Rubic
Rubic is a Norwegian SaaS platform founded in 2014 that provides all-in-one membership, payment, communication, and accounting administration for 500+ sports clubs, associations, federations, and event organizers. It operates as a subsidiary of Nordic accounting group ECIT.
- Company typePrivate
- Founded2014
- HeadquartersLillehammer, Norway
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Rubic does
Rubic AS is a Norwegian SaaS company founded in 2014 that provides an all-in-one administration platform for sports clubs, associations, federations, and event organizers. The platform is organized into three segment-specific core products — Rubic Sport for sports clubs, Rubic Medlem for associations and federations, and Rubic Arrangør for event organizers — built on a shared database and delivered through 20+ modular capabilities including member registry, payment processing via Vipps/card/eFaktura/AvtaleGiro, communication (SMS/email/push), activity planning, event registration, volunteer coordination (scaling to 2,500+ volunteers), facility booking, accreditation, and an outsourced accounting service (Rubic Regnskap) delivered in partnership with ECIT. The technology stack is a cloud-based ReactJS / .NET Core platform hosted on Microsoft Azure, with native integration to Norges Idrettsforbund (NIF) via FIKS, making Rubic an approved NIF partner. A mobile app, Rubic Connect, extends the platform to members, parents, coaches and board members on iOS and Android.
Rubic operates a hybrid product-led and inside-sales go-to-market targeting the Norwegian market, with self-service 30-day free trials (no credit card required), demo booking via HubSpot, and dedicated onboarding advisors. Revenue is generated through tiered annual subscriptions ranging from approximately 600 kr/month for small clubs to 1,800-2,500+ kr/month for larger organizations (with custom pricing for 'Total' tiers), supplemented by transaction-based fees for payment processing (2.5% + 2 kr for Vipps/card), SMS (0.85 kr per message), OCR invoicing (15 kr per invoice), and NIF reporting (4.60 kr per member/year). The company is a subsidiary of ECIT, the Nordic region's largest accounting group with 2,200-3,000 employees across 11-14 countries, which provides distribution reach, accounting expertise for the Regnskap service, and financial backing for Nordic expansion (a Stockholm office has been opened). Rubic reports serving 500+ Norwegian organizations including high-profile reference customers such as Norway Cup (the world's largest football tournament), Ski-VM 2025, Øyafestivalen, and Holmenkollen.
Rubic firmographics
Firmographics- Name
- Rubic
- Legal name
- Rubic AS
- Website
- https://rubic.no
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rubic is a Norwegian SaaS platform founded in 2014 that provides all-in-one membership, payment, communication, and accounting administration for 500+ sports clubs, associations, federations, and event organizers. It operates as a subsidiary of Nordic accounting group ECIT.
- Ownership category
- akta.pro rank
Where Rubic is headquartered
LocationHeadquarters
- HQ city
- Lillehammer
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
Rubic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Others
Revenue model
- Subscription - Platform Licenses: Annual subscription model with tiered pricing based on organization type (Sport, Medlem, Arrangør) and size. Packages range from Basic to Premium/Total, with 12-month license periods and annual billing. Additional modules can be added à la carte.
- Transaction Fees - Payment Processing: Transaction-based fees for payment processing: Vipps and card payments at 2.5% + 2 kr per transaction, OCR invoice processing at 15 kr per invoice.
- SMS Services: SMS notifications and messages to members and participants at 0.85 kr per SMS.
- Rubic Regnskap (Outsourced Accounting): Outsourced accounting services in partnership with ECIT. Fixed monthly follow-up pricing (not hourly), includes VAT compensation and annual accounts. Dedicated accountant familiar with sports club requirements.
- Rubic Event Standalone: Standalone event registration module available separately from platform subscription. 2.5% + 2 kr per registration, no monthly fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Rubic Sport Basic - For sports clubs under 500 members |
| Subscription | Annual | Rubic Sport Standard - For clubs 500-1,000 members |
| Subscription | Annual | Rubic Sport Premium - For clubs 500-1,500 members |
| Subscription | Annual | Rubic Sport Total - For clubs 1,500+ members |
| Subscription | Annual | Rubic Medlem Basic - For associations up to 500 members |
| Subscription | Annual | Rubic Medlem Standard - For associations 500-5,000 members |
| Subscription | Annual | Rubic Medlem Premium - For advanced needs |
| Subscription | Annual | Rubic Medlem Total - For nationwide organizations |
| Subscription | Annual | Rubic Arrangør Basic - For events with 0-200 volunteers |
| Subscription | Annual | Rubic Arrangør Standard - For events with 200-500 volunteers |
| Subscription | Annual | Rubic Arrangør Premium - For events with 500-800 volunteers |
| Subscription | Annual | Rubic Arrangør Total - For 800+ volunteers / large-scale events |
| Transaction based/ take rate | Pay-as-you-go | Rubic Event Standalone |
| Subscription | Annual | Rubic Organizer Standalone |
| Subscription | Annual | Rubic Lokasjon Standalone |
| Unit Pricing | Annual | Add-on Modules |
| Transaction based/ take rate | Pay-as-you-go | Transaction Processing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Rubic product offering
Product offeringCore offering
Rubic sells a modular cloud-based SaaS platform that consolidates membership administration, payment collection, communication, activity planning, event registration, volunteer coordination, facility booking, and accounting for Norwegian sports clubs, associations, federations, and event organizers. The offering is delivered through three segment-tailored core products (Rubic Sport, Rubic Arrangør, Rubic Medlem) plus an outsourced accounting add-on (Rubic Regnskap) and a native mobile app (Rubic Connect), with NIF/FIKS integration and Vipps/card/eFaktura/AvtaleGiro payment rails baked in.
Product overview
Rubic is a modular SaaS platform for Norwegian sports clubs, associations, organizations and event organizers. The platform is organized into three segment-specific core products — Rubic Sport for sports clubs, Rubic Arrangør for event organizers, and Rubic Medlem for associations and federations — all built on a shared database and integrated through 20+ modules. Key modules include Medlemssystem (member registry), Betaling (payment via Vipps/card/eFaktura/AvtaleGiro), Kommunikasjon (SMS/email/push), Aktivitet (activity planning), Påmelding/Event (registration), Frivillighet/Organizer (volunteer coordination), Lokasjon (facility booking), Akkreditering (access control), and Rubic Connect (mobile app). Add-on services include Rubic Regnskap (outsourced accounting via ECIT), integration with ECIT/Catacloud/Iizy/Tripletex for accounting, Proviso for advanced events, and FYGI for kiosk sales. The platform offers NIF-approved integration, GDPR compliance, and is Norwegian-developed and hosted since 2014.
Differentiator
Problem solved
Functional benefit
Brands
- Rubic Sport: Complete administration platform for sports clubs and athletic associations, including member management, payments, and activity planning.
- Rubic Medlem
- Rubic Arrangør
- Rubic Regnskap
- Rubic Connect
- Rubic Event
- Rubic Organizer
- Rubic Lokasjon
- Rubic Akkreditering
Products and services
- Rubic Sport Complete club management platform for sports clubs and athletic organizations of all sizes (50 to 5,000+ members), covering member registry, payment collection, activity planning, communication, and volunteer coordination in one unified system. Includes native NIF/FIKS integration and NIF-compliant reporting.
- Rubic Arrangør Event management solution for organizers of competitions, cups, tournaments, and festivals ranging from local events to international championships (e.g., Ski-VM 2025). Includes Rubic Organizer for volunteer coordination (20 to 2,500+ volunteers), event registration and payment, and digital accreditation capabilities.
- Rubic Medlem Membership management platform for associations, federations, housing cooperatives, choirs, bands, unions, and national confederations sized 200 to 50,000+ members. Handles member registers, dues, communications, activities, alliance setup (multi-level), and contractual SLA for nationwide organizations.
- Rubic Regnskap Outsourced accounting service for Norwegian sports clubs and associations, delivered in partnership with ECIT. Specialized with NIF-approved chart of accounts, VAT compensation, team account management, and annual accounts. Uses fixed monthly follow-up pricing (not hourly) with a dedicated ECIT accountant familiar with sports-club requirements.
- Rubic Connect Native mobile application for iOS and Android providing members, parents, coaches, and board members with personal dashboards, activity tracking, payment overview, group communication, digital accreditation cards, and expense submission. Built as part of the Rubic platform's mobile-first strategy.
- Rubic Event (Standalone) Standalone event registration and ticketing solution for single events. Provides signup pages with custom design, Vipps/card/invoice payment, participant lists, QR check-in, automatic confirmations and reminders. Priced at NOK 250 per month base with 2.5% + NOK 2 per registration, with no monthly fee required for transaction-based billing.
- Rubic Lokasjon (Standalone) Standalone facility booking and court calendar solution for sports venues and halls. Includes banebooking, rental management, referee module (dommermodul), and Inlet smart-lock integration for keyless access (from +NOK 250 per month). Priced from NOK 600 per month.
- Rubic Organizer (Standalone) Standalone volunteer coordination, shift scheduling, and task management module. Scales from 20 to 2,500+ volunteers with shift lists, task assignment, communication and motivation tools. Proven to coordinate 1,700+ volunteers and 4,000+ shifts at Norway Cup. Priced from NOK 600 per month.
Quantifiable outcome
- Organizations consolidate 4-7 separate systems into one platform
- +3 more outcomes
Companies that use Rubic
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Rubic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
Feature6 records
Rubic partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and minor.
- Norges Idrettsforbund (NIF)coreNIF-godkjent partner (NIF-approved partner) with official integration against Norges Idrettsforbund. Member data synchronizes automatically and coordinated reporting is handled directly from Rubic platform. NIF membership reporting requirements are met automatically.
- VippscoreNative Vipps integration for payment collection. Members receive Vipps requests and pay with one tap. Transaction fee from 2.3%. Vipps is Norway's most used payment solution.
- PayExcorePayment service provider offering Visa, Mastercard, eFaktura, and AvtaleGiro through PayEx. Rubic integrates with PayEx for comprehensive payment processing.
- Catacloud AScoreModern cloud-based accounting and ERP platform integration. Invoicing, time tracking and bank reconciliations - all in the cloud. Part of ECIT group. Invoices, payments and accounting flow directly into Catacloud.
- Iizy ASmajorSmart integrations connecting 250+ systems for accounting, orders and inventory management. Automatic transfer between Rubic and accounting systems. Includes team account (lagskonto) and expense handling for coaches and team leaders.
- TripletexmajorNorway's most used accounting system integration. Automatic flow of memberships, payments and invoices into Tripletex for customers using this accounting platform.
- Inlet AS (Låseintegrasjon)majorDigital lock integration platform for keyless access to facilities and venues. Connects booking, ticket systems and access control - perfect for sports facilities and events. Integration enables automated facility access.
- Microsoft AzurecoreCloud hosting provider for Rubic systems. All data stored on servers in Europe, ensuring GDPR compliance and data residency requirements.
- Stripe, IncmajorPayment services provider for card transactions. Rubic processes card payments through Stripe infrastructure.
- Nets A/SmajorPayment services provider for transaction processing. Part of Rubic's payment infrastructure.
- Kompani KvamminorWeb development, digital marketing and technical support. Helps Rubic customers with websites, design and digital campaigns.
- ProvisomajorConference and hotel booking integration. Advanced registration solutions from Proviso (ECIT) with forms, conditional fields, payment and reporting for complex events.
- FYGImajorMobile-based self-service kiosk solution integrated with Rubic. No app to install for customers, no hardware, no queues. QR code scanning for ordering and payment. Reduces service time by 30+ seconds vs traditional kiosk.
- ECIT CapstonemajorBusiness-critical solutions within finance, logistics and document management. Part of ECIT group. Provides enterprise-grade solutions for larger organizations and confederations that need case management, ITSM, contract management and digital forms on top of the member system.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Rubic competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Rubic social profiles
Digital presenceRubic compliance and trust
Trust signalCompliance5 records
Rubic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rubic leadership team
Management profileNumber of profiles
Profiles2 records
Rubic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rubic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rubic
What does Rubic do?
Rubic sells a modular cloud-based SaaS platform that consolidates membership administration, payment collection, communication, activity planning, event registration, volunteer coordination, facility booking, and accounting for Norwegian sports clubs, associations, federations, and event organizers. The offering is delivered through three segment-tailored core products (Rubic Sport, Rubic Arrangør, Rubic Medlem) plus an outsourced accounting add-on (Rubic Regnskap) and a native mobile app (Rubic Connect), with NIF/FIKS integration and Vipps/card/eFaktura/AvtaleGiro payment rails baked in.
Is Rubic a public or private company?
Rubic is a private company. It is classified as corporate owned and is currently operating.
When was Rubic founded?
Rubic was founded in 2014. It employs 1 to 10 people.
Where is Rubic based?
Rubic is headquartered in Lillehammer, Norway, in the Europe region.
How does Rubic make money?
Five revenue lines are on record. Subscription - Platform Licenses are the primary driver. The others are transaction Fees - Payment Processing, SMS Services, rubic Regnskap (Outsourced Accounting) and rubic Event Standalone.
Does Rubic have an API?
No public API is recorded for Rubic.