Neuhauser

What Neuhauser does

Neuhauser (legal entity: BOULANGERIE NEUHAUSER SA, RCS Sarreguemines 638 502 963) is a French industrial bakery manufacturer founded in 1906, operating as a subsidiary of Episens within the InVivo agricultural cooperative group. The company produces frozen baked goods across six core categories: Boulangerie (baguettes, pavés), Viennoiserie (croissants, pains au chocolat), Beignets (manufactured at the Breton facility in Ploërmel), Brioches (including hand-braided varieties), Pâtisserie (galettes des rois, flaky pastry sheets, and Pasteis de Nata), and Snacking (savory torsades and flaky Swiss pastries). Production runs across five sites in France and one in Portugal, employing more than 900 people, and combines traditional French bakery craftsmanship with industrial-scale Individual Quick Freezing (IQF) technology to deliver extended shelf life and consistent quality at retail and foodservice scale.

The go-to-market is exclusively B2B, with enterprise field-sales coverage of three primary channels: Grande Distribution (large retail chains), Restauration Hors Foyer (food service operators including restaurants, hotels, and catering), and Distribution Spécialisée (specialized retail and food distributors), serving France, Europe, and international markets. Neuhauser sells both private-label and branded products through a portfolio that includes premium in-house brands Gourmance (foodservice premium bakery), Les Gourmands de Brocéliande (premium pastry), Doce de Nata (acquired 2021, traditional Portuguese Pasteis de Nata), and Le Petit Français (export retail under the So Frenchy So Tasty line). Pricing is quote-based and not publicly disclosed, with multi-year contracts typical for retail and foodservice accounts.

The business model is anchored by vertical integration through Episens/InVivo, which provides control over the wheat-to-finished-product value chain. The Semons du Sens sustainable sourcing program contracts more than 1,000 French farmers across four agricultural schemes (Responsable, Label Rouge, Bas Carbone launched 2024, and Régénératrice), supporting 100% French traced wheat, cage-free eggs, RSPO-certified margarine, and palm-oil-free beignets. The company holds IFS Food, BRC Global Standard for Food Safety, ISO 50001 Energy Management, Label Rouge, and RSPO Mass Balance certifications, and is led by François-Xavier QUAREZ as Président Directeur Général. Revenue is not publicly disclosed; scale indicators (headcount, multi-site production, international footprint, parent-group affiliation) suggest a mid-to-large industrial bakery operation.

Name

Neuhauser

Legal name

BOULANGERIE NEUHAUSER

Website

https://neuhauser.fr

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

11–50 employees

Short description

Neuhauser is a French industrial bakery manufacturer producing frozen breads, viennoiseries, pastries, beignets, brioches, and savory snacks for B2B customers across Grande Distribution, food service, and specialized distribution channels in France, Europe, and international export markets.

Ownership category

akta.pro rank

Product category

Industrial Frozen Bakery Manufacturing

NAICS

Bread and Bakery Product Manufacturing (31181), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Commercial Bakeries (311812), Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Bakery Products (2050), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Frozen Bakery Products Manufacturing (AFAKAAAF)

akta.pro secondary industries

Frozen Bakery & Dough Products Wholesale (AFAIAHAD), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Pastry, Cakes & Desserts Wholesale (AFAIAFAB)

Keywords

• Frozen bakery products
• Industrial bread manufacturing
• Viennoiserie production
• B2B food service supply
• French bakery wholesale

Headquarters

HQ city

Folschviller

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Bakery Products: Neuhauser manufactures and sells frozen bakery products (bread, viennoiserie, pastries, snacks) to large retailers, food service operators, and specialized distributors. Revenue is generated through product sales across multiple categories including private-label and branded offerings.
2. Premium Branded Products: Neuhauser owns and markets premium brands including Gourmance (premium French bakery), Les Gourmands de Brocéliande (premium pastry), Doce de Nata (Portuguese Pasteis de Nata), and Le Petit Français (French bakery for retail export), sold through distribution partners and directly to retailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Neuhauser manufactures and sells frozen French bakery products — including breads, viennoiseries, beignets, brioches, pastries and snacks — to B2B customers (large retailers, food service operators and specialized distributors) across France, Europe and internationally. The company operates five production sites in France and one in Portugal, combining traditional artisanal craftsmanship with industrial-scale frozen production, and complements its core range with premium sub-brands such as Gourmance, Les Gourmands de Brocéliande, Doce de Nata and Le Petit Français.

Product overview

Neuhauser is a French bakery manufacturer specializing in frozen baked goods, operating as a subsidiary of Episens within the InVivo agricultural group. The company offers a comprehensive portfolio organized into six core product categories: Boulangerie (breads including baguettes and pavés), Viennoiserie (croissants and pains au chocolat), Beignet (fried pastries), Brioche (braided and Swiss varieties), Pâtisserie (galettes des rois, flaky sheets, and Pasteis de Nata), and Snacking (savory torsades and flaky pastries). The product line is unified by a commitment to 100% French traced flour from sustainable supply chains, traditional artisan-inspired craftsmanship scaled for industrial production, and the 'Semons du Sens' sustainable sourcing initiative. Beyond the core Neuhauser brand, the company manages several premium sub-brands: Gourmance for premium French bakery in foodservice, Les Gourmands de Brocéliande for premium pastry, Doce de Nata for traditional Portuguese custard tarts, and Le Petit Français for export retail markets.

Differentiator

Problem solved

Functional benefit

Brands

• Gourmance: Premium French bakery brand for bakery and restaurant professionals.
• Les Gourmands de Brocéliande
• Doce de Nata
• Le Petit Français

Products and services

• Boulangerie (Breads) Frozen pre-baked bread products including baguettes and premium pavés, made with 100% French traced flour, supplied to retailers and food service operators.
• Viennoiserie Frozen layered viennoiserie products including croissants and pains au chocolat, available raw frozen or ready-to-bake, for retailers and food service operators.
• Beignet Frozen fried-dough beignets (classic, mini, maxi, long, bugnes), filled with creams or jams, manufactured at the Ploërmel Breton facility and supplied to retailers and food service.
• Brioche Frozen brioches including braided, Swiss, briochette and milk-bread varieties, featuring hand-braided craftsmanship and buttery flavor, supplied to retailers and food service.
• Pâtisserie Frozen pastries including galettes des rois, flaky pastry sheets (plaques feuilletées) and Pasteis de Nata, supplied to retailers and food service.
• Snacking Frozen savory snack products including twisted pastries (torsades) and flaky Swiss pastries (suisses feuilletés) with creative fillings and toppings, for food service and retail.
• Gourmance (premium sub-brand) Premium French bakery brand offering high-end products targeted at artisan bakers and restaurant professionals.
• Les Gourmands de Brocéliande (premium sub-brand) Premium pastry sub-brand offering high-quality pastry products for discerning retail and food service customers.
• Doce de Nata (Portuguese Pasteis de Nata sub-brand) Traditional Portuguese Pasteis de Nata custard tart sub-brand acquired and distributed by Neuhauser across European retail and food service.
• Le Petit Français / So Frenchy So Tasty (export sub-brand) French bakery sub-brand for retail export, offering baguettes, mini baguettes, croissants and pains au chocolat to international retail partners.

Quantifiable outcome

• 100% of products made with cage-free eggs
• +6 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core.

• Episens (Subsidiary of InVivo Group)coreStrategic or Co-development PartnerNeuhauser is a subsidiary of Episens, which is part of the InVivo Group - a French agricultural cooperative group. This ownership structure provides Neuhauser with unique vertical integration from grain to finished product, controlling the entire wheat-to-bakery supply chain. InVivo is fully committed to agricultural and food transition.
• GourmancecoreOthersPremium French bakery brand owned by Neuhauser, targeting bakery and restaurant sector professionals. The brand represents Neuhauser's highest quality offerings.
• Les Gourmands de BrocéliandecoreOthersPremium pastry brand owned by Neuhauser, focused on high-end pastry products for discerning customers.
• Doce de NatacoreOthersTraditional Portuguese Pasteis de Nata brand owned by Neuhauser, representing authentic Portuguese pastry tradition.
• Le Petit Français / So Frenchy So TastycoreOthersFrench bakery brand for retail export markets, offering baguette, mini baguette, croissant and pain au chocolat for international retail.
• 370 Farmers (Responsable Program)coreStrategic or Co-development Partner370 farmers participate in Neuhauser's Semons du Sens Responsable wheat program, following rigorous agricultural practices favorable to biodiversity and guaranteeing 100% French traced wheat.
• 137 Farmers (Label Rouge Program)coreStrategic or Co-development Partner137 farmers in the Label Rouge wheat program, producing superior quality flour from recommended wheat varieties selected by the milling industry.
• 250 Farmers (Bas Carbone Program)coreStrategic or Co-development Partner250 farmers in the low-carbon wheat program created in 2024, following specific agricultural practices to reduce the carbon footprint of wheat cultivation.
• 420 Farmers (Régénératrice Program)coreStrategic or Co-development Partner420 farmers in the regenerative agriculture program, following agroecological practices at farm scale including reduced mechanical soil work, soil cover, and crop diversification.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bridor: French premium frozen bakery and viennoiserie manufacturer (owned by Groupe Le Duff). Bridor is a direct competitor in frozen bread and viennoiserie for retail and foodservice across Europe, with comparable product breadth and B2B model targeting hotels, restaurants, and supermarkets.
• Vandemoortele: Belgian frozen bakery and pastry manufacturer with pan-European production and distribution. Vandemoortele directly competes with Neuhauser in frozen bread, viennoiserie, and pastry products supplied to retailers and foodservice operators.
• Délifrance: French frozen bakery, viennoiserie, and snacking manufacturer focused on foodservice and retail. Délifrance is a near-direct peer with similar product categories, B2B distribution model, and European/international footprint including the Le Petit Français-style export offerings.
• Brioche Pasquier: Major French brioche, viennoiserie, and pastry manufacturer with industrial scale. Brioche Pasquier directly competes with Neuhauser's brioche and viennoiserie lines through retail and foodservice channels in France and internationally.
• Harrys (Barilla Group): Leading French packaged bread brand (owned by Barilla) competing in the same retail frozen and pre-baked bread category. Harrys addresses overlapping consumer occasions and shelf space in French Grande Distribution where Neuhauser also competes.
• La Boulangère: French frozen organic and conventional bakery producer. La Boulangère competes head-to-head with Neuhauser in French retail (Grande Distribution) with frozen bread and viennoiserie, emphasizing sustainability and organic credentials — overlapping with Neuhauser's Semons du Sens positioning.
• Saint Michel: French family-owned biscuit, madeleine, and pastry manufacturer with strong retail presence. Saint Michel overlaps with Neuhauser in the French pastry and viennoiserie categories sold through Grande Distribution and export markets.

Broad incumbents

• Aryzta: Swiss-headquartered global frozen bakery giant with extensive B2B foodservice and retail presence. Aryzta operates at greater scale and broader international reach than Neuhauser, representing a broader incumbent competitor in frozen bakery.

Others

• GoodMills: European flour milling group providing B2B flour to industrial bakeries. As a sister-adjacent business within the grain-to-bakery value chain and a competitor for milling capacity in Europe, GoodMills is an ecosystem comparable to Neuhauser's vertically integrated Episens/InVivo milling operations.

Regional players

• Pågen: Swedish frozen and par-baked bread manufacturer with strong Northern European retail presence. Pågen is a comparable peer in industrial-scale frozen bakery, primarily competing in Nordic and Northern European markets where Neuhauser may also export.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neuhauser