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WCYB/WEMT/CW4

Full company profile

uuid000dfqn

Namestring
WCYB/WEMT/CW4
Legal namestring
Sinclair, Inc.
Websiteurl
wcyb.com
Company typeenum
Public
Founded yearint
1953
Descriptiontext

WCYB/WEMT/CW4 is a cluster of three FCC-licensed local broadcast television stations serving the Tri-Cities DMA, spanning Northeast Tennessee and Southwest Virginia (including Bristol, Kingsport, Johnson City, and Blountville). WCYB, founded in 1953 and branded as "News 5," operates as the market's NBC affiliate; WEMT operates as a Fox/MyNetworkTV affiliate and CW4 provides additional CW programming. The stations produce local news, weather, sports, and community feature content distributed via over-the-air broadcast, cable and satellite carriage (DirecTV, Dish Network), a streaming website (wcyb.com), native iOS and Android mobile applications, and active social media accounts on Facebook, Instagram, TikTok, and X. Coverage emphasizes hyper-local reporting, including severe weather alerting (Sky5, StormTrack 5 Weather Alert Days), high school and Appalachian League sports, political coverage ("Connect to Congress"), and community programs (We Salute You, Sinclair Cares).

The underlying technology stack is conventional broadcast: linear over-the-air transmission, satellite/cable carriage feeds, web CMS, mobile app delivery, and social media publishing, with no disclosed proprietary platforms, software products, APIs, or AI systems. No certifications, patents, or technology partnerships are reported.

Revenue is generated almost entirely through advertising sales rather than direct consumer pricing, consistent with the U.S. local broadcast model. There is no subscription, transactional, or SaaS revenue stream; content is free to viewers across all distribution channels. The stations are wholly owned subsidiaries of Sinclair, Inc. (formerly Sinclair Broadcast Group), a publicly traded (NASDAQ: SBGI), Maryland-incorporated broadcast conglomerate, and are not separately capitalized or funded as standalone entities.

Short descriptiontext

WCYB/WEMT/CW4 is a cluster of three FCC-licensed local broadcast television stations (NBC, Fox/MyNetworkTV, and CW affiliates) owned by Sinclair, Inc., producing local news, weather, sports, and community content for the Tri-Cities DMA of Northeast Tennessee and Southwest Virginia via broadcast, digital, and mobile platforms.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersBristol, United States
HQ citystring
Bristol
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
local broadcast television, television news, weather coverage, sports broadcasting, community programming
Industry2 codes
1Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.)
CodeMPABACAEPrimaryYes
2News OTT & Live News Streaming Channels
CodeMPABAHAKPrimaryNo
NAICS code1 code
  • Television Broadcasting Stations516120
SIC code1 code
  • Television Broadcasting Stations4833
Product category
Broadcast Television
Marketing channels11 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 record
1News 5
Description

The local news branding for WCYB, delivering news, weather, and sports coverage to the Tri-Cities region.

wcyb.com
Core offering1 text field

WCYB (branded "News 5") is an NBC-affiliated local broadcast television station serving the Tri-Cities region of Northeast Tennessee and Southwest Virginia, producing local news, weather, sports, and community feature programming. Sister stations WEMT (MyNetworkTV/Fox-affiliated) and CW4 extend coverage across the market, with content distributed via over-the-air broadcast, cable/satellite carriage, website streaming, and iOS/Android mobile applications.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

WCYB is a local broadcast television station serving the Tri-Cities region (Virginia/Tennessee) as an NBC affiliate, owned by Sinclair Broadcast Group. The station produces local news content, weather coverage, sports reporting, and community features through its broadcast signal and digital platforms. WEMT is its Fox-affiliated sister station, and CW4 may refer to additional subchannel or digital content offerings. The station does not operate as a technology product company with discrete software offerings, modules, or platforms—it is a traditional broadcast media organization.

Product and service2 records
1WCYB (News 5) NBC Affiliate Broadcast
CategoryLocal Television Broadcasting
Description

NBC-affiliated local broadcast television station delivering news, weather forecasts, sports coverage, and community programming to viewers in the Tri-Cities region of Northeast Tennessee and Southwest Virginia.

2WEMT Fox/MyNetworkTV Affiliate Broadcast
Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Subsidiaries3 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

WCYB/WEMT/CW4

Broadcast Televisionwcyb.com

WCYB/WEMT/CW4 is a cluster of three FCC-licensed local broadcast television stations (NBC, Fox/MyNetworkTV, and CW affiliates) owned by Sinclair, Inc., producing local news, weather, sports, and community content for the Tri-Cities DMA of Northeast Tennessee and Southwest Virginia via broadcast, digital, and mobile platforms.

What WCYB/WEMT/CW4 does

WCYB/WEMT/CW4 is a cluster of three FCC-licensed local broadcast television stations serving the Tri-Cities DMA, spanning Northeast Tennessee and Southwest Virginia (including Bristol, Kingsport, Johnson City, and Blountville). WCYB, founded in 1953 and branded as "News 5," operates as the market's NBC affiliate; WEMT operates as a Fox/MyNetworkTV affiliate and CW4 provides additional CW programming. The stations produce local news, weather, sports, and community feature content distributed via over-the-air broadcast, cable and satellite carriage (DirecTV, Dish Network), a streaming website (wcyb.com), native iOS and Android mobile applications, and active social media accounts on Facebook, Instagram, TikTok, and X. Coverage emphasizes hyper-local reporting, including severe weather alerting (Sky5, StormTrack 5 Weather Alert Days), high school and Appalachian League sports, political coverage ("Connect to Congress"), and community programs (We Salute You, Sinclair Cares).

The underlying technology stack is conventional broadcast: linear over-the-air transmission, satellite/cable carriage feeds, web CMS, mobile app delivery, and social media publishing, with no disclosed proprietary platforms, software products, APIs, or AI systems. No certifications, patents, or technology partnerships are reported.

Revenue is generated almost entirely through advertising sales rather than direct consumer pricing, consistent with the U.S. local broadcast model. There is no subscription, transactional, or SaaS revenue stream; content is free to viewers across all distribution channels. The stations are wholly owned subsidiaries of Sinclair, Inc. (formerly Sinclair Broadcast Group), a publicly traded (NASDAQ: SBGI), Maryland-incorporated broadcast conglomerate, and are not separately capitalized or funded as standalone entities.

WCYB/WEMT/CW4 firmographics

Firmographics
Name
WCYB/WEMT/CW4
Legal name
Sinclair, Inc.
Website
https://wcyb.com
Company type
Public
Founded year
1953
Operating status
Operating
Headcount range
101–250 employees
Short description
WCYB/WEMT/CW4 is a cluster of three FCC-licensed local broadcast television stations (NBC, Fox/MyNetworkTV, and CW affiliates) owned by Sinclair, Inc., producing local news, weather, sports, and community content for the Tri-Cities DMA of Northeast Tennessee and Southwest Virginia via broadcast, digital, and mobile platforms.
Ownership category
akta.pro rank

WCYB/WEMT/CW4 industry classification

Industry
Product category
Broadcast Television
NAICS
Television Broadcasting Stations (516120)
SIC
Television Broadcasting Stations (4833)
akta.pro primary industry
Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
akta.pro secondary industry
News OTT & Live News Streaming Channels (MPABAHAK)

Keywords

  • Local broadcast television
  • Television news
  • Weather coverage
  • Sports broadcasting
  • Community programming

Where WCYB/WEMT/CW4 is headquartered

Location

Headquarters

HQ city
Bristol
HQ country
United States
HQ region
North America

Markets served

WCYB/WEMT/CW4 business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Distribution channels5 records

Marketing channels11 records

WCYB/WEMT/CW4 product offering

Product offering

Core offering

WCYB (branded "News 5") is an NBC-affiliated local broadcast television station serving the Tri-Cities region of Northeast Tennessee and Southwest Virginia, producing local news, weather, sports, and community feature programming. Sister stations WEMT (MyNetworkTV/Fox-affiliated) and CW4 extend coverage across the market, with content distributed via over-the-air broadcast, cable/satellite carriage, website streaming, and iOS/Android mobile applications.

Product overview

WCYB is a local broadcast television station serving the Tri-Cities region (Virginia/Tennessee) as an NBC affiliate, owned by Sinclair Broadcast Group. The station produces local news content, weather coverage, sports reporting, and community features through its broadcast signal and digital platforms. WEMT is its Fox-affiliated sister station, and CW4 may refer to additional subchannel or digital content offerings. The station does not operate as a technology product company with discrete software offerings, modules, or platforms—it is a traditional broadcast media organization.

Differentiator

Problem solved

Functional benefit

Brands

  • News 5: The local news branding for WCYB, delivering news, weather, and sports coverage to the Tri-Cities region.

Products and services

  • WCYB (News 5) NBC Affiliate Broadcast NBC-affiliated local broadcast television station delivering news, weather forecasts, sports coverage, and community programming to viewers in the Tri-Cities region of Northeast Tennessee and Southwest Virginia.
  • WEMT Fox/MyNetworkTV Affiliate Broadcast

Companies that use WCYB/WEMT/CW4

Customer profile

Segments1 record

Ideal customer profiles2 records

WCYB/WEMT/CW4 technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

WCYB/WEMT/CW4 partnerships and signals

Strategic signal

Recent moves5 records

Expansion highlights4 records

WCYB/WEMT/CW4 competitors and assessment

Company assessment

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

WCYB/WEMT/CW4 social profiles

Digital presence

WCYB/WEMT/CW4 financial estimates

Financial estimate

Revenue estimate

Valuation estimate

WCYB/WEMT/CW4 leadership team

Management profile

Number of profiles

WCYB/WEMT/CW4 subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

WCYB/WEMT/CW4 funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

WCYB/WEMT/CW4 M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WCYB/WEMT/CW4

What does WCYB/WEMT/CW4 do?

WCYB (branded "News 5") is an NBC-affiliated local broadcast television station serving the Tri-Cities region of Northeast Tennessee and Southwest Virginia, producing local news, weather, sports, and community feature programming. Sister stations WEMT (MyNetworkTV/Fox-affiliated) and CW4 extend coverage across the market, with content distributed via over-the-air broadcast, cable/satellite carriage, website streaming, and iOS/Android mobile applications.

Is WCYB/WEMT/CW4 a public or private company?

WCYB/WEMT/CW4 is a public company. It is classified as public and is currently operating.

When was WCYB/WEMT/CW4 founded?

WCYB/WEMT/CW4 was founded in 1953. It employs 101 to 250 people.

Where is WCYB/WEMT/CW4 based?

WCYB/WEMT/CW4 is headquartered in Bristol, United States, in the North America region.

Does WCYB/WEMT/CW4 have an API?

No public API is recorded for WCYB/WEMT/CW4.

What industry is WCYB/WEMT/CW4 in?

WCYB/WEMT/CW4's product category is Broadcast Television. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABAHAK, News OTT & Live News Streaming Channels. Its NAICS code is 516120 and its SIC code is 4833.

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