Platinum Supplemental Insurance Parent Account
Platinum Supplemental Insurance is a privately held supplemental-health insurance marketer serving rural individuals and families across 20 states through field sales and policies underwritten by third-party carriers, including Medicare supplement coverage.
- Company typePrivate
- Founded1996
- HeadquartersDubuque, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Platinum Supplemental Insurance Parent Account does
Platinum Supplemental Insurance, Inc. is a privately held insurance marketing organization founded approximately in 1996 and headquartered in Dubuque, Iowa. It sells supplemental health insurance to individuals and families, with an emphasis on rural communities across 20 states. Its portfolio includes coverage related to cancer, heart attack, stroke, accidents, nursing home care, home health care, and Medicare supplements, and the company reports more than 70,000 customers protected.
Products are underwritten by third-party carriers rather than by Platinum itself. Its go-to-market model is primarily door-to-door and field-based, and the organization has 101-250 employees. No proprietary underwriting platform or AI system is described; the observable operating capability is distribution and customer acquisition. Revenue should therefore be assessed as carrier-funded marketing or distribution compensation rather than gross policy premium, although commission rates, premium volumes, renewal economics, and carrier contract terms are not disclosed.
Platinum Supplemental Insurance Parent Account firmographics
Firmographics- Name
- Platinum Supplemental Insurance Parent Account
- Legal name
- Platinum Supplemental Insurance, Inc.
- Website
- https://pltnm.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Platinum Supplemental Insurance is a privately held supplemental-health insurance marketer serving rural individuals and families across 20 states through field sales and policies underwritten by third-party carriers, including Medicare supplement coverage.
- Ownership category
- akta.pro rank
Platinum Supplemental Insurance Parent Account industry classification
Industry- Product category
- Supplemental Health Insurance
- NAICS
- Other Insurance Related Activities (52429), Insurance Carriers and Related Activities (524)
- SIC
- Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)
- akta.pro primary industry
- Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)
- akta.pro secondary industries
- Standalone Critical Illness Insurance (FSAIAKAA), Traditional Long-Term Care (LTC) Insurance (FSAIAJAA)
Keywords
Where Platinum Supplemental Insurance Parent Account is headquartered
LocationHeadquarters
- HQ city
- Dubuque
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Platinum Supplemental Insurance Parent Account business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure, Others
Revenue model
- Insurance Policy Sales Commission: Platinum earns revenue by marketing and selling supplemental health insurance policies underwritten by third-party insurance carriers. The company acts as an insurance marketing organization, earning commissions on policies sold through their network of independent sales representatives.
- Renewal Commissions: Recurring revenue stream from renewal commissions on existing policies. Sales representatives earn renewal income when customers renew their policies annually, creating a compounding revenue model for both agents and the company.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Platinum Supplemental Insurance Parent Account product offering
Product offeringCore offering
Platinum Supplemental Insurance markets supplemental health insurance policies (cancer/heart attack/stroke with accident, nursing home and home health care, accident protection, and Medicare supplement) designed to fill gaps left by traditional health insurance. The company acts as an insurance marketing organization that sells policies underwritten by third-party carriers through a network of independent field sales agents operating door-to-door in rural communities across approximately 20 states. It earns initial sales commissions plus recurring renewal commissions on the policies sold.
Product overview
Platinum Supplemental Insurance markets supplemental health insurance policies designed to fill gaps in traditional health insurance coverage. The company offers four core insurance products: Cancer/Heart Attack/Stroke with Accident coverage, Nursing Home and Home Health Care (Limited Long-Term Care), Accident Protection, and Medicare Supplement. These benefit-rich policies pay lump-sum cash benefits directly to policyholders to cover out-of-pocket expenses arising from critical illness, injury, or long-term care needs. The products are underwritten by third-party insurance carriers and are primarily marketed in rural communities across 20 states.
Differentiator
Problem solved
Functional benefit
Products and services
- Cancer, Heart Attack or Stroke with Accident Supplemental health insurance policy that pays cash benefits directly to the policyholder for cancer, heart attack, or stroke diagnoses, as well as accident-related expenses not covered by traditional health insurance; sold to rural families and individuals.
- Nursing Home & Home Health Care Limited long-term care insurance policy covering nursing home and home health care expenses to help families manage costs associated with extended care needs; sold to rural families and individuals.
- Accident Protection Supplemental accident insurance policy that provides cash benefits for unexpected accidents and related medical expenses to help policyholders cover out-of-pocket costs not addressed by traditional health insurance.
- Medicare Supplement Supplemental insurance designed to cover costs not covered by Medicare, helping seniors manage out-of-pocket healthcare expenses.
Quantifiable outcome
- Over 70,000 rural families protected across 20 states
- +1 more outcomes
Companies that use Platinum Supplemental Insurance Parent Account
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Platinum Supplemental Insurance Parent Account technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Platinum Supplemental Insurance Parent Account partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Third-Party Insurance CarrierscoreProducts are underwritten by third-party insurance carriers. Platinum is an insurance marketer that sells policies underwritten by these partner insurance companies. This is the fundamental business model where Platinum markets and sells policies while the actual insurance risk is underwritten by carrier partners.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Platinum Supplemental Insurance Parent Account competitors and assessment
Company assessmentDirect peers
- AFLAC: AFLAC is the largest U.S. supplemental insurance carrier, offering cancer, accident, and hospital indemnity policies marketed through worksite and agent channels. Most directly comparable to Platinum's product mix and customer use cases, though AFLAC operates at vastly greater national scale.
- Colonial Life: Colonial Life sells supplemental health (accident, cancer, hospital indemnity) and disability insurance primarily through worksite enrollment and field agents. Directly comparable product portfolio and distribution model, with a similarly agent-led GTM.
- Globe Life: Globe Life and its subsidiaries sell life and supplemental health insurance to middle-income American families via a door-to-door agent model targeting similar rural and heartland demographics. Highly comparable distribution approach and customer profile.
- Combined Insurance (Chubb): Combined Insurance, now part of Chubb, sells supplemental accident, disability, and health policies through a field agent force. Closely aligned in product set and in-person sales distribution; serves a similar middle-American customer.
- ManhattanLife: ManhattanLife markets supplemental health, accident, and limited benefit plans through independent agents nationwide. Directly comparable niche-product carrier with similar agent-led distribution and middle-income customer focus.
- Bankers Life: Bankers Life focuses on supplemental Medicare-related and middle-income retirement products sold through in-home agent visits to older Americans. Closely mirrors Platinum's face-to-face, kitchen-table sales approach and rural/senior target market.
Broad incumbents
- American Family Insurance: AmFam is a large mutual insurer serving rural and Midwestern households with home, auto, life, and supplemental coverage. Overlaps with Platinum in heartland customer base but is a broad incumbent with full P&C and life, not a focused supplemental specialist.
- Cigna Supplemental Benefits: Cigna offers supplemental accident, critical illness, and hospital indemnity plans typically distributed through employer worksite channels. A broad incumbent whose supplemental portfolio overlaps Platinum's product suite though delivered at employer level rather than door-to-door.
- Allstate Health Solutions: Allstate Health Solutions sells supplemental medical, accident, and critical illness coverage. Overlapping product set, but as part of a broader national P&C and life platform rather than a specialized supplemental marketer.
Regional players
- National Western Life: National Western Life sells life and annuity products with a strong agent presence in rural and Western U.S. markets. Comparable distribution channel and rural demographic focus, though product mix leans more toward life than supplemental health.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights7 records
Customer concentration
Platinum Supplemental Insurance Parent Account social profiles
Digital presencePlatinum Supplemental Insurance Parent Account financial estimates
Financial estimateRevenue estimate
Valuation estimate
Platinum Supplemental Insurance Parent Account leadership team
Management profileNumber of profiles
Profiles8 records
Platinum Supplemental Insurance Parent Account funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Platinum Supplemental Insurance Parent Account M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Platinum Supplemental Insurance Parent Account
What does Platinum Supplemental Insurance Parent Account do?
Platinum Supplemental Insurance markets supplemental health insurance policies (cancer/heart attack/stroke with accident, nursing home and home health care, accident protection, and Medicare supplement) designed to fill gaps left by traditional health insurance. The company acts as an insurance marketing organization that sells policies underwritten by third-party carriers through a network of independent field sales agents operating door-to-door in rural communities across approximately 20 states. It earns initial sales commissions plus recurring renewal commissions on the policies sold.
Is Platinum Supplemental Insurance Parent Account a public or private company?
Platinum Supplemental Insurance Parent Account is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Platinum Supplemental Insurance Parent Account founded?
Platinum Supplemental Insurance Parent Account was founded in 1996. It employs 101 to 250 people.
Where is Platinum Supplemental Insurance Parent Account based?
Platinum Supplemental Insurance Parent Account is headquartered in Dubuque, United States, in the North America region.
How does Platinum Supplemental Insurance Parent Account make money?
Two revenue lines are on record. Insurance Policy Sales Commission is the primary driver. The others are renewal Commissions.
Who are Platinum Supplemental Insurance Parent Account's main competitors?
Direct peers on record are AFLAC, Colonial Life, Globe Life, Combined Insurance (Chubb), ManhattanLife and Bankers Life. Broad incumbents are American Family Insurance, Cigna Supplemental Benefits and Allstate Health Solutions. National Western Life is listed as a regional player.
Does Platinum Supplemental Insurance Parent Account have an API?
No public API is recorded for Platinum Supplemental Insurance Parent Account.
What industry is Platinum Supplemental Insurance Parent Account in?
Platinum Supplemental Insurance Parent Account's product category is Supplemental Health Insurance. Its primary akta.pro industry code is FSAIAEAD, Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident), with a secondary code of FSAIAKAA, Standalone Critical Illness Insurance. Its NAICS code is 52429 and its SIC code is 6411.