MisterGreen Electric Lease

What MisterGreen Electric Lease does

MisterGreen Electric Lease operates as part of Rebel Lease, a private Dutch vehicle leasing company headquartered in Leiderdorp, Netherlands. The company offers a comprehensive portfolio of leasing modalities including full operational lease, financial lease, short lease, flex lease, electric vehicle lease (new and occasion), commercial vehicle lease, and bicycle lease. It serves two primary customer segments: individual drivers (berijders) seeking personal vehicle leasing and businesses (bedrijven) requiring fleet arrangements, with access to 10+ automotive brands (Audi, BMW, Ford, Hyundai, Kia, Mini, Opel, Peugeot, Renault, Tesla, Volkswagen, Volvo) through an online car configurator.

The technology stack consists of a customer-facing website with self-service car configuration and quote request functionality, supported by a proprietary mobile application (Rebel Lease Berijder App) on iOS and Android for existing lessees. The company is ISO 27001 certified and combines digital self-serve channels with a sales-led model featuring dedicated personal advisors who consult on optimal lease structures. MisterGreen functions as a specialized sub-brand focused on electric vehicle leasing within the broader Rebel Lease portfolio.

Revenue is generated through recurring monthly lease payments across 24-60 month contract terms, with pricing ranging from approximately €406/month for entry-level used vehicles to €729/month for premium and electric models (excluding VAT). The go-to-market is direct-to-consumer with no intermediaries, combining online configuration, personal advisory consultations, and content marketing through news, blog, and customer testimonial channels. Leadership includes co-founder/co-CEO Mark Schreurs, and the company operates with 11-50 employees serving exclusively the Dutch market.

Name

MisterGreen Electric Lease

Legal name

Rebel Lease

Website

https://mistergreen.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

MisterGreen Electric Lease (Rebel Lease) is a Dutch vehicle leasing company headquartered in Leiderdorp, Netherlands, offering operational, financial, short, flex, electric, and commercial vehicle leases to individual drivers and SMB/mid-market business fleet customers across the Netherlands through direct-to-consumer channels and personal advisory support.

Ownership category

akta.pro rank

Product category

Vehicle Leasing Services

NAICS

Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321), Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Finance Lessors (6172)

akta.pro primary industry

Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC)

akta.pro secondary industries

Corporate/Enterprise Car Leasing (Closed-End/Open-End) (TLABAAAA), Leasing & Lease Buyout Financing (FSAKADAC)

Keywords

• Vehicle leasing services
• Electric car leasing
• Fleet management solutions
• Operational leasing
• Commercial vehicle leasing

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Vehicle Leasing: Monthly leasing fees from operational, financial, short-term, flex, and occasion leases of vehicles. Revenue generated through recurring monthly payments over contracted lease periods, typically 24-60 months for standard operational leases. Additional revenue from km overages, early termination, and ancillary services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

MisterGreen Electric Lease, operating as Rebel Lease, is a Dutch vehicle leasing company that offers private and business customers a range of leasing products for new and used (occasion) electric and combustion vehicles, including full operational lease, financial lease, short lease, flex lease, commercial vehicle (bedrijfswagen) lease, and bicycle lease. The company combines an online self-service configurator with a personal advisor model and a dedicated mobile app (Rebel Lease Berijder App) to deliver end-to-end lease journeys, including monthly subscription-based payments.

Product overview

MisterGreen Electric Lease operates as part of Rebel Lease, a Dutch leasing company offering a comprehensive portfolio of vehicle leasing solutions. The product portfolio centers on multiple lease modalities: Full Operational Lease (complete vehicle provision with services), Financial Lease (ownership-based financing), Short Lease and Flex Lease (flexible temporary arrangements), and Electric Leasing options (both new and used electric vehicles). Supporting services include Occasion Lease for used vehicles, Bedrijfswagen Lease for commercial vehicles, and Fietslease for bicycle leasing. The company provides access to all major automotive brands (Audi, BMW, Ford, Hyundai, Kia, Mini, Opel, Peugeot, Renault, Tesla, Volkswagen, Volvo) through a car configurator tool and maintains a stock of immediately available vehicles. A mobile Berijder App enables drivers to manage their lease experience. MisterGreen represents the company's specialized electric mobility sub-brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Operational Lease
• Financial Lease
• Short Lease
• Flex Lease
• Electric Car Lease (New)
• Electric Occasion Lease
• Occasion Lease
• Bedrijfswagen Lease
• Fietslease

Quantifiable outcome

• Same-day quote generation for new vehicle requests
• +1 more outcomes

Named customers5 records

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Van Mossel Leasing: Dutch automotive group offering operational and private lease across multiple brands through Van Mossel Leasedrive. Directly comparable on multi-brand consumer and SME leasing in the Netherlands.
• Holland Auto Lease: Dutch operational lease provider serving both private and business customers with broad multi-brand coverage. Closely comparable on operational lease products, SME customer base, and Dutch geographic focus.

Broad incumbents

• LeasePlan Corporation: Amsterdam-headquartered global fleet management and vehicle leasing company. Directly comparable in geography, target market (Dutch corporate fleets and consumers), and operational leasing model; sits at vastly larger scale than Rebel Lease.
• Ayvens (formerly ALD Automotive): European leader in operational leasing and mobility formed via the merger of ALD Automotive and LeasePlan. Operates in the same Dutch and broader European leasing market with full operational, financial, and EV leasing products comparable to MisterGreen/Rebel Lease.
• Volkswagen Financial Services: OEM captive finance and leasing arm offering private and business leasing on VW, Audi, SEAT, Škoda, and other group brands. Competes directly with Rebel Lease across the same Dutch consumer and fleet segments, especially relevant given Rebel Lease's prominent VW/Skoda offering.
• BMW Group Financial Services (Alphabet): OEM-affiliated leasing provider (Alphabet) serving Dutch corporate and private leasing customers with premium brand focus. Direct peer on premium and luxury leasing, fleet management, and EV leasing (BMW i-series), which is a stated differentiator area for Rebel Lease.
• Mercedes-Benz Mobility: OEM captive for Mercedes-Benz leasing in the Netherlands, offering operational lease, financial lease, and EQ electric vehicle leasing. Comparable on premium/leasing + EV mix that overlaps with Rebel Lease's premium and MisterGreen EV positioning.

Direct peers

• DirectLease: Dutch online car leasing comparison and direct lease broker serving both consumers and businesses. Closest direct competitor in the Dutch market on online car configuration, multi-brand offering, and D2C lease origination.
• Tesla Leasing Netherlands: Tesla operates direct vehicle sales with lease/finance offerings in the Netherlands. Comparable specifically on the electric vehicle leasing dimension where MisterGreen positions, and on direct-to-consumer digital configuration mirroring Rebel Lease's configurator approach.

Emerging players

• Finn.auto: DTC car subscription platform offering flexible all-inclusive monthly subscriptions on new and used vehicles. Comparable business model to Rebel Lease's Flex Lease and short-lease products, with a similar tech-forward direct consumer approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mistergreen-electric-lease

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MisterGreen Electric Lease