Maui Brewing

What Maui Brewing does

Maui Brewing is a craft brewery founded in 2005 and headquartered in Kihei, Maui, Hawaii. The company produces beer as its core product and has extended into adjacent beverage categories through sub-brands Maui Hard Seltzer and, as of March 2025, Maui Island Spirits. The company employs 51-100 people and operates as a private, founder-influenced business.

The company generates revenue through wholesale distribution of its beverages to retail channels, primarily supermarkets and liquor stores. The Maui Hard Seltzer sub-brand has shown 26% sales growth, indicating strong velocity at retail, while the Maui Island Spirits launch represents an intentional extension into a higher-margin category. In July 2022, Maui Brewing acquired Modern Times Beer, an undisclosed-amount deal that materially expanded the company's mainland US brewing capacity and brand portfolio, accelerating its geographic expansion beyond Hawaii.

Maui Brewing's business model is anchored in brand-led differentiation tied to its Hawaiian heritage and craft positioning, sold through conventional off-premise retail distribution. The portfolio diversification across beer, hard seltzer, and now spirits broadens revenue streams and reduces reliance on any single category, while the geographic expansion creates both growth runway and integration risk relative to its prior Hawaii-centric operating model.

Name

Maui Brewing

Legal name

Maui Brewing Co.

Website

https://mauibrewingco.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Maui Brewing is a craft brewery founded in 2005 in Kihei, Hawaii, producing beer, hard seltzer, and spirits distributed through retail supermarkets and liquor stores across Hawaii and the US mainland.

Ownership category

akta.pro rank

Product category

Craft Brewery & Alcoholic Beverages

NAICS

Breweries (312120), Beverage Manufacturing (3121), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)

akta.pro secondary industry

Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

Keywords

• Craft beer brewing
• Hard seltzer production
• Spirits-based cocktails
• Alcoholic beverage manufacturing
• Ready-to-drink cocktails

Headquarters

HQ city

Kihei

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Alcoholic Beverage Sales: Maui Brewing Co. generates revenue through the manufacture and sale of alcoholic beverages including beer, hard seltzer, and spirits. The company reported 26% growth in Maui Hard Seltzer sales and continues to expand into new beverage segments with products like Maui Island Spirits vodka soda cocktails.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Maui Brewing Co. manufactures and sells a portfolio of alcoholic beverages including craft beer, the Maui Hard Seltzer line, and the newly launched Maui Island Spirits vodka soda cocktails in pineapple and mango flavors. Products are made with vodka, cane sugar, and natural flavors, and are distributed through retail outlets, supermarkets, and liquor stores. The company also offers island-inspired cuisine at its Maui facilities as part of its brewpub experience.

Product overview

Maui Brewing Co. is a craft brewery and beverage company offering a portfolio of alcoholic beverages. The core offerings include Maui Hard Seltzer (a hard seltzer with documented 26% sales growth) and the newly launched Maui Island Spirits sub-brand featuring spirits-based cocktails in pineapple and mango flavors made with vodka, cane sugar, and natural flavors. The company operates as a multi-product beverage platform expanding into adjacent categories following growth in its seltzer segment.

Differentiator

Problem solved

Functional benefit

Brands

• Maui Island Spirits: Spirits-based cocktail brand featuring vodka soda with pineapple and mango flavors, made with vodka, cane sugar, and natural flavors
• Maui Hard Seltzer

Products and services

• Maui Hard Seltzer Hard seltzer beverage line from Maui Brewing Co. that saw 26% sales growth and serves as a core growth product, distributed through retail and supermarket channels for general adult consumers.
• Maui Island Spirits Spirits-based vodka soda cocktail line in pineapple and mango flavors, made with vodka, cane sugar, and natural flavors, targeting consumers seeking convenient ready-to-drink craft cocktails.
• Craft Beer Core craft beer product line produced by Maui Brewing Co. since its founding in 2005, distributed through retail and on-premise channels to adult consumers.
• Island-Inspired Cuisine Island-inspired food offering prepared with the same care and passion as the company's beers, served as part of Maui Brewing's brewpub experience at its Maui facilities.

Quantifiable outcome

• 26% sales increase in Maui Hard Seltzer

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Kona Brewing Company: Hawaii-based craft brewer with island-inspired brand identity and broader beer portfolio, the closest geographic and brand-positioning peer to Maui Brewing. Both operate from Hawaiian heritage into mainland US distribution.
• Boston Beer Company: Owner of Truly Hard Seltzer and a diversified craft beer portfolio, making it a direct competitive peer in both the seltzer category driving Maui's growth and in craft beer. Competes for similar retail and consumer occasions.
• Mark Anthony Brands (White Claw): White Claw is the category-defining hard seltzer brand and Maui Hard Seltzer's most direct competitor. Both compete head-to-head for the same RTD seltzer occasions, retail shelf space, and consumer attention.
• High Noon (E.&J. Gallo Winery): High Noon is one of the leading vodka soda/RTD cocktail brands and competes directly with Maui Island Spirits. Both target the same consumer use case of premium, natural-flavor RTD cocktails.
• Cutwater Spirits: Cutwater produces a broad line of canned cocktails and spirits-based RTDs, directly competing with Maui Island Spirits. It represents the type of craft-to-RTD platform expansion Maui is pursuing.
• SweetWater Brewing Company: SweetWater is a craft brewer that expanded into hard seltzer and other RTD categories, mirroring Maui Brewing's product-led growth strategy. Comparable as a regional craft brewer diversifying into seltzers and beyond.

Broad incumbents

• Anheuser-Busch InBev: AB InBev owns Bon & Viv, Bud Light Seltzer, and numerous craft labels, competing with Maui across beer and hard seltzer at scale. As a broad incumbent, it sets the competitive intensity in retail that Maui must navigate.
• Molson Coors Beverage Company: Molson Coors produces beer, hard seltzer (Vizzy), and other RTD beverages at scale, making it a broad incumbent peer. Its portfolio breadth and distribution muscle define the competitive playing field in RTD.
• Craft Brew Alliance: Former parent of Kona Brewing and other craft brands, Craft Brew Alliance represents the type of scaled craft-brewing platform Maui Brewing aspires to. Comparable as a multi-brand craft operating model.

Others

• Modern Times Beer: Acquired by Maui Brewing in 2022; relevant as a subsidiary/portfolio brand peer showing the types of craft operations Maui has integrated and now operates under its platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mauibrewingco
• Facebookfacebook.com/MauiBrewingCo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maui Brewing