Lion World Travel

What Lion World Travel does

Lion World Travel is a Toronto-based travel agency specializing in curated African safari vacations, operating since 1964 as a subsidiary within The Travel Corporation (TTC) family of brands. The company sells pre-packaged small group safaris, fully custom itineraries, and safari extension add-ons across 14+ destination countries in Southern, East, and North Africa plus Indian Ocean island getaways. Pricing spans approximately $2,499 to $23,900 per person based on destination, duration, and luxury tier, with a premium Platinum Collection sub-brand at the top end. A dedicated team of Africa specialists with over 300 years of combined planning experience delivers the product through phone-based consultative sales (1-800-387-2706) and web quote-request forms, supported by travel-agent referrals.\n\nThe business is a traditional services operation rather than a technology platform: no proprietary software, mobile apps, APIs, or AI/ML capabilities are disclosed. Product design, supplier coordination, and on-trip 24/7 in-Africa assistance are handled through partnerships with Africa-based ground operators and preferred carriers such as Kenya Airways, with sustainability programming delivered via the TreadRight Foundation's MAKE TRAVEL MATTER® initiative.\n\nLion World Travel monetizes through one-time unit-priced package sales rather than subscriptions or recurring contracts, with revenue tied to discretionary luxury travel demand from affluent North American consumers seeking honeymoons, milestone trips, and wildlife-focused experiences. Customer acquisition relies on content marketing, social media, email newsletters, and Tripadvisor-driven trust signals (the company holds consecutive 2025 and 2026 Travelers' Choice Awards and over 750 five-star reviews). The company does not publicly disclose revenue, headcount trends, or funding activity, operating as a private subsidiary within a larger travel conglomerate.

Name

Lion World Travel

Legal name

Lion World Travel Ltd.

Website

https://lionworldtravel.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Lion World Travel is a Toronto-based travel agency, founded in 1964 and part of The Travel Corporation, that designs and sells luxury African safari packages and custom itineraries to affluent North American travelers across 14+ destination countries.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Safari & Wildlife Travel Agencies (THAKAFAG)

akta.pro secondary industries

Wildlife Safaris & Game Drives (THAJAIAB), Adventure & Expedition Custom Itinerary Planning (THAKAOAC), Safari & Overland Wildlife Adventures (4x4/Jeep) (THAJABAD)

Keywords

• African safari tours
• Luxury safari packages
• Wildlife vacation itineraries
• Custom africa travel
• Safari tour operator

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Safari Package Tours: The company generates revenue through selling pre-packaged and custom African safari vacation packages. Packages include accommodations, ground transportation, game drives, some meals, park fees, and sometimes international/domestic airfare. Pricing ranges from approximately $2,499 to $23,900 per person depending on destination, duration, and luxury level.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lion World Travel is a Toronto-based African safari tour operator that designs and sells curated vacation packages including Small Group Safaris (pre-packaged group itineraries), Custom Trips (tailor-made individual itineraries), Safari Extensions (beach and add-on experiences), and the premium Platinum Collection across destinations in Southern Africa, East Africa, North Africa, and Indian Ocean islands. Packages typically include accommodations, ground transportation, game drives, select meals, park fees, and sometimes international airfare from Canada/US gateways.

Product overview

Lion World Travel is a travel agency specializing in affordable luxury African safari vacation packages. The company operates as a single unified service offering with three main product lines: Small Group Safaris (pre-packaged group itineraries), Custom Trips (tailor-made individual itineraries), and Safari Extensions (add-on experiences and beach destinations). The product portfolio spans destinations across Southern Africa (Botswana, South Africa, Namibia, Zimbabwe/Victoria Falls), East Africa (Kenya, Tanzania), North Africa (Egypt, Morocco), and island destinations (Mauritius, Seychelles, Zanzibar). A premium sub-brand called the Platinum Collection offers 5-star luxury experiences. The company is part of The Travel Corporation (TTC) family of brands and has been in operation since 1964.

Differentiator

Problem solved

Functional benefit

Products and services

• Small Group Safaris Pre-packaged group safari itineraries with set departure dates for African destinations including Kenya, Tanzania, South Africa, Botswana, Rwanda, and Egypt. Includes accommodations, ground transport, game drives, some meals, park fees, and sometimes international airfare. Prices range from about $2,499 to over $20,000 per person depending on duration and luxury level.
• Custom Trips Tailor-made, individual safari itineraries designed by Lion World Travel's Africa specialists around the customer's budget, interests, and travel style. Used for honeymoons, milestone celebrations, and bespoke multi-country African adventures.
• Safari Extensions Pre-designed add-on itineraries that extend an African safari with beach destinations (Seychelles, Mauritius, Mozambique, Zanzibar), Victoria Falls experiences, and gorilla trekking in Rwanda.
• Platinum Collection Premium sub-brand of luxury 5-star safaris including Platinum Tanzania, Platinum South Africa, Platinum Rwanda, and Platinum Botswana, featuring exclusive accommodations and high-end experiences priced roughly $15,000–$23,900 per person.
• Kenya Safaris Destination product line covering Maasai Mara, Amboseli with Mt. Kilimanjaro views, Shaba Game Reserve, Aberdare National Park, and Lake Nakuru, with small group tours, luxury tented camps, and Kenya-exclusive experiences.
• Tanzania and Zanzibar Safaris Destination product line featuring Serengeti, Ngorongoro Crater, Tarangire, and Zanzibar beach add-ons, including Great Migration wildlife viewing and luxury accommodations.
• South Africa Safari Packages Safari and vacation packages covering Cape Town, Kruger National Park, Pilanesberg, Franschhoek winelands, and combinations with Victoria Falls.
• Botswana Safaris Luxury safari experiences in Botswana featuring the Okavango Delta, Chobe River, Makgadikgadi National Park, and mokoro canoe rides through waterways.
• Rwanda Gorilla Trekking Safaris Gorilla trekking experiences in Volcanoes National Park, golden monkey encounters, and forest wildlife viewing. Land arrangements from $5,400 plus optional $1,500 gorilla trek permits.
• Victoria Falls and Zimbabwe Safaris Safari packages to Zimbabwe featuring Victoria Falls, Hwange National Park, and remote wilderness areas with luxury accommodations.
• Egypt Vacation Packages Luxury Egypt tours featuring Nile River cruises, visits to the Pyramids of Giza, Karnak Temple, and ancient Egyptian historical sites.
• Safari Quote Consultation Service allowing travelers to contact Lion World Travel's Africa specialists online or by phone for personalized safari planning and pricing.
• Travel Protection Plan Mandatory travel insurance solution for the duration of travel covering trip cancellation, trip interruption, and medical insurance; proof of insurance is required before bookings are confirmed.

Quantifiable outcome

• One of North America's leading African tour operators
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship and core.

• The Travel Corporation (TTC)flagshipStrategic or Co-development PartnerParent company providing over a century of global travel expertise, quality standards, and brand backing. Lion World Travel is part of the TTC family of brands, benefiting from shared resources, sustainability initiatives (MAKE TRAVEL MATTER®), and operational best practices.
• The TreadRight FoundationcoreStrategic or Co-development PartnerThe TreadRight Foundation develops sustainability initiatives including the MAKE TRAVEL MATTER® Checklist and Experience seal. Lion World Travel participates in TTC's sustainability strategy 'How We Tread Right' aligned with UN Sustainable Development Goals.
• Kenya AirwayscoreChannel Partner/ Reseller/ DistributorPreferred airline partner providing international flights from New York (JFK) to Nairobi. Safari packages often include Kenya Airways flights as part of inclusive pricing.
• Africa-Based Travel CompaniescoreStrategic or Co-development PartnerStrong partnerships with Africa-based travel companies enable exclusive rates and authentic, immersive safari experiences. These local partners provide ground operations, accommodations, and 24/7 assistance during travel.

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• &Beyond: &Beyond is a luxury safari and experiential travel operator with its own lodge portfolio across Africa and South Asia. It directly competes with Lion World Travel in high-end African safari itineraries serving affluent international travelers.
• Singita: Singita operates ultra-luxury safari lodges and curated wildlife experiences across Africa. While primarily a lodge operator, it competes head-on with Lion World Travel's Platinum Collection for premium safari bookings.
• Wilderness Safaris: Wilderness Safaris runs a large portfolio of luxury camps and guided safaris across Southern and East Africa. It competes directly in multi-country luxury itineraries similar to Lion World Travel's core offerings.
• Micato Safaris: Micato Safaris is a North America-based luxury African safari outfitter with bespoke itineraries across Kenya, Tanzania, and Southern Africa. Directly comparable customer base, product structure, and price points to Lion World Travel.
• Abercrombie & Kent: Abercrombie & Kent is a global luxury tour operator with a deep Africa portfolio (luxury tented camps, custom safaris). Comparable positioning to Lion World Travel in the North American luxury traveler segment.
• African Travel, Inc. African Travel, Inc. is a US-based safari tour operator offering small group and custom luxury safaris across Africa. Directly comparable in destination mix, customer base, and package structure.
• Thomson Safaris: Thomson Safaris is a family-owned North American safari outfitter specializing in Tanzania and Kenya itineraries. Comparable target market and luxury positioning to Lion World Travel.
• Ker & Downey Africa: Ker & Downey Africa designs custom luxury safaris across Southern and East Africa, often including Botswana, Namibia, and Tanzania. Directly comparable in bespoke, high-end African travel.

Others

• Trafalgar (TTC): Trafalgar is a sister brand within The Travel Corporation family. Not a direct safari competitor but a relevant parent-portfolio peer for cross-selling and shared operational infrastructure.

Broad incumbents

• Cox & Kings: Cox & Kings is a heritage global tour operator with luxury itineraries spanning multiple continents, including Africa. It competes more broadly across luxury travel but overlaps meaningfully on premium African tour packages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/lionworldtravel
• Facebookfacebook.com/lionworldtravel
• Instagraminstagram.com/lionworldtravel/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lion World Travel