Vivo Life

What Vivo Life does

Vivo Life is a private, for-profit direct-to-consumer brand operating in the plant-based health and fitness supplements category. Founded in 2014 and headquartered in Glastonbury, United Kingdom, the company sells a portfolio of plant-based nutritional supplements targeted at two primary consumer personas: fitness enthusiasts seeking nutritional support for training and performance, and vegan or flexitarian consumers seeking plant-based alternatives in sports nutrition. The product surface is organized on the company's e-commerce website into two visible merchandising categories, 'Best Sellers' (curated top-performing individual products) and 'Bundles' (multi-product combination packages), with the underlying technology described as plant-based supplement formulations.

The company operates a single-channel, own-storefront distribution model through vivolife.com, serving individual consumers directly with no disclosed wholesale, retail, or marketplace partnerships. Its customer segmentation is horizontal, addressing both fitness-performance and dietary-lifestyle needs within a unified plant-based positioning. The company employs 101-250 people based on the available firmographic data.

Material data gaps limit further characterization: revenue is not disclosed, pricing is not publicly available, no funding rounds, acquisitions, leadership team details, patents, certifications, or partnerships are evidenced in the source material. The company does maintain a USA-facing storefront, indicating cross-border e-commerce activity, but the scale, legal structure, and operational footprint of that US presence are not documented in the available inputs.

Name

Vivo Life

Website

https://vivolife.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Vivo Life is a UK-based direct-to-consumer brand selling plant-based health and fitness supplements through its own e-commerce site, targeting fitness enthusiasts and vegan or flexitarian consumers seeking plant-based sports nutrition.

Ownership category

akta.pro rank

Product category

Plant-Based Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

Keywords

• Plant-based supplements
• Health supplements
• Fitness nutrition
• Vegan supplements
• Sports nutrition

Headquarters

HQ city

Glastonbury

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Distribution channels1 record

Core offering

Vivo Life is a direct-to-consumer brand that sells plant-based health and fitness supplements through its own e-commerce website. Its catalog is organized into Best Sellers (top-performing individual supplement products) and Bundles (curated multi-product combinations sold together). The products are positioned as nutritional support for fitness performance and overall health, targeting health-conscious and plant-based/vegan consumers.

Product overview

Vivo Life is a plant-based health and fitness supplements company operating in the USA market. The company offers a portfolio of supplement products organized around Best Sellers (top-performing individual products) and Bundles (combination packages). The offering positions plant-based nutrition as the foundation, with products designed to support fitness and health objectives. The specific product formulations and individual product names within these categories are not detailed in the available source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Best Sellers

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• AG1 (Athletic Greens): D2C nutrition brand selling subscription greens and supplement products. Comparable on D2C-first distribution, supplement category, and fitness/lifestyle consumer overlap.
• Orgain: Plant-based nutrition brand selling protein powders, nutrition shakes, and supplements via D2C and retail. Comparable on plant-based positioning, supplement category, and dual D2C/retail distribution.
• Form Nutrition: UK-based plant-based performance nutrition brand selling protein, supplements, and functional foods. Closest peer on geography, plant-based positioning, and D2C-led supplement offering.
• The Protein Works: UK D2C sports nutrition and supplement brand offering protein powders, vitamins, and performance products. Comparable on UK base, D2C model, and fitness supplement positioning.
• Bulk Powders: UK-based D2C sports nutrition brand selling protein, vitamins, and supplements. Comparable on UK heritage, D2C-led model, and fitness supplement focus, though wider in scope than Vivo Life.
• MyProtein: UK-based D2C sports nutrition and supplement brand offering protein, vitamins, and performance products. Most directly comparable peer given similar D2C model, UK heritage, and fitness-focused supplement catalogue, though at materially larger scale.
• Ritual: D2C supplement brand selling vitamins and protein essentials with traceable ingredient sourcing. Comparable on pure D2C supplement model, premium positioning, and ingredient transparency.
• Garden of Life: Plant-based supplement and sports nutrition brand owned by Nestlé Health Science, selling protein powders, vitamins, and recovery products. Comparable on plant-based positioning and supplement category overlap.
• Sunwarrior: Plant-based protein and supplement brand offering performance and wellness formulations. Directly comparable on plant-based positioning and protein/supplement SKU overlap.
• Vega: Plant-based sports nutrition brand offering protein powders, pre-workout, and recovery products. Directly comparable on plant-based formulation, fitness supplement focus, and D2C-led go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivo Life