Speedhut

What Speedhut does

Speedhut Custom Gauges is a Utah-based manufacturer of custom performance and replacement gauges for the automotive aftermarket, founded in 2001 and operating from a single production facility in Payson, Utah. The company designs and produces five universal-fit gauge series (Revolution, Legacy, Antique, Street XL, Icon) alongside vehicle-specific direct-fit gauge sets covering more than 20 platforms — ranging from American muscle cars (1969-70 Ford Mustang, 47-53 Chevy Truck, 55-56 Tri-Five, 73-87 Chevy/GMC Truck, 70-78 Camaro) and European classics (Porsche 356 Speedster, Porsche 911/912/964/993/935, BMW, early and late VW Bus) to off-road vehicles (Jeep CJ, Humvee) and Japanese classics (Datsun 240Z, 260Z/280Z, 510). Core technology centers on precision stepper motors with microprocessor-driven accuracy, calibration-free GPS speed sensing that removes the need for transmission senders, and broad engine compatibility via programmable tachometer inputs (1/2 to 6 pulses per revolution) and CAN bus data acquisition.

The business runs a product-led, direct-to-consumer e-commerce model exclusively through speedhut.com, with no dealer network or physical retail presence referenced. Products are sold as one-time purchases at price points from $99 for individual gauges to $1,737 for complete vehicle-specific clusters, with an online Custom Gauge Builder that lets buyers personalize colors, bezels, pointers, and graphics prior to order. All units are handcrafted in the USA and carry a lifetime electronics warranty, with typical make-to-order lead times of approximately two weeks. The customer base spans classic/restomod enthusiasts, off-road vehicle owners, EV conversion builders, and racing/motorsport teams; the latter three segments are supported by integration partnerships with Spartan Lambda Controllers, Haltech, Holley, AEM, Orion, Zero EV, Thunderstruck, Resolve, and EV Controls.

Revenue mechanics are entirely transactional hardware sales — there are no subscriptions or recurring fees — with accessory attach revenue from sensors, harnesses, gauge mounts, and adapters complementing core gauge sales. Marketing relies on the e-commerce storefront as the primary bottom-of-funnel channel, supported by a content-marketing blog featuring SEMA-style build showcases, organic social sharing from product pages, and an email newsletter. The catalog spans roughly 10,000+ SKUs across universal fit, direct fit, CAN bus, EV, Speedbox signal processors, shift lights, and accessories, all produced under a horizontal segmentation strategy targeting multiple enthusiast personas with a shared manufacturing and technology platform.

Name

Speedhut

Legal name

Speedhut Custom Gauges

Website

https://speedhut.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Speedhut Custom Gauges is a Utah-based manufacturer of custom performance automotive gauges, offering universal-fit and vehicle-specific direct-fit products via direct-to-consumer e-commerce, serving classic car, off-road, EV conversion, and motorsport segments.

Ownership category

akta.pro rank

Headquarters

HQ city

Orem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Gauge Hardware Sales: One-time purchase revenue from selling custom performance gauges, gauge sets, and accessories. Individual gauges range from $99 to $230+, complete vehicle-specific gauge sets from $668 to $1,737. Products are customized before purchase but sold as finished goods.
2. Accessories and Add-ons: Additional revenue from sensors, harnesses, gauge mounts, adapters and fittings, and other automotive accessories that complement the core gauge products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Speedhut manufactures and sells made-to-order custom automotive gauges, including speedometers, tachometers, oil/water/fuel/pressure/voltage gauges, shift lights, and complete vehicle-specific gauge clusters, produced at its Payson, Utah facility. The catalog spans five universal-fit design series (Revolution, Legacy, Antique, Street XL, Icon) plus direct-fit sets for 20+ classic and modern vehicle platforms, and offers GPS-based speed sensing, CAN bus integration, and EV-conversion-compatible instrumentation. Buyers personalize colors, bezels, and pointers through an online customizer and receive handcrafted, USA-made units backed by a lifetime electronics warranty.

Product overview

Speedhut is a custom gauge manufacturer offering a comprehensive portfolio of performance and replacement gauges for automotive, marine, and motorsports applications. The product line includes universal-fit gauges across five distinct design series (Revolution, Legacy, Antique, Street XL, and Icon) as well as vehicle-specific direct-fit gauges for BMW, Chevrolet, Ford, Jeep, Porsche, Volkswagen, and other major manufacturers. The company specializes in GPS-based speedometers that eliminate the need for drivetrain connections, along with traditional sensor-driven gauges for temperature, pressure, fuel level, voltage, and RPM. Specialized Electric Vehicle gauge offerings integrate with AEM, Orion, Zero EV, Thunderstruck, Resolve, and EV Controls systems. The product ecosystem includes accessories such as Speedbox signal processors, Shift Lights, gauge mounts, sensors, harnesses, and adapters. A proprietary online Custom Gauge Builder tool enables customers to configure colors, bezels, pointers, and graphics. All products are manufactured in the USA and backed by a lifetime warranty.

Differentiator

Problem solved

Functional benefit

Brands

• Revolution: Universal fit gauge series line featuring modern performance design
• Legacy
• Antique
• Street XL
• Icon

Products and services

• Revolution Gauges Universal-fit performance gauges with modern displays and precision stepper motors for smooth, accurate needle movement, sold to automotive enthusiasts.
• Legacy Gauges Universal-fit gauges with classic styling and microprocessor-driven stepper-motor accuracy, targeted at traditional automotive enthusiasts.
• Antique Gauges Vintage-style gauges with period-appropriate aesthetics, designed for classic car restorations.
• Street XL Gauges Large-format performance gauges with enhanced visibility for street and track applications.
• Icon Gauges Universal-fit gauges with iconic styling, modern performance features, and customizable bezels and pointer styles.
• Direct-Fit Gauge Sets Vehicle-specific gauge sets designed as direct replacements for BMW, Chevy, Ford, Jeep, Porsche, Humvee, Datsun, Cobra, Pontiac, and VW models, requiring no dash modifications.
• CAN Bus Gauges Gauges that read data directly from a vehicle's CAN bus network, simplifying wiring and installation in modern vehicles.
• Electric Vehicle Gauges Specialized gauges for EV conversions integrating with AEM, Orion, Zero EV, Thunderstruck, Resolve, EV Controls, Haltech, and Holley systems.
• Speedbox Signal Processor Electronic control module that processes and converts vehicle speed signals for use with Speedhut speedometers and other equipment.
• Shift Lights Visual RPM indicators that signal optimal gear-shift timing for performance and motorsport driving.
• GPS Speedometers Calibration-free GPS-based speedometers that use satellite positioning for accurate speed readings without any drivetrain or transmission-sender connection.
• Gauge Mounts Mounting solutions and pods for installing gauges in various dashboard and interior configurations.
• Automotive Sensors Companion sensors for measuring engine temperature, oil/fuel pressure, fuel level, and other vehicle operating parameters used with Speedhut gauges.
• Wiring Harnesses Wiring harnesses for connecting Speedhut gauges and sensors to vehicle electrical systems.
• Adapters and Fittings Fittings and adapters used to connect Speedhut sensors and gauges to a variety of vehicle plumbing and mechanical systems.

Quantifiable outcome

• Precision stepper motors ensure smooth, stable, and accurate readings
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Customer concentration

• Xx.com/speedhut
• Facebookfacebook.com/Speedhut
• LinkedInlinkedin.com/company/speedhut-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speedhut