WCYB/WEMT/CW4
WCYB/WEMT/CW4 is a cluster of three FCC-licensed local broadcast television stations (NBC, Fox/MyNetworkTV, and CW affiliates) owned by Sinclair, Inc., producing local news, weather, sports, and community content for the Tri-Cities DMA of Northeast Tennessee and Southwest Virginia via broadcast, digital, and mobile platforms.
- Company typePublic
- Founded1953
- HeadquartersBristol, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What WCYB/WEMT/CW4 does
WCYB/WEMT/CW4 is a cluster of three FCC-licensed local broadcast television stations serving the Tri-Cities DMA, spanning Northeast Tennessee and Southwest Virginia (including Bristol, Kingsport, Johnson City, and Blountville). WCYB, founded in 1953 and branded as "News 5," operates as the market's NBC affiliate; WEMT operates as a Fox/MyNetworkTV affiliate and CW4 provides additional CW programming. The stations produce local news, weather, sports, and community feature content distributed via over-the-air broadcast, cable and satellite carriage (DirecTV, Dish Network), a streaming website (wcyb.com), native iOS and Android mobile applications, and active social media accounts on Facebook, Instagram, TikTok, and X. Coverage emphasizes hyper-local reporting, including severe weather alerting (Sky5, StormTrack 5 Weather Alert Days), high school and Appalachian League sports, political coverage ("Connect to Congress"), and community programs (We Salute You, Sinclair Cares).
The underlying technology stack is conventional broadcast: linear over-the-air transmission, satellite/cable carriage feeds, web CMS, mobile app delivery, and social media publishing, with no disclosed proprietary platforms, software products, APIs, or AI systems. No certifications, patents, or technology partnerships are reported.
Revenue is generated almost entirely through advertising sales rather than direct consumer pricing, consistent with the U.S. local broadcast model. There is no subscription, transactional, or SaaS revenue stream; content is free to viewers across all distribution channels. The stations are wholly owned subsidiaries of Sinclair, Inc. (formerly Sinclair Broadcast Group), a publicly traded (NASDAQ: SBGI), Maryland-incorporated broadcast conglomerate, and are not separately capitalized or funded as standalone entities.
WCYB/WEMT/CW4 firmographics
Firmographics- Name
- WCYB/WEMT/CW4
- Legal name
- Sinclair, Inc.
- Website
- https://wcyb.com
- Company type
- Public
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- WCYB/WEMT/CW4 is a cluster of three FCC-licensed local broadcast television stations (NBC, Fox/MyNetworkTV, and CW affiliates) owned by Sinclair, Inc., producing local news, weather, sports, and community content for the Tri-Cities DMA of Northeast Tennessee and Southwest Virginia via broadcast, digital, and mobile platforms.
- Ownership category
- akta.pro rank
WCYB/WEMT/CW4 industry classification
Industry- Product category
- Broadcast Television
- NAICS
- Television Broadcasting Stations (516120)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
- akta.pro secondary industry
- News OTT & Live News Streaming Channels (MPABAHAK)
Keywords
Where WCYB/WEMT/CW4 is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United States
- HQ region
- North America
Markets served
WCYB/WEMT/CW4 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Distribution channels5 records
Marketing channels11 records
WCYB/WEMT/CW4 product offering
Product offeringCore offering
WCYB (branded "News 5") is an NBC-affiliated local broadcast television station serving the Tri-Cities region of Northeast Tennessee and Southwest Virginia, producing local news, weather, sports, and community feature programming. Sister stations WEMT (MyNetworkTV/Fox-affiliated) and CW4 extend coverage across the market, with content distributed via over-the-air broadcast, cable/satellite carriage, website streaming, and iOS/Android mobile applications.
Product overview
WCYB is a local broadcast television station serving the Tri-Cities region (Virginia/Tennessee) as an NBC affiliate, owned by Sinclair Broadcast Group. The station produces local news content, weather coverage, sports reporting, and community features through its broadcast signal and digital platforms. WEMT is its Fox-affiliated sister station, and CW4 may refer to additional subchannel or digital content offerings. The station does not operate as a technology product company with discrete software offerings, modules, or platforms—it is a traditional broadcast media organization.
Differentiator
Problem solved
Functional benefit
Brands
- News 5: The local news branding for WCYB, delivering news, weather, and sports coverage to the Tri-Cities region.
Products and services
- WCYB (News 5) NBC Affiliate Broadcast NBC-affiliated local broadcast television station delivering news, weather forecasts, sports coverage, and community programming to viewers in the Tri-Cities region of Northeast Tennessee and Southwest Virginia.
- WEMT Fox/MyNetworkTV Affiliate Broadcast
Companies that use WCYB/WEMT/CW4
Customer profileSegments1 record
Ideal customer profiles2 records
WCYB/WEMT/CW4 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WCYB/WEMT/CW4 partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
WCYB/WEMT/CW4 competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
WCYB/WEMT/CW4 social profiles
Digital presenceWCYB/WEMT/CW4 financial estimates
Financial estimateRevenue estimate
Valuation estimate
WCYB/WEMT/CW4 leadership team
Management profileNumber of profiles
WCYB/WEMT/CW4 subsidiaries and ownership
Company hierarchySubsidiaries3 records
WCYB/WEMT/CW4 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WCYB/WEMT/CW4 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WCYB/WEMT/CW4
What does WCYB/WEMT/CW4 do?
WCYB (branded "News 5") is an NBC-affiliated local broadcast television station serving the Tri-Cities region of Northeast Tennessee and Southwest Virginia, producing local news, weather, sports, and community feature programming. Sister stations WEMT (MyNetworkTV/Fox-affiliated) and CW4 extend coverage across the market, with content distributed via over-the-air broadcast, cable/satellite carriage, website streaming, and iOS/Android mobile applications.
Is WCYB/WEMT/CW4 a public or private company?
WCYB/WEMT/CW4 is a public company. It is classified as public and is currently operating.
When was WCYB/WEMT/CW4 founded?
WCYB/WEMT/CW4 was founded in 1953. It employs 101 to 250 people.
Where is WCYB/WEMT/CW4 based?
WCYB/WEMT/CW4 is headquartered in Bristol, United States, in the North America region.
Does WCYB/WEMT/CW4 have an API?
No public API is recorded for WCYB/WEMT/CW4.
What industry is WCYB/WEMT/CW4 in?
WCYB/WEMT/CW4's product category is Broadcast Television. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABAHAK, News OTT & Live News Streaming Channels. Its NAICS code is 516120 and its SIC code is 4833.