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Geometry Global

Full company profile

uuid000dh3j

Namestring
Geometry Global
Legal namestring
VML
Websiteurl
geometry.com
Company typeenum
Private
Founded yearint
2000
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1,001–5,000
akta.pro rankint
HeadquartersNew York, United States
HQ citystring
New York
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
creative commerce services, omnichannel marketing agency, brand experience agency, commerce platform implementation, marketplace retail media
Industry2 codes
1Cross-Border & International Commerce Platforms
CodeBPAMAGAIPrimaryYes
2Cross-border Marketplaces (Multi-seller)
CodeCRAFAJAAPrimaryNo
NAICS code3 codes
  • Graphic Design Services541430
  • Graphic Design Services54143
  • Broadcasting and Content Providers516
SIC code1 code
  • Services-Computer Programming, Data Processing, Etc.7370
Product category
Marketing & Advertising Services
Social media profiles3 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Creative Commerce Services
TypeProfessional Services
Description

Professional services revenue from delivering creative commerce capabilities including omnichannel commerce strategy, commerce platforms implementation, marketplace optimization, and always-on campaign management for enterprise clients

vml.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Technology or R&D
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Geometry Global is a multi-practice marketing agency that delivers creative commerce capabilities across the omnichannel customer journey. Its core offerings include Omni-Channel Commerce strategy, Commerce Platforms implementation and optimization, and Commerce Marketplaces & eRetail execution across Amazon, Walmart, Instacart, TikTok, and other marketplaces. The agency integrates media, platforms, marketing, content operations, and always-on campaigns for major CPG, DTC, and Technology brands worldwide.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Average digital transformation program cost: $10.9M
Product overview1 text field

VML Commerce is a unified commerce platform that integrates omnichannel commerce, commerce platforms, and marketplace & eRetail services. The offering combines Open Intelligence (powered by InfoSum) and Connect OS infrastructure systems with over 5,000 commerce practitioners to deliver creative commerce capabilities. VML Commerce integrates media, platforms, marketing, content operations, and always-on campaigns through its integrated technology infrastructure to address the complex omnichannel landscape and drive incremental growth across the entire customer journey.

Product and service3 records
1Omni-Channel Commerce
CategoryMarketing & Advertising Services
Description

An end-to-end omnichannel commerce service that leverages intelligence and human insights (via the BRAVE approach) to mine for growth opportunities, deliver creativity that turns culture into commerce, and create experiences that build brand equity and drive sales for enterprise brand clients.

2Commerce Platforms
CategoryMarketing & Advertising Services
Description

A full end-to-end commerce technology service covering strategic conception, technology assessment and selection, implementation, and optimization, building the technological and systems infrastructure needed for omnichannel sales experiences for enterprise clients.

3Commerce Marketplaces & eRetail
CategoryMarketing & Advertising Services
Description

A connected marketplace systems service covering everything from setup to scale, aligning strategy, content, media, technology, and operations to maximize discoverability, conversion, and growth across Amazon, Walmart, Instacart, TikTok, and more marketplaces for enterprise brand clients.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeTechnology or Integration
Description

InfoSum powers Open Intelligence, VML's data integration platform that combines integrated media and data capabilities to drive customer insights and omnichannel activation.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Accenture's creative and commerce arm and one of the largest direct competitors to VML Commerce, combining strategy, design, technology, and commerce platform implementation for the same enterprise CPG, DTC, and tech buyer set.

TypeDirect peer
Description

Publicis Groupe's digital transformation and commerce platform business; competes head-to-head on commerce platform implementation (including Adobe Commerce), marketplace enablement, and omnichannel strategy for CPG and tech clients.

TypeDirect peer
Description

The creative, commerce, and customer experience practice of Deloitte; competes for the same enterprise digital transformation and commerce platform RFPs, particularly with large CPG and healthcare clients.

TypeDirect peer
Description

Global digital-only marketing and commerce services company built around content, media, and data; directly overlaps VML Commerce on content operations, marketplace activation, and always-on campaign execution for enterprise brands.

TypeDirect peer
Description

Creativity-and-technology-led agency (now part of IPG) with a strong commerce and connected-product practice; competes for the same tech-forward, DTC, and CPG briefs around interactive commerce experiences.

TypeBroad incumbent
Description

Sister WPP agency offering integrated creative, brand, and increasingly commerce capabilities; overlaps with VML Commerce on enterprise CPG accounts and is part of the same parent portfolio that VML can be sold into.

TypeBroad incumbent
Description

Dentsu's global creative network with growing commerce and customer experience capabilities; competes for enterprise CPG transformation mandates as part of a broader multi-service holding company.

TypeBroad incumbent
Description

IPG-owned global creative and commerce agency network; overlaps with VML Commerce on creative commerce and shopper marketing engagements for large CPG and healthcare brands.

TypeOthers
Description

Federated data infrastructure provider whose technology powers VML's Open Intelligence platform; included as an enabling technology partner rather than a direct competitor.

TypeOthers
Description

Provider of the Adobe Commerce platform that VML implements for clients (e.g., Xbox Design Lab); an ecosystem partner and indirect dependency rather than a direct agency competitor.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers9 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration6 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles8 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Geometry Global

Marketing & Advertising Servicesgeometry.com

Geometry Global firmographics

Firmographics
Name
Geometry Global
Legal name
VML
Website
https://geometry.com
Company type
Private
Founded year
2000
Operating status
Operating
Headcount range
1,001–5,000 employees
Ownership category
akta.pro rank

Geometry Global industry classification

Industry
Product category
Marketing & Advertising Services
NAICS
Graphic Design Services (541430), Graphic Design Services (54143), Broadcasting and Content Providers (516)
SIC
Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry
Cross-Border & International Commerce Platforms (BPAMAGAI)
akta.pro secondary industry
Cross-border Marketplaces (Multi-seller) (CRAFAJAA)

Keywords

  • Creative commerce services
  • Omnichannel marketing agency
  • Brand experience agency
  • Commerce platform implementation
  • Marketplace retail media

Where Geometry Global is headquartered

Location

Headquarters

HQ city
New York
HQ country
United States
HQ region
North America

Offices3 records

Markets served

Geometry Global business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

  1. Creative Commerce Services: Professional services revenue from delivering creative commerce capabilities including omnichannel commerce strategy, commerce platforms implementation, marketplace optimization, and always-on campaign management for enterprise clients

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Geometry Global product offering

Product offering

Core offering

Geometry Global is a multi-practice marketing agency that delivers creative commerce capabilities across the omnichannel customer journey. Its core offerings include Omni-Channel Commerce strategy, Commerce Platforms implementation and optimization, and Commerce Marketplaces & eRetail execution across Amazon, Walmart, Instacart, TikTok, and other marketplaces. The agency integrates media, platforms, marketing, content operations, and always-on campaigns for major CPG, DTC, and Technology brands worldwide.

Product overview

VML Commerce is a unified commerce platform that integrates omnichannel commerce, commerce platforms, and marketplace & eRetail services. The offering combines Open Intelligence (powered by InfoSum) and Connect OS infrastructure systems with over 5,000 commerce practitioners to deliver creative commerce capabilities. VML Commerce integrates media, platforms, marketing, content operations, and always-on campaigns through its integrated technology infrastructure to address the complex omnichannel landscape and drive incremental growth across the entire customer journey.

Differentiator

Problem solved

Functional benefit

Products and services

  • Omni-Channel Commerce An end-to-end omnichannel commerce service that leverages intelligence and human insights (via the BRAVE approach) to mine for growth opportunities, deliver creativity that turns culture into commerce, and create experiences that build brand equity and drive sales for enterprise brand clients.
  • Commerce Platforms A full end-to-end commerce technology service covering strategic conception, technology assessment and selection, implementation, and optimization, building the technological and systems infrastructure needed for omnichannel sales experiences for enterprise clients.
  • Commerce Marketplaces & eRetail A connected marketplace systems service covering everything from setup to scale, aligning strategy, content, media, technology, and operations to maximize discoverability, conversion, and growth across Amazon, Walmart, Instacart, TikTok, and more marketplaces for enterprise brand clients.

Quantifiable outcome

  • Average digital transformation program cost: $10.9M

Companies that use Geometry Global

Customer profile

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Geometry Global technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Geometry Global partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • InfoSumcoreTechnology or IntegrationInfoSum powers Open Intelligence, VML's data integration platform that combines integrated media and data capabilities to drive customer insights and omnichannel activation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Geometry Global competitors and assessment

Company assessment

Direct peers

  • Accenture Song: Accenture's creative and commerce arm and one of the largest direct competitors to VML Commerce, combining strategy, design, technology, and commerce platform implementation for the same enterprise CPG, DTC, and tech buyer set.
  • Publicis Sapient: Publicis Groupe's digital transformation and commerce platform business; competes head-to-head on commerce platform implementation (including Adobe Commerce), marketplace enablement, and omnichannel strategy for CPG and tech clients.
  • Deloitte Digital: The creative, commerce, and customer experience practice of Deloitte; competes for the same enterprise digital transformation and commerce platform RFPs, particularly with large CPG and healthcare clients.
  • Monks (S4 Capital): Global digital-only marketing and commerce services company built around content, media, and data; directly overlaps VML Commerce on content operations, marketplace activation, and always-on campaign execution for enterprise brands.
  • R/GA: Creativity-and-technology-led agency (now part of IPG) with a strong commerce and connected-product practice; competes for the same tech-forward, DTC, and CPG briefs around interactive commerce experiences.

Broad incumbents

  • Ogilvy: Sister WPP agency offering integrated creative, brand, and increasingly commerce capabilities; overlaps with VML Commerce on enterprise CPG accounts and is part of the same parent portfolio that VML can be sold into.
  • Dentsu Creative: Dentsu's global creative network with growing commerce and customer experience capabilities; competes for enterprise CPG transformation mandates as part of a broader multi-service holding company.
  • McCann Worldgroup: IPG-owned global creative and commerce agency network; overlaps with VML Commerce on creative commerce and shopper marketing engagements for large CPG and healthcare brands.

Others

  • Infosum: Federated data infrastructure provider whose technology powers VML's Open Intelligence platform; included as an enabling technology partner rather than a direct competitor.
  • Adobe (Commerce / Experience Cloud): Provider of the Adobe Commerce platform that VML implements for clients (e.g., Xbox Design Lab); an ecosystem partner and indirect dependency rather than a direct agency competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Geometry Global social profiles

Digital presence

Geometry Global financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Geometry Global leadership team

Management profile

Number of profiles

Profiles8 records

Geometry Global funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Geometry Global M&A and investment

M&A and investment

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geometry Global

What does Geometry Global do?

Geometry Global is a multi-practice marketing agency that delivers creative commerce capabilities across the omnichannel customer journey. Its core offerings include Omni-Channel Commerce strategy, Commerce Platforms implementation and optimization, and Commerce Marketplaces & eRetail execution across Amazon, Walmart, Instacart, TikTok, and other marketplaces. The agency integrates media, platforms, marketing, content operations, and always-on campaigns for major CPG, DTC, and Technology brands worldwide.

When was Geometry Global founded?

Geometry Global was founded in 2000. It employs 1,001 to 5,000 people.

Where is Geometry Global based?

Geometry Global is headquartered in New York, United States, in the North America region.

How does Geometry Global make money?

One revenue line is on record: creative Commerce Services.

Who are Geometry Global's main competitors?

Direct peers on record are Accenture Song, Publicis Sapient, Deloitte Digital, Monks (S4 Capital) and R/GA. Broad incumbents are Ogilvy, Dentsu Creative and McCann Worldgroup. Others are Infosum and Adobe (Commerce / Experience Cloud).

Does Geometry Global have an API?

No public API is recorded for Geometry Global.

What industry is Geometry Global in?

Geometry Global's product category is Marketing & Advertising Services. Its primary akta.pro industry code is BPAMAGAI, Cross-Border & International Commerce Platforms, with a secondary code of CRAFAJAA, Cross-border Marketplaces (Multi-seller). Its NAICS code is 541430 and its SIC code is 7370.

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Live signals
LBBOnlineGeometry UK Promotes Debbie Ellison to Chief Digital OfficerGeometry UK has promoted Debbie Ellison to the newly created role of Chief Digital Officer, effective immediately, with responsibility for driving business innovation through technology, digital commerce capabilities, and omni-channel opportunities for clients. Under Ellison's leadership, the agency has developed initiatives including The Flagship immersive retail innovation space for Walgreens Boots Alliance and category management strategies for Kimberly-Clark, with plans to expand The Flagship to the US, Argentina, India, and China. The promotion reflects Geometry UK's positioning as a global centre of excellence for digital and ecommerce, with recent innovation launches including sensory reality marketing, E-Commerce Accelerator, and Amazon Managed Services.PR NewswireGeometry annonce une nouvelle directionGeometry, WPP's brand experience and activation agency, announced CEO Steve Harding's departure after six years in the role and fourteen years at WPP, effective this summer, with Beth Ann Kaminkow, currently CEO of Kantar Consulting Americas, taking over in early April. Kaminkow brings experience from Kantar, Westfield Corp, and TracyLocke at Omnicom, and will lead a company that was created six years ago through the merger of OgilvyAction, G2, and JWTAction into the world's largest brand experience network. WPP CEO Mark Read praised Harding's leadership in building Geometry into a global leader in the field.PR NewswireGeometry Announces Leadership TransitionSteve Harding is stepping down as Global Chief Executive Officer of Geometry after six years in the role and 14 years with WPP, to be succeeded by Beth Ann Kaminkow, currently CEO of Kantar Consulting Americas, effective April 2019. The transition marks a succession event at the WPP-owned brand experience and activation agency, with Harding remaining through summer to facilitate a smooth handover. Kaminkow has indicated a focus on managing change amid shifting consumer behaviour and delivering omni-channel experiences for clients.PR NewswireGeometry anuncia un cambio de liderazgoWPP's Geometry agency announced a leadership change, with Beth Ann Kaminkow replacing Steve Harding as CEO effective in early April. Harding will remain with the company until summer to ensure a smooth transition after leading the merged entity for six years.AdweekSee Joan Run (for Office) in This Agency's Charming, Pro-Woman Take on Dick and JaneAd agency Geometry Global created a downloadable PDF titled 'See Joan Run' for the organization She Should Run to encourage women to run for office. The campaign utilizes a nostalgic, pro-woman reinterpretation of the classic Dick and Jane reading primers. This initiative aims to promote female political participation through accessible educational materials.GlobeNewswireGeometry Global and Lucky Iron Fish Swim to Victory at CannesGeometry Global and Lucky Iron Fish won a Grand Prix at Cannes for the Lucky Iron Fish campaign, which uses an iron fish to combat iron deficiency in Cambodia. The campaign yielded a 50% drop in iron deficiency after nine months and 2.6 billion global media impressions. The agency also won a Gold for Priceless Weapons, bringing its total medal haul to 20.GlobeNewswireShopper Study Shows Physical Stores Drive Sales Both On and OfflineGeometry Global's Connected Shopper study finds 65% of internet users visit physical stores to inform purchases, with 88% wanting to see products in real life. Mobile use in-store is high, but 54% of U.S. users are not impressed with mobile offers, and 43% want apps to check product availability.GlobeNewswireGeometry Global Hires Jon Hamm as Global Chief Creative OfficerGeometry Global announced Jon Hamm will join as Global Chief Creative Officer, effective November 3, 2014, relocating from New York to London. He will report to CEO Steve Harding, and the company cites over 250 award wins this year. Hamm previously led Momentum Worldwide and founded Greenroom Digital.GlobeNewswireGeometry Global Welcomes Laura Johnston and John Munyan to Creative TeamGeometry Global, a WPP activation agency, hired Laura Johnston and John Munyan as creative leads for its Chicago and San Francisco offices. Johnston brings nearly 20 years of shopper marketing experience, while Munyan previously defined Salesforce's brand voice. Both will guide award-winning campaigns for Fortune 500 clients.GlobeNewswireGeometry Global and Path to Purchase Institute Present Global Perspectives on Shopper MarketingThe Path to Purchase Institute and Geometry Global released Global Perspectives on Shopper Marketing at the 2013 Shopper Marketing Expo in Chicago. The book contains 31 case studies from 18 countries and identifies three universal truths: shopper insights drive programs, and strong brand-retailer collaboration is key.