OKAM

What OKAM does

OKAM (Omar Kassem Alesayi Marketing Company) is a Saudi Arabia-based FMCG food distribution company founded in 1979 as a joint venture between the Omar Kassem Alesayi Group and HSA Group (Hayel Saeed Anam / Frimex Investment), headquartered in Jeddah. The company imports, processes, packs and distributes branded and private label food products across seven core categories: rice, tuna, olives, olive oil, honey, canned beans, and dairy cream. It operates proprietary food processing facilities including a Fava Beans & Rice Cleaning Plant (established 1993) and a Medium Grain Rice Packing Plant (launched 2000, upgraded 2007), alongside 16 distribution branches covering all major regions of Saudi Arabia.

The company sells through four distinct B2B channels — cash van delivery to small retailers (11,975 customers), self-service stores (653), food service operators (1,408, including restaurants, hotels and catering), and wholesale distributors (838) — for a total active customer base of approximately 14,874. OKAM combines an exclusive agency distribution model for international brands (Abu Bint, Tilda, Botan, Filippo Berio, Barns Coffee, Ideal) with its own private label portfolio centered on the Green Farms master brand, which spans rice, tuna, olives, honey, canned beans and dairy.

The business generates revenue through product margin on import, cleaning, packing and distribution of branded food products across Saudi Arabia, with pricing negotiated through sales representatives rather than publicly disclosed tiers. OKAM is privately held with no external funding rounds and holds ISO 45001:2018 and ISO 22000:2018 certifications as of 2024–2025, alongside multiple 2024 Great Place to Work workplace awards.

Name

OKAM

Legal name

Omar Kassem Alesayi Marketing Company (OKAM)

Website

https://okam.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

501–1,000 employees

Short description

OKAM is a Saudi Arabia-based FMCG food distributor, founded in 1979, that imports and distributes branded and private label rice, tuna, olives, olive oil, honey, canned beans, and dairy through 16 branches to approximately 14,874 B2B customers across retail, food service, and wholesale channels.

Ownership category

akta.pro rank

Product category

FMCG Food Distribution

NAICS

Fish and Seafood Merchant Wholesalers (42446), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Frozen Specialty Food Manufacturing (311412)

SIC

Wholesale-Groceries, General Line (5141), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Ethnic Groceries & Shelf-Stable Foods Wholesale (AFAIAIAA)

akta.pro secondary industries

International & Ethnic Packaged Foods (CRADAAAG), Edible Oil Packaging, Bottling & Private Label Manufacturing (AFAKAEAJ)

Keywords

• Food distribution services
• FMCG wholesale distribution
• Rice import distribution
• Private label brands
• Exclusive brand distribution

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food Import and Distribution: OKAM imports branded and quality food products and distributes them across Saudi Arabia through a network of 16 branches, serving self-service customers, cash van customers, food service operators, and wholesale customers. Revenue is generated through product margin on the import and distribution of branded food products across multiple categories including rice, tuna, olives, honey, canned beans, dairy/cream, and olive oil.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

OKAM is a Saudi Arabia-based food distribution company that imports, processes (cleaning and packing), and distributes branded food products across seven categories: rice, tuna, olives, honey, canned beans, dairy cream, and olive oil. The company markets both its own private label brands (Green Farms, Abu Bint, Al Maha, Meera, Omaco, Abu Sumbulatein, Rotana) and exclusively distributed international brands (Tilda, Botan, Ideal, Filippo Berio) through 16 branches and a multi-channel network spanning self-service stores, cash van, food service, and wholesale customers.

Product overview

OKAM is a leading FMCG marketing and distribution company in Saudi Arabia specializing in food products. The company operates as a distributor of both owned brands and exclusive international brands across seven core product categories: Rice (with owned brands Abu Bint, Green Farms, Omaco, Meera, Al Maha, Abu Sumbulatein, and distributed brands Tilda, Rotana), Tuna (distributed brands Botan, Almarai Alkhadra, Rotana, and owned Green Farms), Olives (distributed Ideal and owned Green Farms), Honey (owned Green Farms), Canned Beans (owned Green Farms), Cream/Dairy (owned Green Farms), and Olive Oil (exclusive distributor of Filippo Berio). OKAM distributes its products through 16 branches across Saudi Arabia to over 14,000 customers including self-service, cash van, food service, and wholesale segments.

Differentiator

Problem solved

Functional benefit

Brands

• Green Farms: Premium trademark of OKAM appearing on food products including rice, honey, tuna, olives, canned beans, and cream. Products sourced globally and prepared in certified factories.
• Abu Bint
• Tilda
• Botan
• Meera
• Al Maha
• Rotana
• Omaco
• Abu Sumbulatein
• Ideal
• Almarai Alkhadra
• Filippo Berio

Products and services

• FMCG Food Distribution and Marketing Services Import, processing (cleaning and packing), and nationwide distribution of branded and private label food products across Saudi Arabia, served through 16 branches, a direct cash van fleet, and four channels (self-service, cash van, food service, wholesale) reaching 14,874+ active customers.
• Abu Bint Rice Exclusive distribution of the Abu Bint heritage rice brand offering Calrose rice and American parboiled rice varieties, targeted at Saudi and MENA households and food service operators.
• Green Farms Rice Premium OKAM-owned rice brand offering Indian Mazza Basmati, Classic Indian White Basmati, Kernel Basmati, and Medium Grain Rice sourced from India, Pakistan, and other origins.

Quantifiable outcome

• Serving 14,874+ active customers across Saudi Arabia including 653 self-service, 11,975 cash van, 1,408 food service and 838 wholesale customers.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered core.

• Barns CoffeecoreChannel Partner/ Reseller/ Distributor · 1 January 2024OKAM was appointed as the exclusive distributor for Barns Coffee in the general market in 2024, marking an expansion of OKAM's product portfolio into the coffee category.
• Abu BintcoreChannel Partner/ Reseller/ Distributor · 1 January 2023OKAM was appointed as the exclusive distributor for Abu Bint rice brand in 2023. Abu Bint is one of the most famous and distinguished rice brands in Saudi Arabia, the Middle East and North Africa for over 69 years.
• TildacoreChannel Partner/ Reseller/ Distributor · 1 January 2023OKAM was appointed as the exclusive distributor for Tilda in 2023. Tilda entered the Saudi market in the 1980s and is known for its distinctive blue foil, re-sealable packaging and Basmati rice products.
• Filippo BeriocoreChannel Partner/ Reseller/ Distributor · 1 January 2014OKAM is the exclusive distributor for Filippo Berio olive oil in Saudi Arabia for more than a decade. Filippo Berio, established December 8, 1829, is a premier Italian olive oil brand recognized globally. The partnership is rooted in shared values to provide consumers with top-quality olive oil products.
• BotancoreChannel Partner/ Reseller/ Distributor · 1 January 1995Botan was appointed as the sole (exclusive) distributor by OKAM in 1995. Botan is a Thai tuna brand that has been exclusively distributed by OKAM in the Saudi market for nearly 30 years.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Advanced Distribution Company (NADCO): NADCO is a leading Saudi FMCG distribution company serving retailers, foodservice and wholesale channels across the Kingdom. It is the closest direct competitor to OKAM in branded food import and distribution, with overlapping product categories (rice, oils, canned goods) and a comparable multi-channel GTM.
• Sunbulah Group: Sunbulah is a major Saudi food manufacturer and distributor with extensive reach into retail, wholesale and foodservice. It operates in overlapping categories (rice, dairy, processed foods) and competes for similar shelf space and exclusive distribution deals in KSA.
• Halwani Bros. Co. Halwani Bros is a long-established Saudi food manufacturer and distributor specializing in processed meats, canned foods and ready meals, with nationwide distribution. Its scale, KSA focus, and multi-category branded food portfolio make it a directly comparable regional FMCG player.
• Al Kabeer Group of Companies: Al Kabeer is a large meat and frozen-foods processor with strong distribution across Saudi Arabia and the GCC. It is a comparable private-label food manufacturer-distributor serving retail and foodservice with branded processed foods, similar in structure to OKAM's branded-staples model.
• Tanmiah Food Company: Tanmiah is a Saudi-listed poultry and food company with a strong KSA distribution network for fresh and processed protein. It competes with OKAM in food service and retail channels and is a comparable Saudi-headquartered branded-food operator.
• Gulf Union Foods Company: Gulf Union Foods is a Saudi-based canned-foods manufacturer and distributor with strong private-label tuna, sardine and other seafood offerings serving retail and wholesale. It directly overlaps OKAM's tuna category and B2B/private-label distribution model.

Broad incumbents

• Savola Group: Savola is one of Saudi Arabia's largest food conglomerates, with a portfolio spanning edible oils, processed foods and retail, and a nationwide distribution network. It is a much larger incumbent that overlaps with OKAM in food distribution and private-label staples, but spans a far broader portfolio.
• Almarai Company: Almarai is the largest vertically integrated dairy and food company in the world, headquartered in Saudi Arabia, with a massive cold-chain distribution network serving retail and food service. It is a broad incumbent that competes with OKAM in foodservice and shares Saudi-wide distribution infrastructure, but its scale and category mix are substantially wider.

Regional players

• IFFCO Group: IFFCO is a UAE-based food conglomerate with branded oils, processed foods and distribution across the GCC and beyond. It is comparable to OKAM in branded edible oils and processed foods distribution, and represents the most direct regional FMCG peer outside Saudi Arabia.
• Agthia Group: Agthia is a UAE-listed food and beverage company with branded staples (flour, rice, oils), foodservice and distribution operations across the Middle East. It is a comparable regional FMCG distributor with private-label capability, providing a useful comp for OKAM's potential GCC expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/omar-kassem-alesayi-marketing

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OKAM