Airtox International

What Airtox International does

Airtox International, legally Airtox Industries A/S, is a Danish safety footwear company founded in 2015 and headquartered in Copenhagen (Virum), Denmark. The company develops, manufactures, and sells a wide range of certified protective shoes and boots globally, targeting industrial and construction workers, safety-conscious professionals, and a secondary "Modern Warriors" persona of performance-oriented end users. With a headcount of 11-50 and no disclosed institutional backing, Airtox operates as a privately held, founder-era specialty consumer brand.

The company's product and technology foundation sits in its in-house R&D facility, LAB 32 in Copenhagen, where it has developed a portfolio of six branded proprietary technologies: Whitelayer® (a lightweight anti-penetration layer), StyroSoft® (shock-absorbing midsoles, iterated from version 2.8 through 4.0 with up to 72% rebound effect), Aqua-Cell® (waterproof breathable membrane), Cool&Me® (temperature-regulating insoles with a hexagonal microchannel system), Force-Grip® (slip-resistant outsoles), and PowerBreeze® (upper-material airflow system). These technologies underpin roughly 20+ SKUs across multiple series — the premium 2025-launched ATX line (FS55 ATX, FS22 ATX, FL44 ATX), the waterproof RS series (RS33, RS66, RS67), the transparent TPU TX and GL series with Whitelayer® protection, and the StyroSoft®-equipped FS/FW/FX/FM/FL ranges. Products are engineered and designed in Copenhagen and assembled in selected countries worldwide.

Airtox generates revenue through hardware sales of safety footwear via a dual distribution model: a global authorized dealer network (actively recruited through an online "Apply for dealership" program and supported with marketing and training) combined with direct-to-consumer e-commerce through its own online store and a physical store locator. Pricing is not publicly disclosed. The company has invested heavily in brand-building beyond the product, including co-created sports properties (Airtox Dominance Fighting Championship with UFC veteran Mark O. Madsen, Airtox FACEOFF freestyle gymnastics league), athlete ambassadorships (Mike Jensen, Oliver Hartkopp), and a charitable partnership with the Danish Red Cross — all anchored on a "FEAR NOTHING" brand philosophy.

Name

Airtox International

Legal name

Airtox Industries A/S

Website

https://airtox.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Airtox International is a Danish safety footwear company designing certified protective shoes and boots for industrial workers. It sells globally via authorized dealers and online channels, leveraging proprietary technologies like Whitelayer® and StyroSoft® developed at its Copenhagen LAB 32 facility.

Ownership category

akta.pro rank

Product category

Safety Footwear

NAICS

Footwear Manufacturing (3162)

SIC

Footwear, (No Rubber) (3140)

akta.pro primary industry

Work, Safety & Protective Footwear Manufacturing (Steel-Toe/ESD/Slip-Resistant) (IMAOAIAD)

akta.pro secondary industry

Work, Safety & Occupational Footwear (CRAAACAE)

Keywords

• Safety footwear
• Industrial safety shoes
• Work boots
• Lightweight work shoes
• Protective footwear

Headquarters

HQ city

Virum

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Safety Footwear Sales: Airtox generates revenue through the sale of safety shoes and boots. Products range from entry-level models to premium ATX series. The company sells through authorized dealer networks and direct online channels.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Airtox International designs, develops and sells a global portfolio of lightweight safety footwear, including shoes, boots, and sandals, built around proprietary in-house technologies (Whitelayer®, StyroSoft®, Aqua-Cell®, Cool&Me®, Force-Grip®, PowerBreeze®) developed at its LAB 32 R&D facility in Copenhagen. Products are sold through authorized dealers worldwide and direct online channels for industrial, construction, and demanding-work-environment professionals.

Product overview

Airtox International is a Danish safety footwear company that engineers and designs products in Copenhagen, Denmark. The company operates from its R&D facility LAB 32 and produces a comprehensive portfolio of safety shoes and boots under multiple series. The product lineup includes: the premium ATX series (FS55 ATX, FS22 ATX, FL44 ATX) featuring StyroSoft® 4.0 midsoles and XTPU-ULTRA outsoles for ultra-lightweight performance; the waterproof RS series (RS33, RS66, RS67) with Aqua-Cell® membranes; the transparent TPU TX series (TX22, TX66) and GL series (GL6, GL22, GL55, GL66, GL66-R, GLC, GLC-R) featuring Whitelayer® nail protection technology; the StyroSoft®-equipped FS series (FS22, FS55) and FW/FX series (FW22, FW44, FX11) for shock absorption; and the FM/FL series (FM1, FM11, FM11B, FL4, FL44) combining StyroSoft® cushioning with PowerBreeze® breathability. All products incorporate proprietary technologies developed by LAB 32, including StyroSoft® shock-absorbing soles (2.8 to 4.0), Whitelayer® anti-penetration layers, Aqua-Cell® waterproof membranes, Cool&Me® temperature-regulating insoles, Force-Grip® slip-resistant outsoles, and PowerBreeze® airflow systems.

Differentiator

Problem solved

Functional benefit

Products and services

• ATX Series (FS55 ATX, FS22 ATX, FL44 ATX) Premium performance safety footwear line from the new ATX series, including safety shoes (FS55 ATX, FL44 ATX) and a safety sandal (FS22 ATX) featuring StyroSoft® 4.0 midsole and XTPU-ULTRA transparent outsole, approximately 100 grams lighter than predecessors, developed in Copenhagen LAB 32 for industrial and construction professionals.
• RS67 safety boot Super charged, waterproof high-tech safety boot from LAB 32 with next-generation technologies and materials, part of the waterproof RS series, for professionals working in wet and demanding environments.
• RS66 safety boot High-tech waterproof safety boot and AIRTOX LAB 32 masterpiece featuring Aqua-Cell® membrane for 100% waterproof protection with next-generation materials and technologies.
• RS33 safety shoe Super charged, waterproof safety shoe from LAB 32 combining advanced technologies and future-proof materials for uncompromising safety and unrivaled performance.
• FW44 safety shoe Metal-free safety shoe with StyroSoft® 3.2 soles offering up to 72% rebound effect and equipped with FORCE-GRIP® Technology for extreme slip-resistance.
• FW22 safety shoe Metal-free safety shoe with StyroSoft® 3.2 soles offering up to 72% rebound effect and FORCE-GRIP® Technology for extreme slip-resistance.
• FX11 safety shoe Metal-free safety shoe with StyroSoft® 3.2 soles delivering up to 72% rebound effect and FORCE-GRIP® Technology for extreme slip-resistance.
• FS55 safety shoe Metal-free safety shoe with StyroSoft® 3.0 soles offering up to 64% rebound effect for shock absorption and energy return, with slip-resistant rubber outsole.
• BLACK EDIT FM11B safety shoe Metal-free safety shoe with ultra shock absorbing StyroSoft® 3.0 soles, non-slip rubber outsole, and PowerBreeze® system for enhanced breathability.
• FS22 safety sandal Metal-free safety sandal with StyroSoft® 3.0 midsoles offering up to 64% rebound effect and highly slip-resistant rubber outsole for superior grip.
• FM11 safety shoe Safety shoe with ultra shock absorbing StyroSoft® soles and PowerBreeze® system for enhanced airflow and breathability.
• FM1 safety shoe SuperCharged lightweight metal-free safety shoe with StyroSoft® 2.8 soles, textile upper, and PowerBreeze® system for enhanced breathability.
• FL44 safety shoe Metal-free safety shoe with StyroSoft® 3.0 soles offering up to 64% rebound effect, Cool&Me® temperature-regulating insoles, and slip-resistant rubber outsole.
• FL4 safety shoe SuperCharged lightweight safety shoe with latest StyroSoft® 3.0 soles for advanced performance and exceptional comfort.
• GL66-R safety boot Lightweight safety boot with ForceGrip® rubber outsole, Whitelayer® nail guard, and ergonomic aluminum toe cap, redesigned from the acclaimed GL66 model.
• GLC-R safety boot Lightweight safety boot with ForceGrip® rubber outsole, built on groundbreaking technology including Whitelayer® nail guard and ergonomic aluminum toe cap.
• GLC slip-on safety boot SuperCharged slip-on lightweight safety boot with rough sole profile in transparent TPU and WHITELAYER® nail guard — as strong as steel, yet soft as a kitchen cloth.
• GL66 safety boot Lightweight safety boot with rough sole profile in transparent TPU, featuring revolutionary WHITELAYER® nail guard and ergonomic aluminum toe cap.
• GL55 safety shoe Lightweight safety shoe with rough sole profile in transparent TPU, featuring Whitelayer® nail protection and ergonomic aluminum toe cap.
• GL6 safety shoe Lightweight safety shoe with transparent TPU sole and advanced features for maximum performance.
• TX66 safety boot Sky blue lightweight high-tech safety boot with transparent TPU soles featuring WHITELAYER® — the world's lightest nail guard.
• TX22 safety shoe Sky blue lightweight high-tech safety shoe with transparent TPU soles featuring WHITELAYER® — the world's lightest nail guard.
• GL22 safety sandal Lightweight safety sandal combining the FS22 design with G-Force rugged sole for off-road capability, exceptionally open and breathable with a bold four-wheel drive aesthetic.

Quantifiable outcome

• StyroSoft® 3.2 delivers up to 72% rebound effect
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Røde Kors (Danish Red Cross)minorOthersAirtox partners with Røde Kors (Danish Red Cross) to support vital humanitarian aid and emergency relief efforts. This partnership extends Airtox's commitment to human safety and well-being beyond the workplace, demonstrating social responsibility.
• Mark O. MadsencoreStrategic or Co-development PartnerUFC veteran and Olympic wrestler Mark O. Madsen co-created Airtox Dominance Fighting Championship, Scandinavia's largest and fastest growing MMA league. This collaboration embodies the 'Fear Nothing' mentality and represents a core brand platform.
• Mike JensenminorGTM or Marketing PartnerProfessional and European champion stunt rider Mike Jensen partners with Airtox. He embodies the brand's spirit of defying limits with fearless approach to stunts while maintaining precision and commitment to safety.
• Oliver HartkoppminorGTM or Marketing PartnerOliver Hartkopp, an exceptionally talented Danish surfer and 7-time Danish champion, partners with Airtox. He exemplifies the 'Fear Nothing' spirit by taking on challenges with dedication, courage, and relentless spirit.
• Airtox FACEOFFcoreGTM or Marketing PartnerAirtox FACEOFF is a high-octane freestyle gymnastics league built on the 'FEAR NOTHING' philosophy. This is a branded sports property where grassroots talent and elite international athletes compete, representing a major brand platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC8TdA-w9mql0D46iH3SQm2Q
• Facebookfacebook.com/airtox
• Instagraminstagram.com/airtox/?hl=en
• Xx.com/airtox
• LinkedInlinkedin.com/company/airtox

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airtox International