North American Power
North American Power and Gas is a US retail electricity and natural gas supplier serving 1 million+ residential and small business customers in 9–13 deregulated states, offering fixed-rate supply plans sourced from wholesale energy markets. It operates as a wholly-owned subsidiary of Calpine Corporation.
- Company typePrivate
- Founded2009
- HeadquartersNorwalk, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What North American Power does
North American Power and Gas, LLC is a US retail energy supplier operating in deregulated electricity and natural gas markets. Founded in 2009 and headquartered in Houston, Texas (with a secondary office on Rankin Road), the company purchases electricity through Independent System Operators (ISOs) and natural gas on the NYMEX, then packages those wholesale positions into fixed-rate supply plans offered to residential and small business customers. The business does not own or operate generation, transmission, or distribution assets; instead, it leverages the existing local distribution utility infrastructure (poles, wires, pipes, meters) under a partner/EDC model covering dozens of utilities across states such as Eversource, ComEd, BGE, PECO, PSEG, National Grid, and others.
The company's core products are fixed-rate electricity and natural gas supply plans, supplemented by 25% and 100% Greenelectric renewable options (backed by hydro and wind Renewable Energy Credits) and the Understandabill home energy report that delivers monthly usage insights. The technology stack is operational rather than platform-native: a self-serve web enrollment experience (napower.com), a mobile site launched in 2017, a US-based call center, and a wholesale procurement capability managed by an internal Supply team. The company holds retail electric and/or gas supplier licenses in approximately 13 states including Connecticut, Illinois, Maine, Maryland, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Texas, and Georgia.
North American Power generates revenue through subscription-style recurring supply charges billed via the customer's local utility (revenue model types: subscription_recurring) and sells directly to consumers via online and inside-sales channels. The company is a wholly-owned subsidiary of Calpine Corporation (NYSE: CPN), a major US power generator, which provides wholesale energy market scale, regulatory back-office support, and corporate communications infrastructure. The company employs 51–100 people and claims a customer base of 1 million+ residential and small business accounts.
North American Power firmographics
Firmographics- Name
- North American Power
- Legal name
- North American Power and Gas, LLC
- Website
- https://napower.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- North American Power and Gas is a US retail electricity and natural gas supplier serving 1 million+ residential and small business customers in 9–13 deregulated states, offering fixed-rate supply plans sourced from wholesale energy markets. It operates as a wholly-owned subsidiary of Calpine Corporation.
- Ownership category
- akta.pro rank
North American Power industry classification
Industry- Product category
- Retail Energy Supply
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Retail Electric Providers / Competitive Distribution Utilities (where applicable) (EUADABAE)
- akta.pro secondary industries
- Green Power Retailing & Bundled Supply (Energy + Certificates) (EUAGAFAE), C&I Renewable Supply & Green Tariffs (Bundled RE, Sleeves, Utility Green Tariffs) (EUAGACAE)
Keywords
Where North American Power is headquartered
LocationHeadquarters
- HQ city
- Norwalk
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
North American Power business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Electricity Supply: North American Power purchases electricity on the wholesale market through Independent System Operators (ISOs) and creates fixed-rate plans for residential and small business customers. Revenue is generated from supply charges on customer utility bills. Supply pricing does not change based on usage in most states.
- Natural Gas Supply: Company purchases natural gas on the NYMEX (New York Mercantile Exchange) in decatherms (dth) and offers fixed-rate natural gas plans to customers. Revenue generated from natural gas supply charges on customer bills.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fixed Rate Electricity Plans |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
North American Power product offering
Product offeringCore offering
North American Power is a third-party retail energy supplier that purchases electricity on the wholesale market through Independent System Operators (ISOs) and natural gas on NYMEX, then resells it to residential and small business customers in deregulated U.S. states under fixed-rate contracts. Customers enroll online or by phone, continue receiving delivery from their local utility, and pay supply charges through their utility bill. Optional Greenelectric products (25% and 100%) match consumption with Renewable Energy Credits from hydro-electric and wind sources.
Product overview
North American Power offers electricity and natural gas supply plans for homes and small businesses in deregulated states. The core products are fixed-rate electricity and natural gas supply plans, with optional green energy add-ons including 25% Greenelectric and 100% Greenelectric products that use Renewable Energy Credits from hydro-electric and wind sources. Additional services include the Understandabill home energy report for usage insights. Customers shop directly on the website, enroll online or over the phone, and continue to receive delivery service from their local utility while North American Power supplies the energy.
Differentiator
Problem solved
Functional benefit
Brands
- Greenelectric: Renewable energy product lines offering 25% or 100% green electricity backed by Renewable Energy Credits from hydro-electric and wind sources
Products and services
- Electricity Supply Plans Fixed-rate electricity supply plans for homes and small businesses in deregulated states; customers choose their supplier and rate, with delivery handled by the local utility.
- Natural Gas Supply Plans Fixed-rate natural gas supply plans for homes and small businesses, with supply procured on the NYMEX and delivered through local utility infrastructure.
- 25% Greenelectric Electricity supply product where 25% of the customer's annual consumption is matched by Renewable Energy Credits (RECs) sourced from hydro-electric and wind generation.
- 100% Greenelectric Electricity supply product where 100% of the customer's consumption is matched by Renewable Energy Credits (RECs) sourced from hydro-electric and wind generation.
- Understandabill Home Energy Report Monthly home energy report that provides customers with insights into how and how much their home uses energy, with recommendations for reducing usage and costs.
Quantifiable outcome
- 1 million+ customers have chosen North American Power as their energy supplier
- +1 more outcomes
Companies that use North American Power
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
North American Power technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
North American Power partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Local Distribution UtilitiescoreNorth American Power works with local distribution utilities (EDCs) in each state to deliver electricity and natural gas. The company purchases energy on the wholesale market and the utility continues to deliver energy via existing infrastructure (poles, wires, pipes), read meters, and handle emergencies. Utilities include Eversource, United Illuminating (CT), Commonwealth Edison (IL), Central Maine Power, Emera Maine (ME), Baltimore Gas & Electric, PEPCO (MD), Eversource, Unitil Energy, Liberty Utilities (NH), PSE&G, JCP&L, ACE, Rockland Electric, NJNG, SJG (NJ), Ohio Edison, Duke Energy, AEP Ohio, AES Ohio, Toledo Edison, The Illuminating Company, Columbia Gas Ohio, Dominion Energy Ohio, Vectren (OH), Duquesne, MetEd, PECO, Penelec, Penn Power, West Penn Power, Columbia Gas PA, National Fuel Gas PA, Peoples Natural Gas (PA), National Grid (RI).
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
North American Power competitors and assessment
Company assessmentDirect peers
- Direct Energy: One of North America's largest retail electricity and natural gas suppliers, serving residential and small business customers in the same deregulated states (CT, IL, ME, MD, NH, NJ, OH, PA, RI) with a comparable direct-to-consumer fixed-rate, multi-utility model.
- Constellation Energy: Constellation Home operates a residential and small business retail electricity and gas supply business in deregulated states, using the same fixed-rate, bill-credit-on-utility approach to acquire customers from local utilities.
- Just Energy: Public retail energy provider (TSX/NYSE: JE) selling fixed and variable electricity and natural gas plans to residential and commercial customers in US Northeast/Mid-Atlantic markets that overlap almost completely with North American Power's footprint.
- ENGIE Resources: US arm of global utility ENGIE, supplying electricity and natural gas to commercial and residential customers in deregulated states, including PJM and Northeast territories where North American Power is licensed.
- Spark Energy: Sub-scale retail electricity and natural gas supplier targeting residential and small commercial customers in deregulated states; a near direct analog to NAP's positioning although with a smaller customer book.
Broad incumbents
- Shell Energy North America: Shell's retail power and gas supply business serves commercial and industrial customers in deregulated US markets with the same wholesale-procurement playbook NAP uses, benefiting from the integrated parent's generation portfolio much as Calpine supports NAP.
- NRG Energy / Direct Energy brands: NRG owns Direct Energy and other retail supply brands, giving it a national retail electricity and gas platform that competes head-to-head with NAP in every deregulated state where both operate.
- TXU Energy: One of the largest US retail electricity providers, anchored in Texas (NAP's legal home) but offering fixed-rate plans to residential customers in a way that mirrors NAP's customer-acquisition value proposition.
Others
- Calpine Solutions (parent retail arm): Calpine's commercial and C&I retail supply arm uses the same parent wholesale generation to sell fixed-price energy products to large customers, sharing procurement, risk management, and back-office infrastructure with North American Power.
Regional players
- UGI Energy Services: Pennsylvania-based natural gas marketer and retail electric supplier serving Mid-Atlantic and Northeast utility territories that overlap with NAP's footprint, particularly in PA and NJ.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
North American Power social profiles
Digital presenceNorth American Power compliance and trust
Trust signalCompliance10 records
North American Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
North American Power leadership team
Management profileNumber of profiles
Profiles3 records
North American Power funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
North American Power M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about North American Power
What does North American Power do?
North American Power is a third-party retail energy supplier that purchases electricity on the wholesale market through Independent System Operators (ISOs) and natural gas on NYMEX, then resells it to residential and small business customers in deregulated U.S. states under fixed-rate contracts. Customers enroll online or by phone, continue receiving delivery from their local utility, and pay supply charges through their utility bill. Optional Greenelectric products (25% and 100%) match consumption with Renewable Energy Credits from hydro-electric and wind sources.
Is North American Power a public or private company?
North American Power is a private company. It is classified as corporate owned and is currently operating.
When was North American Power founded?
North American Power was founded in 2009. It employs 51 to 100 people.
Where is North American Power based?
North American Power is headquartered in Norwalk, United States, in the North America region.
How does North American Power make money?
Two revenue lines are on record. Electricity Supply is the primary driver. The others are natural Gas Supply.
Who are North American Power's main competitors?
Direct peers on record are Direct Energy, Constellation Energy, Just Energy, ENGIE Resources and Spark Energy. Broad incumbents are Shell Energy North America, NRG Energy / Direct Energy brands and TXU Energy. Calpine Solutions (parent retail arm) is listed as an others. UGI Energy Services is listed as a regional player.
Does North American Power have an API?
No public API is recorded for North American Power.
What industry is North American Power in?
North American Power's product category is Retail Energy Supply. Its primary akta.pro industry code is EUADABAE, Retail Electric Providers / Competitive Distribution Utilities (where applicable), with a secondary code of EUAGAFAE, Green Power Retailing & Bundled Supply (Energy + Certificates). Its NAICS code is 2211 and its SIC code is 4911.