Looking4Parking

Name

Looking4Parking

Legal name

Looking4Parking Limited

Website

https://looking4.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Travel Services

SIC

Services-Automotive Repair, Services & Parking (7500), Airports, Flying Fields & Airport Terminal Services (4581), Transportation Services (4700)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industry

Airport & Venue Ground Transport Booking Platforms (On-Demand & Pre-Book) (TLAFAIAL)

Keywords

• Airport parking booking
• Parking price comparison
• Travel parking services
• Cruise port parking
• Park and ride reservations

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Parking Space Commission: Looking4Parking sells airport and port parking spaces on behalf of car park operators and earns a commission on each booking. The company acts as an intermediary between parking providers and travelers, offering price comparison services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Looking4Parking operates an online travel comparison platform that aggregates over 1,200 car parks across 200+ airports and major cruise ports in 15+ countries. It enables travelers to compare prices, features, and book airport and port parking in advance across three service types: Meet & Greet, Park & Ride, and Onsite parking. The company earns a commission on each booking completed through its platform on behalf of third-party car park operators.

Product overview

Looking4Parking operates as a travel comparison platform offering two core products: Airport Parking Price Comparison and Port Parking Price Comparison services. The platform aggregates over 1,200 car parks across more than 200 airports and major cruise ports in 15+ countries. Three parking service types are offered within the platform: Meet & Greet (valet-style terminal collection), Park & Ride (off-site with shuttle), and Onsite (airport-operated). A Members Area add-on module enables post-purchase booking management. The service emphasizes price comparison features, secure pre-checked car parks, and savings of up to 60% for advance bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• Airport Parking Price Comparison Service A travel comparison platform that allows travelers to compare and book airport parking at over 1,200 car parks across more than 200 airports in 15+ countries. The service enables price comparison, feature comparison, and secure online booking across multiple parking operators.
• Port Parking Price Comparison Service

Quantifiable outcome

• 94% of customers would use the service again
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Manchester Airport GroupcoreStrategic or Co-development PartnerLooking4Parking is part of Manchester Airport Group, indicating a strategic ownership/affiliation with a major UK airport operator.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Holiday Extras: UK-based travel ancillary comparison platform specializing in airport parking, hotels, lounges, and transfers. Closest direct competitor to Looking4Parking, with overlapping supply network and a near-identical value proposition targeting UK travelers.
• Airport Parking Reservations: US-based airport parking comparison and booking aggregator serving major North American airports. Same core model (price comparison + booking for 1,200+ car parks equivalent) competing directly for the same end-customer in many of the same airports.
• ParkSleepFly: North American parking + hotel bundle comparator for airport travelers. Highly comparable product bundle (parking + accommodation) and comparable booking journey, with a strong reviews-driven positioning similar to Looking4Parking's Feefo-led approach.
• Cheap Airport Parking: Aggregator focused on lowest-price airport parking across major US airports. Competes head-to-head on price comparison for the same customer segment (cost-conscious air travelers), making it a direct transactional competitor.
• BookFHR.com / SkyPark Global: Off-site airport parking operator and aggregator with meet-and-greet services at US airports. Overlaps with Looking4Parking's meet-and-greet product type and competes for the same airport-related ground transport bookings.

Broad incumbents

• TravelSupermarket: UK travel meta-search engine comparing packages, hotels, flights, and increasingly car hire and parking. Broad incumbent with overlapping meta-comparison DNA and serving the same UK/European traveler base.
• Booking.com: Global accommodation and travel booking leader with extensive ancillary inventory and existing traveler relationships. Represents the standard disintermediation threat Looking4Parking faces, given Booking's scale and ability to add parking with marginal cost.
• Expedia: Global online travel platform covering flights, hotels, packages, and ground services. Comparable in business model and traveler segment, and a viable competitive incumbent if it deepens airport-ancillary offerings.
• Kayak: Travel meta-search engine owned by Booking Holdings, comparing flights, hotels, and increasingly cars and ground transport. Comparable price-comparison DNA and SEO-driven acquisition model to Looking4Parking.
• Skyscanner: Global travel meta-search comparator primarily for flights but expanding into hotels and ground transport. Comparable meta-comparison and SEO-driven acquisition model targeting the same UK and global traveler base as Looking4Parking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Looking4parking
• Facebookfacebook.com/looking4parking

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Looking4Parking