What Pursuit Software does

Pursuit Software Inc. is a privately held, US-headquartered managed IT services provider founded in 2000 in Princeton, New Jersey, operating with 51-100 employees across offices in Princeton, San Jose, Miami, Dublin, and Indian delivery centers in Kolkata, Indore, and Shillong. The company generates the bulk of its revenue through professional services engagements - technology consulting, product engineering, strategic consulting, and cloud services - delivered on billable-hour, project, or retainer models, with a recurring layer from Workday Application Managed Services and resource augmentation contracts targeting clients ranging from mid-market firms to Fortune 100 enterprises including GE, healthcare providers, financial services firms, and automotive dealerships.

The company's underlying technology stack is multi-cloud and multi-platform rather than proprietary, spanning AWS, Azure, and GCP, the Salesforce ecosystem (Sales/Service Cloud, Pardot, MuleSoft, custom Apex integrations), Workday HCM and Financial Management (Studio, EIB, Core Connectors, Prism, APIs), and modern product engineering frameworks using agile and CI/CD. Pursuit has built a small portfolio of proprietary productized assets on top of this stack, including a structured Workday AMS framework, a Salesforce-based data masking and GDPR consent management solution, a telemedicine platform with EHR/EMR and wearables integration, a B2B pharmacy-to-pharmacy supply chain SaaS, and a HIPAA/HiTrust-compliant COVID-19 contact tracing mobile application.

Go-to-market is executed primarily through direct enterprise sales supported by strategic partnerships with hyperscalers and platform vendors (AWS, Microsoft, Google, Salesforce, SAP, Tricentis, MuleSoft, ServiceNow) and inbound channels via website inquiry and thought-leadership content. Distribution relies on on-site consultant delivery, offshore delivery from India centers, and structured managed services contracts with monthly governance reviews, with capital deployment evidenced by Pursuit's January 2026 investment in Halsa Global, a Salesforce and AI consulting firm.

Name

Pursuit Software

Legal name

Pursuit Software Inc.

Website

https://pursuitsoftware.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Pursuit Software is a privately held managed IT services provider headquartered in Princeton, NJ, that delivers technology consulting, product engineering, cloud services, and Workday Application Managed Services to mid-market and Fortune 100 enterprises across the US, India, and Ireland.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

akta.pro secondary industry

Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)

Keywords

• Managed IT services
• Cloud consulting services
• Workday implementation
• Product engineering services
• Enterprise digital transformation

Headquarters

HQ city

Hillsborough

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Consulting: The primary revenue stream consists of technology consulting services including strategic consulting, cloud services, product engineering, and IT advisory. Revenue is generated through billable consultant hours, project-based engagements, and retainer arrangements with enterprise clients. The company provides experienced professionals across Workday HCM, Financials, integrations, reporting, and security.
2. Application Managed Services (AMS): Ongoing managed services for live Workday environments providing structured operational support including configuration management, integration oversight, release governance, and continuous platform health monitoring. Revenue is recurring through structured service agreements.
3. Resource Augmentation: Placement of experienced Workday consultants (HCM, Financials, Studio, EIB, Core Connectors, APIs, Reporting, Security) into client environments on contract basis. Consultants integrate into client governance and work within established frameworks.
4. Custom Software Development: Full-stack product engineering services including UX design, UI design, prototyping, scalable architecture, development, testing, and CI/CD for omnichannel product realization.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pursuit Software is a managed IT services provider that delivers strategic consulting, product engineering, cloud migration, and Workday managed services to mid-market and Fortune 100 enterprise clients. Beyond professional services, the company has built and sells three proprietary software products: a Telemedicine Platform, a B2B Pharmacy Supply Chain Platform, and a Covid-19 Mobile Application for non-invasive contact tracing. Revenue is generated through billable consulting hours, structured managed services contracts, resource augmentation, and custom product development engagements.

Product overview

Pursuit Software is a managed IT services provider offering a portfolio of professional services and proprietary products. Its service offerings span Product Engineering (covering UX design through CI/CD), Cloud Services (migration, architecture, operations), Strategic Consulting, and Workday Services (AMS and Resource Augmentation). The company has developed three distinct products: a Telemedicine Platform for virtual healthcare delivery with EHR/EMR and wearables integration; a B2B Pharmacy Supply Chain Platform enabling pharmacy-to-pharmacy medicine delivery; and a Covid-19 Mobile Application for non-invasive contact tracing. The Workday Services combine Application Managed Services with Resource Augmentation to provide end-to-end operational support.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Engineering Services End-to-end product engineering service covering UX design, prototyping, scalable architecture, development, testing, and CI/CD for omni-channel product realization, targeting enterprise clients building digital products.
• Cloud Services Cloud-first services including migration, native development, architecture, operations, optimization, and security across AWS, Azure, and GCP platforms for enterprise clients.
• Strategic Consulting End-to-end business transformation consulting including 360-degree business strategy, process optimization, core modernization, sustainability goals, and enterprise agility for mid-market and Fortune 100 organizations.
• Workday Services Structured Workday services combining Application Managed Services (configuration management, integration oversight, release governance) and Resource Augmentation (contract-based Workday consultants across HCM, Financials, Integrations, Reporting, and Security) for organizations running live Workday HCM and Financial Management environments.
• Telemedicine Platform Patient-centric telemedicine and remote monitoring product featuring smart scheduling, EHR/EMR integration, wearables connectivity, e-prescriptions, smart analytics, and alert systems for healthcare providers delivering virtual care.
• B2B Pharmacy Supply Chain Platform Omnichannel SaaS platform connecting brick-and-mortar pharmacies through a team of delivery professionals, enabling on-demand and hyper-local pharmacy-to-pharmacy medicine delivery for pharmacy operators.
• Covid-19 Mobile Application Non-invasive reverse contact tracing mobile application where citizens voluntarily opt in to record and share location information for infection cluster detection, built with HIPAA and HiTrust security standards.

Quantifiable outcome

• 100% GDPR compliance for healthcare client with 98% enhanced data privacy for 2700+ employees
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pursuit Software