Ala Moana Center

What Ala Moana Center does

Ala Moana Center is a physical retail real estate asset operating as the world's largest open-air shopping center, located at 1450 Ala Moana Boulevard in Honolulu, Hawaii. The property comprises more than 350 shops and restaurants, including multiple department stores, first-class boutiques, and over 160 dining options, and is positioned as a destination serving both local residents and tourists. The center is owned and operated by GGP RETAIL LLC, a subsidiary of General Growth Properties (GGP), which functions as the corporate parent and handles leasing and media/advertising programs; the legal entity is privately held with no public ticker.

The core technology stack is limited and operational in nature. The mall uses License Plate Reader (LPR) systems for parking enforcement and security, with plate data retained for 30 days and shared with local law enforcement for stolen vehicle, stolen plate, and wanted-person detection via NCIC integration. The property is supported by a gift card program (denominations $30–$250, accepted wherever American Express is taken), an online store and dining directory, email newsletter signup, and owned social channels on Facebook, Instagram, and YouTube. No mobile app, public API, or disclosed AI/ML capability is associated with the asset.

Ala Moana Center generates revenue primarily through recurring retail tenant leasing to its 350+ shop and restaurant tenants, supplemented by advertising programs run by GGP, gift card sales, and event-driven footfall (e.g., the Oasis Health Expo 2025). The customer base is bifurcated between B2B tenant relationships (diversified across department stores, specialty retail, F&B, and entertainment) and B2C visitors (a mix of local residents and tourists). Distribution is entirely through the physical storefronts on a single Hawaiian site, with no e-commerce or multi-geography footprint.

Name

Ala Moana Center

Legal name

GGP RETAIL LLC

Website

https://alamoanacenter.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Ala Moana Center is the world's largest open-air shopping center in Honolulu, Hawaii, operating 350+ shops, restaurants, and dining venues under GGP RETAIL LLC. It leases space to retailers and restaurants, hosts consumer events, and serves local residents and tourists through a single physical destination.

Ownership category

akta.pro rank

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Tenant Leasing: Ala Moana Center generates primary revenue by leasing retail space to merchants. The mall has over 350 shops and restaurants as tenants, including department stores, boutiques, and dining establishments. Available spaces for lease are actively marketed to prospective retailers.
2. Advertising Opportunities: The mall offers advertising opportunities to brands looking to reach its diverse and engaged visitor audience. GGP operates media and advertising programs for its retail properties.
3. Gift Card Sales: Sale of gift cards in denominations from $30 to $250, accepted at participating merchants. Gift cards can be purchased at Guest Services with credit card payment.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Ala Moana Center operates the world's largest open-air shopping center in Honolulu, Hawaii, leasing retail space to over 350 shops and restaurants, including multiple department stores, first-class boutiques, and more than 160 dining options. Direct-to-consumer offerings include a mall gift card program and an online shopping/dining directory, while business-to-business offerings cover retail space leasing and advertising opportunities for brands. The center also hosts events such as the Oasis Health Expo and cultural experiences such as hula performances to drive visitor traffic.

Product overview

Ala Moana Center is the world's largest open-air shopping center located in Honolulu, Hawaii. The center operates as a single unified retail destination featuring over 350 shops and restaurants, including multiple department stores, first-class boutiques, and over 160 dining options. The product portfolio includes a gift card program accepted everywhere American Express cards are accepted, an online shopping and dining directory, and retail space leasing opportunities for brands. The center positions itself as a destination for shopping, dining, and entertainment with unique Hawaiian cultural experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Ala Moana Center Gift Cards Gift cards available in denominations from $30 to $250, accepted wherever American Express cards are accepted. Cards can be replaced if lost or stolen with no fee, and funds do not expire. Purchased at Guest Services on Street Level 1 behind Centerstage; corporate orders available for higher amounts.
• Ala Moana Center Shopping and Dining Directory An online directory of more than 350 shops and restaurants at Ala Moana Center, including department stores, first-class boutiques, and more than 160 dining options. Supports visitors in planning shopping and dining visits.
• Retail Space Leasing Program Available retail spaces for lease at the shopping center, offering prime Honolulu location access for brands seeking to reach a diverse and engaged audience. Recruits new retailers into Ala Moana Center's tenant mix.

Quantifiable outcome

• World's largest open-air shopping center with 350+ shops and restaurants
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• King of Prussia Mall: King of Prussia Mall outside Philadelphia is among the highest-performing and largest retail properties in the US, anchored by multiple department stores with a luxury and premium retailer mix. It shares Ala Moana's positioning as a premium, multi-anchor destination serving both regional and tourist traffic.
• The Galleria (Houston): The Galleria in Houston, Texas is a major multi-level retail destination with department-store anchors, an ice rink, and hundreds of specialty retail and dining options. The property competes in the same "destination luxury mall" category as Ala Moana Center with similar tenant mix and tourist draw.
• American Dream: American Dream in East Rutherford, New Jersey is a large-scale retail and entertainment complex combining indoor theme parks, an indoor water park, ice rink, and over 450 retail and dining outlets. It is structurally comparable to Ala Moana as a mega destination that monetizes both retail leasing and experience-based attractions.
• Aventura Mall: Aventura Mall in Florida is a large premium shopping destination combining luxury brands, department-store anchors, and a strong dining mix in a single enclosed property. It is comparable to Ala Moana in tenant quality, scale, and destination-shopping positioning for both locals and tourists.
• Destiny USA: Destiny USA in Syracuse, New York is a large multi-level retail and entertainment destination featuring outlet and traditional retail, dining, and entertainment attractions. It is comparable to Ala Moana in combining shopping with experience/entertainment-based attractions in a single very large property.
• Sawgrass Mills: Sawgrass Mills in Sunrise, Florida is one of the largest outlet and value-oriented shopping centers in the US, owned and operated by Simon Property Group. It is comparable to Ala Moana as a very large retail property combining multiple anchor stores, hundreds of specialty retailers, and dining options.
• Mall of America: Mall of America in Bloomington, Minnesota is one of the largest enclosed shopping centers in the United States, with a similarly expansive tenant mix including department stores, specialty retail, dining, and entertainment attractions. It is a directly comparable destination mall serving both tourists and regional shoppers with broadly similar GTM and tenant-leasing economics.

Broad incumbents

• Simon Property Group: Simon Property Group is the largest US REIT focused on retail real estate, operating premium malls and The Mills-branded outlets including King of Prussia and Sawgrass Mills. It is broadly comparable to Ala Moana's parent (Brookfield/GGP) as a publicly traded mall operator with similar leasing economics, anchor-tenant dynamics, and advertising programs.
• Macerich: Macerich is a US REIT that owns and operates major regional shopping centers including destination malls across the country. It is broadly comparable to Ala Moana's parent as a publicly traded mall REIT with similar revenue mix (rents, percentage rents, and tenant reimbursements) and similar exposure to department-store anchor dynamics.
• Unibail-Rodamco-Westfield (URW): URW operates the Westfield-branded portfolio of major destination malls globally, including flagship centers in the US such as Westfield Century City and Westfield Topanga. URW is broadly comparable to Ala Moana's parent as one of the world's largest operators of premium shopping destinations with similar tenant-leasing economics and a focus on experience-led retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Ala-Moana-Center
• Facebookfacebook.com/AlaMoanaCenter
• Instagraminstagram.com/AlaMoanaCenter
• Xx.com/alamoanacenter
• LinkedInlinkedin.com/company/ggp-ala-moana-l.l.c.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ala Moana Center