What Prolians does

Prolians is a France-based B2B distributor specializing in construction equipment, tools, and Personal Protective Equipment (PPE) for construction professionals. It operates as a commercial brand within Groupe Descours & Cabaud, a diversified French distribution group. The company targets contractors, builders, craftsmen, and construction companies in the BTP (Bâtiment et Travaux Publics) sector, selling through account-based B2B pricing on its e-commerce platform (prolians.fr) and a network of 260 physical retail stores across France. Service offerings include next-day delivery (J+1) on 60,000 stocked SKUs, 2-hour Click & Collect, the PROLIANS & MOI loyalty program, and the myPack PROLIANS immediate-replacement warranty for defective equipment.

The product catalog spans 12 main categories — PPE, tooling, consumables, hardware, fasteners, welding/workshop equipment, plumbing/HVAC/pumping, construction site equipment, electrical, outdoor fittings, and steel — combining recognized third-party brands (Bosch, Milwaukee, Fischer, Carhartt, 3M, Facom, Kärcher, Spit, Atlantic, among others) with three proprietary own brands: OPSIAL (PPE with 25+ years of expertise), S.24 (safety footwear manufactured in Dordogne, France since the early 1980s using proprietary CROSSFIBER and SOFTSHIELD technologies), and G-HEAT (thermal comfort workwear using Jadecool and Techcool technologies). The company also distributes the SEVENTY ONE sun-protection line for outdoor workers.

The business model is one-time sale of distributed and proprietary products with no disclosed subscription or recurring revenue component. Pricing is personalized per customer account and not publicly disclosed. Revenue is generated primarily through retail product sales, supplemented by warranty-replacement and loyalty-driven repeat purchase dynamics. The core technology is a standard B2B e-commerce platform with no disclosed API, AI/ML, or proprietary algorithmic features. Marketing is conducted across Facebook, LinkedIn, YouTube (PROLIANS Officiel), and the Le Mag PROLIANS content property, with seasonal promotional campaigns. Geographic operations are confined to France.

Name

Prolians

Legal name

PROLIANS

Website

https://prolians.fr

Company type

Private

Founded year

1782

Operating status

Operating

Headcount range

51–100 employees

Short description

Prolians is a France-based B2B distributor of construction equipment, tools, and Personal Protective Equipment serving contractors, builders, and construction companies through 260 retail stores, a 60,000-SKU e-commerce platform, next-day delivery, and proprietary brands OPSIAL, S.24, and G-HEAT.

Ownership category

akta.pro rank

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail distribution of construction equipment and EPI: Prolians operates as a professional distributor of construction equipment, tools, and Individual Protection Equipment (EPI) to construction professionals. Revenue is generated through product sales with personalized pricing based on customer accounts, with 60,000 products in stock and next-day delivery (J+1) services. The business model includes loyalty rewards through PROLIANS & MOI program and myPack PROLIANS warranty/replacement services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Prolians is a French B2B distributor of construction equipment, tools, and personal protective equipment (PPE/EPI) for construction and building trades professionals. The company combines a network of over 260 physical stores across France with a B2B e-commerce platform offering 60,000 stocked products with next-day delivery. Revenue is generated through product sales at personalized account-based pricing, complemented by own-brand product lines (OPSIAL, S.24, G-HEAT), partner brands, and services including the myPack replacement program and PROLIANS & MOI loyalty program.

Product overview

PROLIANS is a B2B e-commerce platform and distributor for construction industry professionals, operated by the Descours & Cabaud Group. The platform offers a comprehensive catalog of construction materials and equipment organized across 12 main product categories: EPI (personal protective equipment), tools, consumables, hardware, fasteners, welding/machines/workshop equipment, plumbing/HVAC/pumping, construction site equipment, electrical, outdoor fittings, and steel products. The company carries over 60,000 products in stock and operates a network of 260+ stores across France. PROLIANS distributes both third-party professional tool and equipment brands (including CARHARTT, SOL'S, MASCOT, HELLY HANSEN, BOSCH, MILWAUKEE, FISCHER, and others) and its own proprietary brands: OPSIAL (PPE with 382+ products), S.24 (safety footwear made in France), and G-HEAT (thermal comfort workwear with cooling and heated clothing). The offering is complemented by services including next-day delivery (60,000 references), 2-hour Click & Collect, the myPack replacement program, and the PROLIANS & MOI loyalty program.

Differentiator

Problem solved

Functional benefit

Products and services

• OPSIAL Complete range of personal protective equipment (PPE) combining technical performance, comfort, and style for construction professionals. Products include safety footwear, gloves, workwear, eye protection, hearing protection, and respiratory equipment.
• S.24 Safety footwear brand protecting workers from chemical, thermal, electrical, and weather risks. All footwear meets EN ISO 20345:2011 standards and features proprietary technologies such as CROSSFIBER ultra-light toe caps and SOFTSHIELD thermal anti-penetration soles.
• G-HEAT Thermal comfort workwear brand featuring cooling and heated clothing technology. Products include cooling T-shirts, cooling towels, heated vests, heated gloves, heated pullovers, and cooling arm sleeves using technologies such as Jadecool (micro-crystal jade) and Techcool for moisture management.
• SEVENTY ONE Sun protection products for outdoor workers featuring SPF50+ formulations with ROKA Smart UV technology providing 8+ hours of photoprotection, with 81% natural origin ingredients.
• CARHARTT Workwear brand since 1889, known for comfortable and functional cuts with exceptional durability. Products include work shirts, pants, jeans, jackets, and accessories for demanding professionals.
• PROLIANS & MOI Customer loyalty program rewarding customer fidelity with bonus points and exclusive offers for Prolians construction professional customers.
• myPack PROLIANS Immediate and new-for-old replacement service for defective equipment in case of breakdown, minimizing downtime for construction professionals.
• Click & Collect 2h In-store pickup service allowing customers to collect ordered products within 2 hours at one of 260+ Prolians stores across France.
• Livraison J+1 (Next-Day Delivery) Next-day delivery service offering 60,000 stocked items delivered within 24 hours to the customer's address of choice.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Groupe Descours & CabaudcoreStrategic or Co-development PartnerParent company of PROLIANS brand. Groupe Descours & Cabaud is a historical French distribution group serving construction and building trades. PROLIANS operates as the group's brand for construction professionals, benefiting from centralized resources, purchasing power, and shared services.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/PROLIANS-Officiel
• Facebookfacebook.com/PROLIANS
• LinkedInlinkedin.com/company/prolians-beauplet-languille-laval

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prolians