What Elation Professional does

Elation Professional, also operating as Elation Lighting, is a Los Angeles-based manufacturer of professional entertainment lighting equipment founded in 1992 and currently structured as a wholly-owned subsidiary of ADJ (American DJ Holdings). The company designs and sells LED lighting fixtures, lighting control consoles, atmospheric effects, and laser systems for professional theaters, concert touring, broadcast studios, themed environments, cruise ships, houses of worship, and hospitality venues. Its product portfolio spans more than 20 fixture series (PARAGON, REBEL, KL Series, PROTEUS, FUZE, ARTISTE, PALADIN, SŌL, PRISMA, PULSE, SEVEN, SIX+, VOLT+, LIMELIGHT, DTW) and integrates four sub-brands: Obsidian Control Systems (ONYX consoles, NX1, Netron data distribution), MAGMATIC (fog/haze/snow machines and fluids), X-Laser (entertainment laser systems), and Capture (lighting visualization software).

The company's underlying technology is anchored in its proprietary RGBMA LED engine delivering CRI >94 (with KL PROFILE COMPACT measured at CRI 94.9 / TLCI 95) for accurate color rendering across stage, broadcast, and outdoor applications, IP65-rated weather-resistant housings for outdoor and maritime installations, individual pixel control for dynamic effects, and broad protocol support including DMX, Art-Net, sACN, RDM, and wireless control. Recent flagship outputs include the KL Batten (announced 2026-03) delivering up to 71,347 lumens with integrated L-Track mounting, and the PARAGON LED profile moving head (2025-05), which won the LDI Best Debuting Product Award. The company operates user forums and an Elation Share platform for firmware and fixture profile distribution, indicating ongoing post-sale tooling investment.

Elation's revenue model is hardware-driven across three streams: lighting fixture sales, control solutions (OBSIDIAN consoles, DMX controllers, data distribution), and accessories and parts (lenses, diffusers, gel frames, barndoors, cables, clamps, road cases). Pricing is quote-based through a network of authorized resellers with no public list pricing. Go-to-market is sales-led, combining direct e-commerce (elationlighting.com, USD for US and Canada) with a global reseller network, supplemented by flagship trade show participation (notably LDI), industry association memberships (PLASA, USITT, TEA, AVIXA, ALD, AV Alliance, CITT), and earned media through publications such as Lighting & Sound America and Projection Lights and Staging News. Primary customer segments are theaters, broadcast studios, live event production companies, and rental houses; secondary segments span themed environments, cruise ships, houses of worship, and hospitality.

Name

Elation Professional

Legal name

Elation Lighting

Website

https://elationlighting.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Elation Professional is a Los Angeles-based lighting manufacturer (founded 1992) that designs LED fixtures, control consoles, atmospheric effects, and laser systems for theaters, concert tours, broadcast studios, themed venues, and cruise ships, operating as a subsidiary of ADJ (American DJ Holdings).

Ownership category

akta.pro rank

Product category

Professional Stage & Entertainment Lighting

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

akta.pro secondary industries

Special Effects (Pyro, Lasers, Confetti, Fog) (MPAGAKAF), Lighting Design & Lighting Equipment Rentals (THAHAEAB)

Keywords

• Professional LED lighting
• Stage lighting fixtures
• Lighting control consoles
• Atmospheric effects
• Entertainment lighting systems

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Lighting Fixtures Sales: Sale of professional LED lighting fixtures including automated lights, static lights, and specialized fixtures for various applications including theater, broadcast, live events, and themed environments
2. Control Solutions Sales: Sale of lighting control systems including OBSIDIAN Control Systems consoles, DMX controllers, data distribution equipment, and software solutions
3. Accessories and Parts: Sale of fixture accessories including lenses, diffusers, gel frames, barndoors, cables, clamps, road cases, and replacement parts

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Elation Professional designs, manufactures, and sells professional LED lighting fixtures, lighting control consoles, atmospheric effects products, and laser systems for entertainment and live events applications. Its portfolio spans automated moving heads, static lights, control systems (OBSIDIAN), haze/fog machines (MAGMATIC), show lasers (X-Laser), and visualization software (CAPTURE), sold primarily to production companies, rental houses, theaters, broadcast studios, and themed environment operators.

Product overview

Elation Professional is a manufacturer of professional entertainment lighting equipment offering a comprehensive portfolio of lighting solutions. The product lineup includes multiple fixture series (PARAGON, REBEL, KL Series, PROT EUS, FUZE, ARTISTE) for stage, broadcast, touring, and live events, along with the OBSIDIAN Control Systems sub-brand for lighting consoles and control, MAGMATIC for atmospheric effects, X-LASER for laser lighting, and CAPTURE for visualization software. The company provides both automated moving head fixtures and static lighting solutions, with control options supporting industry-standard protocols including DMX, Art-Net, sACN, and RDM. The products serve applications across broadcast, concert touring, theater, hospitality, house of worship, themed environments, cruise ships, and corporate exhibitions.

Differentiator

Problem solved

Functional benefit

Brands

• Magmatic: Atmospheric effects products including fog, haze, and snow machines
• Obsidian
• X-Laser

Products and services

• PARAGON Series LED profile moving head fixture series delivering uncompromising performance and seamless adaptability for professional lighting applications in theater, broadcast, and touring. PARAGON fixtures produce up to 37,000 lumens.
• REBEL Series Workhorse fixtures with tour-ready designs built for reliability in professional touring and event applications.
• KL Series Ecosystem of color fixtures featuring RGBMA LED technology with high CRI (>94) for true-to-life colors, energy efficiency, Mute Mode silent operation, and versatile control. Includes KL CORE IP, KL Profile Compact, KL PAR FC, and KL Batten.
• PROTEUS Series Professional automated lighting fixtures including Hybrid Max and Brutus models for demanding entertainment lighting applications.
• FUZE Series LED lighting fixtures offering bright, vivid color mixing and compact design for various professional applications.
• ARTISTE Series Professional automated lighting series for theatrical and live event applications.
• ONYX Lighting Control Platform Professional lighting control console platform from Obsidian Control Systems for advanced lighting programming and control.
• OBSIDIAN Control Systems (Sub-brand) Advanced lighting control systems and consoles including the ONYX platform and NX1 console for professional lighting design and programming.
• MAGMATIC Atmospheric Effects (Sub-brand) Atmospheric effects products including fog, haze, snow machines, and accessories for theatrical and event productions.
• X-Laser Show Laser Systems (Sub-brand) Laser lighting systems and solutions for entertainment applications, including Skywriter HPX Mercury laser systems.
• NETRON Data Distribution Data distribution devices for DMX and lighting control signal management in professional installations.
• CAPTURE Lighting Visualization Software (Sub-brand) Lighting design visualization and pre-visualization software for professional lighting designers.
• SŌL Blinder Series Blinder fixtures and related lighting products for dramatic stage and event lighting effects.
• PALADIN Outdoor Series Outdoor-rated lighting fixtures for architectural and exterior applications.
• SIX+ LED Bar Series LED bar fixtures with advanced color mixing for professional applications.
• PULSE Strobe Series Strobe and pulse lighting fixtures for dramatic effects.

Quantifiable outcome

• PARAGON fixtures deliver 37,000 lumens while being lighter and brighter than previous generation equipment
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Obsidian Control SystemscoreTechnology or IntegrationObsidian Control Systems is a related brand under the Elation umbrella, providing professional lighting control consoles and data distribution solutions. Products include the ONYX control platform, NX1 console, and Netron data distribution devices. The partnership provides integrated control solutions for Elation lighting fixtures.
• X-LasercoreTechnology or IntegrationX-Laser is a related brand providing professional laser lighting systems. Elation features X-Laser products on their website including Skywriter HPX Mercury laser systems, integrated into their product ecosystem for live events and touring applications.
• MAGMATICcoreTechnology or IntegrationMAGMATIC provides atmospheric effects products including fog, haze, snow machines, and associated fluids. Products like the Magma Prime and Prisma UV are distributed through Elation's platform, complementing the lighting fixture portfolio.
• LDI (Live Design International)flagshipStrategic or Co-development PartnerLDI is a major trade show serving the live design and entertainment technology community. Elation participates as an exhibitor, showcasing products to industry professionals. The 2027 edition will move to New Orleans in October.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GLP (German Light Products): GLP manufactures professional LED lighting fixtures for concerts, events, and architectural applications. Direct competitor in the moving-head and wash fixture categories serving similar touring, TV, and live-event customers.
• Vari-Lite: Vari-Lite (now under Signify/Philips) manufactures automated lighting fixtures for entertainment and concert touring. Direct competitor in the premium automated lighting segment with strong brand recognition in major touring productions.
• Martin Professional: Martin Professional (owned by Harman, a Samsung subsidiary) is a leading manufacturer of professional lighting fixtures for concerts, touring, theater, and broadcast. Highly comparable to Elation with overlapping product categories including automated moving heads, static fixtures, and atmospheric effects.
• Claypaky: Claypaky (Italy, owned by Osram/Claypaky group) specializes in professional show lighting for concerts, television, and theatrical productions. Direct competitor with strong historical presence in premium moving heads and followspots used in major touring productions.
• High End Systems (ETC): High End Systems (owned by ETC) produces premium automated lighting fixtures and lighting control consoles for entertainment markets. Comparable to Elation in both fixtures (moving heads) and control systems (competing with OBSIDIAN).
• Chauvet Professional: Chauvet Professional manufactures professional lighting fixtures, controllers, and atmospheric effects for entertainment, touring, and architectural markets. Direct competitor across moving heads, washes, LED pars, and atmospheric equipment with similar mid-market positioning.
• Ayrton: Ayrton (France) designs and manufactures premium LED lighting fixtures for entertainment, architectural, and stage applications. Direct competitor focused on high-output automated fixtures with comparable innovation-driven positioning in the premium pro lighting market.
• Robe Lighting: Robe Lighting (Czech Republic) is a leading manufacturer of innovative moving lights and LED-based fixtures for entertainment and architectural markets. Direct competitor in the premium automated lighting segment serving touring, theater, and broadcast customers.

Broad incumbents

• ADJ (American DJ): ADJ is Elation's parent company and a broader entertainment lighting manufacturer offering fixtures across mobile entertainers, clubs, and prosumer segments. Comparable as part of the same corporate group with overlapping distribution and complementary product lines.

Emerging players

• Acclaim Lighting: Acclaim Lighting manufactures architectural and entertainment LED lighting products for indoor and outdoor applications. Comparable as a smaller competitor in the pro lighting segment with overlap in architectural, façade, and entertainment lighting fixtures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ElationPro
• Facebookfacebook.com/elationlighting
• LinkedInlinkedin.com/company/elation-lighting
• Instagraminstagram.com/elationlighting

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elation Professional