Ivy Park

What Ivy Park does

Ivy Living (operating primarily under the Ivy Park brand) is a privately-held for-profit senior living provider operating 60+ assisted living, memory care, and retirement living communities across California, Colorado, and Hawaii. The company is headquartered in Irvine, California, and is managed by Oakmont Management Group, a strategic operating partner that provides operational oversight, clinical direction, and industry positioning across the portfolio. Ivy Living's product surface spans the Ivy Park core brand (assisted living and memory care communities), Ivy Terrace (memory-care-focused sub-brand), The Ivy (premium positioning), and Evergreen at Ivy (specialized memory care program/neighborhood for residents with Alzheimer's, dementia, or other cognitive changes). Care delivery is built around individualized 24/7 care plans, world-class dining, and engaging daily programming within purpose-built apartment communities ranging from studios to two-bedroom floor plans.

Ivy Living generates revenue through a monthly recurring rent subscription model, with pricing varying by floor plan and level of care required (assisted living vs. memory care); specific pricing is not publicly disclosed. The go-to-market is direct-to-consumer: prospective residents and families discover communities via individual community landing pages, caregiver-resource content, social media (Facebook, Instagram, LinkedIn, Vimeo), and community events (e.g., the INDULGE food and wine series), then convert through in-person tours, phone inquiries, or digital tools — including TalkFurther-embedded chat widgets and online tour scheduling. The company does not appear to use third-party placement agencies or reseller networks. Customer segments are seniors requiring assisted living, seniors with memory impairment (Alzheimer's/dementia), and the adult-child/caregiver decision-makers who initiate the search.

The underlying technology stack is described as a senior living care management platform with personalized care delivery systems, but the input data shows no disclosed AI/ML capabilities, APIs, or proprietary data assets. Competitive positioning rests on brand recognition via the Oakmont Management Group affiliation, regional community density across California and adjacent states, and a tiered sub-brand portfolio — rather than technology differentiation. The company has exhibited active expansion momentum through 2023-2024, opening numerous new communities and extending its footprint into Colorado and Hawaii.

Name

Ivy Park

Legal name

Ivy Living

Website

https://ivyliving.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Ivy Living (Ivy Park) operates 60+ assisted living and memory care communities across California, Colorado, and Hawaii, providing personalized 24/7 senior care under monthly rent subscriptions, managed by Oakmont Management Group.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

General Assisted Living Facilities (HLADABAA)

akta.pro secondary industries

Assisted Living with Memory Care (Mixed Campus) (HLADABAB), Memory Care Units within Assisted Living Communities (HLADACAB)

Keywords

• Assisted living services
• Memory care programs
• Senior living communities
• Retirement living
• Elder care facilities

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Monthly Rent - Residential Living: Residents pay monthly rent for apartment homes at Ivy Living communities. The pricing is based on the floor plan chosen and level of care required (assisted living vs memory care). The pricing type is listed as 'Monthly Rent' with services included with monthly rent.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ivy Living (Ivy Park) operates a network of more than 60 senior living communities across California, Colorado, and Hawaii, providing assisted living and memory care services. Residents pay monthly rent for apartment homes (studios to two-bedroom units) and receive personalized 24/7 care, world-class dining, engaging activities, and access to the Evergreen Memory Care Program for residents with Alzheimer's or dementia. The company is managed by Oakmont Management Group.

Product overview

Ivy Living operates a portfolio of senior living communities under the Ivy Park and Ivy Terrace brands, offering assisted living, memory care, and retirement living services. The company provides personalized 24/7 care through its Ivy Park communities (assisted living and memory care) and the Evergreen at Ivy memory care program. Ivy Terrace communities specialize in memory care services. Communities span California with expansion into Colorado, with floor plan options ranging from studios to two-bedroom apartments.

Differentiator

Problem solved

Functional benefit

Brands

• Ivy Park: Primary brand for assisted living and memory care communities
• Ivy Terrace
• The Ivy
• Evergreen at Ivy

Products and services

• Assisted Living Personalized 24/7 care services for seniors including support with daily activities such as bathing, dressing, medication management, customized care programs, and world-class dining in a vibrant lifestyle setting.
• Evergreen at Ivy (Memory Care) Memory care neighborhood providing gentle, compassionate care for residents living with Alzheimer's, dementia, or other cognitive changes, focusing on honoring each resident's unique story and enriching daily life with thoughtful activities.
• Ivy Park Communities Network of 60+ assisted living and memory care communities across California, Colorado, and Hawaii offering personalized 24/7 care, dining, and engaging programs in apartment-home settings.

Quantifiable outcome

• Family members report high satisfaction with care quality, staff expertise, amenities, and food quality

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Oakmont Management GroupcoreStrategic or Co-development PartnerIvy Living is managed by Oakmont Management Group, a recognized leader in the senior living industry. Oakmont provides operational management, oversight, and strategic direction for all Ivy Living communities. The company is consistently considered a leader in the industry and is sought out by experienced senior living professionals.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Silverado Senior Living: Specialist memory care and assisted living operator with communities primarily in California, Texas, and other select states. Comparable on memory care clinical differentiation and California footprint, though narrower in scope than Ivy Living's full assisted living portfolio.
• AEGIS Living: West Coast-focused assisted living and memory care operator with communities primarily in California, Washington, and Nevada. Directly comparable on geographic concentration in the Western U.S., assisted living + memory care model, and upscale branding.
• Belmont Village Senior Living: Privately held operator of upscale assisted living and memory care communities concentrated in California and other major U.S. metros. Comparable to Ivy Living on premium positioning, memory care specialization, and California-heavy footprint.
• Kisco Senior Living: Privately held operator of independent living, assisted living, and memory care communities across the Western and Southeastern U.S. Comparable mid-size scale, multi-state footprint, and premium positioning with similar resident profile to Ivy Living.
• Watermark Retirement Communities: Operator of upscale assisted living, memory care, and independent living communities across the U.S. Comparable on premium service positioning, multi-state footprint, and recurring monthly fee structure.
• Pacifica Senior Living: Assisted living and memory care operator with a strong West Coast presence including California. Comparable on assisted living + memory care mix, recurring monthly rent model, and family-facing marketing emphasis.
• Atria Senior Living: Operates a large portfolio of assisted living and memory care communities across the U.S. with a comparable multi-brand structure. Directly comparable on service mix (assisted living + memory care), monthly recurring rent model, and family-targeted marketing approach.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with ~650+ communities offering assisted living, memory care, and independent living. Overlaps with Ivy Living across assisted living and memory care service lines; competes in many of the same California and Colorado markets.
• Sunrise Senior Living: One of the largest national assisted living and memory care operators with hundreds of communities in the U.S., U.K., and Canada. Comparable service portfolio and memory care focus, but operates at meaningfully greater scale and brand recognition than Ivy Living.

Others

• Oakmont Management Group: Parent operator of Ivy Living and other senior living brands including Oakmont Senior Living communities (Capriana, Fountingrove Lodge, etc.). Included as the parent/operating company rather than a market competitor, but materially relevant because it controls Ivy Living's strategy, capital, and operations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ivyparkatroseville
• LinkedInlinkedin.com/company/1273011

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ivy Park