What Automation.com does

Automation.com is a B2B digital media platform and the only dedicated electronic magazine serving industrial automation professionals globally. Operated as a wholly owned subsidiary of the non-profit International Society of Automation (ISA) and headquartered in Research Triangle Park, North Carolina, the platform distributes news articles, feature stories, a monthly digital magazine, white papers, eBooks, webinars, and supplier directories across topics including industrial automation and control, operations management, cybersecurity, smart manufacturing, AI, autonomous systems, digital twin, and digital transformation. It reportedly attracts over 140,000 unique automation professionals each month and was relaunched in October 2025 with a redesigned interface and improved navigation and search.

The business is structured as a content-led go-to-market: Automation.com builds an audience of automation engineers, control systems professionals, plant managers, and operations specialists by providing free industry news and educational resources, then monetizes that audience through advertising, sponsored content, product showcases, and featured supplier listings sold to automation vendors and OEMs. A subscription layer supplements revenue through magazine subscriptions and premium content access, with pricing that is quote-based and not publicly disclosed. The company leverages its affiliation with ISA to access the society's global member community, technical standards, and certification ecosystem, which differentiates it from independent trade publishers.

Strategically, the company is investing in platform modernization and thought-leadership partnerships, exemplified by an October 2025 relaunch and a December 2025 joint white paper with Hikvision on AI-powered video intelligence for manufacturing. With 11-50 employees, no external investors, and no public revenue disclosure, Automation.com functions as a niche, audience-quality-driven B2B media asset whose growth is tied to the depth of its ISA relationship and its ability to attract premium sponsorship from a finite universe of automation vendors.

Name

Automation.com

Legal name

Automation.com

Website

https://automation.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Industrial Automation Trade Media

NAICS

Web Search Portals and All Other Information Services (519290), Software Publishers (513210)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industry

AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)

Keywords

• Industrial automation news
• Automation trade publication
• Automation digital magazine
• Automation industry media
• Industrial automation content

Headquarters

HQ city

Piedmont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Sponsorships: Automation.com generates revenue primarily through advertising and sponsorship arrangements with industrial automation suppliers, vendors, and technology companies who want to reach the professional audience of over 140,000 monthly unique visitors. The platform features sponsored content, product showcases, and featured supplier listings.
2. Subscription/Membership: The platform offers subscription services including magazine subscriptions, premium content access, and potentially premium features for automation professionals seeking deeper engagement with ISA resources and content.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Automation.com is an online digital media publisher and dedicated electronic magazine serving industrial automation professionals. It delivers news articles, technical resources, white papers, eBooks, a monthly electronic magazine, and event/webinar listings on topics spanning industrial automation and control, smart manufacturing, cybersecurity, AI, and digital transformation, reaching more than 140,000 unique automation professionals each month.

Product overview

Automation.com is a content publishing platform and digital magazine operated as a subsidiary of the International Society of Automation (ISA). The platform provides industrial automation professionals with a portfolio of content resources including the monthly Automation.com Magazine, articles and news coverage, white papers, eBooks, and event/webinar listings. The platform covers topic categories spanning Industrial Automation and Control, Operations Management, Continuous Process Control, Cybersecurity Risk Assessment, Smart Manufacturing, Artificial Intelligence, Autonomous Systems, Digital Twin, and Digital Transformation. It serves as the premier online content provider and the only dedicated electronic magazine in the automation industry, attracting over 140,000 unique automation professionals monthly.

Differentiator

Problem solved

Functional benefit

Products and services

• Automation.com News Publication A premier online news publication and digital content platform serving industrial automation professionals with articles, industry news, and technical resources covering industrial automation and control, operations management, cybersecurity, smart manufacturing, AI, and digital transformation.
• Automation.com Monthly Magazine A dedicated electronic magazine published monthly, covering trends, best practices, and advancements in industrial automation. It is the only dedicated electronic magazine in the automation industry.
• White Papers Industry expert insights and technical white papers on automation challenges and solutions, including topics like AI-powered video intelligence and industrial cybersecurity, available as gated and ungated content resources for automation professionals.
• eBooks Custom digital publications covering trends, best practices, and advancements in industrial automation, serving as in-depth resources for automation professionals.
• Events and Webinars Upcoming industry events, conferences, and virtual webinars on automation and control technologies featuring industry experts, often held in partnership with technology vendors and ISA.
• Industry Products Directory Supplier and product listings showcasing the latest technologies in industrial automation, serving as a directory for automation professionals researching products and solutions.
• Featured Suppliers Directory Directory of featured suppliers in the automation industry, providing visibility and lead generation opportunities for automation technology vendors and suppliers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HikvisioncoreStrategic or Co-development Partner · 17 December 2025Automation.com and Hikvision released a joint white paper on how large-scale AI-powered video intelligence is transforming manufacturing efficiency, safety, and quality. The paper discusses applications in manufacturing park operations, safety risk prevention, and quality control, with future prospects including integration with robotics and IoT systems. This collaboration positions both companies as thought leaders in smart manufacturing technology.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Automation World: Automation World is a leading trade publication covering industrial automation, manufacturing, and control systems. It is the most direct competitor to Automation.com, serving similar B2B audiences with editorial content, webinars, and sponsored programming in the same niche.
• Control Engineering: Control Engineering is a long-standing trade publication covering control and automation technology for industrial engineers. It directly competes with Automation.com for the same audience of automation professionals, offering similar editorial coverage and vendor sponsorship opportunities.
• Plant Engineering: Plant Engineering is a B2B media brand serving plant managers and engineering professionals in industrial facilities. It overlaps significantly with Automation.com's audience and content focus on automation, control systems, and operational technology.
• IndustryWeek: IndustryWeek is a leading industrial manufacturing trade publication covering operations, automation, and smart manufacturing. It serves a broader manufacturing audience but competes for advertising spend from automation vendors and overlapping content engagement.
• ThomasNet: ThomasNet is a B2B industrial sourcing platform and content publisher serving industrial buyers and engineers. While more directory-driven, it competes for industrial audience attention and vendor marketing budgets alongside Automation.com.
• Engineering.com: Engineering.com is a digital media platform covering engineering disciplines including automation and manufacturing. It operates a comparable content-led B2B media model targeting engineering professionals with sponsored editorial and resources.

Broad incumbents

• IEEE Spectrum: IEEE Spectrum is the flagship publication of IEEE covering engineering and technology broadly, including automation and robotics. It competes for engineering audience attention and high-end advertising but covers a much broader technology scope than Automation.com.
• Informa Markets: Informa Markets operates major industrial B2B media brands and trade shows globally. While much larger and more diversified, it competes for the same automation vendor marketing budgets across events, publications, and digital channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/automation_com
• Facebookfacebook.com/automationdotcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automation.com