Love & Company
Love & Company is a U.S. professional services firm founded in 1996 that provides marketing, sales, branding, and market research services to more than 200 senior living communities, primarily not-for-profit Life Plan Communities and CCRCs.
- Company typePrivate
- Founded1996
- HeadquartersFrederick, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Love & Company does
Love & Company is a U.S.-based professional services firm specializing in marketing, advertising, sales, and market research for senior living communities. Founded in 1996 by Ann Burnside Love and headquartered in Frederick, Maryland with a second office in Dallas, Texas established via the 2016 merger with Hunsicker Senior Living Services, the firm serves more than 200 senior living organizations nationwide, primarily not-for-profit Life Plan Communities and CCRCs. Its service catalog comprises nine integrated modules: Development Consulting & Planning, Branding & Creative, Sales & Marketing Program Assessment, Metrics-Driven Marketing Programs, Market & Consumer Research, Sales Training & Management, Digital Marketing, Continuing Care at Home (CCaH) Marketing, and Site Selection, supported by educational content including white papers, Love Reports, webinars, and The Leaders' Board blog.
The firm generates revenue through custom-tailored consulting engagements sold directly to senior living organizations via direct sales, industry events, thought leadership, and referrals. Engagement structures include project-based work, multi-year retainers, and ongoing marketing program management; pricing is not publicly disclosed. There is no core technology platform; the underlying "technology" is a proprietary content library, email marketing tools, and CRM workflows that support lead generation and sales enablement. The firm is privately held with no disclosed institutional investment, no subsidiaries, and no patents. Its current leadership comprises President & CEO Rob Love, COO Jerry Moyer, and a bench of senior VPs and directors across growth strategy, client experience, client relations, market intelligence, creative, and digital functions.
Love & Company firmographics
Firmographics- Name
- Love & Company
- Legal name
- Love & Company
- Website
- https://loveandcompany.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Love & Company is a U.S. professional services firm founded in 1996 that provides marketing, sales, branding, and market research services to more than 200 senior living communities, primarily not-for-profit Life Plan Communities and CCRCs.
- Ownership category
- akta.pro rank
Love & Company industry classification
Industry- Product category
- Senior Living Marketing Services
- NAICS
- Marketing Consulting Services (541613), Advertising, Public Relations, and Related Services (5418), Management Consulting Services (54161)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742), Services-Advertising (7310)
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
- akta.pro secondary industries
- Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)
Keywords
Where Love & Company is headquartered
LocationHeadquarters
- HQ city
- Frederick
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Love & Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Professional Services - Marketing Consulting: Love & Company generates revenue through custom-tailored professional consulting engagements for senior living communities. Services include development consulting, branding, sales training, market research, digital marketing, and ongoing marketing program management. Engagement types include project-based work, retainers, and ongoing advisory relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based and retainer engagements |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Love & Company product offering
Product offeringCore offering
Love & Company is a professional services firm that provides senior living communities with integrated marketing, advertising, sales, and market research solutions. The offering spans nine service modules covering development consulting, branding and creative, sales and marketing program assessment, metrics-driven marketing programs, market and consumer research, sales training and management, digital marketing, Continuing Care at Home (CCaH) marketing, and site selection. These services are custom-tailored to each senior living client's market, with engagements structured as project-based work, retainers, or ongoing advisory relationships.
Product overview
Love & Company is a senior living marketing, advertising, sales, and market research firm offering a comprehensive suite of integrated services. The core offering consists of nine interconnected service modules: Development Consulting & Planning, Branding & Creative, Sales & Marketing Program Assessment, Metrics-Driven Marketing Programs, Market & Consumer Research, Sales Training & Management, Digital Marketing, Continuing Care at Home (CCaH) Marketing, and Site Selection. These services are designed to work together as a unified offering, with research informing strategy, which then guides creative development, marketing execution, and sales performance. The company also provides educational content through its Resources library (white papers and Love Reports), Webinar series, and The Leaders' Board Blog. As a metrics-driven organization, Love & Company emphasizes measurable results and data-informed decision-making across all service areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Development Consulting & Planning Strategic development planning services including market analysis, consumer research, pricing models, and contract options to help senior living communities plan projects that meet market needs and revenue goals.
- Branding & Creative Comprehensive branding services including brand discovery, strategy, identity development, brand expression, and brand standards guides tailored for senior living communities.
- Sales & Marketing Program Assessment In-depth evaluation of marketing and sales programs to identify challenges hindering sales and move-ins, with practical recommendations for sustainable success.
- Metrics-Driven Marketing Programs Data-driven marketing programs integrating consumer psychology with market benchmarks, including macro planning, annual planning, quarterly planning, and monthly reporting with strategic recommendations.
- Market & Consumer Research Customized research including market demand analyses, pricing and positioning analyses, consumer research events, and surveys/focus groups to inform planning and design decisions.
- Sales Training & Management Sales team development including training, coaching, ongoing sales management, recruiting support, sales center planning, and CRM selection and training services.
- Digital Marketing Digital marketing services including social media management, digital nurture campaigns, proprietary content library, custom content development, email marketing, targeted digital advertising, and website design and development.
- Continuing Care at Home (CCaH) Marketing Specialized marketing services for Continuing Care at Home programs, including marketing plan development, brand presence building, sales improvement, and lead generation through integrated channels.
- Site Selection Geographic site selection services using standardized research to identify and prioritize optimal new markets for senior living community development.
Quantifiable outcome
- Trinity Landing achieved presales goal in 10 months, eight months ahead of schedule, at only 56% of planned budget
- +6 more outcomes
Companies that use Love & Company
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
Love & Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Love & Company partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- LeadingAge (State Chapters and National)coreLove & Company is a member of LeadingAge organizations across multiple states (Pennsylvania, Virginia, Maryland, New York, Georgia, Illinois, North Carolina, Florida, Texas) and LeadingAge National. This membership provides access to industry networks, best practices, and collaboration opportunities within the senior living sector.
- Mennonite Health ServicesminorLove & Company is a member of Mennonite Health Services, an organization serving people with disabilities and seniors.
- United Methodist AssociationminorLove & Company holds membership in the United Methodist Association, a network of faith-based health and senior living organizations.
- Greystone Sales AdventureminorLove & Company is a sponsor for Greystone Sales Adventure, an industry event providing sales training and networking for senior living professionals.
- Mennonite Health AssemblyminorLove & Company is a sponsor for the Mennonite Health Assembly, an annual conference for Mennonite health and senior living organizations.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Love & Company competitors and assessment
Company assessmentDirect peers
- GlynnDevins: Kansas City-based marketing agency focused exclusively on senior living communities, offering branding, digital marketing, sales enablement, and content services - the closest direct comparable to Love & Company in the niche.
- Marketing Doctor: Senior living lead generation and marketing agency providing digital lead gen, sales training, and marketing programs to senior living operators - a niche specialist competing for the same CCRC client base.
- Varsity: Marketing and branding agency with a senior living practice serving CCRCs and life plan communities on branding, advertising, and lead generation - directly comparable in target customer and service mix.
- Catalyst Marketing Group: Marketing agency serving senior living and healthcare clients with strategy, branding, and digital execution - comparable in serving operator-side marketing needs in the senior living vertical.
Broad incumbents
- J. Knipper and Company: Large healthcare and pharmaceutical marketing services firm that acquired GlynnDevins in 2020 to build out a senior living practice. Operates a much broader portfolio but competes for the same Life Plan Community / CCRC marketing engagements.
Others
- Greystone: Senior housing real estate financing, development, and management firm that also runs industry sales training events (Greystone Sales Adventure). Not a direct marketing competitor but a senior living ecosystem participant that Love & Company sponsors and intersects with at industry events.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Love & Company social profiles
Digital presenceLove & Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Love & Company leadership team
Management profileNumber of profiles
Profiles13 records
Love & Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Love & Company M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Love & Company
What does Love & Company do?
Love & Company is a professional services firm that provides senior living communities with integrated marketing, advertising, sales, and market research solutions. The offering spans nine service modules covering development consulting, branding and creative, sales and marketing program assessment, metrics-driven marketing programs, market and consumer research, sales training and management, digital marketing, Continuing Care at Home (CCaH) marketing, and site selection. These services are custom-tailored to each senior living client's market, with engagements structured as project-based work, retainers, or ongoing advisory relationships.
Is Love & Company a public or private company?
Love & Company is a private company. It is classified as family owned and is currently operating.
When was Love & Company founded?
Love & Company was founded in 1996. It employs 11 to 50 people.
Where is Love & Company based?
Love & Company is headquartered in Frederick, United States, in the North America region.
How does Love & Company make money?
One revenue line is on record: professional Services - Marketing Consulting.
Who are Love & Company's main competitors?
Direct peers on record are GlynnDevins, Marketing Doctor, Varsity and Catalyst Marketing Group. J. Knipper and Company is listed as a broad incumbent. Greystone is listed as an others.
Does Love & Company have an API?
No public API is recorded for Love & Company.
What industry is Love & Company in?
Love & Company's product category is Senior Living Marketing Services. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting, with a secondary code of BPAFAAAJ, Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty). Its NAICS code is 541613 and its SIC code is 7311.