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Remo

Full company profile

uuid000dgbf

Namestring
Remo
Legal namestring
Remo Inc.
Websiteurl
remo.com
Company typeenum
Private
Founded yearint
1957
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersValencia, United States
HQ citystring
Valencia
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
synthetic drumheads, percussion instruments, musical instrument manufacturing, drum heads and accessories, acoustic drum equipment
Industry4 codes
1Musical Instruments (Acoustic & Electric)
CodeMPAIAJAAPrimaryYes
2Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads)
CodeMPAIAJAFPrimaryNo
3Instrument Parts, Repair & Maintenance (Luthier, Tech Services, Spares)
CodeMPAIAJAGPrimaryNo
4DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers)
CodeMPAIAJACPrimaryNo
NAICS code1 code
  • Musical Instrument Manufacturing339992
SIC code1 code
  • Musical Instruments3931
Product category
Percussion Instruments
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Drumhead Sales
TypeHardware Sales
Description

Remo generates revenue through the sale of drumheads for drum sets, marching, world percussion, and specialty applications. Product lines include Ambassador, Emperor, Diplomat, Powerstroke, and specialty series.

remo.com
2Percussion Instrument Sales
TypeHardware Sales
Description

Sale of complete percussion instruments including Djembes, Tubanos, Buffalo Drums, Frame Drums, and other world percussion instruments under various series.

remo.com
3Accessories
TypeHardware Sales
Description

Sale of drum accessories including Practice Pads, Muff'l Control Rings, Rhythm Lids, Falam Slams, and other percussion accessories.

remo.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Pricing details1 tier
1Product pricing varies by series, size, and finish
ModelOtherBilling cadencePay-as-you-go
Notes

Pricing not publicly listed - customers directed to dealers or contact sales for quotes

remo.com
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 20 records shown
1Weatherking
Description

Original drumhead line that set the industry standard for over 60 years

remo.com
+19 more records
Core offering1 text field

Remo manufactures and sells synthetic drumheads and percussion instruments including snare, tom, and bass drumheads in multiple series (Ambassador, Emperor, Powerstroke, Colortone, Fiberskyn, Nuskyn, Renaissance, SMT), complete drums such as Djembe, Tubano, Buffalo Drum, Rototom, and Mondo series world percussion instruments, and supporting accessories including Practice Pads, Muff'l Control Rings, Rhythm Lids, and Falam Slam products. The company also offers specialized lines for marching (Crimplock), recreation, kids, and therapeutic/wellness applications using proprietary materials such as Acousticon shells, Mylar films, Fiberskyn, Skyndeep coatings, and Green and Clean antimicrobial finishes.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Used by Boston Crusaders to achieve perfect score (100.000) and win 2025 Fred Sanford Award at DCI World Championships
Product overview1 text field

Remo is a manufacturer of drumheads and percussion instruments. The product portfolio centers on three core offerings: Drumheads (various series including Ambassador, Emperor, Powerstroke, and Colortone for snare, tom, and bass drums), Drums (including Djembe, Tubano, Buffalo Drum, and Kids Drums using Acousticon technology), and Accessories (Practice Pads, Muff'l Control Rings, and Falam Slam). The company also offers specialized lines like the ArtBEAT Artist Collection featuring artist signature products, the Mondo series for large-format world percussion, and SMT (Sub Muff'l Technology) bass drumheads. Remo pioneered synthetic drumheads using Mylar film and serves drummers across drum set, world percussion, marching, recreation, kids, and wellness segments.

Product and service9 records
1Drumheads
CategoryDrumheads
Description

Remo's core drumhead product line for snare, tom, and bass drums. Available in multiple series including Ambassador, Emperor, Powerstroke, Colortone, Fiberskyn, Nuskyn, Renaissance, and SMT, with various finishes such as clear, coated, hazy, ebony, and suede. Designed for professional drummers, music educators, marching ensembles, and recreational percussionists across genres.

2Drums
CategoryPercussion Instruments
Description

Complete percussion drums including Djembe, Tubano, Buffalo Drum, and Rototom instruments. Built with Remo's proprietary Acousticon shells and drumhead technologies, available in world percussion, recreation, kids, and wellness configurations for individual players, classrooms, and ensembles.

3Accessories
CategoryDrum Accessories
Description

Percussion accessories including Practice Pads, Muff'l Control Rings, Rhythm Lids, and Falam Slam products that enhance drum performance, control sustain, and support practice routines. Used by drummers across skill levels from students to touring professionals.

4Ambassador Series Drumheads
CategoryDrumheads
Description

Popular single-ply drumhead series available in clear, coated, hazy, ebony, and suede finishes. Includes Ambassador Classic Fit, Ambassador SMT, and Ambassador Vintage variants. Used by drummers across genres for snare and tom applications where bright, resonant tone and feel are prioritized.

5Emperor Series Drumheads
CategoryDrumheads
Description

Professional-grade drumheads with thicker plies than Ambassador, offering increased durability and a controlled, focused sound. Available in clear, coated, ebony, and Colortone variants. Double-ply construction targets drummers seeking longevity and lower overtones for studio and live use.

6Powerstroke Series Drumheads
CategoryDrumheads
Description

Bass drum and tom drumheads with built-in muffling rings that deliver enhanced low-end focus, controlled attack, and reduced overtones. Powerstroke 77 line available with Colortone options for drummers seeking defined punch in rock, pop, and worship settings.

7ArtBEAT Artist Collection
CategoryArtist Signature Drumheads
Description

Artist signature drumheads featuring collaborations with professional drummers such as Aric Improta and José Pasillas. Each product displays unique artistic graphic designs on Remo's performance drumhead substrates, marketed to fans of the featured artists and collectors.

8Mondo Series
CategoryWorld Percussion Drums
Description

Large-format world percussion drums featuring Remo's Mondo drumhead technology, including Djembe and Tubano configurations. Designed for gathering drum, ensemble, and educational settings requiring deep, full-frequency projection and durability.

9SMT Bass Drumheads
CategoryBass Drumheads
Description

Advanced bass drumheads featuring Remo's Sub Muff'l Technology for enhanced low-frequency response and controlled overtones. Available in Ambassador SMT and Emperor SMT variants, with a new SMT Ebony finish option recently added. Built for drummers seeking focused, punchy bass tone with internal damping.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership2 partners
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Remo was the first company to use DuPont's Mylar polyester film for drumhead manufacturing, a partnership that enabled the development of weather-resistant, durable synthetic drumheads that revolutionized the industry over 60 years ago.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Remo collaborates with professional drummers including Aric Improta (Flying Colors/TobyMac), José Pasillas (Rise Against), and other artists on limited-edition ArtBEAT Artist Collection drumheads featuring custom artwork.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
1Evans Drumheads (D'Addario)
TypeDirect peer
Description

The leading direct competitor to Remo in synthetic drumheads, owned by D'Addario. Evans offers a comparable product line across drum set, marching, and bass applications and competes head-to-head with Remo's Ambassador, Emperor, and Powerstroke series.

TypeDirect peer
Description

Independent drumhead manufacturer competing directly with Remo across drum set and specialty head categories, including the SafeTronic and Performance II series aimed at similar professional and educational drummers.

3Attack Drumheads
TypeDirect peer
Description

Premium drumhead brand positioned in the same professional and custom-drum niche as Remo's higher-end series, with overlapping artist endorsements and distribution through music retailers worldwide.

TypeDirect peer
Description

German percussion manufacturer offering djembes, tubanos, frame drums, and world percussion that directly compete with Remo's world percussion and Acousticon-shell product lines, distributed through the same global music retail channel.

TypeDirect peer
Description

Iconic hand percussion manufacturer with a broad line of congas, bongos, djembes, and small percussion. LP overlaps directly with Remo's world percussion offering and shares the same institutional and educational distribution.

TypeEmerging player
Description

Leading drumstick and mallet maker that shares Remo's professional artist endorsement model (notable touring percussionists) and competes for the same end-user budget, though it does not manufacture drumheads or drum shells.

TypeBroad incumbent
Description

Sister brand to Evans under D'Addario, making sticks and mallets. ProMark is a sibling competitor in percussion accessories and competes for Remo's end customers, reinforcing D'Addario's overall competitive position against Remo.

TypeBroad incumbent
Description

Major cymbal and percussion brand serving the same professional drummer and educational markets as Remo, with comparable artist endorsement depth and global dealer footprint — though focused on cymbals rather than drumheads.

TypeBroad incumbent
Description

Premium drum manufacturer selling complete drum kits that use Remo and competing drumheads. DW's artist endorsements and pro segment positioning directly influence demand for Remo's high-end drumhead SKUs through co-branded exposure.

10Toca Percussion
TypeDirect peer
Description

Percussion brand specializing in hand drums, djembes, and world percussion aimed at similar educational, recreational, and professional users as Remo's Festival and world percussion lines.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers7 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment6 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature8 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Remo

Percussion Instrumentsremo.com

Remo firmographics

Firmographics
Name
Remo
Legal name
Remo Inc.
Website
https://remo.com
Company type
Private
Founded year
1957
Operating status
Operating
Headcount range
251–500 employees
Ownership category
akta.pro rank

Remo industry classification

Industry
Product category
Percussion Instruments
NAICS
Musical Instrument Manufacturing (339992)
SIC
Musical Instruments (3931)
akta.pro primary industry
Musical Instruments (Acoustic & Electric) (MPAIAJAA)
akta.pro secondary industries
Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads) (MPAIAJAF), Instrument Parts, Repair & Maintenance (Luthier, Tech Services, Spares) (MPAIAJAG), DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers) (MPAIAJAC)

Keywords

  • Synthetic drumheads
  • Percussion instruments
  • Musical instrument manufacturing
  • Drum heads and accessories
  • Acoustic drum equipment

Where Remo is headquartered

Location

Headquarters

HQ city
Valencia
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Remo business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Drumhead Sales: Remo generates revenue through the sale of drumheads for drum sets, marching, world percussion, and specialty applications. Product lines include Ambassador, Emperor, Diplomat, Powerstroke, and specialty series.
  2. Percussion Instrument Sales: Sale of complete percussion instruments including Djembes, Tubanos, Buffalo Drums, Frame Drums, and other world percussion instruments under various series.
  3. Accessories: Sale of drum accessories including Practice Pads, Muff'l Control Rings, Rhythm Lids, Falam Slams, and other percussion accessories.

Pricing tiers

ModelBillingPrice
OtherPay-as-you-goProduct pricing varies by series, size, and finish

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Remo product offering

Product offering

Core offering

Remo manufactures and sells synthetic drumheads and percussion instruments including snare, tom, and bass drumheads in multiple series (Ambassador, Emperor, Powerstroke, Colortone, Fiberskyn, Nuskyn, Renaissance, SMT), complete drums such as Djembe, Tubano, Buffalo Drum, Rototom, and Mondo series world percussion instruments, and supporting accessories including Practice Pads, Muff'l Control Rings, Rhythm Lids, and Falam Slam products. The company also offers specialized lines for marching (Crimplock), recreation, kids, and therapeutic/wellness applications using proprietary materials such as Acousticon shells, Mylar films, Fiberskyn, Skyndeep coatings, and Green and Clean antimicrobial finishes.

Product overview

Remo is a manufacturer of drumheads and percussion instruments. The product portfolio centers on three core offerings: Drumheads (various series including Ambassador, Emperor, Powerstroke, and Colortone for snare, tom, and bass drums), Drums (including Djembe, Tubano, Buffalo Drum, and Kids Drums using Acousticon technology), and Accessories (Practice Pads, Muff'l Control Rings, and Falam Slam). The company also offers specialized lines like the ArtBEAT Artist Collection featuring artist signature products, the Mondo series for large-format world percussion, and SMT (Sub Muff'l Technology) bass drumheads. Remo pioneered synthetic drumheads using Mylar film and serves drummers across drum set, world percussion, marching, recreation, kids, and wellness segments.

Differentiator

Problem solved

Functional benefit

Brands

  • Weatherking: Original drumhead line that set the industry standard for over 60 years
  • Ambassador
  • Emperor
  • Powerstroke
  • Colortone
  • ArtBEAT Artist Collection
  • Acousticon
  • SMT (Sub Muff'l Technology)
  • Crimplock
  • Fliptop
  • Fiberskyn
  • Renaissance
  • Nuskyn
  • Skyndeep
  • Mondo
  • Comfort Sound Technology
  • Green and Clean
  • Valencia
  • Festival
  • Kids Percussion

Products and services

  • Drumheads Remo's core drumhead product line for snare, tom, and bass drums. Available in multiple series including Ambassador, Emperor, Powerstroke, Colortone, Fiberskyn, Nuskyn, Renaissance, and SMT, with various finishes such as clear, coated, hazy, ebony, and suede. Designed for professional drummers, music educators, marching ensembles, and recreational percussionists across genres.
  • Drums Complete percussion drums including Djembe, Tubano, Buffalo Drum, and Rototom instruments. Built with Remo's proprietary Acousticon shells and drumhead technologies, available in world percussion, recreation, kids, and wellness configurations for individual players, classrooms, and ensembles.
  • Accessories Percussion accessories including Practice Pads, Muff'l Control Rings, Rhythm Lids, and Falam Slam products that enhance drum performance, control sustain, and support practice routines. Used by drummers across skill levels from students to touring professionals.
  • Ambassador Series Drumheads Popular single-ply drumhead series available in clear, coated, hazy, ebony, and suede finishes. Includes Ambassador Classic Fit, Ambassador SMT, and Ambassador Vintage variants. Used by drummers across genres for snare and tom applications where bright, resonant tone and feel are prioritized.
  • Emperor Series Drumheads Professional-grade drumheads with thicker plies than Ambassador, offering increased durability and a controlled, focused sound. Available in clear, coated, ebony, and Colortone variants. Double-ply construction targets drummers seeking longevity and lower overtones for studio and live use.
  • Powerstroke Series Drumheads Bass drum and tom drumheads with built-in muffling rings that deliver enhanced low-end focus, controlled attack, and reduced overtones. Powerstroke 77 line available with Colortone options for drummers seeking defined punch in rock, pop, and worship settings.
  • ArtBEAT Artist Collection Artist signature drumheads featuring collaborations with professional drummers such as Aric Improta and José Pasillas. Each product displays unique artistic graphic designs on Remo's performance drumhead substrates, marketed to fans of the featured artists and collectors.
  • Mondo Series Large-format world percussion drums featuring Remo's Mondo drumhead technology, including Djembe and Tubano configurations. Designed for gathering drum, ensemble, and educational settings requiring deep, full-frequency projection and durability.
  • SMT Bass Drumheads Advanced bass drumheads featuring Remo's Sub Muff'l Technology for enhanced low-frequency response and controlled overtones. Available in Ambassador SMT and Emperor SMT variants, with a new SMT Ebony finish option recently added. Built for drummers seeking focused, punchy bass tone with internal damping.

Quantifiable outcome

  • Used by Boston Crusaders to achieve perfect score (100.000) and win 2025 Fred Sanford Award at DCI World Championships

Companies that use Remo

Customer profile

Named customers7 records

Segments6 records

Ideal customer profiles2 records

Remo technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature8 records

Remo partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core and minor.

  • DuPontcoreStrategic or Co-development PartnerRemo was the first company to use DuPont's Mylar polyester film for drumhead manufacturing, a partnership that enabled the development of weather-resistant, durable synthetic drumheads that revolutionized the industry over 60 years ago.
  • ArtBEAT Artist Collection CollaboratorsminorStrategic or Co-development PartnerRemo collaborates with professional drummers including Aric Improta (Flying Colors/TobyMac), José Pasillas (Rise Against), and other artists on limited-edition ArtBEAT Artist Collection drumheads featuring custom artwork.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Remo competitors and assessment

Company assessment

Direct peers

  • Evans Drumheads (D'Addario): The leading direct competitor to Remo in synthetic drumheads, owned by D'Addario. Evans offers a comparable product line across drum set, marching, and bass applications and competes head-to-head with Remo's Ambassador, Emperor, and Powerstroke series.
  • Aquarian Drumheads: Independent drumhead manufacturer competing directly with Remo across drum set and specialty head categories, including the SafeTronic and Performance II series aimed at similar professional and educational drummers.
  • Attack Drumheads: Premium drumhead brand positioned in the same professional and custom-drum niche as Remo's higher-end series, with overlapping artist endorsements and distribution through music retailers worldwide.
  • Meinl Percussion: German percussion manufacturer offering djembes, tubanos, frame drums, and world percussion that directly compete with Remo's world percussion and Acousticon-shell product lines, distributed through the same global music retail channel.
  • Latin Percussion (LP): Iconic hand percussion manufacturer with a broad line of congas, bongos, djembes, and small percussion. LP overlaps directly with Remo's world percussion offering and shares the same institutional and educational distribution.
  • Toca Percussion: Percussion brand specializing in hand drums, djembes, and world percussion aimed at similar educational, recreational, and professional users as Remo's Festival and world percussion lines.

Emerging players

  • Vic Firth: Leading drumstick and mallet maker that shares Remo's professional artist endorsement model (notable touring percussionists) and competes for the same end-user budget, though it does not manufacture drumheads or drum shells.

Broad incumbents

  • ProMark (D'Addario): Sister brand to Evans under D'Addario, making sticks and mallets. ProMark is a sibling competitor in percussion accessories and competes for Remo's end customers, reinforcing D'Addario's overall competitive position against Remo.
  • Sabian: Major cymbal and percussion brand serving the same professional drummer and educational markets as Remo, with comparable artist endorsement depth and global dealer footprint — though focused on cymbals rather than drumheads.
  • DW Drums (Drum Workshop): Premium drum manufacturer selling complete drum kits that use Remo and competing drumheads. DW's artist endorsements and pro segment positioning directly influence demand for Remo's high-end drumhead SKUs through co-branded exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Remo social profiles

Digital presence

Remo financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Remo leadership team

Management profile

Number of profiles

Remo funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Remo M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Remo

What does Remo do?

Remo manufactures and sells synthetic drumheads and percussion instruments including snare, tom, and bass drumheads in multiple series (Ambassador, Emperor, Powerstroke, Colortone, Fiberskyn, Nuskyn, Renaissance, SMT), complete drums such as Djembe, Tubano, Buffalo Drum, Rototom, and Mondo series world percussion instruments, and supporting accessories including Practice Pads, Muff'l Control Rings, Rhythm Lids, and Falam Slam products. The company also offers specialized lines for marching (Crimplock), recreation, kids, and therapeutic/wellness applications using proprietary materials such as Acousticon shells, Mylar films, Fiberskyn, Skyndeep coatings, and Green and Clean antimicrobial finishes.

Is Remo a public or private company?

Remo is a private company. It is classified as unknown and is currently operating.

When was Remo founded?

Remo was founded in 1957. It employs 251 to 500 people.

Where is Remo based?

Remo is headquartered in Valencia, United States, in the North America region.

How does Remo make money?

Three revenue lines are on record. Drumhead Sales are the primary driver. The others are percussion Instrument Sales and accessories.

Who are Remo's main competitors?

Direct peers on record are Evans Drumheads (D'Addario), Aquarian Drumheads, Attack Drumheads, Meinl Percussion, Latin Percussion (LP) and Toca Percussion. Vic Firth is listed as an emerging player. Broad incumbents are ProMark (D'Addario), Sabian and DW Drums (Drum Workshop).

Does Remo have an API?

No public API is recorded for Remo.

What industry is Remo in?

Remo's product category is Percussion Instruments. Its primary akta.pro industry code is MPAIAJAA, Musical Instruments (Acoustic & Electric), with a secondary code of MPAIAJAF, Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads). Its NAICS code is 339992 and its SIC code is 3931.

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Live signals
YahooJesse Lingard: Former Man United star closing in on shock new clubFormer Manchester United attacker Jesse Lingard is in advanced negotiations to join Brazilian club Remo for the remainder of the season, with discussions progressing in recent days after weeks of talks. Remo currently sits 16th in the Brazilian league standings without a win in their opening three matches. Lingard, 33, departed FC Seoul at the end of his contract after scoring 19 goals in 67 appearances across two seasons in South Korea.PR Newswire5th Annual Teach Music Week to Offer FREE Lessons to New Students: March 18-24Keep Music Alive announced the 5th Annual Teach Music Week, scheduled for March 18-24, 2019, during which over 750 locations across 15 countries will offer free music lessons to new students. The initiative, coinciding with Music in Our Schools Month, is supported by music industry partners including Alfred Music, Casio, Conn-Selmer, D'Addario Foundation, Remo, and Saga Musical Instruments. Keep Music Alive is a national 501(c)(3) non-profit dedicated to promoting music education and created both Teach Music Week and Kids Music Day as international music holidays.PR NewswireCelebrities & Music Brands Show Support for 3rd Annual "Kids Music Day" October 5thKeep Music Alive announced the 3rd Annual Kids Music Day, to be celebrated on October 5, 2018, partnering with music schools, retail locations, and music organizations worldwide to highlight the importance of music in children's education, with over 500 locations expected to participate. Celebrity ambassadors including Julie Andrews, Richie Sambora, Nancy Wilson of Heart, and Sarah McLachlan have joined to show support for music education, alongside industry supporters Casio EMI, Alfred Music, Remo, Conn-Selmer, and Kala Brand Music. Keep Music Alive, a national 501(c)(3) organization, also founded Teach Music Week in March, having partnered with over 600 music schools across all 50 U.S. states, Canada, and 10 additional countries.