Looking4Parking
- Company typePrivate
- Founded2009
- HeadquartersLeeds, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Looking4Parking firmographics
Firmographics- Name
- Looking4Parking
- Legal name
- Looking4Parking Limited
- Website
- https://looking4.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Looking4Parking industry classification
Industry- Product category
- Travel Services
- SIC
- Services-Automotive Repair, Services & Parking (7500), Airports, Flying Fields & Airport Terminal Services (4581), Transportation Services (4700)
- akta.pro primary industry
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
- akta.pro secondary industry
- Airport & Venue Ground Transport Booking Platforms (On-Demand & Pre-Book) (TLAFAIAL)
Keywords
Where Looking4Parking is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Looking4Parking business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Parking Space Commission: Looking4Parking sells airport and port parking spaces on behalf of car park operators and earns a commission on each booking. The company acts as an intermediary between parking providers and travelers, offering price comparison services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Atlanta Airport parking from $7.00/day |
| Unit Pricing | Pay-as-you-go | Baltimore-Washington Airport parking from $6.83/day |
| Unit Pricing | Pay-as-you-go | Boston Logan Airport parking from $22/day |
| Unit Pricing | Pay-as-you-go | Dallas-Fort Worth Airport parking from $11.66/day |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Looking4Parking product offering
Product offeringCore offering
Looking4Parking operates an online travel comparison platform that aggregates over 1,200 car parks across 200+ airports and major cruise ports in 15+ countries. It enables travelers to compare prices, features, and book airport and port parking in advance across three service types: Meet & Greet, Park & Ride, and Onsite parking. The company earns a commission on each booking completed through its platform on behalf of third-party car park operators.
Product overview
Looking4Parking operates as a travel comparison platform offering two core products: Airport Parking Price Comparison and Port Parking Price Comparison services. The platform aggregates over 1,200 car parks across more than 200 airports and major cruise ports in 15+ countries. Three parking service types are offered within the platform: Meet & Greet (valet-style terminal collection), Park & Ride (off-site with shuttle), and Onsite (airport-operated). A Members Area add-on module enables post-purchase booking management. The service emphasizes price comparison features, secure pre-checked car parks, and savings of up to 60% for advance bookings.
Differentiator
Problem solved
Functional benefit
Products and services
- Airport Parking Price Comparison Service A travel comparison platform that allows travelers to compare and book airport parking at over 1,200 car parks across more than 200 airports in 15+ countries. The service enables price comparison, feature comparison, and secure online booking across multiple parking operators.
- Port Parking Price Comparison Service
Quantifiable outcome
- 94% of customers would use the service again
- +1 more outcomes
Companies that use Looking4Parking
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Looking4Parking technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Looking4Parking partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Manchester Airport GroupcoreLooking4Parking is part of Manchester Airport Group, indicating a strategic ownership/affiliation with a major UK airport operator.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Looking4Parking competitors and assessment
Company assessmentDirect peers
- Holiday Extras: UK-based travel ancillary comparison platform specializing in airport parking, hotels, lounges, and transfers. Closest direct competitor to Looking4Parking, with overlapping supply network and a near-identical value proposition targeting UK travelers.
- Airport Parking Reservations: US-based airport parking comparison and booking aggregator serving major North American airports. Same core model (price comparison + booking for 1,200+ car parks equivalent) competing directly for the same end-customer in many of the same airports.
- ParkSleepFly: North American parking + hotel bundle comparator for airport travelers. Highly comparable product bundle (parking + accommodation) and comparable booking journey, with a strong reviews-driven positioning similar to Looking4Parking's Feefo-led approach.
- Cheap Airport Parking: Aggregator focused on lowest-price airport parking across major US airports. Competes head-to-head on price comparison for the same customer segment (cost-conscious air travelers), making it a direct transactional competitor.
- BookFHR.com / SkyPark Global: Off-site airport parking operator and aggregator with meet-and-greet services at US airports. Overlaps with Looking4Parking's meet-and-greet product type and competes for the same airport-related ground transport bookings.
Broad incumbents
- TravelSupermarket: UK travel meta-search engine comparing packages, hotels, flights, and increasingly car hire and parking. Broad incumbent with overlapping meta-comparison DNA and serving the same UK/European traveler base.
- Booking.com: Global accommodation and travel booking leader with extensive ancillary inventory and existing traveler relationships. Represents the standard disintermediation threat Looking4Parking faces, given Booking's scale and ability to add parking with marginal cost.
- Expedia: Global online travel platform covering flights, hotels, packages, and ground services. Comparable in business model and traveler segment, and a viable competitive incumbent if it deepens airport-ancillary offerings.
- Kayak: Travel meta-search engine owned by Booking Holdings, comparing flights, hotels, and increasingly cars and ground transport. Comparable price-comparison DNA and SEO-driven acquisition model to Looking4Parking.
- Skyscanner: Global travel meta-search comparator primarily for flights but expanding into hotels and ground transport. Comparable meta-comparison and SEO-driven acquisition model targeting the same UK and global traveler base as Looking4Parking.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Looking4Parking social profiles
Digital presenceLooking4Parking compliance and trust
Trust signalCompliance3 records
Looking4Parking financial estimates
Financial estimateRevenue estimate
Valuation estimate
Looking4Parking leadership team
Management profileNumber of profiles
Profiles1 record
Looking4Parking funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Looking4Parking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Looking4Parking
What does Looking4Parking do?
Looking4Parking operates an online travel comparison platform that aggregates over 1,200 car parks across 200+ airports and major cruise ports in 15+ countries. It enables travelers to compare prices, features, and book airport and port parking in advance across three service types: Meet & Greet, Park & Ride, and Onsite parking. The company earns a commission on each booking completed through its platform on behalf of third-party car park operators.
Is Looking4Parking a public or private company?
Looking4Parking is a private company. It is classified as corporate owned and is currently operating.
When was Looking4Parking founded?
Looking4Parking was founded in 2009. It employs 1 to 10 people.
Where is Looking4Parking based?
Looking4Parking is headquartered in Leeds, United Kingdom, in the Europe region.
How does Looking4Parking make money?
One revenue line is on record: parking Space Commission.
Who are Looking4Parking's main competitors?
Direct peers on record are Holiday Extras, Airport Parking Reservations, ParkSleepFly, Cheap Airport Parking and BookFHR.com / SkyPark Global. Broad incumbents are TravelSupermarket, Booking.com, Expedia, Kayak and Skyscanner.
Does Looking4Parking have an API?
No public API is recorded for Looking4Parking.
What industry is Looking4Parking in?
Looking4Parking's product category is Travel Services. Its primary akta.pro industry code is THALAMAA, Online Booking & Reservation Platforms (B2B/B2C), with a secondary code of TLAFAIAL, Airport & Venue Ground Transport Booking Platforms (On-Demand & Pre-Book). Its SIC code is 7500.