UHA Health Insurance
UHA Health Insurance is a private, physician-founded mutual benefit society in Hawaii offering bundled medical, drug, and vision plans to over 4,200 employer groups and 57,000+ members, operating the state's largest physician network since 1996.
- Company typePrivate
- Founded1996
- HeadquartersHonolulu, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What UHA Health Insurance does
UHA Health Insurance (legal name University Health Alliance) is a private, physician-founded mutual benefit society headquartered in Honolulu, Hawaii, operating as a health insurer exclusively serving Hawaii employers and their employees. Founded in 1996 by physician educators at the University of Hawaii John A. Burns School of Medicine, UHA is the only homegrown, physician-led health plan in the state and was the first Hawaii insurer to offer wellness and prevention-focused plans. The company sells bundled medical, drug, and vision plans — UHA 3000, UHA One Plan, and UHA 600 — directly to employer groups of all sizes and through broker/agent channels, with no individual or Medicare products offered.
The company operates three dedicated online portals (Employer Services, Member Services, Provider Services) supporting billing, enrollment, claims status, prior authorization, eligibility verification, and EDI claims upload, alongside a Price Comparison Tool and QR-coded member ID cards. UHA offers the largest physician network in Hawaii spanning all islands, integrates with Express Scripts for pharmacy benefit management and UnitedHealthcare Choice Plus for out-of-state student coverage, and processes all prior authorization decisions in-house locally rather than outsourcing to mainland vendors.
UHA generates revenue through monthly employer-group premiums collected on its three core bundled plans plus the Active&Fit fitness benefit, supplemented by the no/nominal-cost UHA Work Well workplace wellness program offered to all Hawaii employers regardless of carrier. The company serves over 4,200 employer groups and 57,000+ members, maintains URAC Health Utilization Management accreditation, and holds at least double the state-required financial reserves. Recent 2025-2026 executive restructuring — new CIO, new Chief Sales Officer, and COO promotion — signals preparation for a new growth phase, while multi-year provider agreements with HHSC and Adventist Health Castle secure network continuity through 2026-2029.
UHA Health Insurance firmographics
Firmographics- Name
- UHA Health Insurance
- Legal name
- University Health Alliance
- Website
- https://uhahealth.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- UHA Health Insurance is a private, physician-founded mutual benefit society in Hawaii offering bundled medical, drug, and vision plans to over 4,200 employer groups and 57,000+ members, operating the state's largest physician network since 1996.
- Ownership category
- akta.pro rank
UHA Health Insurance industry classification
Industry- Product category
- Health Insurance
- NAICS
- Direct Health and Medical Insurance Carriers (524114)
- SIC
- Hospital & Medical Service Plans (6324), Accident & Health Insurance (6321)
- akta.pro primary industry
- Fully Insured Group Health Plans (Employer-Sponsored) (FSAIAFAA)
- akta.pro secondary industries
- Large Group Health Insurance (Mid-Market & National Accounts) (FSAIAFAE), Small Group Health Insurance (2–50/100) (FSAIAFAD)
Keywords
Where UHA Health Insurance is headquartered
LocationHeadquarters
- HQ city
- Honolulu
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
UHA Health Insurance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Employer Group Health Insurance Premiums: UHA generates revenue through medical, drug, and vision insurance premiums paid by Hawaii employer groups. Employers pay monthly premiums for coverage of their employees. The company offers plans for groups of all sizes, with specific plan options like UHA 3000, UHA One Plan, and UHA 600.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | UHA 3000 Plan - Low deductible option with $12 co-pay for physician services |
| Subscription | Monthly | UHA One Plan - No deductible with $12 co-pay for physician services |
| Subscription | Monthly | UHA 600 Plan - No deductible with 90% coverage for physician services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
UHA Health Insurance product offering
Product offeringCore offering
UHA Health Insurance sells bundled medical, drug, and vision health insurance plans to Hawaii employer groups under three core offerings: UHA 3000, UHA One Plan, and UHA 600. Coverage is delivered through Hawaii's largest physician network and supported by online portals for employers, members, and providers that handle billing, enrollment, claims, prior authorization, and eligibility verification. The company additionally provides the UHA Work Well workplace wellness program and the Active&Fit fitness benefit, with quotes and enrollment handled via direct sales, broker partners, and self-service online channels.
Product overview
UHA Health Insurance offers a portfolio of three core health insurance plans bundled with drug and vision coverage. The main products are UHA 3000 (a low-deductible plan with $200 individual deductible), UHA One Plan (a no-deductible plan with $12 co-pays), and UHA 600 (a no-deductible plan covering 90% of physician costs). All plans meet ACA requirements and include preventive care, wellness benefits, and maternity coverage. Additional offerings include the UHA Work Well workplace wellness program and Active&Fit fitness benefit. The plans provide access to Hawaii's largest physician network.
Differentiator
Problem solved
Functional benefit
Brands
- UHA Work Well: Workplace wellness program offering personalized service and expertise to educate, advocate and consult on key areas of workplace wellness for Hawaii employers.
Products and services
- UHA 3000 (Bundle) Low-deductible health insurance plan for Hawaii employer groups with a $200 annual deductible per person ($600 per family), $12 co-pay for most physician services, and bundled drug and vision coverage. Designed for employees seeking affordable access to Hawaii's largest physician network.
- UHA One Plan (Bundle) No-deductible health insurance plan for Hawaii employer groups with $12 co-pay for most physician services, 100% coverage for preventive care and maternity services, bundled drug and vision coverage, and the Active&Fit fitness benefit included.
- UHA 600 (Bundle) No-deductible health insurance plan for Hawaii employer groups where UHA covers 90% of the cost of physician services (10% co-insurance), with bundled drug and vision coverage.
- UHA Work Well Workplace wellness program offering personalized service and expertise to educate, advocate, and consult on key areas of workplace wellness for Hawaii employers, including toolkits, events, a resource hub, and guides. Offered primarily complimentary (or at a nominal fee) to all Hawaii employers, regardless of insurance carrier.
Quantifiable outcome
- Prior authorization decisions made within 2 weeks (online submissions in about 1 week, urgent situations within 72 hours)
- +3 more outcomes
Companies that use UHA Health Insurance
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
UHA Health Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
UHA Health Insurance partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Adventist Health CastlecoreUHA and Adventist Health Castle signed a new three-year agreement effective retroactively from January 1, 2026. Adventist has been part of the UHA network since 1996 when it was known as Castle Medical Center. The agreement ensures members have continued access to Adventist hospital, clinics, and affiliated physicians.
- 'Ohana ArtsminorUHA donated $22,500 to 'Ohana Arts to fund scholarships for 12 economically disadvantaged youth to attend summer and fall theater programs. The donation included both cash and limited-edition fundraising tote bags. 'Ohana Arts is a nonprofit providing educational and professional arts programs.
- Federal Home Loan Bank of Des MoinesminorUHA is a member of the Federal Home Loan Bank of Des Moines, one of the few local non-financial institutions in the system. The relationship helps UHA strategically plan for its members. UHA used the FHLB Member Impact Fund to match donations to nonprofits, receiving a 1.5 match to donate $12,500 to Hawaii HomeOwnership Center.
- Hawai'i HomeOwnership Center (HHOC)minorUHA donated $12,500 to HHOC through the Federal Home Loan Bank matching grant program. HHOC supports first-time homeowners and provides education to those struggling to remain in their homes, believing higher rates of homeownership create stronger families and communities.
- Project Vision Hawai'iminorUHA supported the launch of Project Vision's Maui HieHie Mobile Hygiene Trailer at the Lahaina Resource and Recovery Center. The trailer provides free showers, laundry, and hygiene supplies to individuals experiencing homelessness on Maui, along with connections to medical care, health screenings, and social services.
- March of Dimes Hawai'iminorUHA is a longtime supporter of March of Dimes Hawai'i. Together they presented Mother's Day gift baskets to families in Kapi'olani Medical Center's NICU. March of Dimes leads the fight for the health of all moms and babies and shares UHA's goal of good health for island families.
- Hawai'i Health Systems Corporation (HHSC)coreHHSC and UHA entered into a new three-year agreement ensuring HHSC hospitals and clinics remain part of UHA's provider network. Facilities include Hilo Medical Center, Hale Ho'ola Hamakua, Ka'u Hospital, Kohala Hospital, Kona Community Hospital, Kaua'i Veterans Memorial Hospital, and Samuel Mahelona Memorial Hospital. This agreement is particularly important for UHA members living on Hawaii Island and Kaua'i.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
UHA Health Insurance competitors and assessment
Company assessmentBroad incumbents
- UnitedHealthcare: UnitedHealthcare is the largest U.S. health insurer and already provides UHA's out-of-state student network via the Choice Plus arrangement, making it a broad incumbent peer with direct product overlap on commercial group coverage.
- Cigna Healthcare: Cigna is a national health and medical insurance carrier with employer-sponsored group products analogous to UHA's bundled medical, drug, and vision plans, providing a relevant large-carrier benchmark on product structure and broker competition.
- Aetna (CVS Health): Aetna is a national employer-sponsored health and medical insurance carrier serving groups of all sizes; it competes with UHA for Hawaii employer business and represents the typical national carrier benchmark UHA is measured against by brokers.
- Anthem Blue Cross Blue Shield: Anthem is a national incumbent commercial health insurer with employer-sponsored plans across multiple states; it represents the scaled, multi-state competitive backdrop against which UHA's regional single-state model must defend employer accounts.
- Kaiser Permanente: Kaiser Permanente operates an integrated physician-led health plan and care delivery model that closely mirrors UHA's physician-founded, prevention-first positioning, but at national scale and with owned provider facilities, making it a broader incumbent benchmark for UHA's care-integrated model.
Regional players
- Moda Health: Moda Health is a regional Pacific Northwest insurer offering employer group medical and pharmacy plans; like UHA, it serves a defined geographic market with bundled products and broker-driven distribution.
- PacificSource Health Plans: PacificSource is a regional, mutually-governed health insurer offering employer group plans across the Pacific Northwest, structurally and product-mix-wise analogous to UHA's Hawaii-focused employer group model.
- Premera Blue Cross: Premera is a regional, mutually structured health insurer serving the Pacific Northwest with employer-sponsored medical, drug, and vision plans comparable to UHA's Hawaii portfolio, illustrating how a regional mutual plan competes outside national carriers.
Others
- Blue Shield of California: Blue Shield of California is a non-profit, mission-driven health plan with employer group offerings similar in governance philosophy to UHA's mutual benefit society structure, providing a relevant structural rather than geographic comparator.
Direct peers
- HMSA (Hawaii Medical Service Association): HMSA is UHA's primary direct competitor in Hawaii, offering employer-sponsored group health plans across the same islands with overlapping broker channels; it is explicitly cited as UHA's main competitive force and holds the dominant share of Hawaii commercial members.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
UHA Health Insurance social profiles
Digital presenceUHA Health Insurance compliance and trust
Trust signalCompliance1 record
UHA Health Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
UHA Health Insurance leadership team
Management profileNumber of profiles
Profiles11 records
UHA Health Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UHA Health Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UHA Health Insurance
What does UHA Health Insurance do?
UHA Health Insurance sells bundled medical, drug, and vision health insurance plans to Hawaii employer groups under three core offerings: UHA 3000, UHA One Plan, and UHA 600. Coverage is delivered through Hawaii's largest physician network and supported by online portals for employers, members, and providers that handle billing, enrollment, claims, prior authorization, and eligibility verification. The company additionally provides the UHA Work Well workplace wellness program and the Active&Fit fitness benefit, with quotes and enrollment handled via direct sales, broker partners, and self-service online channels.
Is UHA Health Insurance a public or private company?
UHA Health Insurance is a private company. It is classified as management employee owned and is currently operating.
When was UHA Health Insurance founded?
UHA Health Insurance was founded in 1996. It employs 101 to 250 people.
Where is UHA Health Insurance based?
UHA Health Insurance is headquartered in Honolulu, United States, in the North America region.
How does UHA Health Insurance make money?
One revenue line is on record: employer Group Health Insurance Premiums.
Who are UHA Health Insurance's main competitors?
Broad incumbents on record are UnitedHealthcare, Cigna Healthcare, Aetna (CVS Health), Anthem Blue Cross Blue Shield and Kaiser Permanente. Regional players are Moda Health, PacificSource Health Plans and Premera Blue Cross. Blue Shield of California is listed as an others. HMSA (Hawaii Medical Service Association) is listed as a direct peer.
Does UHA Health Insurance have an API?
No public API is recorded for UHA Health Insurance.
What industry is UHA Health Insurance in?
UHA Health Insurance's product category is Health Insurance. Its primary akta.pro industry code is FSAIAFAA, Fully Insured Group Health Plans (Employer-Sponsored), with a secondary code of FSAIAFAE, Large Group Health Insurance (Mid-Market & National Accounts). Its NAICS code is 524114 and its SIC code is 6324.