FYIN

What FYIN does

FYIN is a custom software development and digital marketing agency founded in 1999 and headquartered in Denver, Colorado, operating as a privately held LLC under founder and Managing Director David Dimmer. The company builds tailored software, web applications, and system integrations for enterprise clients using a Microsoft technology stack centered on .NET, ASP.NET, Azure, Microsoft SQL Server, and Umbraco CMS, with additional capabilities across nopCommerce, Kentico, Optimizely, and ERP/CRM platforms (Microsoft Dynamics 365, Salesforce, HubSpot, Marketo, NetSuite, SAGE). FYIN specializes in operational bottleneck remediation, disconnected-system integration, legacy modernization, and delivery recovery for enterprise teams facing complex initiatives.

The company monetizes through three primary models: professional services billed on time-and-materials at a $200/hr minimum in 15-minute increments; prepaid FTE packages ranging from $4,000 (1/8 FTE) to $22,000 (full FTE) per month; and tiered Enterprise Virtual Department Packages (Bronze $45k, Silver $65k, Gold $85k, Platinum $100k monthly) that bundle dedicated personnel with security scanning, $5M cyber insurance, and bundled SEO/SEM services. FYIN also operates four sub-brands — Umbricians (Umbraco specialization), SQUWIX (small-business solutions), Managed Cloud Nines/MC9 (server engineering), and Click Mentality (SEO/SEM) — extending reach from enterprise down to SMB. FYIN holds Umbraco Gold Partner and Microsoft Partner status and employs multiple Umbraco Master-certified developers, including the founder.

Name

FYIN

Legal name

FYIN, LLC

Website

https://fyin.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

FYIN is a Denver-based custom software development and digital marketing agency founded in 1999 that builds tailored applications, web platforms, and ERP/CRM integrations for enterprise clients using Microsoft and Umbraco technologies, with multi-tier recurring packages and a multi-brand ecosystem including SQUWIX and Umbricians.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Time and Materials: Primary revenue stream based on time and materials (T&M) billing. Services are billed in 1/4 hour (15 minute) increments. Standard hourly rate is $200/hr minimum. After-hours work (nights, weekends, holidays) is billed at double the hours worked.
2. FTE (Full-Time Equivalent) Packages: Prepaid monthly packages providing dedicated personnel resources with discounted rates. Packages range from 1/8 FTE ($4,000/mo) to 1 FTE ($22,000/mo). Discounted labor rates are forfeited upon early termination.
3. Enterprise Virtual Department Packages: Tiered monthly packages (Bronze $45k, Silver $65k, Gold $85k, Platinum $100k) providing 2+ to 5+ specialized resources. Includes Click Mentality SEO/SEM services, security scanning, and $5M cyber insurance.
4. Managed Cloud Services: Add-on cloud services including Cloudflare CDN ($500/mo), Shared Hosting ($150/mo), Domain Renewal ($20/each), Umbraco Forms ($200/each), HTTPS/SSL Setup ($500/each), and UX/UI Analytics.
5. License Fee for Branding Removal: One-time fee of $3,000 for the right to use Work Product without FYIN branding.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

FYIN is a custom software development agency that designs, builds, and integrates tailor-made software, web applications, ERP/CRM connections, CMS solutions, and eCommerce platforms primarily on the Microsoft technology stack. Services are delivered through dedicated project teams on time-and-materials, FTE, or tiered enterprise Virtual Department engagements with weekly progress reporting and real-time budget tracking.

Product overview

FYIN is a custom software development agency offering a comprehensive portfolio of services built around core technology competencies. The company provides custom software engineering, web development (including ASP.NET), and server engineering as foundational services. The product portfolio spans ERP integrations (Microsoft Dynamics 365, Oracle NetSuite, SAGE ERP), CRM integrations (Salesforce, HubSpot, Marketo), CMS solutions (Umbraco, Kentico, Optimizely), and eCommerce development (nopCommerce, Shopify, WooCommerce). FYIN also offers digital marketing services (SEO/SEM, PPC, social media), UI/UX design, and ADA compliance services. The company operates as an Umbraco Gold Partner with affiliated brands including Umbricians (Umbraco specialization), SQUWIX (small business solutions), Managed Cloud Nines/MC9 (server engineering), and Click Mentality (SEO/SEM). Services are priced on hourly rates starting at $200/hr, with 12-month FTE support packages ranging from $4,000 to $22,000/month, and enterprise tiered packages from $45,000 to $100,000/month.

Differentiator

Problem solved

Functional benefit

Brands

• Umbricians: FYIN family brand specializing in Umbraco solutions, including expert development, training, and support for Umbraco CMS platforms.
• SQUWIX
• Click Mentality
• Managed Cloud Nines (MC9)

Products and services

• Software Engineering Custom software development service for enterprise and mid-market clients covering system analysis, technical design, development, testing, enhancement, and maintenance of applications on the Microsoft technology stack.
• Web Development Custom web application development using ASP.NET, front-end and back-end architecture, algorithms, and analytics to build tailored web solutions for businesses.
• Server Engineering Configuration, implementation, maintenance, and support of servers, virtual servers, and desktop infrastructure across locations and operating systems, delivered with Managed Cloud Nines.
• ERP Integration Services (Microsoft Dynamics 365, Oracle NetSuite, SAGE ERP) Custom ERP integrations for Microsoft Dynamics 365, Oracle NetSuite, and SAGE ERP to enhance efficiency and data synchronization across business platforms.
• CRM Integration Services (Salesforce, HubSpot, Marketo) CRM setup and customization for Salesforce, HubSpot, and Marketo, ensuring systems are configured and integrated to meet specific client business and customer engagement needs.
• CMS Solutions (Umbraco, Kentico, Optimizely) Content management system solutions including Umbraco (Gold Partner), Kentico, and Optimizely with upgrades, migration, and Umbraco Cloud hosting on Microsoft Azure.
• eCommerce Development (nopCommerce, Shopify, WooCommerce) eCommerce development using nopCommerce, Shopify, and WooCommerce to build online stores integrated with broader business systems.
• Digital Marketing Services Digital marketing services including Pay Per Click advertising, Search Engine Optimization, and Social Media Marketing for enterprise clients.
• Design UI/UX Services Design services covering branding, custom design, user experience, and financial web design to support digital products and brand presence.
• ADA Compliance Services Services helping clients achieve ADA compliance through legal protection, inclusivity support, and brand reputation management.
• Financial Website Design Specialized website design services tailored for financial institutions, including design and digital experience work.
• Enterprise Virtual Department Packages (Bronze, Silver, Gold, Platinum) Tiered monthly subscription packages providing dedicated teams of 2+ to 5+ specialized resources, bundled with Click Mentality SEO/SEM, security scanning, vulnerability reporting, source code scanning, and $5M cyber insurance. Pricing ranges from $45,000 (Bronze) to $100,000 (Platinum) per month.
• FTE (Full-Time Equivalent) Support Packages Prepaid monthly subscription packages providing dedicated personnel resources at discounted rates, ranging from 1/8 FTE at $4,000/month to 1 FTE at $22,000/month, including Basic/Advanced Support with Standard SLA.
• Professional Services Time and Materials Custom software and integration services billed on a time-and-materials basis in 15-minute increments at a standard rate of $200/hr minimum, with after-hours work billed at double hours worked.
• Managed Cloud Services Add-Ons (Hosting, CDN, SSL, Domains) Recurring managed cloud services including Cloudflare CDN at $500/month, Shared Hosting at $150/month, Domain Renewal at $20/each, Umbraco Forms at $200/each, and HTTPS/SSL Setup at $500/each.

Quantifiable outcome

• Weekly progress tracking and reporting
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and major.

• Umbraco HQcoreTechnology or IntegrationFYIN is an Umbraco Gold Partner, one of the first in the US to achieve this status and one of the largest/most prolific in the country. The partnership provides access to exclusive Umbraco resources, certified developer training, and priority support for delivering Umbraco CMS solutions.
• MicrosoftcoreTechnology or IntegrationMicrosoft Partner with capabilities in Azure cloud platform, .NET development, Microsoft Dynamics 365, and related Microsoft technologies. FYIN leverages Microsoft Azure for Umbraco Cloud hosting and develops on Microsoft technology stack.
• Managed Cloud Nines (MC9)coreTechnology or IntegrationRelated brand for server engineering services. FYIN seamlessly coordinates with Managed Cloud Nines for all server engineering requests. Provides best-in-class server engineering for clients using Microsoft Azure infrastructure.
• Click MentalitymajorGTM or Marketing PartnerSEO/SEM services partner included with all enterprise packages. Click Mentality services are bundled with FYIN's Bronze through Platinum tier packages at no additional cost, providing integrated digital marketing capabilities.
• UmbriciansmajorStrategic or Co-development PartnerRelated brand specializing in Umbraco solutions. FYIN family brand offering expert Umbraco development, training content, and Umbraco-specific blog posts that redirect from FYIN blog.
• SQUWIXmajorChannel Partner/ Reseller/ DistributorRelated brand for small business solutions. SQUWIX provides discounted services powered by FYIN team members in training, offering affordable website and marketing needs through a shared resource model.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Avanade: Avanade is a large global consultancy jointly owned by Accenture and Microsoft, specializing in Microsoft technologies including Azure, .NET, and Dynamics 365. It competes with FYIN for Microsoft-stack enterprise integration and custom development work, but at much larger scale and broader portfolio.
• Slalom: Slalom is a U.S.-based management and technology consulting firm with deep Microsoft alliance and regional delivery teams delivering custom software, CRM/ERP integration, and cloud modernization. Comparable to FYIN in Microsoft-stack enterprise custom development but operates at significantly greater scale and geographic breadth.
• Perficient: Perficient is a large digital consultancy delivering custom software, ERP/CRM integrations, CMS, and eCommerce implementations across Microsoft, Sitecore, and other stacks. Overlaps with FYIN's enterprise integration and web development practices but at significantly larger scale.

Direct peers

• Headspring: Headspring is a U.S.-based custom software consultancy focused on the Microsoft .NET stack, delivering enterprise application development, cloud, and integration services. Directly comparable to FYIN in Microsoft-stack custom development targeting mid-market and enterprise customers.
• Asponte: Asponte is a U.S.-based technology services firm and Umbraco Gold Partner delivering web development, CMS, and SharePoint/.NET solutions to enterprise clients. Closely comparable to FYIN as a fellow Umbraco Gold Partner with Microsoft-stack expertise and similar customer size targets.
• Clarity Ventures: Clarity Ventures is a U.S. Microsoft Gold Partner and Umbraco solution provider delivering custom .NET development, ERP/CRM integrations, and eCommerce implementations. Directly comparable to FYIN across the same Microsoft/Umbraco/.NET enterprise delivery model.
• Luminary: Luminary is an Australia-based digital agency delivering custom web development, CMS implementations (including Umbraco), and enterprise platform integrations. Comparable to FYIN in CMS-focused custom development and tiered retainer/managed service delivery, though primarily serving Asia-Pacific clients.

Regional players

• Moriyama: Moriyama is a UK-based Umbraco Gold Partner and .NET development agency delivering custom CMS, web, and integration solutions. Comparable to FYIN as a fellow Umbraco Gold Partner on the .NET stack, but primarily serves UK and European clients rather than the U.S. market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fyininc
• Facebookfacebook.com/FYINLLC

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FYIN