What MINH LONG I CO.,LTD does

MINH LONG I CO.,LTD (Công ty TNHH Minh Long I) is a Vietnamese porcelain and ceramic manufacturer founded in 1969, headquartered in Thuận An, Ho Chi Minh City, and operating with 1,001–5,000 employees. The company positions itself as Vietnam's leading porcelain brand, combining Bình Dương-region craftsmanship with proprietary high-temperature firing (up to 1,380°C), Men Ngọc (Jade Glaze) finishing, and a 14-year R&D-backed Healthycook far-infrared cookware technology that enables waterless cooking below 130°C while retaining 70–80% of nutrients. Its product portfolio spans tableware sets, tea and coffee services, decorative vases, zodiac animal statues, and high-end collectibles (with flagship pieces priced near 1 billion VND), organized under three sub-brands: MINH LONG (heritage/premium porcelain), LY'S (ivory-white porcelain for HORECA), and HEALTHYCOOK (functional health-focused cookware).

The company generates revenue through direct one-time sales of porcelain products to individual consumers, B2B corporate gift buyers via a dedicated Gift Solutions (LDP) program, and HORECA clients via LY'S. Pricing spans from entry-level items under 1 million VND to premium collectible pieces, supported by a tiered Minh Long VIP loyalty program (Member, Silver 5%, Gold 8%, Platinum 12% discounts) that drives repeat purchase. Distribution is hybrid and extensive: 8+ company-owned showrooms across Vietnam (HCMC, Hanoi, Da Nang, Can Tho, Nha Trang, Bac Ninh), an authorized dealer network covering 20+ provinces, modern retail partnerships (AEON, Vinmart), domestic and international e-commerce (own site, mobile app, Amazon, Tiki, Shopee, Lazada), and a 2019 Myanmar showroom marking initial international expansion. The company is privately held by founder-Chairman Lý Ngọc Minh, with no external institutional investors, no funding rounds, and no disclosed revenue figures.

Name

MINH LONG I CO.,LTD

Legal name

Công ty TNHH Minh Long I

Website

https://minhlong.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MINH LONG I CO.,LTD is a Vietnamese porcelain manufacturer (founded 1969) producing premium tableware, decorative porcelain, and Healthycook far-infrared cookware under the MINH LONG, LY'S, and HEALTHYCOOK sub-brands, serving individual consumers, B2B gift buyers, and HORECA clients across Vietnam and select international markets.

Ownership category

akta.pro rank

Product category

Premium Porcelain Tableware and Cookware

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Tabletop, Dining Décor & Entertaining Accessories Retail (Centerpieces, Serveware Décor, Place Settings) (CRAIACAE)

Keywords

• Porcelain tableware
• Ceramic cookware
• Decorative porcelain vases
• Corporate gift porcelain
• Porcelain manufacturing

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Porcelain Product Sales: Minh Long I generates primary revenue through the direct sale of porcelain products including tableware sets, tea/coffee sets, decorative vases, sculptures, figurines, and Healthycook cookware through owned showrooms, dealer networks, e-commerce, and third-party retail channels.
2. B2B Corporate Gift Solutions (LDP): The company offers customized corporate gift solutions under its 'Giải Pháp Quà Tặng' (Gift Solutions) program for B2B customers, providing branded or customized porcelain items for corporate gifting occasions.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

MINH LONG I CO.,LTD manufactures and distributes premium porcelain and ceramic products through three sub-brands: MINH LONG (traditional Vietnamese heritage porcelain), LY'S (ivory-white porcelain for HORECA), and HEALTHYCOOK (far-infrared porcelain cookware). The product portfolio includes dining sets, tea/coffee sets, decorative vases, zodiac animal sculptures, and health-focused cookware utilizing proprietary glazing and firing techniques up to 1,380°C.

Product overview

MINH LONG I CO.,LTD is a Vietnamese porcelain and ceramic manufacturer operating three distinct sub-brands: MINH LONG (core porcelain brand with traditional Vietnamese craftsmanship), LY'S (ivory-white porcelain for the hospitality industry), and HEALTHYCOOK (health-focused porcelain cookware). The product portfolio encompasses dining sets, tea and coffee services, decorative porcelain art, zodiac animal statues, interior décor, and the revolutionary HEALTHYCOOK line featuring infrared radiation technology for healthy cooking. Recent collections include Văn Lang (cultural heritage tea), Nam Quốc (cobalt blue patterns), Bình Ngọ (Tet 2026), and Precious Metal (gold/platinum decorated) collections. The company sells through owned showrooms, authorized dealers, e-commerce platforms, and an international presence including Amazon.com and a Myanmar showroom.

Differentiator

Problem solved

Functional benefit

Brands

• MINH LONG: Premium porcelain brand representing Vietnamese heritage and craftsmanship, combining traditional Binh Duong porcelain beauty with the message 'Soul of Vietnam in every home'.
• LY'S
• HEALTHYCOOK

Products and services

• MINH LONG Dining Sets (Bộ đồ ăn) Complete tableware collections including plates, bowls, serving dishes in various shapes (round, oval, rectangular, deep dish) for home dining and entertaining, featuring traditional Vietnamese craftsmanship from the Bình Dương region with cultural and artistic designs.
• MINH LONG Tea and Coffee Sets (Bộ trà/cà phê) Tea and coffee service sets in various sizes and designs including Camellia, Hoàng Cung, Văn Lang, Đài Cát, Daisy, and Jasmine collections, designed for tea ceremonies, coffee service, and Vietnamese hospitality use.
• HEALTHYCOOK Porcelain Cookware (Sứ dưỡng sinh) Health-focused porcelain cookware line including pots, pans, and kettles using far-infrared radiation technology to enable cooking without water at temperatures below 130°C, reduce oil usage, and retain 70-80% of nutrients. Made from natural rare earth materials and kiln-fired at 1280°C, compatible with gas, infrared, and induction cooktops.
• MINH LONG Zodiac Animal Statues (Tượng linh vật) Artistic sculptural porcelain pieces featuring Vietnamese zodiac animals, launched annually as lucky charm collections for the lunar new year, including Dragon Horse (Bảo Mã) statues, Pig zodiac, Buffalo, and Wealth Rat statues with cultural symbolism.
• MINH LONG Artistic Porcelain (Sứ nghệ thuật) High-end decorative porcelain art pieces including vases, sculptures, and intricate hand-crafted items for display and collection, with premium pieces decorated with gold and platinum representing over 55 years of metalwork craftsmanship.
• MINH LONG Interior Porcelain (Sứ nội thất) Porcelain home décor items including vases, decorative pieces, and artistic sculptures for interior spaces in living rooms and other home areas.
• B2B Corporate Gift Solutions (Giải Pháp Quà Tặng / LDP) Customized corporate gift solutions under the 'Giải Pháp Quà Tặng' (LDP Gift Solutions) program for B2B customers, providing branded or customized porcelain items for corporate gifting, employee recognition programs, and business hospitality occasions.
• LY'S Porcelain Brand Ivory-white porcelain brand inspired by precious ivory color, targeting the HORECA (Hotels, Restaurants, Cafes) industry with elegant, sophisticated tableware including the LY'S Daisy Tea Cup line featuring Nano surface coating for stain resistance and easy cleaning.
• HEALTHYCOOK Luna Series Cookware Healthy cookware sub-line including frying pans (chảo xào) and stock pots (nồi cạn) in various capacities from 1.0L to 3.0L, available in moss green, red, and gray colors, compatible with gas, infrared, and induction cooktops, utilizing far-infrared cooking technology.
• HEALTHYCOOK Vesta Series Cookware Round tall pot (nồi tròn cao) sub-line for various capacities from 0.4L to 105L, designed for stewing, boiling, and steaming with far-infrared cooking technology.
• MINH LONG Porcelain Cups, Mugs and Bottles (Ly/Chai sứ) Porcelain cups, mugs, and bottle containers for beverages and food storage, including health-conscious food containers and drinking cups made from healthy porcelain material.
• Văn Lang Collection (Bộ sưu tập Văn Lang) Cultural heritage tea collection featuring Văn Lang civilization patterns, honoring Vietnam's founding era with King Hùng, Lạc bird, and bronze drum motifs, available in Camellia Văn Lang tea sets in 0.5L and 0.8L sizes.
• Precious Metal Collection (Bộ sưu tập Kim Loại Quý) Premium porcelain decorated with gold and platinum finishes, representing the culmination of over 55 years of metalwork expertise on porcelain, including pieces such as the Tượng Bảo Mã with gold decoration and Bình hoa Zen with gold trim.
• Bình Ngọ Collection (Bộ sưu tập Bình Ngọ) Tet 2026 collection featuring flower vases, tea sets, and candy trays with Vietnamese traditional patterns symbolizing prosperity, abundance, and family reunion.
• Hoàng Cung Tea Set (Bộ trà Hoàng Cung) Premium tea collection featuring imperial designs including the Hồn Quê (Rural Soul) pattern with 24k gold trim depicting Vietnamese countryside scenes, available in 1.3L sizes including the Sơn Hà variation.
• Minh Long Mobile Application Mobile application for iOS and Android devices enabling online shopping, warranty registration, and customer account management for MINH LONG porcelain products.

Quantifiable outcome

• Products retain 70-80% of nutrients when cooking without water using Healthycook porcelain
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Vinmart & Vinmart+minorChannel Partner/ Reseller/ DistributorMinh Long products distributed through Vinmart and Vinmart+ retail chains as part of the company's offline retail distribution strategy.
• AEON MallminorChannel Partner/ Reseller/ DistributorMinh Long products available at AEON Mall locations in Vietnam as part of the company's retail distribution expansion.
• QHome (Southern Vietnam Distributor)coreChannel Partner/ Reseller/ DistributorQHome serves as the key regional distributor for Minh Long in southern Vietnam, operating multiple showroom locations including Saigon Center. Represents the company's primary distribution partner in the southern region.

Scale indicators3 records

Recent moves13 records

Expansion highlights5 records

Broad incumbents

• Noritake: Japanese global porcelain and tableware manufacturer with extensive HORECA and consumer tableware lines. Directly comparable as a premium porcelain brand targeting both B2B hospitality and individual consumers, with broader geographic reach and deeper HORECA penetration than Minh Long.
• Wedgwood: Heritage British porcelain brand with global premium positioning in tableware, gifting, and collectibles. Comparable to Minh Long's cultural-heritage collectibles strategy (e.g., zodiac statues, themed collections) and premium gifting channel.
• Lenox: American premium porcelain and tableware brand with strong gifting channel and collectibles heritage. Comparable to Minh Long for annual/seasonal collectible product cycles (zodiac analogues include holiday figurines) and B2B gifting programs.
• Rosenthal: German premium porcelain and tableware brand with strong HORECA and design-led consumer presence. Comparable to LY'S for professional/hospitality porcelain and to Minh Long for premium dining sets with cultural or designer collaborations.
• Royal Copenhagen: Danish premium porcelain maker known for hand-painted craftsmanship and collectible annual collections. Closely comparable to Minh Long's model of annual themed collectibles, cultural narrative, and premium craftsmanship positioning.
• Villeroy & Boch: European premium porcelain and tableware brand with strong HORECA presence and lifestyle positioning. Comparable as a heritage premium porcelain house competing in dining, gifts, and hotel/restaurant channels; Minh Long's LY'S brand directly targets this competitive set.

Others

• Fissler: German premium cookware brand with proprietary surface technologies and health-cooking claims. Comparable to Healthycook as a premium functional cookware competitor in the health-and-wellness cooking segment, though focused on metal cookware rather than porcelain.
• Mejuri: While a jewelry brand, Mejuri represents the kind of digitally-native, heritage-inflected premium lifestyle brand model that Minh Long's DTC expansion strategy resembles. Relevant as a benchmark for direct-to-consumer scale-up of a culturally-rooted premium brand.
• Kohler (Kitchen & Bath): While primarily kitchen/bath, Kohler's cast iron and enamel cookware lines (e.g., Tea Kettles) overlap with the premium functional cookware category that Healthycook targets. Relevant as a benchmark for premium kitchen brand internationalization.

Regional players

• Bát Tràng Village Ceramics: Vietnamese traditional pottery hub producing both artisanal and commercial ceramics, primarily serving domestic Vietnamese consumers. Directly comparable as a domestic Vietnamese porcelain producer competing for the same end consumer, though with a more traditional/craft positioning versus Minh Long's premium mass-market approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MinhLongPorcelain
• Facebookfacebook.com/minhlongcompany
• Instagraminstagram.com/minhlongporcelain
• LinkedInlinkedin.com/company/minhlongporcelain

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MINH LONG I CO.,LTD