Zhongce Che Kongjian

Name

Zhongce Che Kongjian

Legal name

Zhongce Che Kongjian (中策车空间)

Website

https://zcckj.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Zhongce Che Kongjian (中策车空间) is a Hangzhou-based automotive after-sales service franchise platform and wholly-owned subsidiary of tire manufacturer Zhongce Rubber Group, operating a nationwide store network that sells factory-direct tires and provides standardized vehicle maintenance and car beauty services to individual vehicle owners.

Ownership category

akta.pro rank

Headquarters

HQ city

Hangzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tire Product Sales: Sale of tire products (Chaoyang, Westlake, Goodride, Trazano brands) directly to consumers through retail stores and e-commerce platforms. Factory-direct supply ensures quality and pricing competitiveness.
2. Vehicle Maintenance Services: Revenue from vehicle maintenance services including tire replacement, routine maintenance (好保养), and car beauty services (好美车). Services provided through franchise stores with standardized pricing and quality standards.
3. Franchise Fees and Royalties: Revenue from franchise partners including initial joining fees and ongoing royalties. Franchisees receive access to brand, management systems, training, and supply chain benefits.
4. Dealer Platform Services: Platform fees from operating distributor management systems for both small tire and large tire dealer networks, facilitating B2B transactions between manufacturers and retailers.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Zhongce Che Kongjian (中策车空间) is an automotive after-sales service platform that operates a franchise network of stores selling factory-direct tires (Chaoyang, Westlake, Goodride, Trazano) and delivering standardized vehicle maintenance and car beauty services. It runs the Zhongce Cloud Store (中策云店) B2B platform that equips franchisees with a store management system (Dian Zhanggui), a mobile app, and dealer order management tools, and offers consumer-facing services including a tire protection warranty, on-demand emergency rescue via a WeChat mini-program, and skills training for franchise partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Tire Sales - Good Tires (好轮胎) Factory-direct tire sales featuring Chaoyang, Westlake, Goodride, and Trazano brands with a five-year quality warranty, sold through franchise stores and the Chaoyang Tmall flagship store. Targeted at individual vehicle owners seeking reliable tire products.
• Vehicle Maintenance - Good Maintenance (好保养) Standardized vehicle maintenance service offering routine maintenance using genuine parts with fully transparent, traceable service processes. Targeted at individual vehicle owners.
• Car Beauty - Good Car Beauty (好美车) Car beauty service offering interior cleaning, detailing, and cosmetic maintenance for vehicle owners.
• Tire Protection Service (中策轮胎保) Warranty and protection service for tires sold through the Zhongce Che Kongjian network, enabling traceability, quality assurance, and after-sale protection for vehicle owners.
• Emergency Rescue Service (应急救援) On-demand emergency roadside assistance providing on-site tire inflation, battery jump-start, and tire repair services via mobile service vehicles and WeChat mini-program ordering. Targeted at vehicle owners needing roadside help.
• Zhongce Cloud Store Platform (中策云店) Integrated cloud-based business management platform that connects franchise stores, distributors, and end customers, providing the Dian Zhanggui store management system and the Cloud Store mobile application for operational decision-making, customer management, inventory control, and order processing. Targeted at automotive service franchise partners and tire distributors.
• Skills Training Program (技能培训) Structured skills training program for franchise partners and automotive service technicians covering tire service, maintenance, and operational best practices under the Zhongce Car Space franchise system.
• Mobile Service Vehicle Franchise Program (移动服务车) Franchise program for mobile service vehicles delivering on-site emergency automotive services such as tire inflation, battery jump-start, and tire repair. Targeted at franchisees seeking on-demand service delivery.
• Zhongce Che Kongjian WeChat Mini-Program (中策车空间小程序) Standalone WeChat mini-program enabling individual vehicle owners to place on-demand orders for tire inflation, battery jump-start, and tire repair services dispatched via the mobile service vehicle network.

Quantifiable outcome

• Five-year warranty on tire products
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Zhongce Rubber Group Co., Ltd. (中策橡胶集团股份有限公司)coreOthersParent company and core strategic anchor. Zhongce Car Space operates as a subsidiary under Zhongce Rubber Group, leveraging the group's tire manufacturing capabilities, brand portfolio (Chaoyang, Westlake, Goodride, Trazano), and distribution infrastructure.
• Chaoyang Tire (朝阳轮胎)flagshipTechnology or IntegrationPrimary tire brand under Zhongce Rubber Group. Zhongce Car Space serves as a key distribution and service channel for Chaoyang tire products, with dedicated online store on Tmall.
• Westlake Tire (威狮轮胎)coreTechnology or IntegrationInternational tire brand under Zhongce Rubber Group, distributed through Zhongce Car Space network alongside Chaoyang products.
• Goodride Tire (好运轮胎)coreTechnology or IntegrationTire brand under Zhongce Rubber Group distributed through the Zhongce Car Space ecosystem.
• Trazano Tire (全诺轮胎)coreTechnology or IntegrationTire brand under Zhongce Rubber Group distributed through the Zhongce Car Space network.

Scale indicators2 records

Direct peers

• Tuhu (途虎养车): China's leading online-to-offline auto aftermarket service platform. Operates a similar integrated model combining tire e-commerce (Tmall-backed), a nationwide service workshop network, and a digital booking system for maintenance — the most direct competitive comparison to Zhongce Che Kongjian's franchise-plus-platform approach.
• Tmall Auto (天猫汽车保养): Alibaba's flagship auto-services channel on Tmall, combining e-commerce tire and parts sales with affiliated service workshop fulfillment. Operates a marketplace model for tires and maintenance that directly parallels Zhongce Che Kongjian's Tmall flagship store and dealer platform structure.
• JD Auto (京东汽车 / 京东养车): JD.com's automotive aftermarket business covering tire retail, maintenance services, and accessories. Comparable as a digital-first platform expanding into physical service points with strong e-commerce scale, JD logistics integration, and consumer financing capabilities overlapping with Zhongce Che Kongjian's offering.

Others

• Autohome (汽车之家): China's leading online auto information and vertical media platform. Not a direct competitor, but a meaningful ecosystem player — car-owner traffic originating on Autohome often converts to aftermarket service revenue, making it a complementary channel and potential partnership for aftermarket providers.
• Bitauto / Yiche (易车): Major Chinese online auto information platform owned by Tencent, providing new car listings, reviews, and dealer connections. Adjacent ecosystem player overlapping with the same car-owner audience, useful for top-of-funnel demand generation but not a direct retail/service competitor.

Broad incumbents

• Bridgestone (China): Major tire manufacturer with established T-Box stores and dealer service networks in China. Comparable as a tire brand operating proprietary channels for retail and maintenance, competing for franchisee and end-consumer relationships in the same aftermarket category.
• Continental (China): Global tire and automotive parts supplier with distribution and service touchpoints in China. Comparable as a multinational tire brand with a service-oriented channel strategy seeking to reach Chinese consumers through authorized retailers.
• Pirelli (China): Premium tire manufacturer with retail and service distribution in China. Comparable as an established tire brand using branded retail/service channels to reach consumers, alongside Zhongce Che Kongjian's emphasis on premium Westlake imports within its brand portfolio.
• Goodyear (China): Global tire manufacturer with retail presence in China through authorized dealers and service centers. Comparable as a tire manufacturer building direct consumer and service relationships, indirectly competing for the same franchise and consumer wallet share.
• Michelin (China): Global tire manufacturer with retail and service operations in China including the Michelin Guide–aligned stores and partner networks. Comparable as a tire brand owner competing for shelf and service network share, though not a pure-play aftermarket retailer.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zhongce Che Kongjian