residential apartments at 80% AMI. Targets income-qualified households and supports downtown retail/office tenants.
• Glenwood Gardens 252-unit apartment community in Essex, Maryland, offering studio, one- and two-bedroom homes with utilities included, located near MTA bus lines and the Inner Harbor. Targets income-qualified households at 60% AMI in the Baltimore metro.
• Elmer Gardens Senior living community in Schenectady, NY, part of the Home Leasing affordable senior housing portfolio under the "Gardens" brand. Targets low- and moderate-income seniors seeking accessible, amenitized rental housing.
• Bartlett Gardens Affordable housing community in the Home Leasing portfolio.
• Beechwood Family Apartments Family-oriented affordable housing community in the Home Leasing portfolio.
• Centerville Court Affordable housing community in the Home Leasing portfolio.
• Charlotte Square at the East End Mixed-income apartment community at Rochester's East End, part of the Home Leasing portfolio.
• Charlotte Square on the Loop Mixed-income apartment community on Rochester's downtown loop, part of the Home Leasing portfolio.
• Clinton Avenue Apartments Affordable housing community in Rochester, part of the Home Leasing portfolio.
• Clinton Avenue Apartments II Second phase affordable housing development in Rochester, part of the Home Leasing portfolio.
• College Greene Affordable housing community in the Home Leasing portfolio.
• Commercial Properties Commercial real estate portfolio offering affordable retail and office spaces within Home Leasing mixed-use developments such as Harper's Corner.
• East Lake Commons Affordable housing community in the Home Leasing portfolio.
• Eastman Gardens Affordable housing community in the Home Leasing portfolio.
• Farmington Gardens Affordable housing community in the Home Leasing portfolio.
• Farmington on the Creek Affordable housing community in the Home Leasing portfolio.
• Flower City Apartments Affordable housing community in Rochester, part of the Home Leasing portfolio.
• Frederick Douglass Affordable housing community in the Home Leasing portfolio.
• The Gardens Affordable housing community in the Home Leasing portfolio.
• The Gardens at Penfield Square Senior living community in the Home Leasing "Gardens" portfolio.
• The Gardens at St. Anthony's Senior living community in the Home Leasing "Gardens" portfolio.
• The Gardens at Town Center Senior living community in the Home Leasing "Gardens" portfolio.
• Holley Gardens Affordable housing community in the Home Leasing portfolio.
• Keuka Gardens Affordable housing community in the Home Leasing portfolio.
• Kibler Senior Apartments Senior living community in the Home Leasing portfolio.
• Liberty Square Affordable housing community in the Home Leasing portfolio.
• Lincoln Gardens Affordable housing community in the Home Leasing portfolio.
• Muldoon Gardens Affordable housing community in the Home Leasing portfolio.
• Oak Creek Townhomes Townhome-style affordable housing community in the Home Leasing portfolio.
• Ogden Gardens Affordable housing community in the Home Leasing portfolio.
• Owego Gardens Affordable housing community in the Home Leasing portfolio.
• Renaissance Square Affordable housing community in the Home Leasing portfolio.
• Tailor Square Affordable housing community in the Home Leasing portfolio.
• Thurston Road Apartments Affordable housing community in the Home Leasing portfolio.
• Union House Apartments Affordable housing community in the Home Leasing portfolio.
• Union Square Affordable housing community in the Home Leasing portfolio.
• Voters Block Affordable housing community in the Home Leasing portfolio.
• Warfield Square Affordable housing community in the Home Leasing portfolio.
• Leenhouts Solar Farm Solar energy generation facility providing renewable energy to support Home Leasing's affordable housing operations.
• Sunlight Lane Affordable housing community in the Home Leasing portfolio.

Quantifiable outcome

• Huntington Apartments recognized as one of Landmark Society of Western New York's Five to Revive (2018)
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Eagle Star HousingcoreStrategic or Co-development PartnerPartnership for providing supportive housing services at Huntington Apartments. Eagle Star Housing provides services to formerly homeless veterans who occupy half of the 53 units at Huntington Apartments in Seneca Falls.
• Seneca Falls Downtown Revitalization InitiativecoreStrategic or Co-development PartnerHuntington Apartments is located in the Seneca Fall's Downtown Revitalization Initiative catchment area, positioning the project within the broader community revitalization effort.
• Heritage Christian's Pieters Family Life CentercoreStrategic or Co-development PartnerCommunity resource partnership providing wide variety of programming for residents of Heritage Gardens including counseling, occupational, speech, and physical therapy, support groups, art and music therapy for individuals with developmental disabilities.
• Federal, State, and Local Government ProgramscoreStrategic or Co-development PartnerFinancing and assistance from government programs enables affordable rents and utility inclusions at properties like Heritage Gardens and Glenwood Gardens.
• SAA|EVIcoreStrategic or Co-development PartnerDevelopment partner for the Gateway Building project at 150 East Main St. in Rochester. SAA|EVI is involved in the $72.3 million redevelopment converting the vacant property into 129 mixed-income apartments and 8,000 square feet of commercial space.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Michaels Organization: One of the largest US affordable and workforce housing developers, owners, and managers, with a multi-state portfolio exceeding 80,000 units. Closely comparable to Home Leasing as a vertically integrated developer/owner/operator of affordable and mixed-income communities serving similar LIHTC and HUD-financed resident bases.
• WinnCompanies: National affordable and market-rate housing developer and manager with 145,000+ units across 23 states. Directly comparable on the affordable family and senior housing ownership/management model, including supportive housing for veterans and special populations.
• L+M Development Partners: NYC/Northeast-focused affordable and mixed-income housing developer with deep LIHTC experience and historic preservation portfolio. Comparable in scale of NY metro projects, use of LIHTC/subsidy stack, and emphasis on community revitalization through preservation.
• Preservation of Affordable Housing (POAH): National nonprofit that preserves and operates affordable rental housing, with a portfolio of 12,000+ units across 11 states. Directly comparable business model (own + manage affordable housing) and mission-driven orientation, including supportive housing for vulnerable residents.
• Beacon Communities: Boston-based affordable and mixed-income housing developer and manager with properties across the Northeast and Mid-Atlantic. Comparable on LIHTC-financed development pipeline, mixed-income community model, and emphasis on resident services partnerships.
• Enterprise Community Partners: National nonprofit affordable housing developer and CDFI with 90,000+ homes across the US. Comparable developer/owner/operator of affordable and mixed-income housing using federal financing programs; a frequent counterparty on subsidy applications and development partnerships.
• Mercy Housing: National nonprofit that develops and manages affordable housing, including senior and supportive housing, across 40+ states. Comparable service-enriched affordable housing model with special-population focus and reliance on LIHTC and federal subsidy programs.
• National Church Residences: National nonprofit developer and operator of affordable senior housing and CCRC communities across 25+ states. Directly comparable to Home Leasing's senior-focused 'Gardens' portfolio (Elmer, Penfield Square, St. Anthony's, Town Center) on senior affordable housing operations and HUD financing.

Emerging players

• Volunteers of America: National nonprofit that develops and operates affordable and supportive housing, including housing for veterans and individuals experiencing homelessness. Comparable to Home Leasing's Huntington Apartments veteran-supportive housing (with Eagle Star Housing) on mission-aligned supportive housing delivery.

Regional players

• Conifer Realty: Rochester, NY-based affordable housing developer and manager with properties across the Northeast and Mid-Atlantic. Highly comparable regional peer given shared Rochester/NY footprint, similar LIHTC-financed family and senior portfolio, and overlapping local market competition for subsidy awards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/homeleasing
• LinkedInlinkedin.com/company/home-leasing-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Leasing