Wagner, Falconer, & Judd, Ltd.

What Wagner, Falconer, & Judd, Ltd. does

Wagner, Falconer, & Judd, Ltd. is a Minneapolis-headquartered, privately held law firm founded in 1932 that provides legal representation to individuals, small and mid-sized businesses, and large corporations across six core practice areas: Business Law, Commercial Collections, Construction Law, Employment Law, Litigation, and Personal Legal Services (including family law and personal injury). The firm is headquartered at 100 South Fifth Street in Minneapolis and operates three additional offices in Brookfield, Wisconsin; Billings, Montana; and Vancouver, British Columbia. Its primary customer segment is small to mid-sized businesses (50-500 employees) seeking outsourced general counsel support, with secondary segments in enterprise/corporate clients (including Fortune 500 representation), individual consumers, and LegalShield subscription members.

The firm's revenue model rests on two pillars: traditional legal fee arrangements (hourly billing, fixed fees, and contingency where appropriate) for direct clients, and a long-standing exclusive Provider Law Firm relationship with LegalShield spanning 27+ years across Minnesota, Wisconsin, North Dakota, South Dakota, Montana, and — as of 2025 — British Columbia and Alberta. The LegalShield channel produces recurring, subscription-distributed volume. The firm also operates a dedicated sub-brand, Wagner Business Solutions, which packages commercial collections, creditor rights, and lien/bond claim services. WFJ has roughly 101-250 employees, multi-state attorney admissions, and a 19-attorney roster disclosed across shareholders, counsel, and associates.

The business is distribution-led and relationship-led rather than technology-led: marketing channels are limited to the firm's website, an educational "Perspectives" blog, email newsletter, and attorney profile pages, with services delivered in person at four offices and remotely via phone, email, and virtual consultation. There are no disclosed AI, API, software, or technology-platform components — the firm explicitly identifies technology as not applicable to its model. No funding rounds, acquisitions, regulatory actions, or institutional investors are disclosed; the firm is independently owned and led by Managing Shareholder Michael J. DuPont.

Name

Wagner, Falconer, & Judd, Ltd.

Legal name

Wagner, Falconer & Judd, LTD.

Website

https://wfjlawfirm.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

101–250 employees

Short description

Wagner, Falconer, & Judd is a Minneapolis-based law firm founded in 1932 serving SMBs, enterprises, and individuals across business law, commercial collections, construction, employment, litigation, and personal legal services, and operating as the exclusive LegalShield Provider Law Firm across five U.S. states and two Canadian provinces.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Corporate & Commercial Law (BPAHAAAA)

Keywords

• Legal services
• Commercial collections
• Construction law
• Business law
• Personal injury law

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Services - Traditional Billing: Traditional legal fee arrangements for individual and corporate clients seeking legal representation in business, litigation, construction, employment, and personal legal matters. Services include hourly billing, fixed fees for specific services, and contingency arrangements where appropriate.
2. LegalShield Membership: Provider law firm for LegalShield, delivering subscription-based legal services to individual and business members. WFJ has served LegalShield members for over 27 years in multiple U.S. states and is now expanding to serve members in British Columbia and Alberta, Canada.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Wagner, Falconer & Judd, Ltd. is a Minnesota-based law firm providing legal representation across business, commercial collections, construction, employment, litigation, and personal practice areas. It serves small to mid-sized businesses, Fortune 500 corporations, and individual clients through traditional fee arrangements, and additionally operates as the provider law firm for LegalShield subscription members in five U.S. states and two Canadian provinces. The firm also operates Wagner Business Solutions as a sub-brand offering commercial collections and creditor recovery services.

Product overview

Wagner, Falconer & Judd, Ltd. is a traditional law firm providing legal services across multiple practice areas rather than a technology product company. The firm's offerings include six core practice areas: Business Law (contracts, corporate, real estate, intellectual property), Commercial Collections (debt collection, bankruptcy, litigation), Construction Law (lien enforcement, contract review, defect defense), Employment Law (HR consultation, litigation defense), Litigation Services (commercial, construction, employment disputes), and Personal Legal Services (personal injury, family law). The firm also operates sub-brands including LegalShield membership services (affordable legal access for individuals and businesses) and Wagner Business Solutions (specialized commercial collections and recovery services).

Differentiator

Problem solved

Functional benefit

Brands

• LegalShield: A legal services subscription brand providing affordable on-call legal solutions to individuals and companies, offered through WFJ as a provider law firm.
• Wagner Business Solutions

Products and services

• Business Law Services Corporate legal services for businesses ranging from start-ups to Fortune 500 companies, including contracts, closely held companies, property/real estate, and trademark and copyright matters.
• Commercial Collections Debt collection services including in-house debtor collection, litigation, bankruptcy, and counter claim defense for creditors.
• Construction Law Legal services for the construction industry including litigation, contract review and negotiation, mechanic's lien and payment bond claim enforcement, and defense of construction defect claims.
• Employment Law Day-to-day HR consultation and litigation defense for employee claims, including discrimination, harassment, and non-compete agreement disputes.
• Litigation Services Representation for corporations in collections, employment, and defense of construction defects, including commercial, construction, and employment litigation.
• Personal Legal Services Legal services for individuals including automobile accidents, workplace injuries, wrongful death, insurance claims, family law, and personal injury matters.
• LegalShield Membership Services Affordable on-call legal solutions for individuals and companies covering bankruptcy, employment law, family law, and criminal law, provided through LegalShield membership in Minnesota, South Dakota, North Dakota, Wisconsin, Montana, and now British Columbia and Alberta.
• Wagner Business Solutions

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LegalShieldcoreChannel Partner/ Reseller/ Distributor · 1 June 2025WFJ serves as the Provider Law Firm for LegalShield, delivering affordable subscription-based legal services to individual and business members. This partnership spans over 27 years of service in U.S. states, and was expanded in 2025 to include LegalShield members in British Columbia and Alberta, Canada. WFJ handles a wide range of legal matters including bankruptcy, employment law, family law, and criminal law for members.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Lathrop GPM: Large Midwest-based law firm with deep corporate, litigation, and real estate practices. Comparable because it operates in overlapping practice areas (business law, litigation, employment) within the same regional geography.
• Winthrop & Weinstine: Minneapolis-based business law firm with broad corporate, litigation, and real estate practices. Comparable as a same-market competitor serving overlapping SMB and mid-market business clients.
• Maslon LLP: Minneapolis-based business law firm focused on litigation, corporate, employment, and real estate. Comparable as a regional incumbent serving similar SMB-to-mid-market clients with overlapping service lines.
• Fredrikson & Byron, P.A. Major Minneapolis-based full-service law firm serving businesses across multiple practice areas including corporate, litigation, construction, and employment. Comparable as a larger incumbent in the same Minneapolis legal market with overlapping practice area coverage.
• Robins Kaplan LLP: Minneapolis-headquartered national litigation firm with strong commercial litigation and business law capabilities. Comparable as a larger regional incumbent with overlapping litigation and commercial practice areas.
• ARAG: Major legal insurance and legal plan provider offering subscription-based legal services. Comparable as a peer in the subscription legal services ecosystem and a potential competitor/partnership counterparty to LegalShield.
• Cozen O'Connor: National law firm with a strong construction law practice and commercial litigation capability. Comparable because of overlapping construction, commercial litigation, and corporate law practices relative to WFJ's core service lines.
• MetLife Legal Plans (formerly Hyatt Legal Plans): One of the largest U.S. employer-sponsored legal plan providers. Comparable as a competitor/parallel model to LegalShield in the subscription legal services space that WFJ participates in.

Direct peers

• Bassford Remele: Mid-sized Minneapolis law firm with strong litigation, construction, and commercial collections practices. Comparable because of similar size, geographic focus, and overlapping specialty areas (particularly construction and commercial collections).
• LegalShield: WFJ's primary channel partner and the leading U.S. subscription legal services provider. Comparable because WFJ operates as LegalShield's Provider Law Firm for multiple states and now two Canadian provinces, making them operationally intertwined on the same subscription legal product.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/wfjlawfirm
• Facebookfacebook.com/wagnerfalconerjudd
• LinkedInlinkedin.com/company/2222248

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wagner, Falconer, & Judd, Ltd.