Agroin

What Agroin does

Agroin (legal entity: Agroindustria de Aguascalientes S.A. de C.V.) is a privately held Mexican agro-industrial company founded in 2003 and headquartered in Jesús María, Aguascalientes. It manufactures and distributes frozen Mexican food products — centered on its flagship chile poblano relleno de queso (cheese-stuffed poblano pepper) — using proprietary Individual Quick Frozen (IQF) technology and the DFR Roasting System. These technologies together deliver an 18-month freezer shelf life without chemical additives while preserving authentic Mexican flavor profiles. The company holds FSSC 22000, HACCP, and Kosher certifications and runs an integrated catalog that includes frozen vegetables, prepared dishes, beans, traditional salsas, cheeses, and seasonal fruits, distributed under the Agroin master brand and sub-brands Pueblito, Quesos Agro, and Marcopate.

Agroin sells almost exclusively through a B2B motion: direct sales to restaurants, hotels, caterers, food service operators, and distributors in Mexico, with dedicated last-mile delivery concentrated in Aguascalientes. International reach — particularly into the Mexican diaspora "nostalgia market" — is handled through a wholly owned US subsidiary, Nutrifreeze LLC, established in 2013 and headquartered in Cypress, Texas, which services the United States and Canada. Customer pricing is quote-based and undisclosed; the company does not publish product pricing and has no SaaS, licensing, or subscription revenue streams — all revenue derives from one-time product sales. The company maintains international food safety certifications and a multilingual (Spanish/English) web presence plus WhatsApp Business ordering, but there are no public references to venture capital, private equity backing, or institutional investors in the source data.

The business is founder/family-owned with 101-250 employees and operates a vertically integrated footprint spanning agricultural inputs, primary roasting/freezing processing at its Aguascalientes plant, and downstream distribution via Nutrifreeze. Its mission statement targets the nostalgia market, Mexico, and global markets for high-value-added Mexican foods, while sub-brand Marcopate extends into food-industry machinery design. No M&A activity, funding rounds, or leadership changes are recorded in the available material, and financial disclosure is absent.

Name

Agroin

Legal name

Agroindustria de Aguascalientes S.A. de C.V.

Website

https://agroin.com.mx

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Agroin is a privately held Mexican agro-industrial company, founded in 2003 in Jesús María, Aguascalientes, that produces and distributes frozen Mexican foods (stuffed poblano peppers, vegetables, prepared dishes, beans, salsas, cheeses) using IQF freezing and the DFR Roasting System. It sells B2B to restaurants, food service, and distributors in Mexico and through its Nutrifreeze subsidiary in the United States and Canada.

Ownership category

akta.pro rank

Product category

Frozen Mexican Foods Manufacturing

NAICS

Frozen Fruit, Juice, and Vegetable Manufacturing (311411), Frozen Food Manufacturing (31141), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro industry

PRIMARYAFAKAFAG

Frozen Fruit & Vegetable Processing (IQF, Frozen Blends)

Agriculture & Food Production/Food Processing & Manufacturing/Fruit & Vegetable Processing (Fresh-Cut, Juices, Purees)

SECONDARYCRADADAA

Frozen Entrées & Complete Meals

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Frozen & Prepared Meals

SECONDARYAFAKADAM

Dips, Salsas, Relishes & Chutneys Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Condiments, Sauces, Dressings & Spreads Manufacturing

Keywords

• Frozen Mexican foods
• IQF frozen vegetables
• Prepared Mexican dishes
• Stuffed poblano peppers
• Frozen food manufacturing

Headquarters

HQ city

Jesús María

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. B2B Frozen Food Sales: Direct sales of frozen prepared dishes, vegetables, and fruits to businesses including restaurants, food service operators, and distributors. Products sold under own brands including Agroin, Nutrifreeze (US), and private labels for prepared dishes, beans, cheeses, and salsas.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Agroin manufactures and sells frozen Mexican food products including IQF frozen vegetables and fruits, stuffed poblano peppers, prepared dishes, beans, traditional salsas, and cheeses. The company supplies its products to B2B customers including restaurants, food service operators, and distributors under the Agroin, Nutrifreeze, Pueblito, and Agro Quesos brands, with US/Canada distribution through the Nutrifreeze LLC subsidiary.

Product overview

Agroin is a frozen Mexican food company that offers a comprehensive portfolio of frozen foods including prepared dishes (stuffed peppers, burritos, quesadillas, tamales, patties), frozen vegetables (peppers, onions, nopal, mushrooms), beans, traditional salsas, cheeses, and seasonal fruits. The company's core offering is its chile poblano relleno de queso (cheese-stuffed poblano pepper), complemented by its IQF (Individual Quick Frozen) vegetable line and prepared Mexican dishes. Products are distributed in Mexico under the Agroin brand and in the United States under the Nutrifreeze subsidiary. The company operates family brands including Pueblito (salsas, beans, tamales), Quesos Agro (cheeses), and Marchapatova (food industry machinery).

Differentiator

Problem solved

Functional benefit

Brands

• Nutrifreeze: Brand for US market distribution of frozen Mexican foods
• Pueblito
• Agro Quesos
• Marcopate

Products and services

• Cheese-Stuffed Poblano Pepper (Chile Poblano Relleno de Queso) Frozen poblano pepper stuffed with cheese, the company's star product, available in capeado (battered), roasted, and multiple formats (whole, dices, strips, raw, blanched). Sold as a prepared ingredient for food service operations.
• Frozen Prepared Dishes Range of frozen prepared Mexican dishes including potato patties, cauliflower boneless, vegetable patties with cheese, poblano pepper burritos, quesadillas, poblano cream, poblano pepper strips with corn and butter, rice, and tamales, sold to food service businesses.
• Frozen Beans Refried and whole beans including pinto, black, and Peruvian varieties, sold to food service businesses as ready-to-use ingredients.
• Homemade Salsas Traditional Mexican salsas including green salsa, molcajeteada, taquera/tapatía, martajada, maldo, doña chela, and guacamole salsa, sold to food service businesses.
• Cheeses (Asadero and Queso Agro brand) Cheese products including asadero cheese used in stuffed peppers, along with other varieties. Produced under the Quesos Agro sub-brand using the same cheese used for chiles rellenos, sold to food service and distribution businesses.
• IQF Frozen Vegetables Wide range of IQF frozen vegetables including poblano pepper (roasted, RTE, whole, dices, strips, raw, blanched, kosher), green bell pepper, Anaheim pepper, red bell pepper, jalapeño, serrano pepper, tomato, tomatillo, white onion, nopal cactus, zucchini, eggplant, asparagus, garlic, and mushroom. Sold to food service and distribution businesses.
• Frozen Fruits Frozen fruits including strawberries, mango, and guava, sold to food service and distribution businesses.
• Traditional Mexican Products (Tacos Dorados, Christmas Punch, Buñuelos) Traditional Mexican food products including tacos dorados (filled with potato and roasted poblano pepper strips), sugarcane, Christmas punch (guava, sugarcane, hawthorn, cinnamon, raisins), and buñuelos (cinnamon crisps), sold to food service and distribution businesses.
• Pueblito Brand Salsa, Beans, and Tamales Pueblito brand processed Mexican food products: three of the most emblematic Mexican cuisine foods (salsa, beans, and tamales), developed to give dishes the authentic and characteristic Mexican flavor. Sold to food service businesses.
• Marchapatova Food Industry Machinery Machinery developed and manufactured under the Marchapatova brand to meet the demands of food industry companies. Sold as equipment solutions for food processing operations.
• Nutrifreeze US Distribution of Frozen Mexican Foods US-based company established in 2013 to distribute Agroin's frozen Mexican food products in the United States and Canada. Operates as a dedicated distribution subsidiary serving the nostalgia market for Mexican frozen foods.

Quantifiable outcome

• Shelf life of up to 18 months under freezing conditions
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Nutrifreeze LLCcoreChannel Partner/ Reseller/ Distributor · 1 January 2013Agroin established Nutrifreeze in 2013 as a dedicated subsidiary to serve the United States market. Nutrifreeze operates from Cypress, Texas and handles all distribution and sales of Agroin products in the US and Canada for the nostalgia market. Contact emails: [email protected] and [email protected].

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Sigma Alimentos: Mexican multi-category food company (part of Alfa) producing frozen foods, dairy, meats, and prepared meals across Latin America. A broader incumbent that operates in many of the same frozen prepared and refrigerated categories as Agroin but at vastly larger scale and with greater geographic reach.
• Grupo Herdez: One of Mexico's largest food companies, producing salsas, preserved vegetables, beans, and frozen foods under brands like Herdez and Del Fuerte. Broader incumbent overlap with Agroin's canned/frozen vegetables and traditional Mexican salsa categories.
• MegaMex Foods: Joint venture between Herdez and Hormel producing Mexican food brands including Delimex frozen burritos/taquitos and Wholly Guacamole. Comparable to Agroin as a Mexican-themed frozen food platform with US scale, though spanning fresh, refrigerated, and frozen formats.
• Conagra Brands: Large US packaged food company whose frozen meals and frozen vegetable brands (e.g., Birds Eye, Healthy Choice, Marie Callender's) compete broadly with Agroin's prepared frozen meals and IQF vegetable categories. A broad incumbent rather than a niche Hispanic-food specialist.

Direct peers

• Reser's Fine Foods: US manufacturer of refrigerated and frozen Mexican/Hispanic foods including salsas, beans, burritos, and tamales. Closely comparable product mix to Agroin's prepared dishes, beans, and salsas, with strong foodservice channel presence similar to Agroin's B2B motion.
• Don Miguel Foods: US brand specializing in frozen Mexican-style appetizers, burritos, and taquitos. Directly comparable to Agroin's prepared frozen dish portfolio and shared B2B/retail distribution into the Hispanic frozen food segment.
• Ruiz Foods: US-based frozen Mexican food manufacturer best known for El Monterey burritos, tamales, and stuffed peppers. Most directly comparable to Agroin given overlapping product categories (stuffed peppers, burritos, tamales) and shared focus on frozen Hispanic foods, though at substantially larger US scale.
• Delimex: US frozen Mexican food brand (owned by MegaMex/Mission Foods) focused on frozen burritos, taquitos, and Mexican snacks. Directly comparable to Agroin's prepared frozen dishes and serves the same Hispanic frozen food consumer in US retail.

Regional players

• La Costeña: Iconic Mexican food brand best known for canned salsas, peppers, beans, and vegetables. Comparable to Agroin's Pueblito and Agro Quesos brands in salsas, beans, and preserved peppers, though primarily canned rather than frozen and serving a different packaging format.
• Mission Foods: US-based tortilla and Mexican food manufacturer (GRUMA subsidiary). Compares to Agroin in the broader Mexican food category and could be a potential customer or channel partner for Agroin's frozen peppers, salsas, and prepared fillings given Mission's retail dominance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCRNMVj1Uzf340DoEZRd-QNg/videos?view=0&sort=da
• Facebookfacebook.com/RHAGROIN

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agroin