Irwin Fritchie Urquhart & Moore

What Irwin Fritchie Urquhart & Moore does

Irwin Fritchie Urquhart Moore & Daniels, LLC is a privately held defense litigation law firm founded in 2000 in New Orleans, Louisiana by six partners from one of the oldest firms in the city. The firm operates as national, regional, and local counsel for public companies, privately owned businesses, governmental entities, non-profit organizations, individuals, and insurers, providing civil litigation defense across a focused portfolio of 12+ practice areas. These include products liability, pharmaceutical and medical device, asbestos, commercial and complex litigation, construction, environmental and toxic tort, electronic discovery, insurance, labor and employment, premises liability, railroad and transportation, trucking (with 24/7 accident response), and casualty.

The firm's core offering is professional defense litigation services — not a technology product. Its 'technology stack' is effectively its legal expertise, e-discovery practice, and information security posture (ISO 27001 certified in 2024). It generates revenue on a professional services, quote-based engagement model with no public pricing, and goes to market through direct attorney-client relationships, partner-led business development, peer recognition (Best Lawyers, Chambers, Super Lawyers), and community and diversity-driven marketing. The firm runs two offices in Louisiana (New Orleans headquarters; Baton Rouge regional office at 450 Laurel Street) and competes as a midsize specialist with national reach in high-stakes defense matters, particularly products liability and mass tort, where it is the only Louisiana-based firm recognized by Chambers and Partners on the national level.

Name

Irwin Fritchie Urquhart & Moore

Legal name

Irwin Fritchie Urquhart Moore & Daniels, LLC

Website

https://irwinllc.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Irwin Fritchie Urquhart & Moore is a privately held defense litigation law firm founded in 2000, serving as national, regional, and local counsel for public companies, private businesses, governmental entities, non-profits, individuals, and insurers across 12+ practice areas from offices in New Orleans and Baton Rouge.

Ownership category

akta.pro rank

Product category

Defense Litigation Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Litigation & Dispute Resolution (BPAHAAAB)

akta.pro secondary industries

Personal Injury & Insurance Defense (BPAHAAAM), Litigation Support & Expert Witness Services (BPAHALAG)

Keywords

• Defense litigation services
• Products liability defense
• Civil litigation counsel
• Mass tort defense
• Insurance defense law

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Legal Services: The firm generates revenue through legal defense litigation services, providing national, regional, and local counsel for civil litigation needs across various practice areas including products liability, pharmaceutical and medical device, construction, railroad and transportation, trucking, premises liability, professional liability, and casualty.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Irwin Fritchie is a defense litigation law firm that serves as national, regional, and local counsel for clients including public companies, privately owned businesses, governmental entities, non-profit organizations, individuals, and insurers. The firm provides civil litigation defense across practice areas such as products liability, pharmaceutical and medical device, construction, railroad and transportation, trucking, premises liability, professional liability, casualty, insurance, asbestos, commercial litigation, complex litigation, electronic discovery, environmental and toxic tort, and labor and employment.

Product overview

Irwin Fritchie Urquhart Moore & Daniels, LLC is a civil litigation law firm serving as national, regional, and local counsel for public companies, privately owned businesses, governmental entities, non-profit organizations, individuals, and insurers. The firm offers a comprehensive portfolio of legal practice areas including Commercial Litigation, Casualty, Asbestos, Trucking, Railroad & Transportation, Electronic Discovery, Pharmaceutical & Medical Device, Products Liability, Construction, Environmental & Toxic Tort, Insurance, Labor & Employment, and Premises Liability. Founded in 2000, the firm operates offices in New Orleans and Baton Rouge, Louisiana.

Differentiator

Problem solved

Functional benefit

Products and services

• Civil Litigation Legal Services Full-service civil litigation representation serving as national, regional, and local counsel for public companies, privately owned businesses, governmental entities, non-profit organizations, individuals, and insurers.
• Commercial Litigation
• Casualty Defense Defense of insurers, risk-retention groups, and self-insureds in personal-injury and property-damage claims arising from business premises, construction, industrial, maritime, trucking, and vehicular accidents.
• Asbestos Defense Defense of employers, premises owners, manufacturers, and suppliers in traditional asbestos and silica exposure claims and occupational injuries from industrial accidents.
• Trucking Defense Legal representation for national trucking companies and fleets in state and federal courts throughout Louisiana, including personal injury, product liability, maintenance, and property damage claims, with 24/7 accident response services.
• Railroad & Transportation Defense National reputation defense of complex transportation litigation including railroad-crossing accidents, Federal Employers' Liability Act claims, trespasser incidents, and derailments.
• Electronic Discovery (E-Discovery) E-discovery services including ESI protocol agreements, privilege and production dispute litigation, and large document collection and review projects.
• Pharmaceutical & Medical Device Defense Defense of pharmaceutical and medical device manufacturers in multidistrict, federal, and state litigation.
• Products Liability Defense Defense litigation for manufacturers and suppliers in product liability claims and mass tort actions.
• Construction Litigation Legal services for construction disputes and litigation matters.
• Environmental & Toxic Tort Defense Defense of toxic exposure claims and environmental litigation matters.
• Insurance Defense Insurance coverage and defense services for insurers and policyholders.
• Labor & Employment Legal representation in labor and employment matters.
• Premises Liability Defense Defense of premises owners in personal injury and property damage claims arising from business premises.

Quantifiable outcome

• 12 practice areas awarded Tier-1 rankings by Best Lawyers in 2025
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Butler Snow LLP: Mid-size national firm with strong product liability, pharmaceutical, and insurance defense practices. Comparable in scale, practice mix, and defense-side positioning.
• Liskow & Lewis: Louisiana-headquartered mid-size firm with deep insurance defense, energy, and commercial litigation practices. Highly comparable given shared geography, similar size band, and overlapping insurance/casualty defense work.
• Phelps Dunbar: Louisiana-based regional firm with comparable size, insurance defense, commercial litigation, and transportation practices. Direct peer on geography and core practice overlap.
• Jones Walker LLP: Louisiana-headquartered full-service firm with comparable insurance, transportation, and commercial litigation practices. Direct regional peer with similar mid-market positioning.
• Baker Sterchi Cowen & Rice LLC: Mid-size national defense firm specializing in product liability, mass tort, and insurance defense. Highly comparable given similar size, practice focus, and defense-side client base.
• Hinshaw & Culbertson LLP: National insurance defense firm with deep carrier panel relationships and similar product/casualty defense focus. Directly comparable on business model and insurance client base.
• Wilson Elser Moskowitz Edelman & Dicker LLP: Large national insurance defense firm with comparable transportation, premises liability, and casualty practices. Comparable in scale and defense-side market positioning.

Broad incumbents

• Shook Hardy & Bacon LLP: Premier national product liability and mass tort defense firm. Comparable on product liability/pharma practice focus but operates at significantly larger scale with broader geographic footprint.
• K&L Gates LLP: Global full-service firm with nationally recognized product liability and mass tort practice. Overlaps with Irwin Fritchie's Chambers-ranked practice area but at a much larger scale.
• King & Spalding LLP: Global firm with premier mass tort and product liability defense practice. Adjacent in specialty but operates at substantially larger scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/irwinfritchie
• LinkedInlinkedin.com/company/ifum
• Xx.com/IrwinFritchie

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Irwin Fritchie Urquhart & Moore