Cricket Association of Bengal

What Cricket Association of Bengal does

Cricket Association of Bengal (CAB) is the state-level governing body for cricket in West Bengal, India, founded in 1928 and headquartered in Kolkata. Operating under the BCCI framework and Supreme Court-approved Lodha reforms, CAB oversees cricket administration across 140 member associations and runs an independent Ombudsman and Ethics Officer mechanism for governance. The organization's core product is the Bengal Pro T20 League (also marketed as the Bengal T20 League), a franchise-based professional T20 cricket competition that runs an integrated men's and women's tournament under the same franchise ecosystem, with Season 3 (2026) featuring eight men's teams, eight women's teams, and the newly added ninth franchise Novus Purulia Royals. Player auctions are central to the league's commercial mechanics, with Season 3 drawing over 1,000 cricketers into the auction pool and franchises spending more than Rs 4.5 crore to sign 250+ players.

CAB's revenue model is multi-stream and event-driven rather than subscription-based. Primary revenue streams include franchise and player auction transaction fees, match-day ticket sales (e.g., Rs 60-250 per day for India vs South Africa Test matches at Eden Gardens via the District by Zomato app), streaming and broadcast rights (men's tournament streamed by JioHotstar), and commercial partnerships. A three-year mandate granted to JSW Sports in April 2026 brings in a managed-services layer for commercialization, marketing, and operations, marking a shift from association-led to partner-led league management. Customer segments split across budding cricketers (especially women, with participation growing from 60-70 to over 500), franchise owners (nine franchises including Shrachi Tribes Rarh Tigers, Lux Shyam Kolkata Tigers, Rashmi Medinipur Wizards), cricket spectators/fans, and commercial partners.

Name

Cricket Association of Bengal

Legal name

Cricket Association of Bengal

Website

https://cricketassociationofbengal.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Cricket Association of Bengal governs cricket in West Bengal, India, organizing tournaments including the Bengal Pro T20 League franchise competition and managing the state cricket team from its Kolkata headquarters under the BCCI framework.

Ownership category

akta.pro rank

Product category

Sports Governance and Cricket League Operations

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Professional Sport Governing Bodies & League Sanctioning Authorities (MPAKAFAE)

akta.pro secondary industries

Cricket Leagues (MPAKAAAF), National Governing Bodies (NGBs) (MPAKAFAC)

Keywords

• Cricket governance
• Professional cricket league
• Tournament organization
• Franchise cricket
• Sports administration

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Franchise and Player Auction Revenue: The Bengal T20 League generates revenue through franchise ownership and player auctions where franchises spent over Rs 4.5 crore to sign over 250 players. Top picks include Shahbaz Ahmed at Rs 12.20 lakh and Mita Paul at Rs 3 lakh.
2. Match Ticket Sales: Revenue from ticket sales for international Test matches at Eden Gardens, including India vs South Africa Test with tickets priced from Rs 60 to Rs 250 per day.
3. Commercial Partnership: JSW Sports secured a three-year mandate as commercial, marketing and operations partner, leading commercialization, marketing strategy, end-to-end operations and broadcast production for the Bengal Pro T20 League.
4. Streaming and Broadcast Rights: Bengal T20 League men's tournament streamed by JioHotstar as official streaming partner, generating revenue from digital broadcast distribution.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

The Cricket Association of Bengal (CAB) governs cricket in West Bengal, India, organizing state-level cricket tournaments and operating the Bengal Pro T20 League — a franchise-based professional T20 cricket league with eight men's and eight women's teams. It hosts international matches at Eden Gardens, manages player auctions, and oversees grassroots cricket development across 140 member associations under the BCCI framework.

Product overview

The Cricket Association of Bengal operates primarily as a cricket governing body offering the Bengal Pro T20 League (Bengal T20 League), a dual-gender professional franchise league featuring men's and women's teams under an integrated franchise ecosystem. The league has expanded from eight to nine franchises in Season 3 and is operated in partnership with JSW Sports for commercial and operational management. The association also maintains governance mechanisms including an independent Ombudsman and Ethics Officer as mandated by Lodha reforms. The league serves as a talent identification pathway for cricketers progressing to the IPL and national team, with player auctions attracting over 1,000 cricketers and franchise spending exceeding Rs 4.5 crore.

Differentiator

Problem solved

Functional benefit

Products and services

• Bengal Pro T20 League Professional franchise-based T20 cricket league organized by the Cricket Association of Bengal featuring men's and women's teams competing under a unified franchise ecosystem. The league serves as a talent identification pathway for emerging cricketers aiming to progress to the Women's Premier League and Indian national team.
• Bengal T20 League Men's Tournament Men's professional T20 cricket tournament featuring eight franchise teams (expanding to nine with Novus Purulia Royals), with matches held primarily at Eden Gardens in Kolkata.
• Bengal T20 League Women's Tournament Women's professional T20 cricket tournament featuring eight franchise teams operating under the same franchise ecosystem as the men's league, with matches held at JU Salt Lake Campus.
• International Test Match Hosting Hosting of international cricket matches at Eden Gardens, including India's home Test series, with tickets sold directly to fans via the District by Zomato mobile app.

Quantifiable outcome

• Women's participation grew from 60-70 to over 500 enlisted in Bengal T20 League
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• JioHotstarcoreGTM or Marketing Partner · 28 May 2026JioHotstar serves as official streaming partner for Bengal T20 League men's tournament matches, enabling digital broadcast distribution across India. All men's matches streamed from Eden Gardens venues.
• Novus Purulia RoyalscoreChannel Partner/ Reseller/ Distributor · 11 May 2026Novus Purulia Royals added as ninth franchise in Season 3 of Bengal T20 League, expanding the league's footprint across Bengal region.
• JSW SportscoreStrategic or Co-development Partner · 13 April 2026JSW Sports secured a three-year mandate from CAB to serve as commercial, marketing, and operations partner for the Bengal Pro T20 League. JSW Sports leads end-to-end operations, commercialization, marketing strategy, and broadcast production. Season 3 sees expansion with ninth franchise Novus Purulia Royals.
• District by ZomatominorGTM or Marketing Partner · 19 October 2025District by Zomato app serves as ticketing platform for India vs South Africa 1st Test at Eden Gardens. Tickets priced from Rs 60 to Rs 250 per day, available from November 14.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CabCricket
• LinkedInlinkedin.com/company/cricket-association-of-bengal---india

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cricket Association of Bengal