Pettenon Cosmetics Spa

What Pettenon Cosmetics Spa does

Pettenon Cosmetics S.p.A. Società Benefit is an Italian B2B professional haircare group headquartered in San Martino di Lupari (Padua), operating as a multi-brand portfolio under the AGF88 Holding S.r.l. parent. Founded in 1946 by Mario Pettenon as the Morgana cosmetics laboratory, the company has built an 80-year heritage in Italian-made professional beauty products. It sells through eight wholly-owned sub-brands — Fanola, AlterEgo, Sensùs, Nevitaly, Inebrya, Echosline, Alama, and Sinesia — targeting professional hairdressers and stylists internationally, and supports its brands with three production plants, shared R&D, and a portfolio of ISO certifications (ISO 22716, 9001, 14001, 14064-1).

The commercial model is sales-led B2B with selective direct distribution and brand-specific websites. Revenue is generated from one-time sales of professional haircare products organised across Hair Tech, Hair Care, Hair Style, and Skin Care categories, plus a Private Label service providing custom formulation and manufacturing for third-party brands covering concept through production. The group is privately held with a fully paid-up share capital of €7,500,000 and discloses no venture, growth, or public-market investors; Luigi Ambrosini serves as CEO. Pricing is not publicly disclosed and is negotiated through dedicated sales channels rather than published lists.

Operationally, the company reports millions in consolidated turnover for 2024, multiple countries of international presence, millions of products manufactured annually across three plants, and a workforce in which 60% are women. Recent activity through October 2025 has centred on ESG and CSR partnerships (Ogyre for ocean protection, Fondazione Ometto E.T.S. for cardiovascular prevention) and participation in the public Fondo Nuove Competenze 3 upskilling programme, reinforcing the Società Benefit corporate positioning while the underlying haircare manufacturing business continues its international trajectory.

Name

Pettenon Cosmetics Spa

Legal name

PETTENON COSMETICS SPA S.B.

Website

https://pettenon.it

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

251–500 employees

Short description

Pettenon Cosmetics Spa is an Italian B2B manufacturer of professional haircare products, founded 1946, operating eight salon-focused sub-brands and a private label service through three production plants for international hairdressers and stylists.

Ownership category

akta.pro rank

Product category

Professional Haircare Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

akta.pro secondary industry

Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

Keywords

• Professional haircare products
• Cosmetic manufacturing services
• Private label cosmetics
• Salon beauty supplies
• Made in Italy beauty

Headquarters

HQ city

San Martino Di Lupari

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Haircare Products: Sale of professional haircare products across multiple brands (Fanola, AlterEgo, Sensùs, Nevitaly, Inebrya, Echosline, Alama, Sinesia) to hairdressers and beauty professionals. Products include Hair Tech, Hair Care, Hair Style, and Skin Care categories.
2. Private Label Services: Tailor-made service for private label customers, built around customer needs covering every stage of the product development process from concept to production.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Pettenon Cosmetics manufactures and sells professional haircare products through eight owned brands (Fanola, AlterEgo, Sensùs, Nevitaly, Inebrya, Echosline, Alama, Sinesia) across Hair Tech, Hair Care, Hair Style, and Skin Care categories, distributing B2B to professional hairdressers and stylists globally. The company also operates a private label service providing tailor-made formulation and manufacturing for third-party brand customers from concept to production, supported by three Italian production sites.

Product overview

Pettenon Cosmetics Spa is an Italian professional haircare company with 80 years of heritage, operating as a multi-brand portfolio under a unified platform-plus-modules architecture. The company manages eight professional haircare sub-brands (Fanola, AlterEgo, Sensùs, Nevitaly, Inebrya, Echosline, Alama, and Sinesia), organized across four product categories (Hair Tech, Hair Care, Hair Style, Skin Care), alongside a private label manufacturing service. The brands are distributed internationally through professional salons and hairstylists, with AlterEgo notably conducting consumer research on hair identity and empowerment. The portfolio reflects Italian excellence in professional beauty, unified by shared R&D capabilities and manufacturing infrastructure across three production sites.

Differentiator

Problem solved

Functional benefit

Brands

• Fanola: Professional haircare brand
• AlterEgo
• Sensùs
• Nevitaly
• Inebrya
• Echosline
• Alama
• Sinesia

Products and services

• Fanola Professional haircare brand offering products for professional salons and hairstylists within the Pettenon Cosmetics portfolio.
• AlterEgo Professional haircare brand owned by Pettenon Cosmetics S.p.A., with a research focus on the relationship between hair care and self-affirmation, serving salon professionals.
• Sensùs Professional haircare brand serving salon professionals as part of the Pettenon Cosmetics brand portfolio.
• Nevitaly Professional haircare brand serving the professional salon market as part of the Pettenon Cosmetics brand portfolio.
• Inebrya Professional haircare brand for professional salons as part of the Pettenon Cosmetics brand portfolio.
• Echosline Professional haircare brand for salon professionals as part of the Pettenon Cosmetics brand portfolio.
• Alama Professional haircare brand for salon professionals as part of the Pettenon Cosmetics brand portfolio.
• Sinesia Professional haircare brand for professional salons as part of the Pettenon Cosmetics brand portfolio.
• Private Label Manufacturing Service Custom formulation and manufacturing service for third-party brands seeking private label professional haircare and beauty products, covering every stage from concept to production.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• OgyrecoreStrategic or Co-development Partner · 24 October 2025Pettenon Cosmetics S.p.A. Società Benefit announced collaboration with Ogyre, the Italian startup dedicated to ocean protection through the global Fishing for Litter platform. On Plastic Overshoot Day in Italy, the partnership aims to remove over 88,000 kg of marine waste, demonstrating the company's commitment to environmental sustainability and ocean protection.
• Fondo Nuove Competenze 3 – Skills for Innovation (FNC3)minorOthers · 3 October 2025Pettenon Cosmetics launched an important internal training program through participation in the 'Fondo Nuove Competenze 3 – Skills for Innovation' (FNC3), supporting employee skill development and innovation capabilities.
• Fondazione Ometto E.T.S.minorStrategic or Co-development Partner · 2 October 2025Fondazione Ometto E.T.S., committed for over seven years to promoting health and cardiovascular prevention, joins forces with Pettenon Cosmetics on a project of significant social value for cardiovascular prevention initiatives.

Scale indicators6 records

Recent moves4 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pettenon_cosmetics
• Facebookfacebook.com/PettenonCosmeticsSpa

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pettenon Cosmetics Spa