The Furnace Outlet

What The Furnace Outlet does

The Furnace Outlet is a privately held direct-to-consumer e-commerce retailer of residential HVAC equipment, founded in 2001 and headquartered in Springboro, Ohio, with a secondary customer service and returns processing office in Centerville, Ohio. The company sells heating and cooling products — primarily central air conditioners, gas furnaces, heat pumps, package units, and PTAC (packaged terminal air conditioner) units — sourced from two established OEMs: Goodman (air conditioners, furnaces, heat pumps) and Amana (PTAC units and package units). The product portfolio spans 2-ton to 5-ton condensers with SEER2 efficiency ratings up to 16.5, gas furnaces from 60,000 to 120,000 BTU with AFUE ratings between 80% and 96%, and PTAC units ranging from 7,200 to 17,000 BTU. Equipment is sold as individual components or as bundled split systems with matching indoor coils and air handlers. Select condenser lines (e.g., GLXS4BA series) feature R-32 refrigerant, a newer low-GWP refrigerant technology replacing legacy R-410A.

The business operates on a channel-disintermediation model, bypassing traditional HVAC distribution and contractor channels to offer residential homeowners what the company advertises as up to 50% savings versus traditional retail pricing. The storefront is built on Shopify e-commerce infrastructure and ships to the contiguous United States only (Hawaii, Alaska, Puerto Rico, and U.S. territories are excluded). Pricing is unit-based with per-equipment price points ranging from approximately $787 to $7,515, and most products carry discounts of 15–40% off original MSRP. Order economics include free shipping for purchases over $100, a $39.99 flat-rate return shipping label option, HVAC financing, and a 30-day return window. Marketing is concentrated on owned channels — the e-commerce site, an HVAC tips blog authored by specialists, Facebook, YouTube, and an email newsletter — with no paid advertising footprint or installer/dealer channel documented.

Revenue mechanics are pure one-time hardware sales with no recurring service, subscription, or maintenance contract layer visible. The company reports a 4.9/5 TrustScore based on 3,000+ Trustpilot reviews, signaling strong customer satisfaction on transactional purchases. No public revenue, funding history, ownership disclosure, or management team information is available; the company appears to be founder/operator-managed and self-funded, with 11–50 employees and no disclosed institutional investors, parent company, M&A activity, or strategic partnerships.

Name

The Furnace Outlet

Legal name

The Furnace Outlet

Website

https://thefurnaceoutlet.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

The Furnace Outlet is a privately held, direct-to-consumer e-commerce retailer founded in 2001 that sells Goodman and Amana residential HVAC equipment — air conditioners, furnaces, heat pumps, and PTAC units — to U.S. homeowners at discounts of up to 50% versus traditional retail pricing.

Ownership category

akta.pro rank

Product category

Residential HVAC Equipment Retail

NAICS

Electronics and Appliance Retailers (449210), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers) (CRACACAE)

akta.pro secondary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

Keywords

• Residential HVAC equipment
• HVAC equipment retail
• Heating and cooling
• Air conditioners
• Heat pumps

Headquarters

HQ city

Miamisburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. HVAC Equipment Sales: Direct-to-consumer sales of residential HVAC equipment including air conditioners, furnaces, heat pumps, and PTAC units. Products sold at discounted prices compared to traditional retail, with revenue generated from one-time product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Furnace Outlet sells residential HVAC equipment — central air conditioner condensers, gas furnaces, heat pumps, packaged terminal air conditioners (PTACs), and package units — directly to consumers through its own Shopify e-commerce storefront at prices up to 50% below traditional retail. The product lineup is concentrated in two brands, Goodman and Amana, sold as individual components or pre-bundled split systems, with related services such as HVAC financing and a flat-rate return shipping option.

Product overview

The Furnace Outlet is a direct-to-consumer HVAC equipment retailer offering residential heating and cooling products at prices up to 50% less than traditional retail. The product portfolio centers on two major brands: Goodman (air conditioners, furnaces, and heat pumps) and Amana (PTAC units). Product categories include central air conditioner condensers ranging from 2-5 tons with SEER2 ratings from 14-16.5, gas furnaces from 60,000-120,000 BTU with 80-96% AFUE ratings, heat pump systems with matching air handlers, and through-the-wall PTAC units. The company sells individual components (condensers, coils, air handlers) as well as complete system bundles that combine outdoor units with indoor components. Services include HVAC financing and a flat-rate return shipping option.

Differentiator

Problem solved

Functional benefit

Products and services

• Goodman Air Conditioners Goodman-brand central air conditioner condensers and split systems ranging from 2-ton to 5-ton capacity with SEER2 ratings from 14 to 16.5, including individual condensers (e.g., GLXS4BA2410 2-ton, GLXS4BA3610 3-ton, GLXS4BA4810 4-ton, GLXS4BA6010 5-ton, GLXS5BA4210 3.5-ton) and complete system bundles with AMST multi-position air handlers and evaporator coils (AMST36CU1300, AMST60DU1300, CAPTA, CHPTA series). Sold to residential homeowners for new installations, replacements, and upgrades.
• Goodman Furnaces Goodman-brand gas furnaces ranging from 60,000 to 120,000 BTU with AFUE ratings from 80% to 96%, available in upflow, downflow, and horizontal configurations with single-stage and two-stage options. Sold to residential homeowners for home heating installations and replacements.
• Goodman Heat Pumps Goodman-brand heat pump condensers and split systems ranging from 2-ton to 5-ton capacity with SEER2 ratings from 14 to 16 and HSPF ratings. Offered as standalone condensers (GLZS series) or as complete systems bundled with AMST multi-position air handlers. Sold to residential homeowners for year-round heating and cooling.
• Amana PTAC Units Amana-brand Packaged Terminal Air Conditioners including the Distinctions series with through-the-wall heat pump and electric heat models ranging from 7,200 to 17,000 BTU and various kW heating capacities. Targeted at residential through-the-wall applications such as hotel rooms, additions, and apartments.
• HVAC Financing Financing options for HVAC purchases enabling residential customers to pay for equipment over time rather than as a single upfront payment. Offered at checkout to reduce the friction of $1,000–$7,500 equipment purchases.
• Risk-Free Flat Rate Return Shipping Optional flat-rate return shipping service ($39.99) that lets customers return equipment within 30 days for a full refund using a prepaid shipping label. Reduces purchase risk for residential buyers buying HVAC equipment sight-unseen online.

Quantifiable outcome

• Save up to 50% on HVAC equipment compared to traditional retail pricing

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Alpine Home Air: Direct-to-consumer online retailer of residential HVAC equipment and parts; the closest comparable to The Furnace Outlet's DTC model, also offering discounted pricing on multi-brand equipment shipping nationwide.
• eComfort.com: Online retailer specializing in heating and air conditioning equipment with multi-brand SKUs and direct shipping; competes head-to-head in the same residential HVAC replacement/upgrade DTC niche.
• SupplyHouse.com: Direct-to-consumer e-commerce platform selling HVAC, plumbing, and heating equipment to homeowners and contractors; comparable in DTC model and broad home-comfort category breadth.

Emerging players

• MrCool: DTC-focused HVAC brand selling mini-splits, heat pumps, and packaged systems direct to consumers with DIY-friendly positioning; comparable in direct-to-consumer go-to-market but narrower product line.
• HVAC.com: Online HVAC marketplace and lead-generation platform that connects homeowners with equipment suppliers and installers; comparable adjacency in DTC HVAC e-commerce and customer education content.

Broad incumbents

• Trane Supply Residential HVAC Distributors: Manufacturer-affiliated distribution network for Trane/American Standard HVAC equipment through regional contractor wholesale locations; comparable product category but operates via traditional 2-step distribution channel.
• Ferguson Home (Ferguson Enterprises): Largest U.S. distributor of plumbing, HVAC, and related equipment; competes with The Furnace Outlet in the residential heating/cooling category via its Ferguson Home retail channel, though anchored in wholesale/trade.
• Home Depot HVAC Department: National big-box retailer with a broad residential HVAC equipment offering including installation services; competes via scale, financing, and bundled install in the same replacement/upgrade use case.
• Carrier Direct (Carrier.com): Major HVAC OEM selling directly and through authorized dealers; comparable residential HVAC product category with direct-manufacturer selling capability that competes on brand depth and warranty.

Regional players

• Reliable Parts (and other authorized HVAC parts distributors): Authorized distributor of HVAC parts and equipment to contractors; overlaps in residential HVAC equipment distribution but primarily serves a contractor/installer customer rather than the homeowner DTC channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@TheFurnaceOutlet
• Facebookfacebook.com/thefactoryfurnaceoutlet
• Xx.com/furnaceoutlet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Furnace Outlet