Jessica Cosmetics

What Jessica Cosmetics does

Jessica Cosmetics is a professional nail care brand founded in 1978 by Jessica Vartoughian, manufacturing and selling nail polish, prescriptive base coats, finishing top coats, cuticle care, hand and foot products, treatment kits, and accessories. Its core technical differentiator is a prescriptive base-coat system that maps seven distinct nail conditions (dry, brittle, damaged, peeling, soft, ridged, normal) to dedicated treatment formulations — such as Rejuvenation, Recovery, Restoration, Fusion, Critical Care, Bend Don't Break, Reward, and Flawless — supported by a colour range of over 150 Custom Colour shades plus a Phēnom Gel Effect line.

The company operates a dual-channel distribution model. The primary channel is exclusive sale through beauty spas and salons (professional-grade positioning, supported by a Salon Finder tool), with a parallel direct-to-consumer e-commerce operation through jessicacosmetics.com offering UK shipping (free over £30) and international shipping arranged by email. Pricing is unit-based at the premium-but-attainable tier, with most products ranging £8–£22 and treatment kits around £25. The primary customer segment is the salon professional installing services for end clients; a secondary segment is the at-home consumer purchasing through e-commerce, often introduced via a salon treatment. Customer payment rails include Visa, Mastercard, American Express, and PayPal.

Following founder Jessica Vartoughian's death in April 2025, Gerrard International — the long-standing UK operating partner for 35 years — completed acquisition of the brand in December 2025. The legal entity is Gerrard International Limited (Borehamwood, Hertfordshire, UK; company registration 2691027), and the brand operates as a division of Gerrard International with a claimed footprint in over 60 countries. Headcount is reported in the 11–50 range; revenue is not publicly disclosed. Strategic priorities evidenced in the data are the salon VIP affiliate scheme (run by Gerrard International), international shipping build-out, and incremental product line extensions in cuticle care and professional tools.

Name

Jessica Cosmetics

Legal name

Gerrard International Limited

Website

https://jessicacosmetics.com/

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Jessica Cosmetics is a professional nail care brand founded in 1978, selling prescriptive base coats, 150+ shade Custom Colour polishes, treatments, and hand/foot/body products exclusively through beauty spas and salons, with parallel DTC e-commerce and 60+ country distribution under Gerrard International ownership.

Ownership category

akta.pro rank

Product category

Professional Nail Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Nail Color & Nail Art (Polish, Gel, Dip, Press-ons, Nail Art Color) (CRABACAD)

akta.pro secondary industries

Nail Salon Products (Polish, Gel, Acrylic, Supplies) (CRABALAE), Manicure & Pedicure Tools (Files, Clippers, Cuticle Tools) (CRABAKAE)

Keywords

• Professional nail polish
• Nail care treatments
• Cuticle care products
• Manicure pedicure supplies
• Salon nail products

Headquarters

HQ city

North Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Nail Polish Sales: Jessica Cosmetics generates revenue primarily through the sale of nail polish products, including Custom Colour nail polishes (over 150 shades) and Phēnom Gel Effect polishes. These are sold in multiple sizes with price points ranging from £8.50 to £13.00 for standard sizes.
2. Nail Treatment Products: Sale of prescriptive base coats, top coats, cuticle oils, and treatment kits targeting specific nail concerns (dry, brittle, damaged, peeling, soft nails). Products include Rejuvenation Base Coat, Critical Care, Restoration, Recovery, and Fusion base coats.
3. Hand, Foot & Body Care Products: Revenue from body care products including Zenspa foot care range, body lotions, hand creams, and bath products under the Body Treats sub-brand.
4. Tools & Accessories: Sale of nail care tools including emery boards, foot files, ceramic hard skin removers, orangewood sticks, dotting tools, and the Hoof Stick nail art tool.
5. VIP Spa/Salon Affiliate Scheme: Jessica operates a loyalty card and benefits programme for UK Spas and Salons, providing unique discount codes for affiliated salon partners purchasing products for resale or professional use.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Jessica Cosmetics manufactures and sells a professional nail care line that includes custom colour polish (over 150 shades), gel-effect polish, prescriptive base coats targeting specific nail conditions, top coats, cuticle care products, treatment kits, foot and hand care, and professional manicure/pedicure tools. The line is distributed exclusively through beauty spas and salons and also sold direct-to-consumer via the brand's e-commerce site.

Product overview

Jessica Cosmetics is a nail care and cosmetics brand offering a comprehensive portfolio of products distributed through beauty spas, salons, and online. The core offerings include Custom Colour Nail Polish (over 150 vegan-friendly shades) and Phēnom Gel Effect nail polishes, complemented by an extensive range of prescriptive treatment base coats (Rejuvenation, Bend Don't Break, Critical Care, Recovery, Restoration, Fusion, Reward, Flawless) designed for specific nail concerns. The finishing line includes Brilliance High Gloss Top Coat, Top Priority Glazing Top Coat, and No Shine Matte Finish Top Coat. Cuticle and nail care products include Phenomen Cuticle Oil, Nourish Cuticle Formula, Hydrating Cuticle Oil Pens, and Nail Polish Remover. Treatment kits address specific issues: Damaged Nails, Dry Nails, Brittle Nails, and Peeling Nails. Foot care includes Zenspa Intense Hydrating Heel Repair Crème and Zenspa Revive Microdermabrasion Foot Scrub. Hand and body care products include Hand & Body Bath, Enlighten Hand Brightening Crème, and Hand & Body Moisturising Emulsion. Tools include emery boards, foot files, orangewood sticks, and the Hoof Stick nail art tool. The company was acquired by Gerrard International in December 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Colour Nail Polish A core nail polish line offered in over 150 shades, sold in multiple sizes and serving as the foundational color product of the Jessica range.
• Phēnom Gel Effect Nail Polish A nail polish range engineered to deliver a gel-like finish and lasting wear without the use of a UV lamp, available across multiple shades within the Jessica color line.
• Rejuvenation Base Coat for Dry Nails A prescriptive base coat formulated to address dry nail conditions, applied under color polish as part of the brand's treatment-led base coat system.
• Bend Don't Break Base Coat A base coat formulated to reinforce weak or flexible nails and reduce breakage, sold as a standalone prescriptive treatment product.
• Critical Care Base Coat for Soft Nails A base coat formulated to address soft, flexible nail conditions, sold as part of the Jessica base coat range.
• Recovery Base Coat for Brittle Nails A base coat formulated to treat brittle nail conditions, applied under color polish as part of the brand's prescriptive treatment range.
• Restoration Base Coat for Damaged Nails A base coat formulated to address damaged nail conditions, sold as a standalone prescriptive treatment.
• Fusion Base Coat for Peeling Nails A base coat formulated for peeling nail conditions, sold as part of the Jessica base coat range.
• Reward Base Coat for Normal Nails A base coat formulated for normal, healthy nail conditions, used as the default treatment in the Jessica base coat range.
• Flawless Base Coat for Ridged Nails A base coat formulated to address ridged nail conditions, sold as a prescriptive treatment in the Jessica base coat range.
• Brilliance High Gloss Top Coat A finishing top coat formulated to deliver a high-gloss shine over color polish, sold as a standalone finishing product.
• Top Priority Glazing Top Coat A glazing top coat formulated as a finishing layer over color polish, sold as part of the Jessica top coat range.
• No Shine Matte Finish Top Coat A matte finish top coat formulated to deliver a non-shine finish over color polish, sold as part of the Jessica top coat range.
• Phenomen Cuticle Oil A cuticle treatment oil sold as part of the Jessica cuticle care range, used to condition and hydrate the cuticle area.
• Nourish Cuticle Formula A cuticle treatment formula sold as part of the Jessica cuticle care range, used to nourish the cuticle area.
• Hydrating Cuticle Oil Pen (Orange) A portable cuticle oil pen in an orange scent variant, sold as part of the Jessica cuticle care range.
• Hydrating Cuticle Oil Pen (Lavender) A portable cuticle oil pen in a lavender scent variant, sold as part of the Jessica cuticle care range.
• Nail Polish Remover A nail polish remover sold as part of the Jessica nail care range for use during and after manicure services.
• Quick Dry Nail Polish Drops A drops format product designed to accelerate nail polish drying, sold as part of the Jessica nail care accessory line.
• Speed Dry Spray Nail Polish Dryer A spray format nail polish dryer designed to accelerate drying of color polish, sold as part of the Jessica nail care accessory line.
• Damaged Nails Treatment Kit A bundled treatment kit designed for damaged nail conditions, combining targeted treatment products for at-home or in-salon use.
• Dry Nails Treatment Kit A bundled treatment kit designed for dry nail conditions, combining targeted treatment products for at-home or in-salon use.
• Brittle Nails Treatment Kit A bundled treatment kit designed for brittle nail conditions, combining targeted treatment products for at-home or in-salon use.
• Peeling Nails Treatment Kit A bundled treatment kit designed for peeling nail conditions, combining targeted treatment products for at-home or in-salon use.
• Zenspa Intense Hydrating Heel Repair Crème An intensive heel repair cream sold under the Zenspa foot care brand for treatment of dry, cracked heels.
• Zenspa Revive Microdermabrasion Foot Scrub A microdermabrasion foot scrub sold under the Zenspa foot care brand for exfoliation of feet.
• Hand & Body Bath A bath format product for hands and body, sold as part of the Jessica hand and body care line.
• Enlighten Hand Brightening Crème A hand brightening cream sold as part of the Jessica hand and body care line.
• Hand & Body Moisturising Emulsion A moisturising emulsion sold as part of the Jessica hand and body care line.
• Natural Nail Company Emery Boards (Hard/Normal/Soft variants) Professional emery boards offered in three variants (Hard, Normal, Soft) for different nail types, sold under the Natural Nail Company sub-brand of Jessica.
• Pedicure Foot File A professional pedicure foot file sold as part of the Jessica tools line for use during foot care services.
• Ceramic Hard Skin Remover A ceramic hard skin remover sold as part of the Jessica tools line for professional pedicure use.
• Orangewood Sticks Orangewood sticks sold as part of the Jessica tools line for cuticle work during manicures.
• Hoof Stick Nail Art Tool A hoof stick nail art tool sold as part of the Jessica tools line for cuticle and nail art work.
• Fiber Fix Adhesive A fiber-based adhesive product sold as part of the Jessica nail care line for repairing damaged nails.
• Nibble No More A nail-biting deterrent treatment sold as part of the Jessica nail care line.
• Jessica Cosmetics VIP Spa/Salon Affiliate Scheme A paid annual affiliate scheme that allows accredited spas and salons to receive discount codes and salon finder exposure for purchasing Jessica Cosmetics products for resale.

Quantifiable outcome

• Touch dry nails in 60 seconds with Quick Dry Nail Polish Drops
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• Gerrard InternationalcoreOthers · 12 December 2025Gerrard International acquired Jessica Cosmetics in December 2025 after managing its UK operations for 35 years. The acquisition follows the death of founder Jessica Vartoughian in April 2025 and completes a formal ownership transition. Jessica Cosmetics is now fully owned by Gerrard International Limited, which also operates the brand's UK distribution and e-commerce operations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• OPI: Leading professional nail polish brand also distributed through salons and spas with a wide shade library and gel systems. Directly comparable to Jessica on channel, customer base, and core nail colour offering.
• CND (Creative Nail Design): Professional nail brand strong in salons with Shellac gel systems and a treatment-led portfolio (Solar Oils, Vinylux). Directly comparable in professional channel focus and prescriptive nail care ethos.
• China Glaze: Professional nail lacquer brand with broad shade portfolio sold in salons and beauty supply. Comparable to Jessica's colour-led assortment and salon channel.
• Essie: Iconic nail lacquer brand owned by L'Oréal with salon and mass-retail presence. Closely comparable in product category (nail colour and care) and target consumer, though broader in channel.
• Orly: Professional nail brand with salon distribution, gel polish lines, and treatment products. Comparable to Jessica as a salon-exclusive nail colour and care competitor.
• Seche Vite: Specialist nail finishing brand best known for its top coat. Comparable to Jessica's finishing line (Brilliance, Top Priority, No Shine Matte) within the professional channel.
• Cuccio: Professional nail and body care brand distributed in salons with treatment polishes and cuticle care. Comparable to Jessica in salon distribution and treatment-led product mix.
• Bio Sculpture: Salon-focused nail brand offering gel systems, nail treatments, and educator programmes. Comparable in professional channel, treatment-led positioning, and global salon distribution.
• Nail Tek: Treatment-focused nail care brand with targeted base coats and strengthening systems. Closely comparable to Jessica's prescriptive base coat franchise.
• Gelish: Professional gel polish brand widely used in salons. Comparable to Jessica on professional channel and gel-effect nail polish offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Jessica_Int
• Facebookfacebook.com/JessicaCosmetics
• Instagraminstagram.com/jessicanailsuk
• Pinterestpinterest.co.uk/jessicanails

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jessica Cosmetics