What Tapkit does

Tapkit is a London-based SaaS platform that enables brands and agencies to create dynamic QR codes linked to customizable, no-code microsites. The company's core technology — Dynamic QR — allows destination URLs to be edited after printing, solving a key pain point for packaging, print, TV, and out-of-home campaigns. Built around this is a microsite builder with widgets (buttons, cards, imagery, video, interactives, quizzes) and analytics covering scan volume, geography, device, and operating system. The product is extended through modules for QR Packaging, Tapkit TV (TV-to-QR bridging), Bio Links, Tappable Stories, and Quizzes, plus integrations with Klaviyo, Mailchimp, HubSpot, Facebook Pixel, and Zapier for marketing automation and ad retargeting.

The business operates a tiered subscription model — Free ($0), Grow ($15/month annual), Pro ($36/month annual), and a custom-priced Premium white-label tier — combined with Agency Services for bespoke interactive experiences. The go-to-market blends product-led growth (freemium self-serve, free QR generator for SEO, affiliate programme) with an enterprise motion via agency partnerships; named clients include SMB food/consumer brands (Little Moons, Belu, Better Nature, Little Cooks Co, Fussy, Evolved Snacks) and enterprise brands accessed through agencies (L'Oréal, DAME). The company is privately held under UK legal entity FF Faraday Limited, with no disclosed venture funding and a headcount of 1–10 as of the latest data.

Name

Tapkit

Legal name

FF Faraday Limited

Website

https://tapkit.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Tapkit is a London-based SaaS platform that lets brands and agencies create dynamic, editable QR codes linked to no-code microsites, serving SMB food and consumer brands plus enterprise clients via tiered subscriptions and bespoke agency services.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. SaaS Subscription - Free Tier: Free tier providing 1 dynamic QR code, 1 microsite, 100 emails, unlimited views. Entry point for product-led growth strategy.
2. SaaS Subscription - Grow Tier: $15/month billed yearly. 10 dynamic QR codes, 10 microsites, 1000 emails. Includes QR analytics, multi-page microsites, designer templates, and integrations with Klaviyo, Mailchimp, Hubspot.
3. SaaS Subscription - Pro Tier: $36/month billed yearly. Unlimited QR codes, microsites, emails. Full feature access including smart result frames, custom domains, raw data views, FB Pixel, webhooks.
4. Agency Services - Premium Tier: White label solution with dedicated account manager, agency project management, custom billing, coaching sessions. Targets agencies and enterprises requiring bespoke interactive experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Tapkit is a SaaS platform that enables brands to create dynamic QR codes whose destinations can be edited at any time after printing, paired with a no-code microsite builder for the post-scan experience. It also offers agency services for bespoke interactive campaigns, packaged as tiered subscriptions (Free, Grow at $15/mo, Pro at $36/mo) with a Premium white-label plan for agencies and enterprises.

Product overview

Tapkit is a dynamic QR code platform that enables businesses to bridge physical and digital experiences. The core offering consists of Dynamic QR Studio for creating editable QR codes with analytics, combined with QR Microsites for building post-scan digital destinations. Additional modules include QR Packaging for product packaging integration, Tapkit TV for connecting TV campaigns, Bio Links for social media, Tappable Stories for web story content, and Quizzes for interactive engagement. The platform operates on a tiered model with Free, Grow, Pro, and Premium plans, with integrations to email marketing platforms (Klaviyo, Mailchimp, Hubspot), Facebook Pixel, and Zapier for workflow automation.

Differentiator

Problem solved

Functional benefit

Products and services

• Dynamic QR Studio

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• L'OréalcoreStrategic or Co-development PartnerMajor beauty brand featured as agency client for interactive advertising campaigns. Represents Tapkit's enterprise client base in the cosmetics/fashion vertical.
• DAMEcoreStrategic or Co-development PartnerFeatured brand partner on agency page, representing sustainable/conscious consumer brands using Tapkit for interactive marketing experiences.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Beaconstac: Dynamic QR code platform with built-in landing page/ microsite builder and analytics. Closest direct functional competitor to Tapkit's Dynamic QR Studio + QR Microsites combination, with stronger enterprise positioning.
• Bento: Tappable bio link / link-in-bio platform for creators and brands. Overlaps with Tapkit's Bio Links and Tappable Stories modules, targeting similar micro-influencer and SMB customers.
• Short.io: URL shortener that has added dynamic QR code functionality and branded link pages. Comparable offering on the link/QR management layer, often chosen by agencies.
• Linktree: Market-leading bio link and tappable microsite platform used by creators and brands. Directly comparable to Tapkit's Bio Links and QR Microsite offerings, and serves the same SMB-to-enterprise marketer persona.
• Bitly: URL shortener with dynamic QR code generation and landing page capabilities. Competes head-to-head on dynamic QR features and analytics, with broader consumer brand awareness.
• QR Tiger: Dynamic QR code generator with analytics and editable destinations. Direct competitor on the QR-creation core of Tapkit's product, with similar tiered pricing.
• QR Code Generator (Egoditor): One of the largest free QR code generators, with paid dynamic QR and QR code-for-packaging offerings. Competes directly on the free-tier entry point that drives Tapkit's PLG funnel.
• Bio.link: Bio link-in-bio platform with built-in store, media, and link blocks. Direct competitor to Tapkit's Bio Links offering, particularly in the creator/influencer segment.

Emerging players

• Stan Store: Creator-focused microsite platform enabling product sales, bookings, and links from a single page. Adjacent competitor to Tapkit's microsite builder, particularly for individual creators rather than packaged-goods brands.

Broad incumbents

• Linkpop (Shopify): Link-in-bio / microsite builder launched by Shopify, natively integrated with Shopify's commerce platform. Represents the platform-incumbent threat to standalone microsite players like Tapkit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCGqjtvBqCMwq_zXMPlL53LA
• Instagraminstagram.com/tapkit_
• Xx.com/tapkit_
• Facebookfacebook.com/Tapkit
• LinkedInlinkedin.com/company/tapkitapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tapkit