Sator Soccer

What Sator Soccer does

Sator Soccer is a privately held US soccer equipment retailer founded in 1997 and headquartered at 1455 W 139th Street, Gardena, California. The company sells soccer goals, balls, training equipment, referee gear, player equipment, and field supplies through a direct-to-consumer e-commerce website (satorsoccer.com) built on BigCommerce, with no disclosed physical retail footprint. Its core proprietary brand is AGORA, which spans aluminum soccer goals (semi-permanent, portable, indoor, futsal, pop-up, backyard variants), soccer balls, training mannequins, cones, nets, anchors, pumps, and player accessories, complemented by third-party brands SCORE (referee uniforms, goalkeeper gloves, balls), EZ-UP (canopy tents), and MUELLER (sports equipment).

The company serves five primary customer segments: youth soccer organizations (including the AYSO flagship partnership), educational institutions (high schools, colleges), parks and recreation departments, semi-professional teams, and individual players and coaches. It generates revenue exclusively through one-time direct product sales, with price points ranging from under $5 for cones to over $2,900 for semi-permanent goals, supported by volume pricing tiers, an MVP Rewards program, free shipping on orders $99+ and on all nets, and a price match guarantee. Notable strategic positioning includes Official Goal Provider status with AYSO, South Texas Youth Soccer, New Jersey Youth Soccer, and the Steve Nash Foundation Showdown Phoenix, as well as 2026 product launches timed to the FIFA World Cup hosted by the USA, Mexico, and Canada.

Name

Sator Soccer

Legal name

Sator Soccer

Website

https://satorsoccer.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Sator Soccer is a private US-based DTC e-commerce retailer founded in 1997, selling proprietary AGORA brand soccer goals, balls, training equipment, and accessories to youth soccer organizations, schools, parks departments, semi-pro teams, and individual players.

Ownership category

akta.pro rank

Product category

Soccer Equipment

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Soccer Equipment Retail (CRAMAEAC)

akta.pro secondary industries

Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK), Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Soccer equipment retail
• Soccer goals
• Athletic training gear
• Referee uniforms
• Sporting goods ecommerce

Headquarters

HQ city

Gardena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: Sator Soccer generates revenue through direct-to-consumer e-commerce sales of soccer equipment including goals, balls, training gear, referee equipment, and field supplies. Products are sold at one-time purchase prices ranging from under $10 to over $2,000 per item.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sator Soccer is a direct-to-consumer e-commerce retailer that designs and distributes soccer equipment under its proprietary AGORA brand, including aluminum soccer goals (semi-permanent, portable, pop-up, indoor, futsal, and training variants), soccer balls, training equipment (mannequins, cones, agility poles, scrimmage vests), referee uniforms and gear, replacement nets, ball pumps, anchors, and field equipment. The company complements AGORA products with third-party brands such as SCORE, EZ-UP, and MUELLER, selling exclusively through its BigCommerce-powered website at satorsoccer.com.

Product overview

Sator Soccer is a soccer equipment retailer offering a comprehensive product portfolio centered on its proprietary AGORA brand of soccer goals, balls, training equipment, and accessories, complemented by third-party brands including SCORE (apparel and equipment), EZ-UP (canopy tents), and MUELLER (sports equipment). The core product line spans soccer goals (semi-permanent, portable, indoor, futsal, training, rebounders, pop-up, and backyard variants across sizes from 3'x5' to 8'x24'), soccer balls, coach equipment, training cones and markers, ball pumps and pressure gauges, goal nets and accessories (anchor bags, stakes, ties), player gear, referee uniforms and gear, and field equipment. The company operates as a single unified e-commerce platform using BigCommerce, with volume pricing, MVP rewards program, and partnerships with youth soccer organizations including AYSO.

Differentiator

Problem solved

Functional benefit

Brands

• AGORA: Sator Soccer's primary equipment brand offering soccer goals, balls, training equipment, and accessories including goals, nets, training mannequins, corner flags, balls, pumps, cones, and referee gear.

Products and services

• AGORA Brand Soccer Goals AGORA proprietary line of soccer goals engineered from aerospace-grade aluminum, available in semi-permanent, portable, indoor, futsal, flat training, rebounder, pop-up, and backyard variants across sizes from 3'x5' to 8'x24', designed for clubs, schools, parks, and individual players.
• AGORA Soccer Balls AGORA-branded soccer balls including Pro Match (thermal bonded panels, PU covers, butyl bladders, EVA foam layers), Osprey II training ball, and special edition variants, available in multiple sizes for match and training use.
• AGORA Soccer Training Equipment AGORA training equipment including Pro Training Soccer Mannequin for set-piece practice, flat disc markers, agility poles, training cones (7.5" and 12" disc cones), and pro shot target nets for corner shot accuracy training.
• AGORA Coach Equipment AGORA coach equipment including tactical boards and organizers, Manchester scrimmage vests (pack of 12), agility poles, and soccer coach bags for equipment transport.
• AGORA Soccer Nets and Goal Accessories AGORA replacement nets for Power Flex portable goals (4 sizes), 8'x24' telescopic goals, nets with or without depth, and custom logo nets for foldable goals with full-color printing, plus Pro Line goal anchor bags, 14" goal anchor nails, J-hook anchors, auger-style coiled anchors, permanent ground peg anchors, ground pillar anchors, goal post net ties, and bungee net ties.
• AGORA Ball Pumps and Pressure Gauges AGORA inflation equipment including 12" and 8" double-action ball pumps, 12" aluminum ball pump with extension hose, ball pressure gauges with release valve and dial (calibrated 0-20 psi), and dual-port inflation needles.
• AGORA Player Gear AGORA player equipment including Academy backpacks with ball holders, performance field thermal gloves, shin guards, and goalkeeper equipment.
• Sator Soccer Field Equipment Field equipment including corner flags (AGORA Pro Line corner flags at 5' regulation height), marking equipment and athletic field paint, portable benches, canopy tents, and first aid kits and safety supplies.
• SCORE Brand Soccer Balls SCORE brand soccer balls including Classico (traditional 32-panel), Galaxy (soft machine-stitched for training/rec play available in 3 sizes), Mercury (hybrid construction with micro-machine stitching and thermo bonding), and Ultima match ball.
• SCORE Futsal and Indoor Soccer Balls SCORE Match Sala futsal ball meeting International Futsal specifications with low bounce bladder design, and Astro Match indoor-turf ball with hybrid fused seam technology for artificial surfaces.
• SCORE Goalkeeper Equipment SCORE goalkeeper equipment including Chameleon gloves (intermediate level with grooved soft latex), Guardian gloves (professional with APG 4mm latex foam palm), Portero gloves (with TG3 latex palm and finger support), and Voltage entry-level gloves.
• SCORE Referee Uniforms and Gear SCORE referee uniforms including Play On Match jerseys (E-K Fit 120 performance fabric), Play On Pro jerseys (USSF certified), women's specific cuts, referee shorts (Play On and Classic Pro), and referee tees.
• SCORE Player Equipment SCORE player equipment including Tournament Guard and Trainer Guard shin guards, Play On socks (two-striped design), Game Day Soccer Backpack II with ball holder, and Sports Bag duffel.
• AGORA Limited Edition Legacy26 Soccer Ball Limited edition commemorative soccer ball celebrating the 2026 FIFA World Cup hosted by USA, Mexico, and Canada, featuring a tri-nation inspired design, available in Size 5 only with bulk discount options.
• AGORA Aluminum Foldable Goal with Custom Net Aluminum foldable soccer goal with custom logo net customization option, featuring professional-grade durability, rapid setup, and personalized branding for clubs and organizations. Minimum order quantity of 4 goals for custom net orders.

Quantifiable outcome

• Serving soccer communities since 1997 (over 28 years)

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• American Youth Soccer Organization (AYSO)flagshipGTM or Marketing Partner · 2 February 2026AYSO announced the renewal and expansion of its long-standing partnership with Sator Soccer, reaffirming Sator as the Official Soccer Goal Provider for AYSO programs across the United States. Through this agreement, Sator Soccer continues supplying AYSO Regions with a comprehensive range of soccer goals and accessories for programs ranging from introductory youth soccer to full-field matches. The expanded partnership includes exclusive benefits for AYSO members and volunteers, positioned against growing youth soccer participation ahead of the 2026 FIFA World Cup.
• South Texas Youth SoccercoreGTM or Marketing PartnerOfficial Goal Provider for South Texas Youth Soccer organization, supplying soccer goals and equipment to youth soccer programs in the South Texas region.
• New Jersey Youth SoccercoreGTM or Marketing PartnerOfficial Goal Provider for New Jersey Youth Soccer organization, supplying soccer goals and equipment to youth soccer programs in New Jersey.
• Steve Nash Foundation Showdown PhoenixminorGTM or Marketing PartnerOfficial Goal Provider for the Steve Nash Foundation Showdown Phoenix youth soccer tournament event.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Forza Sports: Forza Sports is a soccer-equipment specialist selling goals, nets, balls, training gear, and field equipment through a DTC e-commerce model overlapping directly with Sator Soccer's catalog. Comparable customer base of clubs, schools, and individual players and a similar e-commerce/DTC delivery model.
• Franklin Sports: Franklin Sports designs, manufactures, and distributes multi-sport equipment including soccer balls, goals, and training gear sold through both retail and online channels. It overlaps directly with Sator's AGORA and SCORE sub-brands across balls, goals, and accessories.
• Mitre Sports: Mitre manufactures soccer balls, training equipment, and team gear with broad distribution across US sporting-goods retailers. Its product mix overlaps with Sator's SCORE line and AGORA soccer ball category.
• Kwik Goal: Kwik Goal is the leading US manufacturer and direct seller of soccer goals, nets, and field equipment — essentially the same niche Sator Soccer occupies with its AGORA goals. Both compete on aluminum goal frames, portable/pop-up designs, and institutional sales to clubs and schools.
• BSN Sports: BSN Sports is the largest US team-sports equipment distributor, supplying soccer goals, balls, uniforms, and training gear to schools, leagues, and youth organizations — the same institutional buyer segments Sator Soccer targets via AYSO and youth soccer partnerships.
• Select Sport America: Select Sport is a global soccer-ball and equipment brand with US distribution; its soccer balls, futsal balls, and training accessories are direct substitutes for Sator's AGORA soccer balls and overlap at the semi-pro and club-buyer level.

Emerging players

• SKLZ: SKLZ focuses on athletic training equipment and skills-development gear, including soccer-specific training aids that intersect with Sator Soccer's AGORA training mannequin and cones category. Comparable e-commerce DTC motion to youth/individual players.

Broad incumbents

• Dick's Sporting Goods: Dick's is the largest US sporting-goods retailer, selling soccer balls, goals (e.g., portable SKUs), training gear, and apparel under multiple in-house and brand names. Its House of Sport and Team Sports HQ services overlap with Sator's institutional/youth soccer customer base, though at much broader scale.
• Academy Sports + Outdoors: Academy is a large multi-category sporting-goods retailer carrying soccer balls, goals, training gear, and apparel. While not soccer-specialized, it competes for the same school, club, and consumer soccer-equipment dollars as Sator Soccer.

Others

• Cramer Sports / Cramer Products: Cramer is a long-standing athletic training and sports medicine supplier that serves the high school and collegiate athletic market — adjacent to Sator's educational-institution soccer customer segment with overlap on-field training/medical supplies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SatorSoccer
• Facebookfacebook.com/satorsoccerstore
• LinkedInlinkedin.com/company/sator-sports---collegiate-division

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sator Soccer