Era Organics
- Company typePrivate
- Founded2016
- HeadquartersClearwater, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Era Organics firmographics
Firmographics- Name
- Era Organics
- Legal name
- Era Organics
- Website
- https://eraorganics.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Era Organics industry classification
Industry- Product category
- Natural and Organic Skincare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Natural/Organic & Clean Skincare (CRABAAAH)
- akta.pro secondary industries
- Sensitive Skin & Barrier Repair (CRABAAAG), Baby Skincare (Lotions, Creams, Oils) (CRABAJAB), Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)
Keywords
Where Era Organics is headquartered
LocationHeadquarters
- HQ city
- Clearwater
- HQ country
- United States
- HQ region
- North America
Markets served
Era Organics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Direct E-commerce Product Sales: Era Organics generates revenue through direct-to-consumer sales of skincare products via their e-commerce website. Products are sold as one-time purchases at various price points ranging from $9.99 to $112.24, with bundle options available at discounted pricing. The company offers free U.S. shipping on orders over $40 and a 60-day money-back guarantee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual skincare products sold at various price points |
| Unit Pricing | Pay-as-you-go | Bundle products offering discounted pricing for multiple items |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Era Organics product offering
Product offeringCore offering
Era Organics formulates and sells natural and organic skincare products directly to consumers through its own online store. Its core lineup includes baby eczema cream, tea tree-based skincare, and moisturizers built around USDA Organic certified, naturally derived ingredients aimed at consumers seeking clean personal-care alternatives.
Product overview
Era Organics is a direct-to-consumer natural and organic skincare company offering a comprehensive portfolio of plant-based skincare products. The product lineup centers around several core collections: Age Defying (anti-aging creams, serums, eye treatments), Mom and Kids (baby balms, diaper rash products, stretch mark oils, nipple cream), Blemishes (tea tree acne treatments, exfoliators), For Him (men's face wash, beard oil, aftershave), and Hair Care (shampoos, conditioners). Key products include the Superbalm Healing Ointment for baby eczema, Revive+ Microdermabrasion Scrub with Manuka Honey, Tea Tree Cream for acne-prone skin, Hypochlorous Acid Spray, and various moisturizers, serums, and treatments. The company emphasizes USDA Organic, cruelty-free, plant-based formulations made in America without harsh chemicals, parabens, or toxins. Products target various skin types (sensitive, dry, oily, damaged) and conditions (eczema, rosacea, dermatitis, acne). Bundled offerings like Starter Bundle, Baby Bundle, and Mommy Bundle provide curated product combinations at discounted prices.
Differentiator
Problem solved
Functional benefit
Companies that use Era Organics
Customer profileSegments6 records
Ideal customer profiles1 record
Era Organics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Era Organics partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Era Organics competitors and assessment
Company assessmentEmerging players
- Badger Balm: Family-owned natural balm and skincare company with USDA-certified organic products. Comparable to Era's mom-and-baby and balm-based healing products in the natural/organic personal care space.
- S.W. Basics: Minimal-ingredient, natural skincare brand sold DTC. Highly aligned with Era's 'food-grade, no harsh chemicals' philosophy and small-batch, ingredient-transparent positioning in the clean skincare niche.
- Earth Harbor: Smaller clean-beauty skincare brand with ocean-inspired, natural-ingredient formulations sold DTC. Comparable on plant-based, eco-conscious positioning and a focused skincare SKU range targeting similar natural-leaning consumers.
Direct peers
- Drunk Elephant: Premium clean and biocompatible skincare brand sold primarily DTC and through Sephora. Highly comparable to Era Organics in clean-ingredient philosophy, sensitive-skin focus, and skincare-led product portfolio.
- Pipette: Baby and family skincare brand focused on clean, gentle formulations. Directly comparable to Era Organics' Mom and Kids line, baby eczema/balm offerings, and sensitive-baby positioning in the natural baby care segment.
- The Ordinary: Affordable clinical-skincare brand sold DTC and via retailers, with strong emphasis on actives and treatment products (acids, serums, anti-aging). Competes with Era's blemish, anti-aging, and exfoliant lines on similar consumer occasions.
- cocokind: DTC clean skincare brand emphasizing natural, plant-based ingredients at accessible price points. Comparable to Era in e-commerce-led model, sustainable/clean positioning, and treatment-serum product mix.
- Herbivore Botanicals: Natural and plant-based skincare brand sold DTC and through Sephora. Directly comparable on clean-ingredient positioning, treatment skincare (acids, serums, masks), and target consumer seeking natural alternatives to conventional skincare.
- Tata Harper: USDA- and farm-certified natural skincare brand sold DTC. Closely comparable on USDA Organic/plant-based positioning, premium natural-ingredient formulations, and direct-to-consumer e-commerce model.
Broad incumbents
- Burt's Bees: Established natural personal-care brand owned by Clorox spanning skincare, lip, baby, and men's grooming. Overlaps with Era on natural-ingredient positioning, baby eczema/skincare range, and sensitive-skin formulations, but at much larger scale and broader retail distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Era Organics social profiles
Digital presenceEra Organics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Era Organics leadership team
Management profileNumber of profiles
Profiles2 records
Era Organics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Era Organics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Era Organics
What does Era Organics do?
Era Organics formulates and sells natural and organic skincare products directly to consumers through its own online store. Its core lineup includes baby eczema cream, tea tree-based skincare, and moisturizers built around USDA Organic certified, naturally derived ingredients aimed at consumers seeking clean personal-care alternatives.
Is Era Organics a public or private company?
Era Organics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Era Organics founded?
Era Organics was founded in 2016. It employs 1 to 10 people.
Where is Era Organics based?
Era Organics is headquartered in Clearwater, United States, in the North America region.
How does Era Organics make money?
One revenue line is on record: direct E-commerce Product Sales.
Who are Era Organics's main competitors?
Emerging players on record are Badger Balm, S.W. Basics and Earth Harbor. Direct peers are Drunk Elephant, Pipette, The Ordinary, cocokind, Herbivore Botanicals and Tata Harper. Burt's Bees is listed as a broad incumbent.
Does Era Organics have an API?
No public API is recorded for Era Organics.
What industry is Era Organics in?
Era Organics's product category is Natural and Organic Skincare. Its primary akta.pro industry code is CRABAAAH, Natural/Organic & Clean Skincare, with a secondary code of CRABAAAG, Sensitive Skin & Barrier Repair. Its NAICS code is 456120 and its SIC code is 2844.