What Via Outlets does

VIA Outlets is a Netherlands-domiciled, privately held owner-operator of premium fashion outlet centres, wholly owned since 2018/2020 by APG, the largest Dutch pension provider. Founded in 2014 as a joint venture between APG, Hammerson PLC, Value Retail, and Meyer Bergman, the company has grown to a portfolio of 13 premium outlet centres across 10 European countries, with 285,000 sqm of gross lettable area, 1,100+ stores, and 860+ brand partners. Tenant brand sales reached a record €1.52 billion in 2025 with 33 million visitors, reflecting steady year-on-year growth of approximately 4.9% on sales and 2.5% on footfall.

The core product is the physical outlet centre, operated under a '3R' platform strategy of remerchandising, remodelling, and remarketing to elevate each asset. The company has built a lightweight proprietary digital layer around this real-estate core, including the Fashion Club loyalty and engagement programme (rolled out portfolio-wide since 2019), the bespoke My Jobs digital recruitment tool, and 12 redesigned portfolio websites. Sustainability infrastructure — GRESB 5-Star for six consecutive years, portfolio-wide ISO 14001, BREEAM In-Use Excellent/Outstanding across all centres, and a Green Finance Framework — underpins both reputational positioning and access to green-bond capital.

VIA Outlets generates revenue primarily through retail space rental to brand partners under commercial lease agreements (base rent supplemented by turnover-based rent), supplemented by asset management and remarketing services. Tenant mix spans premium and sports fashion (Nike, Adidas, Tommy Hilfiger, Calvin Klein, Polo Ralph Lauren, Levi's, PUMA), luxury accessories (Coach, Armani, Swarovski, Michael Kors), and European fashion brands (Lacoste, GANT, Guess). The company was rated BBB+ by Fitch and issued a €500 million green bond in October 2025 (3.6x oversubscribed). Its most recent strategic moves include entering Italy via the acquisition of Scalo Milano (January 2026) and consolidating its Iberian presence with The Outlet Stores Alicante, both funded by the 2025 green bond.

Name

Via Outlets

Legal name

VIA Outlets B.V.

Website

https://viaoutlets.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

VIA Outlets is a Netherlands-based, APG-owned owner-operator of 13 premium fashion outlet centres across 10 European countries, leasing space to 860+ brand partners and generating €1.52 billion in 2025 tenant brand sales.

Ownership category

akta.pro rank

Product category

Fashion Outlet Commercial Real Estate

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), General Merchandise Retailers (455)

SIC

Retail-Department Stores (5311), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Off-Price Luxury / Designer Resale & Discount Boutiques (CRAEABAE)

Keywords

• Fashion outlet centers
• Retail space leasing
• Premium brand outlets
• Commercial real estate
• Outlet shopping destinations

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Retail Space Rental: VIA Outlets generates revenue by leasing retail space to fashion and lifestyle brand partners in their outlet centres. Brand partners pay rent based on the size and location of their store within the outlet.
2. Asset Management Services: VIA Outlets provides asset management services for the outlet centres, including remerchandising, remodelling, and remarketing services to drive footfall and brand partner performance.
3. Green Bond Financing: VIA Outlets issued €500 million in green bonds in October 2025 (3.6x oversubscribed) to fund acquisitions and portfolio expansion. Previously raised €600 million in inaugural green bond issuance.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

VIA Outlets owns and operates 13 premium fashion outlet centres across 10 European countries, leasing retail space to international and local fashion and lifestyle brand partners. The company applies a 3R elevation strategy of remerchandising, remodelling, and remarketing to drive footfall and brand performance, complemented by the Fashion Club loyalty program and tourism amenities such as shopping shuttles and tax-free services.

Product overview

VIA Outlets is a portfolio of 13 fashion outlet shopping destinations across 10 European countries. The company operates as an owner-operator model, providing premium omnichannel shopping experiences through its '3R' strategy (remerchandising, remodelling, remarketing). The portfolio includes outlet centers in Spain (Alicante, Mallorca, Sevilla), Netherlands (Amsterdam), Germany (Frankfurt), Sweden (Gothenburg), Portugal (Lisbon, Porto), Italy (Milan), Norway (Oslo), Czech Republic (Prague), Poland (Wrocław), and Switzerland (Zurich). The company also offers a Fashion Club loyalty program and digital recruitment tools for brand partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Batavia Stad Fashion Outlet The largest outlet shopping destination serving the greater Amsterdam region, established for over 20 years, located 45 minutes from the city and home to 250+ brands.
• Landquart Fashion Outlet The largest outlet shopping destination serving the Greater Zurich area, home to 160+ brands, located at the gateway to Swiss alpine destinations such as St. Moritz, Davos, and Klosters.
• Freeport Lisboa Fashion Outlet The largest outlet shopping destination in Iberia, located 30 minutes from Lisbon, home to 150+ brands with year-round shopping shuttle bus service.
• Scalo Milano Outlet & More One of Italy's larger outlet destinations with approximately 44,000 sqm GLA, located 15 minutes from downtown Milan, showcasing 180 fashion and design boutiques.
• The Outlet Stores Alicante The only outlet shopping destination in the Costa Blanca area of Spain, with approximately 35,800 sqm GLA, home to 70+ stores and restaurants, located 15 minutes from downtown Alicante.
• Vila do Conde Porto Fashion Outlet The only outlet shopping destination serving the north of Portugal with direct metro line to the city in 30 minutes, home to 150+ brands.
• Sevilla Fashion Outlet Located 5 minutes from Sevilla Airport and 15 minutes from the city, home to 100+ brands.
• Fashion Arena Prague Outlet The best performing outlet in the Czech Republic, located 30 minutes from Prague, home to 200+ brands with multiple transport options including metro, tram, car, bus, and free shuttle bus.
• Zweibrücken Fashion Outlet Located in the tri-border region of Germany, France, and Luxembourg with a catchment area of 15 million within two hours; home to 150+ brands.
• Hede Fashion Outlet The only outlet shopping destination serving the wider Gothenburg region, located just 30 minutes from the city, home to 150+ brands.
• Oslo Fashion Outlet The only outlet shopping destination serving the Oslo region, located 30 minutes from the city, home to 80+ brands.
• Mallorca Fashion Outlet The only outlet shopping destination serving the Spanish island of Mallorca, home to 100+ brands with easy access via train to Palma.
• Wrocław Fashion Outlet The only outlet shopping destination in the Lower Silesia region of Poland, home to 100+ brands with direct tram line from the city.
• Fashion Club Loyalty Program One of the leading Loyalty & Engagement programmes in the outlet industry, providing guests with exclusive further discounts and brand partners with incremental sales and valuable guest insights.
• My Jobs Digital Recruitment Tool Bespoke digital recruitment tool using an algorithm to match candidates with the right skills and experience with roles in VIA Outlets centres, supporting brand partners with hiring.

Quantifiable outcome

• Total brand sales reached €1.52 billion in 2025, a record high with 4.9% year-on-year growth
• +4 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Lonati GroupcoreStrategic or Co-development Partner · 1 January 2026VIA Outlets acquired 100% of Locate District S.p.A., the owner-operator of Scalo Milano Outlet & More, previously held by the Lonati Group. This marked VIA Outlets' entry into the Italian market.
• UBS Asset ManagementcoreStrategic or Co-development Partner · 1 January 2026VIA Outlets acquired The Outlet Stores Alicante from previous owner UBS Asset Management, strengthening presence in the Spanish market.
• Airlines, Hotels, and Tourism BoardsminorStrategic or Co-development Partner · 1 January 2025Tourism partnerships with airlines, hotels, and tourism boards to work collaboratively to entice shopping tourists with a focus on leisure and MICE (meetings, incentives, conferences and exhibitions) with key agencies in the Middle East, Asia, Latin America.
• Bureau VeritasminorStrategic or Co-development Partner · 1 January 2020Partnered with leading testing and certification expert Bureau Veritas during COVID-19 to create a 'Safer Shopping' certificate, which was granted to all VIA Outlets centres.

Scale indicators10 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• Tanger Inc. US outlet-only REIT focused on outlet centres serving premium and value brands. Comparable outlet-platform business model, although focused on the North American market.
• Klépierre: Major European retail REIT with shopping centre portfolios in France, Italy, Spain, Netherlands and other markets where VIA Outlets operates. Comparable landlord-tenant model with premium fashion brand partners.
• Simon Property Group: Largest US REIT operating Premium Outlets and other destination retail across the US, Asia, and Europe. Indirect comparable as a global outlet platform with overlapping brand relationships and outlet real estate expertise.
• Hammerson PLC: UK-listed REIT originally co-owned VIA Outlets before exiting in 2018/2020. Operates flagship shopping destinations in the UK/Ireland and is a comparable retail real estate operator with similar brand partner relationships.
• Unibail-Rodamco-Westfield: Europe's largest listed retail REIT, operating flagship shopping centres across continental Europe. Broad incumbent offering overlapping brand-tenant relationships and tourist-anchored retail real estate at greater scale.

Direct peers

• McArthurGlen Group: Europe's largest owner-operator of designer outlet villages with ~23 centres across Europe. Directly comparable as a premium outlet real estate platform serving the same brand partners and customer base as VIA Outlets.
• Value Retail (The Bicester Collection): Operator of luxury outlet villages (Bicester Village, La Vallée Village, etc.) founded by Scott Malkin. Originally a co-founder of VIA Outlets. Direct European outlet peer focused on premium luxury brands and tourist shopping.

Regional players

• Freeport Lisboa (pre-VIA): Iberian outlet operator — note that this specific asset is now owned by VIA Outlets. Used here as a representative peer of regional-scale outlet operators in markets adjacent to or overlapping with VIA Outlets' footprint.
• FNG Group: Greek-based outlet centre developer and operator (Smart Park, etc.). Comparable as a regional outlet real estate operator focused on Southern European markets where VIA Outlets is expanding.

Others

• APG Asset Management: Sole owner of VIA Outlets and one of the largest European pension managers (€616B AUM). Relevant as capital partner and as adjacent real estate investor that signals continued commitment to the outlet category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Via Outlets