International Festivals & Events Association
IFEA is a nonprofit trade association founded in 1955, headquartered in Boise, Idaho, serving festival and event professionals worldwide through tiered memberships, CFEE certification, awards, publications, and the annual Convention & Expo.
- Company typePrivate
- Founded1955
- HeadquartersBoise, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What International Festivals & Events Association does
The International Festivals & Events Association (IFEA) is a nonprofit membership trade association founded in 1955 and headquartered in Boise, Idaho (10400 Overland Rd. #356). It operates as the self-described "Premier Association Supporting and Enabling Festival & Event Professionals Worldwide," serving executive directors, event managers, and practitioners across fairs, festivals, and community events in the US, Canada, and through eight regional affiliates spanning Africa, Asia, Australia & New Zealand, Europe, Latin America, the Middle East (MENASA), North America, and a Students affiliate. The organization employs between 11 and 50 people and has no parent company, external ownership, or venture backing.
IFEA's core offering is tiered group membership ($375-$2,505 annually, scaled by organizational budget from under $50,000 to over $3 million), with each membership covering one primary contact plus up to nine additional members and unlocking $3,000+ in stated member savings. Core products include the Certified Festival & Event Executive (CFEE) program founded in 1983 with 250+ graduates and recertification; the quarterly 'ie' Magazine (rated the top member benefit); the annual Convention & Expo (71st edition scheduled October 5-7, 2026 in Tucson, AZ); and award programs including the Haas & Wilkerson Pinnacle Awards, Hall of Fame, Volunteer of the Year, and World Festival & Event City Award. Supporting products include an Event Resource Marketplace, Job Bank, IFEA PointsMap, affinity groups, webinars (including Sponsorship Mastery Masterclass), Foundation Legacy Scholarships, the Foundation Auction, and a jointly published Venue Safety & Security Magazine with Association Alliance partners (IAAPA, IAAM, OABA, IAFE). The platform is built on Saffire technology providing the website, membership database, event calendar, and online registration/purchasing.
Revenue is generated through membership dues (recurring subscription), convention & expo registration (transactional), certification fees, advertising and sponsorships in 'ie' magazine and at events, donations to the 501(c)(3) IFEA Foundation, plus ancillary sales of Pinnacle duplicate plaques ($40 each) and vintage festival posters from the Lesa Ukman Collection ($100-$5,500). Go-to-market is event-driven and community-driven: acquisition flows through the convention, regional affiliates, member referral discounts, and scholarship programs. Distribution combines direct online membership enrollment, affiliate channels, virtual affinity groups, and the in-person annual convention.
International Festivals & Events Association firmographics
Firmographics- Name
- International Festivals & Events Association
- Legal name
- International Festivals & Events Association
- Website
- https://ifea.com
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IFEA is a nonprofit trade association founded in 1955, headquartered in Boise, Idaho, serving festival and event professionals worldwide through tiered memberships, CFEE certification, awards, publications, and the annual Convention & Expo.
- Ownership category
- akta.pro rank
International Festivals & Events Association industry classification
Industry- Product category
- Professional Association Services
- NAICS
- Professional Organizations (81392), Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)
- akta.pro secondary industries
- Meet & Invitational Organizers (MPAKADAC), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)
Keywords
Where International Festivals & Events Association is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
International Festivals & Events Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Revenue model
- Membership Dues: Annual group membership fees based on organizational budget size, ranging from $375 to $2,505 per year, with tiered pricing for organizations from $50,000 to over $3 million in gross revenue. Includes one primary contact and nine additional members per organization.
- Convention & Expo Registration: Revenue from annual convention registrations, including 2026 IFEA Convention & Expo in Tucson, AZ featuring the IFEA Foundation Night Party and Expo components
- Webinar Programs: Live and on-demand webinar series providing ongoing education to members, including Sponsorship Mastery Masterclass webinars
- Advertising & Sponsorship: Advertising opportunities in 'ie' magazine, on the website, and at events. Sponsorship opportunities for various programs and awards.
- Foundation Fundraising: IFEA Foundation (501(c)3) raises funds through annual auction events, legacy scholarships, Fund for the Future campaign, and general donations to support educational programs.
- Award Products: Sales of duplicate Pinnacle Award plaques ($40 each) and other award recognition products for winning organizations.
- Vintage Poster Sales: Sale of vintage festival and event poster art from the Lesa Ukman Collection, with items appraised at values ranging from $100 to $5,500.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Budget $50,000 or Less |
| Subscription | Annual | Budget $50,000 to $250,000 |
| Subscription | Annual | Budget $250,000 to $750,000 |
| Subscription | Annual | Budget $750,000 to $1.5 Million |
| Subscription | Annual | Budget $1.5 Million to $3 Million |
| Subscription | Annual | Budget Over $3 Million |
| Subscription | Annual | Full Time Student Rate |
| Unit Pricing | One time/ perpetual license | Duplicate Pinnacle Award Plaques |
| Subscription | Annual | Member Benefits Savings |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels11 records
International Festivals & Events Association product offering
Product offeringCore offering
IFEA is a nonprofit membership-based professional trade association serving festival and event professionals worldwide. It sells tiered annual group memberships, the Certified Festival & Event Executive (CFEE) professional certification program, the quarterly 'ie' Magazine, and an annual Convention & Expo, supplemented by industry awards (Pinnacle Awards, Hall of Fame, Volunteer of the Year, World Festival & Event City Award), educational webinars, Affinity Groups, and legacy scholarships administered through the IFEA Foundation.
Product overview
The International Festivals & Events Association (IFEA) operates as a membership-based professional association offering a comprehensive suite of services for the global festivals and events industry. The core offerings include annual group memberships tiered by organizational budget, professional certification through the CFEE (Certified Festival & Event Executive) program, quarterly 'ie' Magazine publication, and the annual Convention & Expo. Supporting services include industry awards (Pinnacle Awards, Hall of Fame, Volunteer of the Year, World Festival & Event City), educational webinars and Event Management School training, Affinity Groups for networking, Job Bank, Event Resource Marketplace, Legacy Scholarships, Foundation Auction, and Venue Safety & Security Magazine. Student memberships are available at a reduced rate. The association maintains global affiliates across Africa, Asia, Australia/New Zealand, Europe, Latin America, Middle East, North America, and student groups worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- CFEE Certification: Certified Festival & Event Executive professional certification program founded in 1983 with over 250 graduates, providing industry professionals with credentials to enhance their professional stature and career success.
- IFEA Foundation
- "ie" Magazine
- IFEA Pinnacle Awards
- IFEA Convention & Expo
Products and services
- IFEA Membership Annual group memberships tiered by organizational budget ($375 to $2,505 per year) for festivals, events, fairs, and celebration organizations, including one primary contact and up to nine additional members per organization.
- CFEE Certification Certified Festival & Event Executive professional certification program with core curriculum, recertification, and FastTrack option for festival and event professionals seeking credentials to enhance professional stature.
- 'ie' Magazine
Quantifiable outcome
- Over $3,000 in member savings per person
- +2 more outcomes
Companies that use International Festivals & Events Association
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles4 records
International Festivals & Events Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
International Festivals & Events Association partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Kaliff InsurancecoreKaliff Insurance is the proud sponsor of the Certified Festival & Event Executive (CFEE) professional certification program, believing that certified professionals are the cornerstone of a safe and successful festival and events industry.
- SecurEvent SolutionscoreSecurEvent Solutions sponsors the IFEA Volunteer of the Year Award, demonstrating commitment to recognizing volunteers and bolstering event missions through active support.
- SaffirecoreSaffire powers the IFEA website platform, providing ticketing, event management, membership database, and e-commerce functionality for the association.
- IFEA Academy of Event EducationcoreCollaborative partner in developing and maintaining the CFEE certification curriculum and professional education standards for the festival and event industry.
- IAAPA (International Association of Amusement Parks and Attractions)minorAssociation Alliance partner collaborating on the Venue Safety & Security magazine publication addressing life safety at events and venues.
- IAAM (International Association of Assembly Managers)minorAssociation Alliance partner collaborating on Venue Safety & Security magazine for venue life safety issues.
- OABA (Outdoor Amusement Business Association)minorAssociation Alliance partner for Venue Safety & Security magazine collaboration addressing safety at outdoor events.
- IAFE (International Association of Fairs and Expositions)minorAssociation Alliance partner for joint Venue Safety & Security magazine addressing safety standards across fairs and expositions.
- IFEA AfricacoreRegional affiliate representing IFEA members and advancing festival and event professionalism across the African continent.
- IFEA AsiacoreRegional affiliate serving festival and event professionals throughout Asia, including Korea where Professor Gang Hoan Jeong serves as President.
- IFEA Australia & New ZealandcoreRegional affiliate representing Australia and New Zealand festival and event industry professionals.
- IFEA EuropecoreRegional affiliate serving festival and event professionals across the European continent.
- IFEA Latin AmericacoreRegional affiliate representing festival and event professionals throughout Latin America.
- IFEA Middle East (MENASA)coreRegional affiliate serving the Middle East and North Africa/South Asia region.
- IFEA North AmericacoreRegional affiliate representing IFEA members throughout the United States and Canada.
- IFEA StudentscoreStudent affiliate connecting emerging professionals with the festival and event industry through education and mentorship.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
International Festivals & Events Association competitors and assessment
Company assessmentBroad incumbents
- PCMA (Professional Convention Management Association): Leading association for convention and business events professionals. Comparable in operating conventions, education, and certifications — but focused on business events rather than festivals.
- National Association of Counties (NACo): Large U.S. association serving county governments — many of whom organize community festivals. Indirectly comparable as an association providing programming and recognition relevant to municipal event organizers.
Emerging players
- Eventbrite: For-profit event ticketing and management platform serving festival and event organizers. An emerging digital-native alternative to traditional associations, providing community, marketing, and ticketing tools that compete for IFEA members' attention and wallet.
Direct peers
- International Association of Amusement Parks and Attractions (IAAPA): Global association for the attractions industry, including festivals and live events. IAAPA co-publishes IFEA's Venue Safety & Security Magazine and serves an overlapping member audience of venue and event operators.
- Outdoor Amusement Business Association (OABA): Trade association for outdoor amusement and event professionals. OABA is an Association Alliance partner with IFEA, jointly publishing safety content for a directly overlapping festival/carnival audience.
- International Association of Assembly Managers (IAAM): Association for venue and assembly management professionals. IAAM partners with IFEA on the Venue Safety & Security Magazine, addressing overlapping member concerns around venue safety, events, and live entertainment operations.
- Meeting Professionals International (MPI): Largest association for meeting and event professionals with global chapters and certification (CMP, CMM). Directly comparable to IFEA in mission, member services, and event-driven engagement model.
- International Association of Fairs and Expositions (IAFE): Trade association for fair and exposition professionals, overlapping with IFEA's festival/event member base. IAFE is an Association Alliance partner with IFEA on the Venue Safety & Security Magazine, confirming direct category overlap.
- Event Industry Council: Trade body for the broader meetings, events, and exhibitions industry offering the CMP certification. Comparable to IFEA in serving event professionals with credentials, education, and industry standards.
Others
- Saffire (Tessitura Network / community platforms): Technology vendor powering IFEA's website, ticketing, and member portal. An enabling ecosystem partner rather than a competitor; comparable as a vendor whose platform infrastructure underpins similar associations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
International Festivals & Events Association social profiles
Digital presenceInternational Festivals & Events Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
International Festivals & Events Association leadership team
Management profileNumber of profiles
Profiles1 record
International Festivals & Events Association subsidiaries and ownership
Company hierarchySubsidiaries8 records
International Festivals & Events Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
International Festivals & Events Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about International Festivals & Events Association
What does International Festivals & Events Association do?
IFEA is a nonprofit membership-based professional trade association serving festival and event professionals worldwide. It sells tiered annual group memberships, the Certified Festival & Event Executive (CFEE) professional certification program, the quarterly 'ie' Magazine, and an annual Convention & Expo, supplemented by industry awards (Pinnacle Awards, Hall of Fame, Volunteer of the Year, World Festival & Event City Award), educational webinars, Affinity Groups, and legacy scholarships administered through the IFEA Foundation.
Is International Festivals & Events Association a public or private company?
International Festivals & Events Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was International Festivals & Events Association founded?
International Festivals & Events Association was founded in 1955. It employs 11 to 50 people.
Where is International Festivals & Events Association based?
International Festivals & Events Association is headquartered in Boise, United States, in the North America region.
How does International Festivals & Events Association make money?
Seven revenue lines are on record. Membership Dues are the primary driver. The others are convention & Expo Registration, webinar Programs, advertising & Sponsorship, foundation Fundraising, award Products and vintage Poster Sales.
Who are International Festivals & Events Association's main competitors?
Broad incumbents on record are PCMA (Professional Convention Management Association) and National Association of Counties (NACo). Eventbrite is listed as an emerging player. Direct peers are International Association of Amusement Parks and Attractions (IAAPA), Outdoor Amusement Business Association (OABA), International Association of Assembly Managers (IAAM), Meeting Professionals International (MPI), International Association of Fairs and Expositions (IAFE) and Event Industry Council. Saffire (Tessitura Network / community platforms) is listed as an others.
Does International Festivals & Events Association have an API?
No public API is recorded for International Festivals & Events Association.
What industry is International Festivals & Events Association in?
International Festivals & Events Association's product category is Professional Association Services. Its primary akta.pro industry code is THAHACAA, Association & Society Conference Management (Nonprofit, Professional Bodies), with a secondary code of MPAKADAC, Meet & Invitational Organizers. Its NAICS code is 81392 and its SIC code is 8600.