What Zaraguza does

Zaraguza (legal entity ZARAGUZA Digital s.r.o.) is a privately held, full-service communications agency founded in 2012 in Bratislava, Slovakia, with a second office in Prague, Czech Republic. The agency delivers integrated multichannel campaigns — spanning brand strategy, creative conception, TV and online video production, social media management, media planning and buying, performance marketing, and PR — for enterprise brand advertisers across Central Europe. Its proprietary technology stack combines in-house chatbot and Messenger experience development (James Bot, Robot EDO for Volkswagen Slovakia, Sporka Chatbot, the Matej Tóth running-tip bot) with 3D animation production delivered through a recurring partnership with Alien studio, all orchestrated under the agency's own "Marketing system of digital elements 3.0" framework. The agency's product layer also includes custom interactive activations such as Láskoheäd for Slovenská sporiteľňa, the Fofola Klávefnica mobile keyboard (80,000+ downloads), and the annual Social Phone offline product.

The agency's commercial offering is anchored on professional-services fees (multi-year retainers and project-based billing) augmented by media-buying commissions on behalf of large advertisers (notably Orange since January 2019). Distribution is exclusively direct B2B sales and relationship management, executed from Bratislava and Prague, with cross-border campaign extension into Romania and Slovenia. Customer concentration sits with large enterprise advertisers — Slovenská sporiteľňa, Škoda Auto, Orange, Kofola, Tatra Banka, Mastercard, Nestlé, Adidas, Samsung, and Unilever brands (AXE, Rexona) — with average client tenures of 5+ years. The agency monetises through three primary streams: agency professional-services fees, media-planning and buying commissions, and project-based campaign production fees; pricing is quote-based per engagement and not publicly disclosed. The owner-operator structure (no parent, no institutional investors, no funding rounds disclosed) and consistent multi-year client retention underpin a stable operating profile.

Name

Zaraguza

Legal name

ZARAGUZA Digital s.r.o.

Website

https://zaraguza.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Zaraguza is a privately held full-service communications agency founded in 2012 in Bratislava, with a Prague office, delivering integrated multichannel campaigns (strategy, creative, media buying, chatbot activations, 3D animation) to enterprise brand advertisers across the Czech and Slovak markets and selectively in Romania and Slovenia.

Ownership category

akta.pro rank

Headquarters

HQ city

Bratislava

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Agency professional services fees: Core revenue stream from providing full-service communication, creative, strategy, media planning and digital production services to brand clients. Typically structured as monthly retainers and/or project-based fees, with multi-year engagements (5+ years) common among top clients.
2. Media planning & buying commissions: Revenue earned from planning and purchasing media on behalf of clients (e.g., managing media buying for Orange and other large advertisers), generating agency commissions on media spend.
3. Project-based campaign production fees: One-off campaign production engagements (e.g., 3D animations, branded activations, Messenger/chatbot experiences) billed per project scope.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Zaraguza is a full-service communication agency (komunikačná agentúra) that designs and executes multichannel advertising and digital campaigns for enterprise brand clients in the Czech and Slovak markets. Its integrated offering spans brand strategy, creative development, TV and online video production, social media management, media planning and buying (including Google, Facebook and Programmatic), PR, 3D animation, and bespoke proprietary digital activations such as Messenger chatbots, mobile apps, and in-house activation devices. Engagements are typically structured as multi-year retainers or project-based fees, with media commissions earned on buying mandates.

Product overview

Zaraguza is a full-service communication agency (komunikačná agentúra), not a single SaaS product; its offering is a service platform composed of multiple practice areas and proprietary activations. The core service is multichannel campaigns (TV, digital, social, PR, event) for innovative marketers, into which a media & performance agency capability (Google, Facebook, Programmatic buying, added in January 2019) is integrated. Layered on top of the core service are several proprietary in-house tools that Zaraguza develops to power individual campaigns: the James Bot Messenger HR bot, the Fofola Klávefnica mobile keyboard app, the Láskohľad social-activation device for Slovenská sporiteľňa, the annual Social Phone offline Christmas product, and the cross-language "Marketing system of digital elements 3.0" framework. Education and thought-leadership (Brave Tour lecture series and Zaraguza Academy) sit alongside the commercial work.

Differentiator

Problem solved

Functional benefit

Products and services

• Zaraguza Multichannel Campaigns (full-service agency offering) Full-service communication agency offering for enterprise brand clients across CZ/SK and other markets (Slovenia, Romania, UK): brand strategy, creative, TV and online video production, digital campaigns, social media management, media planning and buying, performance marketing, and PR. Delivered for clients including Škoda Auto, Slovenská sporiteľňa, Orange, Kofola, Popradská, Rexona, Axe, Maybelline, Tatra Banka, ČSOB, Magnesia, ZSE, Primalex, and others.
• Media & Performance Agency service Online media buying and performance campaign management via Google, Facebook, and Programmatic. The capability was added in January 2019 when Zaraguza became the media-performance agency for Orange in Slovakia.
• James Bot (Messenger HR bot) Proprietary Facebook Messenger chatbot built by Zaraguza as the first advertising-agency HR bot; auto-responds when the team does not reply to messages containing keywords like 'brief' or 'work' within 10 seconds, sends briefs for fictional campaigns and supports agency recruitment.
• Fofola Klávefnica (Fofola Keyboard mobile app) Mobile keyboard app for Android and iOS created for Kofola's Fofola campaign, converting the lisping 'Fofola' speech into a keyboard. Downloaded 80,000+ times; won the Golden Drum gold in the Mobile category and Stratégie's Mobile campaign of the year in Slovakia.
• Social Phone (offline Christmas-card product) Annual offline product from Zaraguza's Christmas-card tradition — an offline phone designed to let people enjoy holidays without internet on their phone, "collecting happy looks from family instead of LIKES." Reached 79,600 people with 24,417 video views, 1,100 reactions, 235 comments and 114 shares.
• Láskohľad (in-house social-activation device) In-house invention built by Zaraguza for Slovenská sporiteľňa, used as the social-media special in the bank's first insurance-from-a-bank TV + indoor + digital (awareness + performance) campaign.
• Marketing system of digital elements 3.0 Proprietary tabular framework developed by Zaraguza for designing integrated multichannel digital campaigns, published in three languages (EN, SK, CZ). Used as the agency's internal playbook for campaign architecture and as a thought-leadership / recruiting asset.

Quantifiable outcome

• 27% sales increase (2015 client campaign)
• +10 more outcomes

Named customers30 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Six partnerships are on record, tiered strategic / flagship production partner, core educational / talent partner, strategic platform partner and pr / media partner.

• Alien studiostrategic / flagship production partnerTechnology or Integration · 1 January 2017Recurring 3D animation production partner referenced across the 2017, 2018, 2019 and 2020 Zaraguza year-in-review pages. Alien studio has delivered 3D animation work on Zaraguza's most award-winning campaigns, including the ORA 3D activation that ran across Slovakia, the Czech Republic, Romania and Slovenia. The partnership is referenced as an ongoing collaboration rather than a one-off engagement.
• MIAMI AD SCHOOLcore educational / talent partnerStrategic or Co-development Partner · 1 January 2016Academy partner in 2016 — MIAMI AD SCHOOL ran an advertising academy inside Zaraguza's offices, with the agency's creative team teaching the next generation of Slovak and Czech creatives. The partnership supported Zaraguza's talent pipeline and thought-leadence positioning.
• Google (YouTube / Google CZ/SK)strategic platform partnerGTM or Marketing PartnerTitle sponsor of the Effie Awards CZ/SK and platform partner across YouTube. Google awarded Zaraguza 'Most Creative Agency' in the Czech and Slovak market on three separate occasions and recognised the agency within the YouTube Works awards scheme.
• Facebook (Meta)strategic platform partnerTechnology or IntegrationPlatform partner for Messenger-based campaigns and Facebook Awards. Zaraguza was the only agency in CZ/SK to win a Facebook Award, reflecting deep platform-level collaboration on creative campaigns (e.g., the 'Poraz Hamšíka cez Messenger' game).
• Forbes (Slovakia)pr / media partnerGTM or Marketing PartnerMedia partner that has profiled Zaraguza, its leadership (Michal Pastier) and award-winning campaigns, providing ongoing earned-media visibility for the agency.
• Trend (magazine, Slovakia)pr / media partnerGTM or Marketing PartnerMedia partner providing ongoing coverage of Zaraguza's work, leadership and industry standing in the Slovak business press.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wiktor Leo Burnett: Slovak creative agency (Leo Burnett network affiliate) headquartered in Bratislava, serving similar enterprise FMCG, telecom, and retail clients across CZ/SK. Direct comparable in scale, geography, and full-service creative offering to Zaraguza.
• Mother: Independent creative agency network with offices globally, recognized for brand-led creative effectiveness comparable to Zaraguza's positioning. Direct peer in independent creative reputation and integrated campaign execution, though larger in scale.
• VCCP: Independent creative agency network with strong reputation for integrated brand campaigns and effectiveness. Direct comparable as an independent creative agency winning Effie-level effectiveness awards while serving enterprise brand clients.
• Wavemaker: Global media agency within WPP specializing in media planning and buying - directly comparable to the media-performance capability Zaraguza built out for Orange in 2019, and a competitor for media commissions on enterprise advertiser spend in CEE.

Broad incumbents

• Wieden+Kennedy: Independent global creative agency known for brand-led integrated campaigns (Nike, Coca-Cola). Broader incumbent competing for the same kind of creative-effective brand work Zaraguza delivers, though at significantly larger scale and global footprint.
• Droga5: Independent creative agency (Accenture Song) with strong reputation for award-winning integrated brand campaigns and effectiveness work. Comparable on the creative-plus-effectiveness positioning that distinguishes Zaraguza, but operating globally.
• McCann Worldgroup: Global advertising network operating in CZ/SK and across CEE, offering full-service brand communications comparable to Zaraguza's offering. Broad incumbent competing for the same enterprise advertiser budgets across multiple geographies.
• Publicis Groupe: Global advertising holding company with extensive CEE presence (Publicis One, Leo Burnett, Saatchi & Saatchi networks). Competes with Zaraguza for enterprise brand clients across CZ/SK and broader CEE region, including in media buying where Zaraguza has expanded via Orange.
• Dentsu Creative: Global creative network within Dentsu operating across CZ/SK and CEE, offering full-service creative and media capabilities. Broader incumbent competing with Zaraguza for enterprise brand mandates across the region.

Regional players

• JANDL: Slovak creative agency based in Bratislava serving local and regional enterprise clients. Direct regional comparable to Zaraguza in scale, geography, and full-service creative offering across the Slovak market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Customer concentration

• Xx.com/ZARAGUZA
• Facebookfacebook.com/zaraguza
• Instagraminstagram.com/zaraguza
• LinkedInlinkedin.com/company/zaraguza

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zaraguza