Bethany Care Society

What Bethany Care Society does

Bethany Care Society is a registered not-for-profit charitable organization founded in 1945 in Calgary, Alberta, operating one of Western Canada's largest continuing care, supportive living, and seniors housing portfolios. The organization serves seniors aged 55+ and adults with disabilities through a full continuum of care across Southern and Central Alberta, supporting 2,300+ residents, tenants, and families annually across 11 care homes, 14 affordable housing sites, and 1 life lease building. Services span independent housing (Rent-Geared-to-Income, Affordable, Life Lease), Type A (Long-Term Care), Type B (Designated Supportive Living), and specialized programs including Complex Dementia Care, Alternative Level of Care, and a Young Adult Program.

Bethany's technology stack is oriented toward care delivery rather than platform development. Core technology features include PainChek AI-powered facial analysis for pain assessment in non-verbal residents, an Integrated Quality Management System supporting continuous improvement, and a pioneering VR-based social learning platform developed with Kaleidoscope XR for healthcare staff training. The flagship infrastructure project is The Next Bethany Calgary, a 420-room state-of-the-art continuing care home built around a vertical small-home model with 14-room neighbourhoods, currently under construction with completion anticipated in late 2027 and opening in early 2028.

Bethany's business model is a hybrid of publicly funded continuing care and affordable housing. Revenue is primarily derived from Alberta Health Services contracts for Type A and Type B continuing care (placement coordinated through Assisted Living Alberta and Continuing Care Access Centres), supplemented by rental income from housing programs and philanthropic donations channeled through the Bethany Care Foundation. The organization operates as a faith-based entity governed by a Board of Trustees, with ongoing operations supported by a $20 million community capital campaign (The Next Chapter) and significant Government of Alberta capital investment for redevelopment. Distribution occurs through government-coordinated placement systems, the YYC Housing for Seniors centralized application portal, healthcare system referrals, and direct site contact.

Name

Bethany Care Society

Legal name

Bethany Care Society

Website

https://bethanyseniors.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Bethany Care Society is a not-for-profit charitable organization founded in 1945 in Alberta, Canada, providing continuing care, supportive living, and seniors housing across 11 care homes and 14 affordable housing sites, serving 2,300+ residents, tenants, and families annually in Calgary and Central Alberta.

Ownership category

akta.pro rank

Product category

Continuing Care and Seniors Housing

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

akta.pro secondary industry

Elder Services & Aging Support (BPAGAEAF)

Keywords

• Seniors continuing care
• Supportive living services
• Long-term care housing
• Affordable seniors housing
• Dementia care programs

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices26 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Publicly Funded Continuing Care: Bethany provides publicly funded continuing care services including Type A (Long-Term Care) and Type B (Designated Supportive Living) funded by the Government of Alberta through Alberta Health Services. Residents receive government-subsidized care with placement coordinated by Assisted Living Alberta.
2. Housing Rent: Rental income from independent housing options including Rent-Geared-to-Income (30% of household income), Affordable Housing (80-90% of market rent), and Life Lease (upfront fee plus monthly maintenance).
3. Donations and Philanthropy: Bethany Care Foundation raises funds from donors to support innovation in care, daily programming, creating home environments, and scholarships. The Foundation is running a $20 million capital campaign (The Next Chapter) for Bethany Calgary redevelopment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Bethany Care Society operates a continuum of seniors housing and continuing care services across Calgary and Central Alberta. The portfolio includes independent housing (Rent-Geared-to-Income, Affordable, and Life Lease), continuing care (Type A long-term care and Type B designated supportive living), and specialized programs such as Complex Dementia Care, Alternative Level of Care transitions, and a Young Adult Program. Care is delivered through 11 care homes and 15+ housing sites supported by Alberta Health Services funding, housing rent, and donations.

Product overview

Bethany Care Society offers a comprehensive portfolio of seniors' care and housing services across Calgary and Central Alberta. The organization operates a three-tier service model: (1) Independent Housing including Rent-Geared-to-Income, Affordable Housing, and Life Lease options; (2) Continuing Care Services encompassing Type A (Long-Term Care) and Type B (Designated Supportive Living); and (3) Specialized Programs including Complex Dementia Care, Alternative Level of Care, Young Adult Program, Home Care, and Supportive Living Accommodation. The organization is currently undergoing major expansion through The Next Bethany Calgary redevelopment project, a 420-room purpose-built care home featuring an innovative small-home model. Technology integrations include PainChek® AI for pain assessment and virtual reality training partnerships, supporting the organization's commitment to innovation in care delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Type A Care (Long-Term Care)

Quantifiable outcome

• Supporting 2,300+ residents, tenants, and families annually across Southern and Central Alberta
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered strategic and core.

• Kaleidoscope XRstrategicTechnology or Integration · 22 July 2024Partnership to establish pioneering VR-based social learning platform for healthcare education and training in long-term care, enhancing employee training through immersive virtual reality experiences.
• YYC Housing for SeniorscoreStrategic or Co-development PartnerPartnership of four of Calgary's leading seniors housing organizations enabling single application process for Rent-Geared-to-Income housing across all partner organizations.
• Mountain View Seniors' Housing (MVSH)coreStrategic or Co-development PartnerMVSH operates Aspen Ridge Lodge and Mount View Lodge & Life Lease Suites in Didsbury and Olds respectively, in partnership with Bethany.
• Red Deer PolytechnicstrategicStrategic or Co-development PartnerBethany CollegeSide is located on the Red Deer Polytechnic campus, offering residents access to campus programs, events, and amenities. Partnership supports intergenerational engagement.
• Alberta Health ServicescoreStrategic or Co-development PartnerPartnership for Alternative Level of Care (ALC) transitional care, Home Care services, and Continuing Care Access Centre assessments coordinating placement into Bethany care homes.
• Assisted Living AlbertacoreStrategic or Co-development PartnerGovernment-coordinated placement organization managing eligibility assessment and appropriate placement for publicly funded continuing care homes including Bethany locations.
• Post-Secondary InstitutionsstrategicStrategic or Co-development PartnerPartnerships with post-secondary institutions across Alberta for student placements in Health Care Aide, LPN, RN, Occupational Therapy, Recreation Therapy, and Social Work programs.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CapitalCare: Alberta-based non-profit operator of continuing care centres, long-term care, and dementia programs across the Edmonton region. Highly comparable as a public-system-aligned, non-profit CCRC operator serving similar Type A/Type B resident profiles in the same province.
• Covenant Care: Faith-based non-profit continuing care and supportive living provider in Alberta (Edmonton and Calgary regions). Comparable to Bethany as a faith-rooted, public-funded CCRC operator with dementia and supportive living programs serving similar resident acuity.
• Park Place Seniors Living: Western Canadian operator of supportive living, long-term care, and independent seniors housing across Alberta and BC. Comparable to Bethany as a continuing care and supportive living operator in the same Alberta market with overlapping service tiers.

Broad incumbents

• Revera Inc. One of Canada's largest owners, operators, and investors in seniors housing, retirement, and long-term care, with a national footprint across provinces. Comparable to Bethany in delivering continuing care and seniors housing but at far broader scale and as a private (PE-backed) operator rather than non-profit.
• Chartwell Retirement Residences: One of Canada's largest operators of retirement residences and seniors housing, with a national portfolio across multiple provinces. Comparable in operating retirement and seniors housing communities for the 55+ segment, though primarily private-pay rather than publicly funded.
• Sienna Senior Living: National Canadian operator of retirement residences, long-term care, and seniors housing with a mix of public and private-pay services. Comparable to Bethany in operating continuing care and seniors housing communities, including memory care, across multiple provinces.
• Extendicare: Canadian provider of long-term care, retirement living, and home health services operating in multiple provinces. Comparable in offering a continuum of publicly funded long-term care plus retirement and home care services to seniors.

Others

• Alberta Continuing Care Association: Provincial industry association representing Alberta's continuing care operators and the broader seniors care sector. Comparable as a sector/ecosystem peer in which Bethany participates (CEO Jennifer McCue is a former Chair).

Regional players

• Shepherd's Care Foundation: Faith-based non-profit operator of seniors housing, supportive living, and long-term care in Alberta (primarily Edmonton area). Comparable to Bethany in mission, faith roots, and service model, but primarily serves the Edmonton region rather than Calgary/Central Alberta.
• Su Casa Mission Society: Non-profit provider of affordable and supportive housing for seniors and vulnerable adults in Calgary. Comparable as a Calgary-based non-profit seniors housing operator, though more focused on affordable housing than the full continuing care continuum Bethany delivers.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCozfT70O-fa7O03avqNGcZw
• Facebookfacebook.com/bethanyseniors
• LinkedInlinkedin.com/company/bethany-care-society
• Instagraminstagram.com/bethanyseniors
• Xx.com/bethanycare

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bethany Care Society