Strategic Marketing

Name

Strategic Marketing

Legal name

Strategic Marketing

Website

https://thinkstrategic.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Strategic Marketing is a full-service, independently owned advertising agency founded in 1992 in West Palm Beach, Florida, offering integrated strategy, creative, digital, and traditional media services to mid-to-large businesses across the United States, Canada, and overseas via four proprietary platform tools.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (54181), Direct Mail Advertising (54186), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Brand Strategy & Positioning (BPAFAEAA)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Content Strategy & Planning (BPAFAIAG), Product & Growth Marketing Strategy (MPAAAFAE)

Keywords

• Advertising agency
• Digital marketing services
• Media buying
• Brand strategy
• Creative services

Headquarters

HQ city

Palm Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Marketing Services: Full-service agency fees for marketing strategy, creative services, media buying, and digital marketing. Services are tailored to each client's needs, with pricing based on scope of work, retainer arrangements, and project complexity.
2. Digital Marketing Services: Ongoing digital marketing services including SEO, content marketing, social media management, PPC advertising, and website development. Revenue generated through retainer agreements and project-based fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

Strategic Marketing is a full-service advertising agency that develops tailored marketing strategies, creative branding, and integrated media campaigns for businesses. It delivers services across traditional channels (television, radio, print, out-of-home, transit, direct mail) and digital channels (SEO, PPC, social media, content marketing, email, e-commerce, reputation management), supported by four proprietary technology platforms — SmartList, SmartRep, SmartClick, and SmartDisplay — that manage local listings, online reputation, paid search, and programmatic display.

Product overview

Strategic Marketing is a full-service advertising agency that provides an integrated marketing platform combining strategy, creative, digital, and media services. The agency operates a platform-plus-proprietary-tools architecture, offering four main software products: SmartList (local search and directory management), SmartRep (reputation management), SmartClick (pay-per-click advertising), and SmartDisplay (display/programmatic advertising). These proprietary tools complement their core service offerings across traditional media (TV, radio, print, out-of-home, transit, direct mail), digital channels (SEO, social media, content marketing, email marketing, e-commerce), and creative services (branding, graphic design, video production, copywriting). The agency has been in operation since 1992 and serves clients throughout the United States, Canada, and overseas.

Differentiator

Problem solved

Functional benefit

Brands

• SmartList: Proprietary reputation management and local search tool that distributes business information to online directories, map listings, GPS systems, and review sites.
• SmartRep
• SmartClick
• SmartDisplay

Products and services

• SmartList Proprietary online business directory listing tool that distributes clients' NAP (Name, Address, Phone) information across hundreds of online directories, map listings, GPS systems, and review sites; offered to businesses seeking consistent local search presence.
• SmartRep Proprietary reputation management tool that helps clients control their online image by generating positive reviews and monitoring customer feedback across online channels; offered to businesses seeking to manage and improve online reputation.
• SmartClick Proprietary pay-per-click (PPC) advertising platform that manages and optimizes paid search campaigns across search engines including Google, Yahoo!, and Bing; offered to businesses running paid search advertising programs.
• SmartDisplay Proprietary display advertising solution that manages programmatic media buying, retargeting campaigns, and digital display ad placements across websites; offered to businesses running digital display advertising programs.
• Full-Service Advertising Agency Services Full-service advertising agency offering tailored marketing strategy, creative development (branding, logo design, graphic design, video production, copywriting), digital marketing (SEO, PPC, social media, content, email, e-commerce), and traditional media buying (television, radio, print, out-of-home, transit, direct mail); delivered to businesses across the United States, Canada, and overseas on a retainer or project basis.

Quantifiable outcome

• 45% increase in member revenue over two years for social club client during pandemic
• +8 more outcomes

Named customers17 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationStrategic Marketing is a Google Partner, utilizing Google advertising platforms including Google Ads, Google Maps, and other Google services for client campaigns.
• Meta (Facebook)coreTechnology or IntegrationMeta Business Partner with access to Facebook and Instagram advertising platforms, utilizing Meta's targeting capabilities for client campaigns.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ogilvy: Global full-service advertising agency offering strategy, creative, media, PR, and digital services to enterprise clients. Comparable to Strategic Marketing as a broad incumbent in the integrated marketing services category, though at vastly larger scale and global reach.
• BBDO Worldwide: Major global advertising network delivering creative, media, and integrated marketing services. Operates in the same full-service advertising category as Strategic Marketing but as a holding-company-backed incumbent with worldwide scale.
• Tinuiti: Large independent performance marketing agency specializing in paid media, SEO, and ecommerce. Overlaps with Strategic Marketing's digital and PPC offerings but operates at much larger scale as a digitally-focused incumbent.

Direct peers

• MDG Advertising: Florida-based full-service advertising agency offering branding, digital marketing, and creative services. Directly comparable to Strategic Marketing as a regional full-service agency serving similar mid-market and enterprise clients across multiple verticals.
• Starmark: South Florida-based full-service advertising and branding agency. Directly comparable to Strategic Marketing by geography, full-service positioning, and multi-industry client focus across South Florida and beyond.
• The Brandon Agency: Mid-size full-service advertising agency serving regional and national clients with creative, digital, and media services. Directly comparable to Strategic Marketing in size, integrated service mix, and multi-vertical client base.
• Avenue Z: Full-service marketing and PR agency offering paid media, content, and reputation management. Comparable to Strategic Marketing in the breadth of services, including their SmartRep-equivalent reputation management offering.
• Levo Digital: Full-service digital marketing agency offering SEO, PPC, and content services. Comparable as a similarly-sized agency competing for mid-market clients seeking performance-driven digital marketing similar to Strategic Marketing's SmartClick platform.
• Ecreative Works: Full-service digital and traditional marketing agency offering web design, SEO, paid media, and branding. Comparable to Strategic Marketing as an integrated agency targeting small and mid-sized businesses across multiple industries.
• RKG (RiegerKerridge & Associates): Mid-size full-service advertising and marketing agency. Comparable to Strategic Marketing in scope of services, including traditional media buying, digital, and creative work for a multi-vertical client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/thinkstrategicm
• Facebookfacebook.com/strategicmarketingwpb
• LinkedInlinkedin.com/company/strategic-marketing
• Instagraminstagram.com/strategicmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strategic Marketing