What Stainless Cable & Railing does

Stainless Cable & Railing Inc. (DBA Stainless Cable & Railing, SC&R) is a US-based, privately-held direct-to-consumer manufacturer and e-commerce retailer of premium cable and glass railing systems. Founded in 2008 and headquartered in Vancouver, Washington, the company sells under proprietary brands including CableView™ (Aluminum, Stainless Round, Stainless Square), eGlass™ (Solid, Vision, Element), and Structural Glass systems, with optional 2507 Super Duplex stainless and anodized aluminum upgrades for marine and poolside environments. The core technology stack consists of marine-grade 316L stainless steel posts (2" round, 2"x2" square with 5mm terminal wall thickness), 6061-T6 and 6063-T6 aluminum components with AAMA 2605 powder coat or anodized finishes, and the proprietary CableQuick® Lock Assembly and Safety Wedge glass-fitting systems.

The business runs primarily through its own e-commerce storefront at stainlesscablerailing.com, supplemented by phone sales (888-686-7245), UPS and freight shipping, and warehouse pickup. A parallel B2B motion is operated via the SC&R Installer Network, which offers exclusive pricing and project support to residential and commercial contractors, and a For Professionals program serving architects with engineering documentation. Pricing is transactional and unit-based, with aluminum systems averaging $60–$95/LF, stainless round systems $115–$195/LF, and full deck bundles starting around $1,677. The company also generates revenue from cable hardware, tools, maintenance products, and custom in-house fabrication, supported by a 10-year product warranty. Two primary customer segments — DIY homeowners and contractor/installers — drive a horizontally-segmented SMB-long-tail revenue base with no disclosed enterprise anchors, and the firm operates with 11–50 employees and appears to be bootstrapped.

Name

Stainless Cable & Railing

Legal name

Stainless Cable & Railing Inc.

Website

https://stainlesscablerailing.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Stainless Cable & Railing is a US-based DTC manufacturer and e-commerce retailer of premium cable and glass railing systems, serving DIY homeowners, contractors, and architects via its own storefront and SC&R Installer Network.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Cable Railing Systems & Components: Sale of complete cable railing systems including posts, top rails, handrails, cables, fittings, and hardware. Products sold as individual components or bundled kits. Direct-to-customer pricing model.
2. Glass Railing Systems: Sale of glass railing systems including eGlass Solid, eGlass Vision, eGlass Element, and Structural Glass systems with posts, rails, glass panels, and mounting hardware.
3. Professional Services & Tools: Sale of installation tools, maintenance products, epoxy kits, passivation solutions, and specialized equipment for railing installation and care.
4. Custom Fabrication: Custom in-house fabrication services to accommodate specific project needs, including custom-sized components and special configurations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Stainless Cable & Railing manufactures and directly retails premium cable and glass railing systems under proprietary brands including CableView™ (aluminum, stainless round, stainless square) and eGlass™ (Solid, Vision, Element). The company offers marine-grade 316 stainless steel and 2507 Super Duplex stainless options, structural glass systems, hardware, fittings, cable, gates, LED lighting, and installation tools, supported by in-house fabrication for custom projects.

Product overview

Stainless Cable & Railing is a direct-to-customer manufacturer and retailer of premium cable and glass railing systems. The product portfolio centers on three core system types: CableView™ cable railing systems (available in Aluminum, Stainless Round, and Stainless Square configurations), eGlass™ glass railing systems (offering Solid, Vision, and Element variants with different frame/glass aesthetics), and Structural Glass systems (minimalist post-free options using Base Shoe and Standoff mounting). The company also offers marine-grade 316 stainless steel and 2507 Super Duplex stainless options for harsh environments. Supporting products include cable railing hardware and fittings, stainless steel cable in various constructions, pre-configured kits, custom gates, LED lighting, and professional installation tools. A contractor-focused SC&R Installer Network provides exclusive pricing and project support. The company emphasizes in-house fabrication using durable low-maintenance materials, direct-to-customer pricing, and 10-year warranties.

Differentiator

Problem solved

Functional benefit

Brands

• CableView™: Cable and railing system product line featuring aluminum, stainless steel round, and stainless steel square systems.
• eGlass Solid™
• eGlass Vision™
• eGlass Element™

Products and services

• CableView™ Aluminum System
• CableView™ Stainless Round System
• CableView™ Stainless Square System
• eGlass Solid™
• eGlass Vision™
• eGlass Element™
• Structural Glass Railing Systems
• Stainless Steel Glass Railing Systems

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Viewrail: Viewrail designs and sells premium cable and glass railing systems, plus stair components, through a direct-to-consumer e-commerce model aimed at homeowners and installers — a near-twin of SC&R's go-to-market and product mix.
• Key-Link Fencing & Railing: Key-Link manufactures and distributes aluminum and stainless railing systems to dealers and contractors across the U.S., overlapping with SC&R's CableView and eGlass product lines and installer-channel GTM.
• Feeney, Inc. Feeney is a long-established direct competitor in stainless steel cable railing systems for residential and commercial decks, with proprietary CableRail hardware and a similar D2C + contractor distribution model — making it the closest functional peer to Stainless Cable & Railing.
• AGS Stainless, Inc. AGS manufactures and sells fabricated stainless steel cable railing systems and custom aluminum rails for residential and light commercial projects, with a focus on premium-grade stainless similar to SC&R's 316L/2507 offerings.
• Regal Ideas, Inc. Regal Ideas designs and sells aluminum and glass railing systems through both retail and pro channels, directly competing with SC&R's eGlass aluminum railing family in the residential and light commercial market.
• RailFX: RailFX produces aluminum and stainless cable and glass railing systems with comparable infill materials and an installer-focused sales model, putting it in direct competition with SC&R's CableView and eGlass lines.

Broad incumbents

• Trex Company, Inc. Trex is a national composite decking brand that also sells branded railing systems (cable and aluminum) through big-box retail and dealers — overlapping with SC&R's decking-rail use case but with much broader scale and distribution.
• Fortress Building Products: Fortress offers steel, aluminum and glass railing systems plus decking and fencing through dealer and distributor channels, overlapping with SC&R's product range but with a larger portfolio and commercial channel reach.
• C.R. Laurence Co., Inc. (CRL): CRL is a broad architectural and construction hardware distributor with a sizable glass railing and hardware line, comparable to SC&R's glass railing and stainless hardware offerings but serving a much wider architectural customer base.

Emerging players

• DekPro (by Midwest Manufacturing) — comparable aluminum railing: DekPro manufactures aluminum railing systems sold through lumberyards and pro dealers, partially overlapping with SC&R's aluminum cable and glass railings and representing an emerging channel competitor for installer-driven sales.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/SCRrep
• Facebookfacebook.com/stainlesscablerailing
• LinkedInlinkedin.com/company/stainless-cable-railing-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stainless Cable & Railing